市場調查報告書
商品編碼
1434333
A2P 和 P2A通訊市場:按類型、流量、通訊平台、產業、應用程式分類 - 2023-2030 年全球預測A2P & P2A Messaging Market by Type (A2P, P2A), Traffic (Multi-Country, National), Messaging Platform, Industry, Application - Global Forecast 2023-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2022年A2P和P2A通訊市場規模將達671億美元,預計2023年將達到717.7億美元,2030年將達到1163.3億美元,複合年成長率為7.11%。
全球 A2P 和 P2A通訊市場
主要市場統計 | |
---|---|
基準年[2022] | 671億美元 |
預測年份 [2023] | 717.7億美元 |
預測年份 [2030] | 1163.3億美元 |
複合年成長率(%) | 7.11% |
A2P通訊(應用程式到個人的訊息傳遞)通常涉及從企業或組織運行的應用程式向個人使用者的裝置發送訊息。這種通訊型態廣泛用於多種目的,包括發送通知、警報、行銷訊息、動態密碼(OTP) 和促銷內容。訊息內容可以透過簡訊、彩信或應用程式內推播通知傳遞。 P2A通訊(個人到應用程式訊息傳遞)是 A2P 的逆過程,其中個人用戶向應用程式發起通訊。這種類型的互動包括用戶對 A2P訊息的回應,例如確認約會、要求資訊或參與基於 SMS 的調查或民意調查。 P2A通訊提供了客戶和企業之間的雙向溝通管道,促進參與並實現即時回饋。 A2P 和 P2A通訊市場的範圍涵蓋旨在利用行動傳訊服務覆蓋全球客戶的所有業務領域。涵蓋各種平台、服務和技術進步,以最佳化簡訊發送和接收。由於需要與消費者互動以提高盈利、行動行銷和全通路廣告的增加、銀行、醫療保健、零售和電子商務等領域採用客戶通訊服務,A2P 和 P2A通訊市場正在成長。是。然而,A2P 和 P2A通訊傳遞的採用也帶來了挑戰,例如當地法規的存在以及特定國家的指導方針,以及識別和防止影響通訊業者收益的灰色路由濫用。 A2P通訊領域的進階通訊服務(RCS)、人工智慧和機器學習的個人化通訊宣傳活動的整合、通訊業者與 OTTOver-the-Top之間的合作預計將推動 A2P 和 P2A通訊市場的成長未來幾年提供了一個潛在的機會
區域洞察
A2P(應用程式到個人)和 P2A(個人到應用程式)通訊服務在美洲(尤其是美國和加拿大)正在經歷顯著成長。智慧型手機普及不斷上升、電子商務產業蓬勃發展以及先進技術的採用等因素推動了這一擴張。這些地區的消費者需求通常圍繞著便利性、時間效率和個人化體驗。 A2P通訊廣泛用於行銷、通知服務、銀行警報、雙因素認證系統等。在南美國家,隨著移動經濟的發展,A2P通訊的採用率也不斷增加。該地區的客戶往往對價格敏感,因此行動電話電信商創造性地將A2P通訊服務與其他服務捆綁在一起以吸引用戶。中國和日本是亞太地區 A2P 和 P2A通訊的重要市場。這兩個地區都表現出了對創新的興趣,消費者對行動銀行、網路購物和其他需要安全和快速通訊管道(包括 A2P通訊)的數位化服務表現出很高的接受度。中國擁有龐大的電子商務產業和配套的法規環境,使得A2P通訊成為業務和客戶服務的基礎。在年輕人口快速成長、智慧型手機使用量增加和數位轉型措施的推動下,印度是一個快速成長的 A2P通訊傳遞市場。歐洲 A2P 和 P2A通訊市場日趨成熟,並得到優先考慮資料保護和隱私的強大法規結構(例如 GDPR(一般資料保護規範))的支持。企業正在部署用於消費者參與和交易通知的 A2P 解決方案。隨著豐富的通訊服務的發展以及公司轉向全通路傳播策略,該市場預計將進一步擴大。中東和非洲的行動訂閱數量正在快速成長,使其成為 A2P通訊的一個有吸引力的市場。這裡的需求是由多種因素推動的,包括對行動金融服務的需求、政府對數位包容性的舉措以及精通科技的年輕人口。
FPNV定位矩陣
FPNV 定位矩陣對於評估 A2P 和 P2A通訊市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對 A2P 和 P2A通訊市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1-市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2-市場開拓:我們深入研究利潤豐厚的新興市場,並分析它們在成熟細分市場中的滲透率。
3- 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4-競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5- 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1-A2P&P2A通訊市場的市場規模和預測是多少?
2-A2P 和 P2A通訊市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3-A2P 和 P2A通訊市場的技術趨勢和法律規範是什麼?
4-A2P 和 P2A通訊市場主要供應商的市場佔有率是多少?
5-進入A2P&P2A通訊市場的合適型態和策略手段是什麼?
[183 Pages Report] The A2P & P2A Messaging Market size was estimated at USD 67.10 billion in 2022 and expected to reach USD 71.77 billion in 2023, at a CAGR 7.11% to reach USD 116.33 billion by 2030.
Global A2P & P2A Messaging Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2022] | USD 67.10 billion |
Estimated Year [2023] | USD 71.77 billion |
Forecast Year [2030] | USD 116.33 billion |
CAGR (%) | 7.11% |
A2P messaging, or Application-to-Person messaging, directs the transmission of messages from an application, typically operated by a business or organization, to an individual user's device. This form of communication is widely used for various purposes, including sending notifications, alerts, marketing messages, one-time passwords (OTPs), and promotional content, among others. The message content can be delivered via SMS, MMS, or in-app push notifications. P2A messaging, or Person-to-Application messaging, is the inverted process of A2P, where the individual user initiates communication towards an application. This type of interaction includes user responses to A2P messages, such as confirming appointments, requesting information, or participating in SMS-based surveys or votes. P2A messaging provides a channel for two-way communication between customers and businesses, fostering engagement and allowing for immediate feedback. The scope of the A2P & P2A messaging market extends to all business sectors that aim to leverage mobile messaging services to reach out to customers globally. It covers various platforms, services, and technological advancements to optimize SMS delivery and reception. The A2P & P2A messaging market is growing due to the need to engage consumers in interactions to drive profitability, increased mobile marketing and omnichannel advertising, and the adoption of customer communication services in banking, healthcare, retail, and eCommerce. However, the adoption of A2P & P2A messaging faces certain challenges, such as the presence of local regulations coupled with country-specific guidelines and identifying and preventing gray route abuse affecting telecom operators' revenue. Rich communication services (RCS) in the A2P messaging space, integration of AI and machine learning for personalized messaging campaigns, and collaboration between the telecom operator and over-the-top (OTT) players present potential opportunities for the A2P & P2A messaging market to grow in the coming years.
Regional Insights
In the Americas, particularly in the United States and Canada, A2P (Application-to-Person) and P2A (Person-to-Application) messaging services are witnessing significant growth. Factors such as higher smartphone penetration, a robust e-commerce sector, and advanced adoption of technologies contribute to this expansion. Consumer needs in these regions often revolve around convenience, time efficiency, and personalized experiences. A2P messaging is widely used for marketing, notification services, banking alerts, and two-factor authentication systems. In countries across South America, the adoption of A2P messaging is rising with the mobile economy's growth. Customers in this region tend to be price-sensitive, and mobile operators are creatively bundling A2P messaging services with other offerings to entice users. China and Japan represent significant markets in the Asia Pacific region for A2P and P2A messaging. Both regions exhibit an appetite for technological innovation, with consumers showing high receptivity to mobile banking, online shopping, and other digitally enabled services that require secure and prompt communication channels, including A2P messaging. In China, with the massive e-commerce industry and a supportive regulatory environment, A2P messaging is fundamental to operations and customer service. India is a burgeoning market for A2P messaging, fueled by a rapidly growing young demographic, increasing smartphone usage, and digital transformation initiatives. Europe's A2P & P2A messaging market is maturing, backed by a strong regulatory framework that prioritizes data protection and privacy, such as GDPR (General Data Protection Regulation). Enterprises are implementing A2P solutions to engage with consumers and for transactional notifications. The market is likely to further expand with the evolution of rich communication services and the increasing trend of businesses transitioning to omnichannel communication strategies. The Middle East and Africa exhibit rapid growth in mobile subscriptions and are increasingly becoming attractive markets for A2P messaging. The demand here is driven by a combination of factors, including the need for mobile financial services, government initiatives for digital inclusion, and a young, tech-savvy population.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the A2P & P2A Messaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the A2P & P2A Messaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the A2P & P2A Messaging Market, highlighting leading vendors and their innovative profiles. These include Belgacom International Carrier Services SA by Proximus Group, China Telecom Global Limited, ClearSky Technologies, Inc., Comviva Technologies Limited, DIMOCO Europe GmbH by Tofane Global SAS, Global Message Services AG, Infobip Ltd., LINK Mobility Group Holding ASA, Mavenir Systems, Inc., MessageBird B.V., Mobiweb Limited, Monty UK Global Ltd, Plivo Inc., Retarus GmbH, Route Mobile Limited, SAP SE, Sify Technologies, Sinch AB, Syniverse Technologies LLC, Tata Communications Limited, Telnyx LLC, Twilio Inc., Tyntec, VoiceSage, and Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the A2P & P2A Messaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the A2P & P2A Messaging Market?
3. What are the technology trends and regulatory frameworks in the A2P & P2A Messaging Market?
4. What is the market share of the leading vendors in the A2P & P2A Messaging Market?
5. Which modes and strategic moves are suitable for entering the A2P & P2A Messaging Market?