市場調查報告書
商品編碼
1464723
割草機市場:按類型、自主程度、推進類型、分銷管道、最終應用分類 - 2024-2030 年全球預測Mower Market by Type (Flail Mower Attachment, Flail Mowers, Hover Mowers), Level of Autonomy (Autonomous, Non-Autonomous), Propulsion Type, Distribution Channel, End-Use - Global Forecast 2024-2030 |
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割草機市場規模預計2023年為131.9億美元,預計2024年將達到139.2億美元,2030年將達到193.8億美元,複合年成長率為5.65%。
割草機包括用於割草和植物的機械裝置和機器。該市場服務於多種用途和最終用途,包括住宅草坪護理、商業景觀美化、運動場和公共維護以及農業經營。由於家庭園藝活動的增加,人們對園林綠化服務的興趣日益濃厚,這推動了割草機的使用。住宅和商業空間(尤其是園藝空間)的不斷擴張促進了市場的成長。此外,農業的快速發展,以及控制雜草和農田的需求不斷增加,正在推動割草機的採用。然而,先進割草機系統的高昂初始成本和維護成本,以及與燃氣動力模型相關的噪音和空氣污染問題,構成了重大挑戰。此外,技術進步帶來更有效率、更環保的割草機,預計將為市場成長創造機會。電池技術的進步以及用於遠端監控和控制的物聯網整合為割草機市場提供了巨大的成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 131.9億美元 |
預測年份 [2024] | 139.2億美元 |
預測年份 [2030] | 193.8億美元 |
複合年成長率(%) | 5.65% |
類型:連枷割草機特別適合農業中的重型割草需求
連枷割草機附件設計用於曳引機和其他公共事業車輛。它具有安裝在旋轉滾筒上的多個小刀片或連枷,即使在處理不平坦的地形或茂密的植被時也能提供徹底的切割。獨立式連枷割草機是專為重型割草任務而設計的自行式裝置。它對於修剪茂密的植被非常有效,並用於農業和道路維護。懸停割草機漂浮在氣墊上,具有高度機動性,適合不平坦的地形和陡坡。氣墊割草機非常適合中小型花園,特別是地形不平坦或傾斜的住宅用戶。遙控割草機設計用於使用遙控器進行遠距離操作。 RC 型割草機適用於商業園林設計師以及管理大型且具有挑戰性的地形(直接操作有危險)的人員。搭乘用割草機為大型草坪提供舒適性並提高生產力。有多種型號,包括零轉彎割草機、園圃曳引機、草坪曳引機。搭乘用割草機非常適合大型住宅、商業景觀、高爾夫球場等。搭乘用割草機是一種重型割草機,設計用於處理雜草叢生、雜草和小樹。這些割草機具有堅固的結構、強大的引擎和專門設計用於管理困難地形和茂密植被的專用切割平台。搭乘用割草機旨在有效維護草坪和正式綠地。這些割草機具有確保精確、乾淨切割的功能,這對於保持草坪健康和美麗至關重要。機器人割草機透過在規定範圍內自主操作,為屋主提供便利並節省時間。對於尋求低維護解決方案來維護草坪的家庭來說,機器人割草機是一個不錯的選擇。曳引機割草機附件可將您的標準曳引機轉變為功能強大的割草機,可以有效地覆蓋大面積區域。曳引機割草機非常適合農業用途或需要定期割草的大片土地。手推式割草機有手推式和自走式兩種類型,適用於各種草坪尺寸和類型。這是住宅用途最常見的類型。手推式割草機適用於各種大小的住宅草坪,特別適合喜歡運動或草坪面積較小的人。手扶式割草機旨在處理標準割草機無法處理的茂密植被和雜草叢生的區域。這些機器配備了強大的引擎和堅固的刀片,可以砍伐雜草、雜草和小樹苗。手扶式割草機主要用於草坪和草地管理。有捲軸式、旋轉式、懸停式等多種類型,每種類型都對應草坪的情況和使用者的喜好。
自主程度:自動割草機因其便利性和效率而變得越來越重要
自動割草機透過 GPS 和感測器技術導航和維護草坪區域,只需極少的人為干預。這些割草機提供便利和效率,吸引了精通科技的消費者和行動不便的消費者。自動割草機是管理大型綠地的忙碌住宅和商業組織的首選。非自動割草機必須手動操作,可以是推驅動或騎乘式。它適合重視親力親為的傳統草坪護理的細分市場。非自動割草機比自動割草機更便宜,並提供適合任何預算的選項。
推進類型:電動割草機運作過程中零排放氣體,更環保
電動割草機有電池供電型和有線型兩種,人們對環保、安靜且易於維護的割草機的需求不斷成長。特別適用於住宅、中小型草坪以及需要將噪音和空氣污染降至最低的地方。混合割草機結合了內燃機和馬達,與傳統汽油引擎模型相比,減少了排放氣體和燃料消耗,提供了環保的選擇。混合割草機結合了電動割草機和燃氣割草機的優點,旨在保持性能的同時提高效率並減少對環境的影響。選擇由動力來源驅動的割草機主要是因為它們的動力和覆蓋大面積區域的能力,而無需擔心電池壽命或電源線限制。此類割草機優選用於商業應用、大面積以及需要長時間密集使用的情況。
分銷管道:豐富的選擇以及易於比較產品和價格推動了向線上管道的轉變。
由於電子商務平台的進步和消費者購買行為的變化,割草機的線上管道正在持續成長。該管道允許消費者比較價格、閱讀評論並在方便時購買。消費者選擇線上管道是因為他們優先考慮廣泛的選擇、有競爭力的價格和便利性。零售通路包括實體店,客戶可以直接與產品互動。該管道受到尋求第一手體驗、快速訪問和麵對面建議的消費者的青睞。重視面對面指導和快速提供產品且不願意在線上購買的消費者往往更喜歡零售通路。
最終用戶:擴大割草機在農業領域大規模作業的可能性
農業領域的使用者優先考慮耐用性、效率以及承受不同地形和植被的能力。因此,需要一種能夠在大規模作業中進行精確切割並確保草料穩定生長和健康的割草機。割草機的商務用領域包括草坪護理和景觀美化服務、政府和市政應用、運動場、高爾夫球場和其他專業應用。該領域需要高耐用性、高效率以及精確覆蓋大面積的能力。商務用割草機具有先進的功能,例如更大的切割板、更高的馬力、混合燃油系統和增強的機動性選項。商業設施需要定期維護和美觀維護,環保和降噪技術的趨勢正在推動需求。住宅最終用戶主要是住宅和園藝愛好者,他們關心自己的草坪和花園。該領域使用的割草機通常注重易用性、儲存效率和經濟性。該細分市場包括多種產品類型,包括手動滾刀割草機、電動和電池供電式割草機,以適應不同的草坪尺寸和用戶偏好。針對該市場的創新旨在提高用戶舒適度、環境永續性以及草坪管理智慧技術的整合。人們對家庭園藝和景觀美化日益成長的興趣繼續推動住宅割草機行業的成長。
區域洞察
美洲的市場狀況是由對住宅和商業景觀服務的高需求所推動的。美國由於其郊區大片土地以及園藝作為一種愛好的流行,在該地區佔有重要地位。無線和電池供電的創新為消費者提供環保解決方案並促進市場成長。隨著消費者尋求更大的草坪維護便利性和效率,預計對機器人和智慧割草機將進行大量投資。在 EMEA(歐洲、中東和非洲)地區,人們對電動和手動割草機有著強烈的偏好,並強調永續和低噪音的解決方案。特別是在歐洲,由於智慧花園設備的普及,機器人割草機的採用正在迅速增加。在中東和非洲市場,由於城市開拓和可支配收入增加,逐漸從手動轉向電動或燃氣驅動。由於環境法規正在推動環保割草機的創新,預計該地區的市場將出現強勁成長。在亞太地區,快速的都市化以及不斷增加的公共和私人綠地正在推動對割草機的需求。電池供電和機器人割草機的日益普及反映了該地區對創新和永續性的承諾。由於中階的不斷擴大以及人們對維護良好的草坪的美觀和好處的認知不斷增強,亞太市場預計將顯著成長。
FPNV定位矩陣
FPNV定位矩陣對於評估割草機市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對割草機市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.割草機市場規模及預測是多少?
2.在割草機市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.割草機市場的技術趨勢和法規結構是什麼?
4.割草機市場主要廠商的市場佔有率為何?
5.進入割草機市場合適的型態和策略手段是什麼?
[197 Pages Report] The Mower Market size was estimated at USD 13.19 billion in 2023 and expected to reach USD 13.92 billion in 2024, at a CAGR 5.65% to reach USD 19.38 billion by 2030.
The mowers include mechanical devices and machines used for cutting grass or vegetation. The market serves a diverse range of applications and end-uses, including residential lawn care, commercial landscaping, sports fields and public parks maintenance, and agricultural operations. Growing attention toward landscaping services with increased home gardening activities is driving the usage of mowers. Continuous expansion of residential areas and commercial spaces, particularly for gardening, is contributing to the growth of the market. Additionally, the rapid expansion of the agriculture industry with the increasing need to manage weeds and agriculture fields fosters mower adoption. However, the high initial costs and maintenance expenses of advanced mower systems and noise and air pollution concerns associated with gas-powered models pose substantial challenges. Furthermore, growing technological advancements leading to more efficient and environmentally friendly mowers are expected to create opportunities for market growth. Battery technology advancements and the integration of IoT for remote monitoring and control present significant growth opportunities for the mower market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 13.19 billion |
Estimated Year [2024] | USD 13.92 billion |
Forecast Year [2030] | USD 19.38 billion |
CAGR (%) | 5.65% |
Type: Rising preference of flail mowers for heavy-duty mowing needs particularly in agricultural
Flail mower attachments are designed for use with tractors and other utility vehicles. They feature multiple small blades or flails attached to a rotating drum, offering a thorough cut even on uneven terrain and when dealing with thick brush and vegetation. Standalone flail mowers are self-propelled units designed for heavy-duty mowing tasks. They are extremely effective in cutting through dense vegetation and are used in agriculture and roadside maintenance. Hover mowers float on air cushions, making them highly maneuverable and suitable for uneven terrains and steep inclines. Hover mowers are ideal for residential users with small to medium-sized gardens, particularly those with uneven or sloped areas. RC or remote-controlled mowers are designed to be operated from a distance utilizing a remote control. RC mowers are suitable for commercial landscapers and those maintaining large, challenging terrains where direct operation could be hazardous. Ride-on mowers provide comfort and increased productivity for large lawn areas. They come in various models, including zero-turn mowers, garden tractors, and lawn tractors. Ride-on mowers are ideal for large residential properties, commercial landscaping, and golf courses. Ride-on brush cutters are heavy-duty mowing machines engineered to tackle overgrown brush, thick weeds, and small trees. These mowers are characterized by their robust construction, powerful engines, and specialized mowing decks designed to manage challenging terrain and dense vegetation. Ride-on grass mowers are tailored to efficiently maintain lawns and formal grass areas. These mowers are equipped with features that ensure a precise and clean cut, essential for keeping lawns healthy and aesthetically pleasing. Robotic mowers operate autonomously within a defined perimeter, offering convenience and time savings for homeowners. Robotic mowers are suited for homeowners seeking a low-maintenance solution for maintaining a pristine lawn. Tractor mower attachments convert a standard tractor into a powerful mowing machine capable of handling large areas efficiently. Tractor mowers are ideal for agricultural users and those with substantial land requiring regular mowing. Walk-behind mowers include push mowers and self-propelled models, covering a range of lawn sizes and types. They are the most common type of mower for residential use. Walk-behind mowers are suitable for residential lawns of various sizes, especially for those seeking physical activity or having smaller lawn areas. A walk-behind brush cutter is designed to tackle dense vegetation and overgrown areas that a standard mower cannot handle. These machines are fitted with powerful engines and heavy-duty blades, and they can cut through thick brush, weeds, and small saplings. Walk-behind grass cutters are primarily used for maintaining lawns and grassy areas. They come in various types, including reel, rotary, and hover designs, each suited for different lawn conditions and user preferences.
Level of Autonomy: Growing significance of autonomous mowers due to its convenience and efficiency
Autonomous mowers operate with minimal human intervention, relying on GPS and sensor technologies to navigate and maintain lawn areas. These mowers offer convenience and efficiency and appeal to tech-savvy consumers or those with mobility issues. Autonomous mowers are preferred by busy homeowners or commercial entities managing large green spaces. Non-autonomous mowers require manual operation, either push-driven or ride-on, and are preferred for their control, simplicity, and affordability. They cater to a market segment valuing hands-on interaction and traditional lawn care practices. Non-autonomous mowers are more affordable than their autonomous counterparts, offering a budget-friendly option.
Propulsion Type: Electric mowers are significantly more environmentally friendly, producing zero emissions during operation
Electric mowers can be divided into battery-operated and corded variants, catering to a growing demand for environmentally friendly, quieter, and easier-to-maintain lawn care solutions. They are particularly preferred for residential areas, small to medium-sized lawns, and settings where noise and air pollution need to be minimized. Hybrid mowers combine internal combustion engines with electric motors, offering an eco-friendly alternative by reducing emissions and fuel consumption compared to traditional gasoline-powered models. Hybrid mowers merge the benefits of electric and gas mowers, aiming for efficiency and reduced environmental impact while maintaining performance. Mowers powered by internal combustion engines are predominantly chosen for their power and the ability to cover large areas without worrying about battery life or the limitations of a power cord. These mowers are favored for commercial applications, large estates, and situations where prolonged, intensive use is required.
Distribution Channel: Increasing shift toward online channel as it offers a broader selection and the ability to easily compare products and prices
The online channel for mowers has witnessed sustainable growth, driven by the advancements in e-commerce platforms and changes in consumer purchasing behaviors. This channel allows consumers to compare prices, read reviews, and make purchases at their convenience. Customers prioritize a wide selection, competitive pricing, and convenience, so they opt for online channels. The retail channel includes physical storefronts where customers can interact with products directly. This channel is preferred by consumers seeking hands-on experience, immediate accessibility, and in-person advice. Shoppers who value in-person guidance and immediate product availability and are not comfortable with online purchases tend to prefer the retail channel.
End-Use: Growing potential of mowers in the agriculture sector for large-scale operations
Agricultural users prioritize durability, efficiency, and the ability to endure a variety of terrains and vegetation types. The demand is for mowers that can offer precision cutting for large-scale operations, ensuring consistent growth and health of forage. The commercial segment of the mower encompasses lawn care and landscaping services, government and municipal uses, sports fields, golf courses, and other professional applications. This sector demands high durability, efficiency, and the capability to cover large areas with precision. Commercial mowers are equipped with advanced features such as larger cutting decks, increased horsepower, hybrid fuel systems, and enhanced maneuverability options. The requirement for regular maintenance and aesthetic upkeep of commercial properties drives demand, with a trend towards eco-friendly and noise-reduction technologies. Residential end-users primarily consist of homeowners and hobbyist gardeners responsible for maintaining their own lawns and garden spaces. Mowers used in this context typically focus on ease of use, storage efficiency, and affordability. The segment includes a wide range of product types, including manual reel mowers and electric and battery-powered models, catering to varying lawn sizes and user preferences. Innovations targeting this market aim to enhance user comfort, environmental sustainability, and the integration of smart technology for lawn management. The rising interest in home gardening and landscaping continues to fuel the growth of the residential mower industry.
Regional Insights
The mower market in the Americas is driven by a high demand for landscaping services across residential and commercial properties. The United States represents a significant country in this region, attributed to its vast suburban landscapes and the popularity of gardening as a hobby. Innovations in cordless and battery-powered mowers contribute to market growth, offering eco-friendly solutions to consumers. Significant investments in robotic and smart mowers are anticipated as consumers seek more convenience and efficiency in lawn maintenance. The EMEA region exhibits a strong preference for electric and manual mowers, with a growing emphasis on sustainable and low-noise solutions. Europe, in particular, has witnessed a surge in the adoption of robotic mowers due to the increasing availability of smart garden devices. Middle Eastern and African markets are gradually transitioning from manual to electric and gas-powered models, spurred by urban development and increased disposable income. The market in the region is expected to grow steadily, with environmental regulations pushing innovations in eco-friendly mowers. The APAC region is marked by rapid urbanization and an increasing number of public and private green spaces, which fuels the demand for mowers. The popularity of battery-powered and robotic mowers is rising, reflecting the region's commitment to innovation and sustainability. The APAC market is poised for significant growth, driven by an expanding middle class and heightened awareness regarding the aesthetics and benefits of well-maintained lawns.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Mower Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mower Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred Karcher SE & Co. KG, Altoz Inc., AriensCo, Aurec Co., Ltd., Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Diamond Mowers, LLC, Doosan Corporation, DVORAK - slope mowers s.r.o., FireFly Automatix, Inc., Generac Holdings Inc., Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, Indcraft, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Mateng, Positec Tool Corporation, Quick Attach Attachments, RC Mowers, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Solis Tractor by International Tractors Limited, Stanley Black & Decker, Inc., Stiga C S.a r.l., STIHL HOLDING AG & CO. KG, SUMEC Group, Swardman s.r.o., Swisher Inc., The Toro Company, Tirth Agro Technology Private Limited, Wessex International Machinery, Winton, Yamabiko Corporation, and Yamaha Motor Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Mower Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mower Market?
3. What are the technology trends and regulatory frameworks in the Mower Market?
4. What is the market share of the leading vendors in the Mower Market?
5. Which modes and strategic moves are suitable for entering the Mower Market?