市場調查報告書
商品編碼
1466409
雲端/行動 BaaS 市場:按類型、平台、部署、公司規模、產業分類 - 2024-2030 年全球預測Cloud/Mobile Backend-as-a-Service Market by Type (Cloud Storage & Backup, Database Management, Push Notifications), Platforms (Android, iOS), Deployment, Enterprise Size, Verticals - Global Forecast 2024-2030 |
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預計2023年雲端/行動BaaS市場規模為170.4億美元,預計2024年將達到188.8億美元,2030年將達到361.6億美元,複合年成長率為11.34%。
BaaS,也稱為「行動後端即服務」(MBaaS),允許將應用程式託管在後端雲端儲存或該模型為Web 和行動應用程式開發人員提供了連結到最終應用程式公開的API 的解決方案。這些服務是使用自訂軟體開發套件(SDK) 和應用程式介面 (API) 提供的。 BaaS 的主要促進因素包括簡化應用開發流程、縮短上市開拓以及簡化後端服務管理的需求。此外,智慧型手機和行動應用程式在消費者和企業領域的快速普及推動了對可擴展後端服務的需求,以適應不斷成長的用戶和資料數量。然而,BaaS 產業面臨資料安全和隱私問題等挑戰,特別是考慮到 GDPR 等嚴格法規。還有供應商鎖定的問題,這使得開發人員過度依賴單一 BaaS 供應商,並且在需要時使遷移到其他服務變得複雜。行動裝置的不斷發展和行動應用程式日益複雜,為 BaaS 供應商提供了巨大的機會。在 BaaS 服務中利用人工智慧 (AI)、機器學習 (ML) 和分析的趨勢也在不斷成長。此外,物聯網 (IoT) 的興起以及裝置之間即時資料庫同步的需求為 BaaS 提供了新的機會。
主要市場統計 | |
---|---|
基準年[2023] | 170.4億美元 |
預測年份 [2024] | 188.8億美元 |
預測年份 [2030] | 361.6億美元 |
複合年成長率(%) | 11.34% |
平台 全球智慧型手機的普及將提高 Android 平台和應用程式的普及。
Android是指Google開發的行動作業系統,為開發者提供了廣闊的生態系統,其中BaaS扮演重要角色。 Android 開發人員通常喜歡提供本機整合、跨平台功能和無縫應用程式開發環境的服務和供應商。此類提供者定期更新其平台,確保支援最新的 Android 功能和安全實踐。 iOS 是 Apple 的行動裝置作業系統,擁有獨特的生態系統,BaaS 供應商透過提供專業服務蓬勃發展。 iOS 開發人員可能更喜歡與 Apple 硬體和軟體標準更緊密整合的服務,以及符合 Apple 自身政策的對使用者隱私的承諾。您的 BaaS 選擇會影響您的應用程式在 Apple 生態系統中的運作效率,以及如何利用某些專用iOS 的功能。此外,iOS BaaS 平台遵守嚴格的安全通訊協定,以保護敏感資料和個人資料,並確保遵守隱私標準,資料增強用戶信任和應用程式可靠性。
應用:對使用者身份驗證的需求不斷增加,以實現最佳的隱私和資料安全功能
對於想要確保資料冗餘和可用性的企業來說,雲端儲存和備份服務至關重要。隨著資料的增加,對可擴展性、安全性、成本效益等的需求也隨之增加。處理大量非結構化資料的公司將優先考慮可擴展性和速度,而處理敏感資訊的公司將優先考慮安全性。 BaaS 平台中的資料庫管理包括處理資料建模、儲存、搜尋和管理的服務。這裡的首選項是基於資料庫類型(NoSQL 或 SQL)、可擴展性以及即時資料同步的需求。新興企業可能更喜歡託管資料庫,因為它們易於使用和擴充性,而大型企業可能需要更託管和更強大的資料庫解決方案。推播通知對於吸引用戶和提高保留率至關重要。您的需求將根據您的目標受眾而有所不同,有些應用程式需要即時通知,而有些應用程式則喜歡不規則、交錯的更新。個人化和自動化也越來越受到這項服務的青睞。使用者身份驗證服務可確保只有授權使用者才能存取應用程式。這裡的偏好包括易於整合、安全功能(例如多因素身份驗證)以及對不同身份驗證方法(社交、電子郵件/密碼、生物識別等)的支援。處理敏感資料的公司可能比專注於使用者體驗和輕鬆入門的新興企業更重視安全功能。
區域洞察
由於雲端運算的普及、對行動優先策略的重視以及物聯網設備的普及,美洲,特別是美國和加拿大,雲端/行動 BaaS 解決方案的採用顯著成長。隨著幾家主要科技公司的出現,美洲地區繼續投資和研究雲端基礎設施,從而推出創新的 BaaS 產品。公司擴大為無伺服器架構和雲端服務的新技術申請專利,旨在提高客戶的可擴展性和安全性。在歐盟 (EU),通用資料保護規範 (GDPR) 等嚴格的資料隱私法對客戶的購買行為產生了重大影響,增加了對提供強大資料保護功能的 BaaS 解決方案的需求。因此,人們正在研究創新的服務模式和隱私保護技術,而公司正在積極為其申請專利以保護其競爭力。中東正在經歷數位轉型,重點是智慧城市計畫和企業移動性。對可支援大型計劃的雲端服務和後端平台進行了協調一致的投資,消費者的需求面向高可用性和多區域支援。由於廣泛的數位轉型以及政府促進雲端運算和數位化創新的舉措,亞太地區的 BaaS 市場正在快速成長。此外,印度、韓國和中國等國家是許多新興企業和小型企業的所在地,它們需要經濟高效的雲端後端服務和解決方案。
FPNV定位矩陣
FPNV定位矩陣對於評估雲端/行動BaaS市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對雲端/行動 BaaS 市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 雲端/行動BaaS市場的市場規模和預測是多少?
2.在雲端/行動BaaS市場的預測期內,有哪些產品、細分市場、應用程式和領域值得考慮投資?
3.雲端/行動BaaS市場的技術趨勢和法規結構是什麼?
4.雲端/行動BaaS市場主要廠商的市場佔有率是多少?
5.進入雲端/行動BaaS市場合適的型態和策略手段是什麼?
[198 Pages Report] The Cloud/Mobile Backend-as-a-Service Market size was estimated at USD 17.04 billion in 2023 and expected to reach USD 18.88 billion in 2024, at a CAGR 11.34% to reach USD 36.16 billion by 2030.
Cloud/Mobile Backend-as-a-Service (BaaS), also known as "Mobile Backend as a Service" (MBaaS), is a model that provides web and mobile app developers a solution to link their applications to backend cloud storage and APIs exposed by backend applications while delivering features, including user management, push notifications, and integration with social networking services. These services are provided through the use of custom software development kits (SDKs) and application programming interfaces (APIs). The primary drivers of BaaS include the demand for streamlining application development processes, reducing time to market, and simplifying the management of backend services. Additionally, the surging adoption of smartphones and mobile applications in the consumer and enterprise sectors fuels the necessity for scalable backend services to accommodate a growing number of users and data. However, the BaaS industry faces challenges such as data security and privacy concerns, especially given the stringent regulations such as the GDPR. There is also the issue of vendor lock-in, where developers can become overly reliant on a single BaaS provider, complicating migration to another service if needed. The continuous evolution of mobile devices and the increasing complexity of mobile applications present significant opportunities for BaaS providers. There is a growing trend of using artificial intelligence (AI), machine learning (ML), and analytics within BaaS offerings. Moreover, the onset of the Internet of Things (IoT) and the need for real-time database synchronization across devices offer new BaaS opportunities.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 17.04 billion |
Estimated Year [2024] | USD 18.88 billion |
Forecast Year [2030] | USD 36.16 billion |
CAGR (%) | 11.34% |
Platform: Growing proliferation of Android platforms and apps due to the penetration of smartphones across the world
Android refers to a mobile operating system developed by Google and provides a vast ecosystem where BaaS plays a crucial role for developers. Android developers often prefer services and providers that offer native integration, cross-platform capabilities, and a seamless environment for app development. Such providers regularly update their platforms, ensuring that the latest Android features and security practices are supported. iOS, Apple's operating system for mobile devices, has its own ecosystem where BaaS providers thrive by offering specialized services. iOS developers may prefer services for their tighter integration with Apple's hardware and software standards as well as their commitment to user privacy, which aligns with Apple's own policies. The choice of BaaS can affect how efficiently an app operates within the Apple ecosystem and can leverage specific iOS-only features. Additionally, iOS BaaS platforms adhere to stringent security protocols to protect sensitive and personal data and ensure compliance with privacy standards, thereby cultivating user trust and app credibility.
Applications: Growing need for user authentication to facilitate optimum privacy and data security capabilities
Cloud storage and backup services are critical for businesses looking to ensure data redundancy and availability. With the increase in data volume, need-based preferences include scalability, security, and cost-effectiveness. Businesses with large sets of unstructured data may prioritize scalability and speed, while those handling sensitive information would place security at the forefront. Database management in BaaS platforms includes services that handle data modeling, storage, retrieval, and management. The preferences here could be based on the type of database (NoSQL or SQL), scalability, and the need for real-time data synchronization. Startups may prefer managed databases for their ease of use and scalability, while larger businesses might need more controlled, robust database solutions. Push notifications are essential for engaging users and improving retention rates. The need here varies based on the target audience, with some apps requiring immediate notifications while others might prefer infrequent, timed updates. Personalization and automation are also growing in preference for this service. User authentication services ensure that only authorized users can access an application. Preferences here include ease of integration, security features such as multi-factor authentication, and support for various authentication methods (social, email/password, biometrics.). Enterprises with sensitive data might weigh security features more heavily than startups focusing on user experience and easy onboarding.
Regional Insights
In the Americas region, particularly the U.S. and Canada, the adoption of cloud/mobile BaaS solutions has shown significant growth due to the widespread utilization of cloud computing, an emphasis on mobile-first strategies, and the proliferation of IoT devices. Due to the presence of several key technological enterprises, the Americas region sees continuous investments and research in cloud infrastructure, leading to innovative BaaS offerings. Companies are increasingly patenting new methodologies in serverless architectures and cloud services aimed at enhancing scalability and security for their clients. In the European Union, stringent data privacy laws such as the General Data Protection Regulation (GDPR) have a significant influence on customer purchasing behavior, driving demand for BaaS solutions that offer robust data protection features. This has led to innovative service models and research in privacy-preserving technologies, with companies actively seeking patents to safeguard their competitive edge. The Middle East is experiencing a digital transformation with an emphasis on smart city initiatives and enterprise mobility. There is a concerted effort to invest in cloud services and backend platforms that can support large-scale projects, with consumer needs geared towards high availability and multi-region support. APAC's BaaS market is growing rapidly due to widespread digital transformation and government efforts to promote innovation in cloud computing and digitalization. Countries such as India, South Korea, and China also host several start-ups and small and medium-sized enterprises that need cost-effective cloud backend services and solutions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cloud/Mobile Backend-as-a-Service Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cloud/Mobile Backend-as-a-Service Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cloud/Mobile Backend-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include 8base, Inc., Altogic Inc., Amazon Web Services, Inc., Apps Panel Sarl, Back4App, Inc., Backendless Corp., brainCloud Services, Cloudflare, Inc., CMARIX TechnoLabs Pvt. Ltd., Contentful GmbH, Couchbase, Inc., Google LLC by Alphabet Inc., International Business Machines Corporation, Kii, Inc., Kuzzle, Medium Corporation, Microsoft Corporation, Okta, Inc., Optimove by Mobius Solutions, Ltd., Oracle Corporation, Progress Software Corporation, Radixweb, Realm by MongoDB, Inc., ShepHertz Technologies Pvt Ltd., Temenos AG, and Wipro Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cloud/Mobile Backend-as-a-Service Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cloud/Mobile Backend-as-a-Service Market?
3. What are the technology trends and regulatory frameworks in the Cloud/Mobile Backend-as-a-Service Market?
4. What is the market share of the leading vendors in the Cloud/Mobile Backend-as-a-Service Market?
5. Which modes and strategic moves are suitable for entering the Cloud/Mobile Backend-as-a-Service Market?