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市場調查報告書
商品編碼
1466684
化妝品包裝市場:按包裝類型、材料、類型、來源、應用分類 - 2024-2030 年全球預測Cosmetic Packaging Market by Packaging Type (Inner Packaging, Outer Packaging, Product Packaging), Material (Glass, Metal, Paper), Type, Source, Application - Global Forecast 2024-2030 |
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預計2023年化妝品包裝市場規模為332億美元,預計2024年將達349.2億美元,2030年將達到476.4億美元,複合年成長率為5.29%。
化妝品包裝是指專門設計用於容納、保護和展示化妝品的各種容器、機殼和形式。從口紅管、粉底瓶、睫毛膏容器和眼影盤等初級包裝元件,到外盒、安全密封件和資訊插頁等二級包裝解決方案。化妝品包裝對於功能性和品牌形象至關重要,並且在產品保存、可用性和行銷方面發揮著至關重要的作用,確保產品以安全、有吸引力和有利可圖的方式到達消費者手中。全球美容和個人保健產品的使用量不斷增加,以及對永續和環保解決方案的高需求,刺激了對創新包裝的需求。然而,有關包裝材料和處置的嚴格規定可能會阻礙新解決方案的開發和採用。然而,整合智慧包裝技術以增強用戶體驗和產品保存期限,以及包裝客製化和個人化以增強品牌形象和消費者參與度,預計將為馬蘇提供潛在的市場成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 332億美元 |
預測年份 [2024] | 349.2億美元 |
預測年份 [2030] | 476.4億美元 |
複合年成長率(%) | 5.29% |
包裝類型:快速採用產品包裝解決方案,在每個階段保護和推廣化妝品
內包裝為化妝品提供直接保護和支撐,通常充當與產品直接接觸的第一層包裝。這包括在處理和運輸過程中緩衝、穩定性和保護產品完整性的解決方案。折疊紙盒由紙板製成,可客製化、重量輕且經濟高效。輕鬆列印您的品牌設計,打造極具吸引力的展示效果。枕頭盒具有枕頭般的形狀,為小型化妝品提供優雅的包裝解決方案。它易於組裝,並且由於其美觀而經常用於禮品包裝。滑動盒或抽屜盒由套筒和滑動托盤組成,提供獨特的打開體驗。用途廣泛,用於高級化妝品中,可增加產品的價值。滑蓋盒由耐用的紙板或錫製成,並具有可從底座滑落的蓋子。它廣泛用於包裝從粉末到乳霜的各種化妝品,提供保護和奢華的感覺。外包裝是包裹內包裝的二次包裝或外包裝,提供額外的保護和品牌空間。外包裝在行銷和物流中發揮重要作用。產品包裝泛指從初級包裝到二級包裝的各個級別的包裝,以保護和宣傳化妝品從運輸到展示的每個階段。泡殼包裝和帶狀包裝用於小型化妝品,並透過透明塑膠蓋提供可視性。它具有高度安全性和詐欺功能,適合一次性產品和樣品。塑膠瓶和玻璃瓶是液體和奶油的傳統且多功能的包裝選擇。它是可客製化的,可以與各種封閉類型(例如泵和蓋子)結合使用,以保持產品的完整性。罐子廣泛用於各種化妝品,尤其是乳霜和凝膠。它們有玻璃和塑膠兩種材質,外觀經典,只需旋轉蓋子即可輕鬆取下,讓您可以充分接觸產品。泵浦和分配器是瓶子和管子的功能蓋,非常適合液體和半液體化妝品。管材為各種配方提供了靈活、輕巧的包裝解決方案,從濃稠的膏霜到凝膠和乳液。它便攜、易於使用,讓您有效率地使用產品。
應用化妝品包裝在護膚品中的高級應用
對於香水和香水來說,包裝提供保護,並在品牌識別和消費者體驗中發揮重要作用。通常使用玻璃和工程塑膠等高品質和創新材料。這些材料加上獨特的形狀、裝飾和飾面,增強了美學吸引力,並使產品在競爭激烈的市場中脫穎而出。護髮包裝解決方案涵蓋洗髮精和護髮素瓶以及護髮和定型產品容器。重點是使用者友善的設計,確保便利性和產品安全。 PET、HDPE 和可回收塑膠等材料因其耐用性、易用性和環境效益而受到青睞。泵浦和噴霧器等分配器機構對於功能至關重要。彩妝及彩妝品包裝包括粉底、口紅、睫毛膏、粉餅等多種產品。創新的設計和機制,例如粉底上的真空幫浦和口紅上的扭轉機制,可實現產品儲存和塗布的精確性。便攜性和美觀性也很重要,緊湊的箱子和托盤提供便利和品牌差異化。指甲護理包裝專注於用於指甲油、護理劑和去除劑的小容器,優先考慮易於使用和產品穩定性。帶有緊蓋的玻璃瓶和高品質的刷子是標準配備,可確保準確塗布和持久的美甲產品。美學也很重要,品牌自訂瓶子形狀和裝飾元素來吸引消費者。護膚包裝涵蓋乳霜、精華液、洗面乳、化妝水等多種產品。採用真空瓶、罐子、管子和瓶子來保持產品的完整性、易用性並適應各種質地。材料的選擇取決於其防護品質和永續特性,並轉向生物基塑膠和可回收材料等環保材料。包裝設計通常反映圍繞健康和天然成分的品牌價值。
區域洞察
在美洲,消費者的環保意識不斷增強,推動了對環保和永續包裝解決方案的需求。美國最近的專利重點關注生物分解性材料和減少塑膠使用的創新設計。對永續實踐和回收計劃的投資引人注目,顯示消費行為轉向更具環保意識。在亞太地區,高品質和優質包裝受到青睞,尤其是在中國、日本和印度。隨著對2D碼和 AR 功能等智慧包裝技術的投資,亞太地區的化妝品包裝市場正在蓬勃發展,以改善用戶體驗。此外,以精確和注重細節而聞名的國家正在大力投資緊湊型多功能包裝解決方案,這些解決方案反映了消費者多樣化的社會經濟經濟狀況,並專注於可負擔性和功能性。在歐洲,人們非常重視永續性和減少包裝中的碳足跡,特別注重法規遵循。最近的歐盟法規和指令旨在提高回收率並促進消費後回收(PCR)材料的使用,鼓勵對新材料和製程的創新和投資。同時,中東和非洲對奢侈品的需求激增,反映出經濟成長和可支配收入的增加。然而,對永續實踐的認知和需求也在不斷出現,儘管速度比其他地區慢。主要投資包括擴大產能和創新設計,以滿足奢侈品市場的需求,同時融入環保方法。
FPNV定位矩陣
FPNV定位矩陣對於評估化妝品包裝市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對化妝品包裝市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.化妝品包裝市場的市場規模與預測是多少?
2.化妝品包裝市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 化妝品包裝市場的技術趨勢和法規結構是什麼?
4.化妝品包裝市場主要廠商的市場佔有率為何?
5.進入化妝品包裝市場適合的形式和策略手段是什麼?
[191 Pages Report] The Cosmetic Packaging Market size was estimated at USD 33.20 billion in 2023 and expected to reach USD 34.92 billion in 2024, at a CAGR 5.29% to reach USD 47.64 billion by 2030.
Cosmetic packaging refers to the broad array of containers, enclosures, and formats designed uniquely for housing, protecting, and presenting cosmetic products. This encompasses a broad spectrum of primary packaging elements such as lipstick tubes, foundation bottles, mascara containers, eyeshadow palettes, and secondary packaging solutions, including exterior boxes, safety seals, and informational inserts. Essential for both functionality and brand identity, cosmetic packaging plays a pivotal role in product preservation, usability, and marketing, ensuring products are delivered to consumers in a safe, appealing, and informative manner. A global rise in beauty and personal care product usage and high demand for sustainable and eco-friendly solutions stimulate demand for innovative packaging. However, stringent regulations regarding packaging materials and disposal can hinder the development and adoption of new solutions. Nevertheless, the integration of smart packaging technologies that enhance user experience and product shelf life and customization and personalization of packaging to enhance brand identity and consumer engagement is expected to bring potential opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 33.20 billion |
Estimated Year [2024] | USD 34.92 billion |
Forecast Year [2030] | USD 47.64 billion |
CAGR (%) | 5.29% |
Packaging Type: Burgeoning adoption of product packaging solutions to protect and promote cosmetic products at every stage
Inner packaging provides direct protection and support to the cosmetic product, often serving as the foremost layer of packaging that comes directely in contact with the product. This includes solutions for cushioning, stability, and safeguarding the product's integrity during handling and shipment. Folding cartons are made from paperboard and are customizable, lightweight, and cost-effective. They can be easily printed with brand designs for an appealing presentation. Pillow boxes are distinctive due to their pillow shape, offering an elegant packaging solution for smaller cosmetic items. They are easily assembled and are favored for their aesthetic appeal, often used in gift packaging. Sliding or drawer boxes consist of a sleeve and a sliding tray, providing a unique unboxing experience. They are versatile and can be used for luxury cosmetic products, enhancing the product's perceived value. Slip-lid boxes, made of sturdy cardboard or tin, feature a removable lid that slips off the base. They are popular for packaging a variety of cosmetics, from powders to creams, offering protection and a premium feel. The outer packaging is the secondary or external package that encases the inner packaging, providing additional protection and branding space. Outer packaging plays a crucial role in marketing and logistics. Product packaging refers broadly to all levels of packaging involved, from primary to secondary packaging, designed to protect and promote cosmetic products at every stage, from shipment to display. Blister and strip packs are used for smaller cosmetic items, offering visibility through a clear plastic cover. They are secure and tamper-evident, making them suitable for single-use products or samples. Bottles made from plastic or glass are a traditional and versatile packaging option for liquids and creams. They are customizable and can be paired with various closure types, including pumps and caps, to preserve product integrity. Jars are widely used for various cosmetics, especially creams and gels. Available in glass or plastic, jars offer a classic look and can be easily accessed with a twist of their lid, allowing full use of the product. Pumps and dispensers are functional closures for bottles and some types of tubes, ideal for liquid or semi-liquid cosmetics, ensuring precise, mess-free dispensing and helping maintain hygiene and product preservation. Tubes offer a flexible and lightweight packaging solution for various formulations, from thick creams to gels and lotions. They are portable, user-friendly, and efficient in ensuring the product is used to its entirety.
Application: Evolving usage of cosmetic packaging for skin care products
For fragrances and perfumes, packaging gives protection and plays a crucial role in brand identity and consumer experience. High-quality, innovative materials, including glass and engineered plastics, are commonly used. These materials, coupled with distinctive shapes, decorations, and finishes, enhance the aesthetic appeal and distinguish products in a competitive market. Hair care packaging solutions range from shampoo and conditioner bottles to hair treatment and styling product containers. The focus is on user-friendly designs that ensure convenience and product safety. Materials such as PET, HDPE, and recyclable plastics are favored for their durability, ease of use, and environmental benefits. Dispensing mechanisms, including pumps and sprayers, are integral to functionality. Makeup or color cosmetics packaging encompasses a broad array of products including foundations, lipsticks, mascaras, and powders. Innovative designs and mechanisms, such as airless pumps for foundations or twist mechanisms for lipsticks, cater to product preservation and application precision. Emphasis is also placed on portability and aesthetic appeal, with compact cases and palettes offering convenience and brand differentiation. Nail care packaging focuses on smaller containers for nail polish, treatments, and removers, prioritizing ease of application and product stability. Glass bottles with tightly sealing caps and high-quality brushes are standard, ensuring precise application and longevity of the nail product. The aesthetic component is also significant, with brands opting for custom bottle shapes and decorative elements to attract consumers. Skin care packaging covers a wide range of products, including creams, serums, facial cleansers, and toners. Airless dispensers, jars, tubes, and bottles are employed to maintain product integrity, facilitate ease of use, and support varied textures. Materials are selected for their protective qualities and sustainable properties, with a shift towards eco-friendly options such as bio-based plastics and recyclable materials. The packaging design often reflects brand values related to wellness and natural ingredients.
Regional Insights
In the Americas, there is a rising demand for eco-friendly and sustainable packaging solutions due to increased environmental awareness among consumers. Recent patents in the U.S. focus on biodegradable materials and innovative designs to reduce plastic use. Investments in sustainable practices and recycling initiatives are prominent, illustrating a shift towards more environmentally conscious consumer behavior. The Asia-Pacific region prefers high-quality, luxurious packaging, especially in China, Japan, and India. The Asian-Pacific cosmetic packaging market is booming with investments in smart packaging technologies that enhance user experience, such as QR codes and AR features. Furthermore, countries known for their precision and attention to detail invest heavily in compact and multifunctional packaging solutions with a focus on affordability and functionality, reflecting the diverse socioeconomic status of their consumers. In Europe, the emphasis is on regulatory compliance, with a substantial focus on sustainability and reducing carbon footprints in packaging. Recent EU regulations and directives aim to enhance recycling rates and promote using post-consumer recycled (PCR) materials, driving innovation and investment in new materials and processes. On the other hand, the Middle East and Africa are witnessing a surging demand for luxury cosmetic packaging, reflecting the region's growing economies and increasing disposable incomes. However, there's also a budding awareness and demand for sustainable practices, although at a slower pace compared to other regions. Key investments include expanding production capabilities and innovative designs that cater to the luxury segment while beginning to incorporate eco-friendly practices.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cosmetic Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cosmetic Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cosmetic Packaging Market, highlighting leading vendors and their innovative profiles. These include Akey Group, LLC, Albea S.A., Amcor PLC by Bemis Company, Inc., AptarGroup, Inc.,, Berry Global, Inc, Bonex d.o.o., Corpack GmbH, Cosmopak Corp., Frapak Packaging b.v., Gerresheimer Ag, H&K Muller GmbH & Co. KG, HCP Packaging UK Ltd, HCT Group, Libo Cosmetics Co., Ltd., LUMSON S.p.A., Masterchem Logoplaste Sp. z o.o., MJS Packaging, Mondi plc, Quadpack Industries, S.A., Silgan Holdings Inc., Stoelzle Glass Group, Vetroplas Packaging Ltd, Vimal Plastics., VIROSPACK, S.L.U., and Zenvista Packagings.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cosmetic Packaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cosmetic Packaging Market?
3. What are the technology trends and regulatory frameworks in the Cosmetic Packaging Market?
4. What is the market share of the leading vendors in the Cosmetic Packaging Market?
5. Which modes and strategic moves are suitable for entering the Cosmetic Packaging Market?