市場調查報告書
商品編碼
1466358
數位轉型市場:按產品、功能、技術、配置、最終用戶分類 - 2024-2030 年全球預測Digital Transformation Market by Offering (Services, Solutions), Function (Customer Transformation, Operational Transformation, Product Transformation), Technology, Deployment, End-User - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年數位轉型市場規模為8,210.3億美元,2024年達9,872.1億美元,2030年預計將達3,1023.2億美元,複合年成長率為20.91%。
數位轉型是利用數位技術開發新的業務營運和客戶體驗,或修改現有的業務營運和客戶體驗,以滿足不斷變化的業務和市場需求。數位轉型可提高效率、提高業務敏捷性,並最終為員工、客戶和股東釋放新價值。在新興經濟體,擴大普及先進技術來實現業務數位化,以及政府的數位化措施進一步推動了市場需求。然而,數位轉型系統中的資料安全和隱私問題可能會阻礙預測期內的市場需求。將 AR/VR 技術整合到轉型系統中以改善消費者體驗帶來了未來的市場機會。
主要市場統計 | |
---|---|
基準年[2023] | 8210.3億美元 |
預測年份 [2024] | 9872.1億美元 |
預測年份 [2030] | 3,102,320 百萬美元 |
複合年成長率(%) | 20.91% |
提供者:數位轉型解決方案的大量採用
對於希望在快速發展的數位環境中適應並向前發展的企業來說,數位轉型服務至關重要。這些服務範圍從諮詢和策略制定到實施和支援。遷移到雲端使企業能夠透過提高擴充性、彈性和成本效率來最佳化業務,而要做到這一點需要雲端處理服務。隨著我們對數位科技的依賴不斷增加,需要保全服務的網路威脅也在增加。企業必須優先考慮強力的安全措施來保護資料、系統和客戶。數位轉型解決方案是客製化軟體產品,旨在解決公司在數位化方面的特定需求和挑戰。企業資源規劃 (ERP) 系統是一個全面的軟體解決方案,整合了企業的各個方面,包括財務、營運和人力資源。這使組織能夠簡化流程、提高效率並做出資料驅動的決策。客戶關係管理 (CRM) 軟體解決方案可協助企業有效管理與現有和潛在客戶的互動。這些工具允許企業追蹤客戶資料,分析客戶行為模式和偏好,並做出明智的決策。
特點:透過個人化參與策略增加客戶轉換的使用
客戶轉型的重點是透過數位解決方案改善客戶體驗、參與度和忠誠度,並受到對個人化體驗和無縫全通路互動不斷成長的需求的青睞。營運轉型涉及利用數位技術最佳化業務流程、供應鏈管理和內部營運。產品轉型是指利用人工智慧(AI)和物聯網(IoT)等數位技術開發和增強產品和服務。勞動力轉型包括提高員工技能、實施新的勞動力模型以及利用協作工具創建一支敏捷且精通數位化的勞動力。客戶和員工轉型著重於加強人際溝通,而業務和產品轉型則優先考慮流程最佳化和創新。
技術:資料主導的決策流程正在推動巨量資料和分析技術的使用激增。
3D 列印使按需經濟高效地生產複雜零件成為可能,從而徹底改變了製造業。巨量資料和分析正在透過促進資料主導的決策流程和改善客戶體驗來改變業務。雲端處理對於數位轉型至關重要,因為它可以提高企業的業務效率和擴充性。隨著數位轉型工作中網路威脅的增加,網路安全對於企業來說是必要的。工業機器人提高生產效率並減少生產線上的人為錯誤。物聯網 (IoT) 透過連接設備和系統來改善資料收集和自動化機會,從而為企業提供支援。機器學習和人工智慧透過資料主導的見解實現自動化並豐富決策流程,從而構成了數位轉型舉措的支柱。智慧型手機的興起推動了社群媒體平台的發展,社群媒體平台不斷改進其產品以保持在數位行銷方面的競爭力。
部署:偏好雲端基礎的部署,以實現彈性和改進的服務
雲端上配置模式是指使用第三方服務供應商管理的遠端伺服器透過網際網路交付軟體應用程式和基礎架構服務。由於其擴充性、成本效率和易於管理,這種方法近年來獲得了廣泛的歡迎。本地部署模型使用個人擁有的伺服器和硬體在組織的實體場所內託管應用程式和基礎設施。此選項提供了更強大的安全措施和對 IT 營運的更大控制,但可能具有更高的資本成本,並且需要專門的維護人員。
最終用戶:隨著數位基礎設施的擴展,銀行和保險業的應用程式激增
BFSI 部門正在採用數位轉型策略來改善客戶體驗並簡化營運。教育領域的數位轉型重點是引入新技術,以改善教學方法、個人化學習體驗和遠距學習,同時確保資料安全和學生資訊的隱私。世界各地的政府正在實施數位轉型,透過提供簡化課稅和許可證採購流程的電子政府政府平台來加強公共服務的提供,同時透過開放資料舉措確保透明度。醫療保健組織正在採用數位轉型措施來改善患者照護、降低成本並增強研究能力。該行業的重點是採用電子健康記錄遠端醫療解決方案、人工智慧主導的診斷以及用於遠端患者監護的穿戴式設備。在高效網路管理和改善客戶體驗的需求的推動下,IT 和通訊產業始終處於數位轉型的最前線。該行業正在大力投資雲端處理服務、物聯網設備管理和用於資料分析的人工智慧應用。製造業的數位轉型包括採用工業 4.0 技術,例如物聯網設備、先進的自動化機器人系統以及積層製造技術(包括 3D 列印)。從傳統廣播向數位平台的轉變、採用 AR/VR 技術實現身臨其境型體驗以及使用人工智慧實現內容個人化正在推動媒體和娛樂領域的數位轉型。零售和消費品公司正在採用數位轉型策略,透過資料主導的洞察、個人化行銷宣傳活動和電子商務平台最佳化來改善客戶體驗。
區域洞察
美洲地區在數位轉型市場中佔據關鍵地位,因為其在人工智慧、物聯網和 5G 的採用方面由領先科技公司引領的強大創新生態系統。政府透過資助和合作計畫支持數位轉型舉措,加速先進製造、農業食品和潔淨科技等關鍵產業的公私合作。該地區的市場成長得益於歐盟 (EU) 在各成員國對人工智慧、5G 網路和網路安全的重大投資,以及對包括數位轉型在內的各個領域的重大舉措和資金的推動。中東各國政府正在實施數位化和經濟多元化舉措。非洲的行動普及正在迅速提高,為數位轉型產業創造了巨大的商機。在政府鼓勵投資物聯網、人工智慧、機器人和其他先進技術的舉措的推動下,亞太地區正在經歷不斷變化的數位轉型市場格局。
FPNV定位矩陣
FPNV定位矩陣對於評估數位轉型市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對數位轉型市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 數位轉型市場的市場規模和預測是多少?
2. 在數位轉型市場預測期內,需要考慮投資哪些產品、細分市場、應用程式和領域?
3.數位轉型市場的技術趨勢和法規結構是什麼?
4.數位轉型市場主要廠商的市場佔有率是多少?
5.進入數位轉型市場的合適型態和策略手段是什麼?
[188 Pages Report] The Digital Transformation Market size was estimated at USD 821.03 billion in 2023 and expected to reach USD 987.21 billion in 2024, at a CAGR 20.91% to reach USD 3,102.32 billion by 2030.
The digital transformation uses digital technologies to develop new or modify existing business operations and customer experiences to fulfill changing business and market requirements. Digital transformation increases efficiency and provides greater business agility, ultimately unlocking new value for employees, customers, and shareholders. Increased penetration of evolving technologies for digitizing business and government enforcement towards digitization in developing economies has further driven the market demand. However, data security and privacy concerns in digital transformation systems may hamper the market demand in the forecasted period. Integrating AR/VR technologies in the transformation systems to enhance consumer experience presents future market opportunities.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 821.03 billion |
Estimated Year [2024] | USD 987.21 billion |
Forecast Year [2030] | USD 3,102.32 billion |
CAGR (%) | 20.91% |
Offerings: Significant adoption of solutions in digital transformation
Digital transformation services are essential for businesses seeking to adapt and advance in a rapidly evolving digital landscape. These services range from consultation and strategy development to implementation and support. Migrating to the cloud enables enterprises to optimize their operations through increased scalability, flexibility, and cost-efficiency, which requires cloud computing services. The increasing reliance on digital technologies comes with increased cyber threats requiring cybersecurity services. Businesses need to prioritize robust security measures to protect their data, systems, and customers. Digital transformation solutions comprise tailor-made software products designed to address businesses' specific needs or challenges during their digital journey. Enterprise resource planning (ERP) Systems is a comprehensive software solution that combines all aspects of a business, such as finance, operations, and human resources. This enables organizations to streamline processes, improve efficiency, and make data-driven decisions. Customer relationship management (CRM) Software solutions help businesses effectively manage their interactions with current and potential customers. These tools allow organizations to track customer data and analyze customer behavior patterns and preferences to make informed decisions.
Function: Increasing use of customer transformation owing to the personalized engagement strategies
Customer Transformation focuses on enhancing customer experience, engagement, and loyalty through digital solutions, and the preference for this transformation arises from the increasing demand for personalized experiences and seamless omnichannel interactions. Operational transformation involves optimizing business processes, supply chain management, and internal operations through digital technologies. Product transformation refers to developing or enhancing products or services using digital technologies such as artificial intelligence (AI) and the Internet of Things (IoT). Workforce transformation consist of upskilling employees, implementing new workforce models, and leveraging collaboration tools to create an agile, digital-savvy workforce. Customer and workforce transformations focus on enhancing interpersonal communication, whereas operational and product transformations prioritize process optimization and innovation.
Technology: Burgeoning utilization of big data and analytics technology owing to its data-driven decision-making processes
3D printing has revolutionized manufacturing by enabling on-demand and cost-efficient production of complex parts. Big data and analytics transform businesses by facilitating data-driven decision-making processes and enhancing customer experiences. Cloud computing is essential to digital transformation as it can improve operational efficiency and scalability for businesses. Cybersecurity is necessary for businesses amidst increasing cyber threats during digital transformation initiatives. Industrial robotics enhances production efficiency and reduces human errors in manufacturing lines. The Internet of Things (IoT) empowers businesses by connecting devices and systems for improved data collection and automation opportunities. Machine learning and artificial intelligence form the backbone of digital transformation initiatives by enabling automation and enhancing decision-making processes with data-driven insights. The rise of smartphones has driven the growth of social media platforms, which constantly evolve their offerings to maintain competitiveness in the digital marketing landscape.
Deployment: Preferences for cloud-based deployment for better flexibility and services
The on-cloud deployment model refers to delivering software applications and infrastructure services via the Internet, utilizing remote servers managed by third-party service providers. This method has achieved significant traction in recent years due to its scalability, cost-effectiveness, and ease of management. The on-premises deployment model involves hosting applications and infrastructure within an organization's own physical premises using privately owned servers and hardware. This option offers robust security measures and greater control over IT operations however may incur higher capital expenses and require dedicated maintenance staff.
End-User: Proliferating applications across banking and insurance sector with expanded digital infrastructure
The BFSI sector is adopting digital transformation strategies to enhance customer experiences and streamline operations. Digital transformation in education focuses on incorporating new technologies to improve teaching methods, personalized learning experiences, and remote learning accessibilities while ensuring data security and privacy for students' information. Governments worldwide are leveraging digital transformation efforts to enhance public service delivery by providing e-governance platforms that streamline taxation or license procurement processes while ensuring transparency through open-data initiatives. Healthcare organizations are adopting digital transformation measures to improve patient care, reduce costs, and enhance research capabilities. The sector focuses on implementing Electronic Health Records (EHRs), telemedicine solutions, AI-driven diagnostics, and wearables for remote patient monitoring. The IT and telecom sector is consistently at the forefront of digital transformation due to their need for efficient network management and customer experience improvement. This industry invests heavily in cloud computing services, IoT device management, and AI applications for data analysis. Digital transformation in manufacturing involves adopting Industry 4.0 technologies such as IoT-enabled devices, advanced robotics systems for automation purposes, and additive manufacturing techniques, including 3D printing. Digital transformation in media & entertainment is driven by the shift from traditional broadcasting to digital platforms, the adoption of AR/VR technologies for immersive experiences, and leveraging AI-driven content personalization. Retail and consumer goods organizations are adopting digital transformation strategies for enhancing customer experiences through data-driven insights, personalized marketing campaigns, and eCommerce platform optimization.
Regional Insights
The Americas has a significant landscape in the digital transformation market owing to a strong innovation ecosystem, with major technology companies leading the way in AI, IoT, and 5G adoption. The government supports digital transformation initiatives through funding and partnerships, with programs to accelerate public-private collaboration in key industries such as advanced manufacturing, agri-food, and clean technology. The European Union's (EU) significant investments in AI, 5G networks, and cybersecurity across member countries and key initiatives and funding for various sectors, including digital transformation, have driven the market growth in the region. The Middle East's governments are implementing initiatives to diversify their economies by embracing digitalization. Africa is experiencing rapid mobile penetration, which presents significant opportunities for digital transformation across industries. The APAC has a developing landscape in the digital transformation market due to government initiatives promoting investment in IoT, AI, robotics, and other advanced technologies, and numerous initiative seeks to strengthen connectivity and infrastructure while encouraging investment in emerging technologies.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Transformation Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Transformation Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digital Transformation Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AVEVA Group PLC, Baidu, Inc., Cisco System Inc., Cognex Corporation, Emerson Electric Co., Ericsson AB, General Electric Company, Google LLC by Alphabet, Inc., Hewlett Packard Enterprise Company, Innominds, Intel Corporation, International Business Machines Corporation, Kellton Tech Solutions Ltd., Microsoft Corporation, NVIDIA Corporation, Oracle Corporation, Red Hat, Inc., Salesforce, Inc., SAP SE, Siemens AG, THALES group, TIBCO Software, Inc, Wipro Limited, and Yokogawa Electric Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digital Transformation Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Transformation Market?
3. What are the technology trends and regulatory frameworks in the Digital Transformation Market?
4. What is the market share of the leading vendors in the Digital Transformation Market?
5. Which modes and strategic moves are suitable for entering the Digital Transformation Market?