市場調查報告書
商品編碼
1465045
浴珠市場:按香水、年份、分銷管道和最終用戶分類 - 2024-2030 年全球預測Bath Bead Market by Fragrance (Apple, Coconut, Grape), Age (Adult, Children), Distribution Channel, End-User - Global Forecast 2024-2030 |
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預計2023年浴珠市場規模為5,179萬美元,預計2024年將達5,459萬美元,2030年將達到7,541萬美元,複合年成長率為5.51%。
沐浴珠是小型密封明膠膠囊或可溶解材料,含有精油、香料,有時還含有皮膚保濕劑,設計用於溶解在熱水中。當沐浴珠融化時,它們會釋放其內容物,透過為您的沐浴水帶來宜人的香氣、滋養皮膚的特性和迷人的顏色,增強您的沐浴體驗。這些產品經常用於放鬆、芳香療法和個人護理,以獲得柔軟、滋潤的皮膚。浴珠市場的成長主要受到消費者對豪華浴鹽和治療浴鹽需求不斷成長、對精油和天然成分益處的認知不斷增強以及健康趨勢不斷上升的影響。然而,由於擔心浴珠中含有的化學成分和高價格,大規模採用受到限制。然而,新穎多樣的沐浴炸彈香味的推出以及對客製化浴珠的需求不斷成長預計將在市場上創造潛在機會。
主要市場統計 | |
---|---|
基準年[2023] | 5179萬美元 |
預測年份 [2024] | 5459萬美元 |
預測年份 [2030] | 7541萬美元 |
複合年成長率(%) | 5.51% |
香味:蓮花香味的重要性及其精緻與異國風情調
蘋果香浴珠因其清爽、清爽的香味而受到喜愛,並與清潔和煥發活力的感覺聯繫在一起。它非常適合早晨沐浴,吸引了尋求充滿活力的一天開始的消費者。椰子浴珠因其甜美的奶油香味將使用者帶入熱帶地區而廣受歡迎。尤其受到追求輕鬆、保濕沐浴體驗的使用者的歡迎。葡萄香的特點是甜美而濃鬱的香氣,據說可以提供獨特而懷舊的沐浴體驗。它對年輕人和那些擁有一顆年輕的心的人很有吸引力。檸檬香浴珠以其清爽乾淨的香味而廣受歡迎。它經常被消費者選擇,因為據說它具有抗菌特性,並且可以提供令人精神煥發的沐浴時間。酸橙因其Sharp Corporation的柑橘香氣而備受推崇,並且比檸檬具有更濃鬱的香氣。它吸引了那些尋求充滿活力和令人興奮的沐浴體驗的人,並且非常適合夏天。蓮花浴珠 精緻的花香象徵純潔與寧靜。它吸引了尋求舒緩奢華沐浴體驗(典型的水療護理)的消費者。
最終用戶:在水療中心和度假村增加浴珠的使用,以增強客人體驗。
Bath Beads 的個人消費者尋求能夠提供奢華沐浴體驗和健康益處的產品。受歡迎的產品包括含有芳香療法精油的浴珠、含有維生素 E 和蘆薈等對皮膚有益的成分的浴珠,以及可根據心情和喜好選擇香味的混合類型。環境永續性和天然成分對於這群人來說變得越來越重要。水療和度假村優先考慮與其提供整體健康體驗的整體使命一致的浴珠。這一層重視高品質的散裝產品,這些產品具有肌肉放鬆、排毒和緩解壓力等治療功效。人們強烈傾向於為客戶提供獨特體驗的客製化解決方案,例如標誌性氣味或自有品牌產品。
區域洞察
在美洲,特別是在美國和加拿大,人們對個人健康和奢華沐浴體驗的日益重視正在推動浴珠消費。美國市場的特點是消費者消費能力高,並且對有機和天然浴鹽有強烈的偏好,促進了純素和無農藥產品等浴珠配方的創新。加拿大也遵循類似的趨勢,永續性和環境問題強烈影響消費者的購買決策。歐盟 (EU) 是一個多元化的市場,對化妝品成分有嚴格的規定,推動企業轉向更安全、更環保的浴珠。整個歐盟的消費者需求傾向於具有緩解壓力和放鬆肌肉等治療功效的豪華沐浴產品。在尋求奢華和異國風沐浴體驗的消費者的推動下,中東地區的奢侈個人護理用品市場不斷成長,其中包括浴珠。亞太地區是巴士珠快速成長的市場,每個國家的消費行為不同。中國蓬勃發展的經濟成長導致個人保養用品支出增加以及對傳統草藥和藥用浴鹽的興趣增加。在印度,在年輕人口和可支配收入增加的推動下,市場正在迅速擴張,阿育吠陀和天然沐浴產品受到青睞。
FPNV定位矩陣
FPNV 定位矩陣對於評估浴珠市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對浴珠市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.浴珠市場的市場規模與預測是多少?
2.在浴珠市場預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.浴珠市場的技術趨勢和法規結構是什麼?
4.浴珠市場主要廠商的市場佔有率是多少?
5.進入浴珠市場的合適型態和策略手段是什麼?
[196 Pages Report] The Bath Bead Market size was estimated at USD 51.79 million in 2023 and expected to reach USD 54.59 million in 2024, at a CAGR 5.51% to reach USD 75.41 million by 2030.
A bath bead is a small, sealed gelatin capsule or a dissolvable material containing essential oils, fragrances, and sometimes skin moisturizers designed to dissolve in bath water. Upon dissolution, bath beads release their contents, enhancing the bathing experience by imparting soothing aromas, skin-nourishing properties, and appealing colors to the bathwater. These products are frequently used in personal care routines for relaxation, aromatherapy, and to achieve soft, moisturized skin. The growth of the bath bead market is primarily influenced by the increasing consumer demand for luxury and therapeutic bath products, the rise in awareness about the advantages of essential oils and natural ingredients, and the growing wellness trend. However, concerns over chemical ingredients in bath beads and high pricing limit mass adoption. Nevertheless, introducing a new and innovative variety of bath bomb fragrances and emerging demand for customized bath beads is expected to create potential opportunities for the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 51.79 million |
Estimated Year [2024] | USD 54.59 million |
Forecast Year [2030] | USD 75.41 million |
CAGR (%) | 5.51% |
Fragrance: Growing significance of lotus fragrance for its subtle and exotic appeal
Apple-scented bath beads are favored for their crisp and refreshing aroma, often associated with cleanliness and rejuvenation. Ideal for morning baths, they appeal to consumers looking for an energizing start to their day. Coconut bath beads are immensely popular for their ability to transport users to tropical locales with their sweet, creamy aroma. They are particularly favored by users seeking a relaxing and hydrating bathing experience. The grape fragrance is appreciated for its sweet and tangy profile, which provides a unique and nostalgic bathing experience. It appeals to a younger demographic and those youthful at heart. Lemon-scented bath beads are sought after for their invigorating and clean scent. They are often chosen by consumers for their perceived antibacterial properties and ability to provide a refreshing bath experience. Lime is praised for its sharp, citrusy fragrance, offering a more intense aroma than its lemon counterpart. It attracts those seeking a vibrant and stimulating bathing experience, making it perfect for summer. Lotus bath beads are admired for their delicate and floral aroma, symbolizing purity and serenity. They appeal to consumers seeking a soothing and luxurious bath experience emblematic of spa treatments.
End-User: Increasing utilization of bath bead by spas & resorts to enhance guest experiences
Individual consumers of bath beads seek products that provide a luxurious bathing experience and health and wellness benefits. Preferences include bath beads infused with essential oils for aromatherapy, beads with skin-nourishing ingredients such as Vitamin E and aloe, and those offering a mixture of fragrances to suit different moods and preferences. Environmental sustainability and natural ingredients are increasingly important to this demographic. Spas & resorts prioritize bath beads that align with their overarching mission of providing a holistic wellness experience. This segment values high-quality bulk offerings that include therapeutic properties such as muscle relaxation, detoxification, and stress relief. There is a marked preference for customizable solutions that allow them to offer a unique experience to their clientele, such as signature scents and private label products.
Regional Insights
In the Americas, particularly in the United States and Canada, the consumption of bath beads is driven by a growing emphasis on personal wellness and luxury bathing experiences. The US market is characterized by high consumer spending power and a strong preference for organic and natural bath products, which has encouraged innovations in bath bead formulation, such as vegan and cruelty-free options. Canada follows a similar trend, with sustainability and environmental concerns significantly influencing consumer purchasing decisions. The European Union showcases a diverse market with stringent regulations on cosmetic ingredients, pushing companies towards safer and more environmentally friendly bath beads. Consumer needs across the EU are inclined toward luxury bath products that offer therapeutic effects, including stress relief and muscle relaxation. The Middle East demonstrates a growing market for luxury personal care items, including bath beads, with consumers seeking opulent and exotic bathing experiences. The APAC region is a burgeoning market for bath beads, with each country showcasing distinct consumer behavior. In China, a surge in economic growth has led to increased customer spending on personal care items, with a significant interest in traditional herbal and medicinal bath products. India's market is rapidly expanding, driven by a young population and rising disposable incomes, with a preference for ayurvedic and natural bath products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Bath Bead Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Bath Bead Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Bath Bead Market, highlighting leading vendors and their innovative profiles. These include Bubble T Cosmetics, Calgon by PDC Brands, Crafter's Choice Brands LLC, Dongguan Beauty-soaps Commodity Co., Ltd., Foshan Jinhongbo Biotech Co., Ltd., Fur, Huizhou New Road Cosmetics Co., LTD., LipBuzz, POPSUGAR, The Soap Opera, Veronica's Attic, and Vibrant Scents.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Bath Bead Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Bath Bead Market?
3. What are the technology trends and regulatory frameworks in the Bath Bead Market?
4. What is the market share of the leading vendors in the Bath Bead Market?
5. Which modes and strategic moves are suitable for entering the Bath Bead Market?