市場調查報告書
商品編碼
1466546
禮品卡市場:按類型和目的 - 2024-2030 年全球預測Gift Cards Market by Type (E-Gifting, Miscellaneous Closed Loop, Music and Streaming Gift Cards), Application (Coffee Shop, Entertainment, Restaurants or Food Chains) - Global Forecast 2024-2030 |
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預計2023年禮品卡市場規模為8,271.1億美元,2024年達8,794.3億美元,預估2030年將達1,2785.2億美元,複合年成長率為6.41%。
禮品卡是由銀行和零售商發行的儲值儲值卡,可替代現金在某些商店和相關企業購物。卡有兩種類型:封閉式卡(只能在發卡零售商處使用)和開迴路卡(由主要信用卡公司發行)。禮品卡的普及很大程度上是由於其便利性、普遍性、數位禮品的興起以及人們對無現金交易的日益偏好。技術進步簡化了購買和兌換流程,數位或電子禮品卡因其即時交付和易用性而越來越受歡迎。然而,普及受到了丟失或被盜的可能性的阻礙,它們的價值因有效期和使用費而降低,以及它們的使用地點的限制,特別是封閉式卡。一些發卡機構正在保護註冊卡、延長有效期、取消費用並改善用戶體驗,以保持其效用。隨著消費者尋求獨特的禮品選擇,禮品卡的個人化和客製化也是一個潛在的擴展領域。此外,環保、生物分解性、專用卡的推出也符合日益成長的環保意識。
主要市場統計 | |
---|---|
基準年[2023] | 8271.1億美元 |
預測年份 [2024] | 8794.3億美元 |
預測年份 [2030] | 1,278,520 百萬美元 |
複合年成長率(%) | 6.41% |
由於類型便利性和普遍可接受性,電子禮品和開放回路禮品卡的使用量增加
電子禮品,也稱為數位或電子禮品卡,是指透過電子郵件、簡訊或品牌應用程式或網站等電子方式購買和發送禮品卡的過程。使用者喜歡電子禮品卡,因為它方便、即時交付且易於自訂。電子禮品卡尤其受到精通科技的消費者和那些尋找最後一刻禮物的消費者的歡迎。其他封閉式禮品卡專用於特定服務、體驗或非傳統零售產品。這包括航空公司、飯店、水療中心或利基市場禮品卡,它們透過提供僅在發行人的場所或平台內提供的獨特且通常是個人化的體驗來創造價值。此類卡通常受到特定興趣或愛好的消費者的青睞,以確保接受者獲得他們喜歡的體驗或產品。音樂和串流禮品卡專為與線上音樂和視訊串流服務一起使用而設計。這些卡片通常受到想要贈送娛樂選擇並迎合接收者對音樂、電影和電視興趣的消費者的青睞。餐廳禮品卡是閉合迴路卡,只能在特定餐廳品牌或連鎖店使用,使其成為美食愛好者的熱門禮物或夜晚外食的便捷選擇。封閉式零售卡是只能在發行零售商的實體或網路商店商店使用的禮品卡。適合特定零售品牌的消費者,從百貨公司到特色精品店。通用開放回路禮品卡可在任何接受 Visa、Mastercard 和 American Express 等銀行卡付款網路的地方兌換,使其成為最靈活的禮品卡選擇。這種類型的禮品卡通常受到那些希望為接收者提供最大彈性且不受特定商店或服務限制的人的青睞。
採用娛樂和零售禮品卡,滿足日常使用和特殊場合送禮的雙重目的。
咖啡店禮品卡迎合了經常光顧咖啡店進行日常咖啡因或休閒會議的特定人群。人們喜歡咖啡店禮品卡是為了方便和忠誠。客戶喜歡不攜帶現金或銀行卡的便利,企業也可以從這些卡培養的客戶忠誠度中受益。娛樂禮品卡滿足您看電影、玩遊戲、參加活動等休閒的需求。顧客喜歡將這些卡片作為送給朋友和家人的禮物,為他們的禮物增添貼心和個人化的元素。餐廳和食品連鎖店禮品卡滿足了外食的普遍需求。對此類卡片的偏好通常來自於贈送體驗的便利,尤其是對於那些喜歡戶外用餐冒險的人來說。零售禮品卡專為喜歡購買服飾、電器產品、家居用品等的顧客而設計。旅行禮品卡深受喜歡探索新目的地和需要度假的人的歡迎。人們喜歡這些卡,因為它們彈性應用於航班、住宿設施和旅行套餐等方面。
區域洞察
在美洲,特別是美國,禮品卡市場成熟且高度集中,開放回路和閉合迴路都非常受歡迎。該地區的禮品卡生產通常涉及先進的個人化技術和永續性,數位禮品卡正在迅速普及。北美公司因其零售商、金融機構和禮品卡專業公司組成的生態系統而在創新和市場佔有率方面佔據主導地位。在行動付款系統的普及和電子商務興起的推動下,亞太地區變得更加分散,行動和電子禮品卡解決方案的快速成長和採用。亞太地區的生產正在多元化,數位解決方案和環保實體卡片顯著增加。許多專門從事禮品卡解決方案的當地企業已經出現,並且擴大與地區零售商和金融科技公司合作,以開拓不斷成長的數位消費群。在歐洲,特別是西歐,禮品卡的使用率很高,並且在生產和分銷過程中非常注重消費者保護和監管合規性。數位化正在穩步發展,為了迎合更多的全球消費者群體,我們將重點放在安全功能和多貨幣功能上。歐洲、中東和非洲地區的企業往往多元化,從知名的跨國公司到開拓於進軍禮品卡市場以提高客戶忠誠度和客戶參與的當地零售商。
FPNV定位矩陣
FPNV定位矩陣對於評估禮品卡市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對禮品卡市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 禮品卡市場的市場規模與預測為何?
2.禮品卡市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 禮品卡市場的技術趨勢和法規結構是什麼?
4.禮品卡市場主要廠商的市場佔有率為何?
5.進入禮品卡市場的合適型態和策略手段是什麼?
[195 Pages Report] The Gift Cards Market size was estimated at USD 827.11 billion in 2023 and expected to reach USD 879.43 billion in 2024, at a CAGR 6.41% to reach USD 1,278.52 billion by 2030.
Gift cards are stored-value, prepaid money cards issued by banks or retailers to be used as an alternative to cash for purchases of shopping within particular stores or related businesses. They come in two primary forms: closed-loop cards, which can only be utilized at the issuing retailer, and open-loop cards, which are often powered by major credit card processors, making them universally accepted at any business that accepts those credit cards. The proliferation of gift cards is largely driven by their convenience, universality, the rise of digital gifting, and a growing preference for cashless transactions. Technological advancements have streamlined the purchasing and redemption process, with digital or e-gift cards gaining traction due to immediate delivery and ease of use. However, there is a possibility of loss or theft, expiration dates or inactivity fees diminishing their value, and limitations on where they can be used, particularly with closed-loop cards, impede their adoption. Some issuers are offering protection for registered cards, extending expiration dates, or removing fees to improve the user experience to sustain their utility. The personalization and customization of gift cards are also areas of potential expansion as consumers seek unique gifting options. Moreover, the introduction of eco-friendly, biodegradable, or digital-only cards aligns with a growing environmental consciousness.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 827.11 billion |
Estimated Year [2024] | USD 879.43 billion |
Forecast Year [2030] | USD 1,278.52 billion |
CAGR (%) | 6.41% |
Type: Increasing use of eGifting and open loop gift cards owing to their convenience and universal acceptability
eGifting, also known as digital or electronic gift cards, refers to the process of purchasing and sending gift cards via electronic means, such as email, SMS, or through a brand's app or website. Users favor e-gift cards for their convenience, immediate delivery, and the ease of customization. They are particularly popular among tech-savvy consumers and those seeking last-minute gifts. Miscellaneous closed loop gift cards are specific to a particular service, experience, or non-traditional retail offering. This could include gift cards for airlines, hotels, spas, or niche markets and they create value by offering a unique and often personalized experience that can be redeemed only within the issuer's venues or platforms. These cards are typically preferred by consumers who are gifting within a specific interest or hobby, ensuring the recipient gets an experience or product they will enjoy. Music and streaming gift cards are designed for use with online music and video streaming services and these cards are often preferred by consumers who wish to gift entertainment options, catering to the recipient's interest in music, movies, or television. Gift cards for restaurants are closed-loop cards that can be used exclusively at specified restaurant brands or chains, and they are popular gifts for food enthusiasts or as a convenient option for a night out. Retail closed loop cards are gift cards redeemable only at the issuing retailer's locations or online stores. They cater to shoppers of specific retail brands, ranging from department stores to specialized boutiques. Universal accepted open loop gift cards can be used wherever the card's payment network, such as Visa, Mastercard, or American Express, is accepted, making them the most flexible gift card option. This type of gift card is typically favored by those who want to provide the recipient with the ultimate purchasing flexibility without being limited to a specific store or service.
Application: Adoption of entertainment and retail gift cards to serve the dual purpose of routine use and special occasion gifting
Coffee shop gift cards cater to a specific audience that frequently visits coffee shops for their daily caffeine fix or casual meetings. The preference for coffee shop gift cards is driven by convenience and loyalty. Customers appreciate the ease of not carrying cash or cards, and businesses benefit from the customer loyalty that these cards encourage. Entertainment gift cards satisfy the need for recreational activities, such as watching movies, gaming, or attending events. Customers prefer these cards as gifts for friends and family, adding an element of thoughtfulness and personalization to their present. Gift cards from restaurants or food chains satisfy the universal appeal of dining out. The preference for these cards often comes from the convenience of gifting an experience, particularly for individuals who appreciate outdoor eating adventures. Retail gift cards are designed for customers who enjoy shopping, for clothing, electronics, or home goods. Travel gift cards are popular among individuals who love to explore new destinations or need a getaway. These cards are preferred for their flexibility, allowing recipients to apply them towards flights, accommodation, or travel packages.
Regional Insights
In the Americas, particularly the United States, the gift card market is mature and highly integrated, with both open-loop cards and closed-loop cards being immensely popular. The production of gift cards in this region typically involves sophisticated personalization technologies and efforts toward sustainability, with digital gift cards gaining rapid traction. North American companies dominate in terms of innovation and market share, with an ecosystem consisting of retailers, financial institutions, and specialized gift card companies. The Asia-Pacific region presents a more fragmented picture, with rapid growth and adoption of mobile and e-gift card solutions underpinned by the prevalence of mobile payment systems and the rise of eCommerce. Production in APAC is diversifying, with a significant increase in digital solutions and environmentally friendly physical cards. Numerous local companies are emerging, specializing in gift card solutions, increasingly engaging in partnerships with regional retailers and fintech firms to leverage the expanding digital consumer base. In Europe, particularly Western Europe, gift card usage is high, with a strong focus on consumer protection and regulatory compliance in their production and distribution. Digitalization is progressing steadily, emphasizing security features and multi-currency functionality to cater to a more global consumer base. Companies in EMEA tend to be diverse, ranging from established global players to local retailers keen on tapping the gift card market to incentivize customer loyalty and engagement.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Gift Cards Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Gift Cards Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Gift Cards Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., Amazon.com, Inc., American Express Company, Apple Inc., Best Buy Co., Inc., Blackhawk Network Holdings Inc., Carrefour Group by Majid Al Futtaim Holding, Costco Wholesale Corporation, eBay Inc., Flipkart Internet Private Limited, Givex Corporation, Google LLC by Alphabet Inc., H & M Hennes & Mauritz AB, Home Depot Product Authority, LLC, InComm Payments by e2Interactive, Inc., Inter IKEA Systems B.V., J Sainsbury PLC, JCB Co., Ltd., JD Sports Fashion PLC, Lowe's Companies, Inc., LVMH Moet Hennessy - Louis Vuitton, Macys.com, LLC, PayPal Holdings, Inc., Starbucks Coffee Company, Target Corporation, The Kroger Company, Virgin Red Limited, Walgreen Co., Walmart Inc., and ZARA by ITX MERKEN, B.V..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Gift Cards Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Gift Cards Market?
3. What are the technology trends and regulatory frameworks in the Gift Cards Market?
4. What is the market share of the leading vendors in the Gift Cards Market?
5. Which modes and strategic moves are suitable for entering the Gift Cards Market?