市場調查報告書
商品編碼
1470391
露營帳篷市場:按類型、材料和分銷管道分類 - 2024-2030 年全球預測Camping Tent Market by Type (A-Frame Tent, Backpacking Tent, Bell Tent), Material (Cotton-Canvas, Nylon, Polyester), Distribution Channel - Global Forecast 2024-2030 |
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預計2023年露營帳篷市場規模為31.1億美元,2024年達32.9億美元,預計2030年將達46.9億美元,複合年成長率為6.01%。
露營帳篷是一種可折疊、攜帶式的保暖結構,適用於露營、背包旅行和探險等戶外休閒活動。這些帳篷滿足各種消費者的需求,包括家庭、冒險愛好者、獨行旅行者和專業探險家。露營帳篷用於需要臨時住宿的戶外場所,例如國家公園、露營地和荒野地區。由於健康意識的增強,戶外休閒的迅速增加正在推動對露營帳篷的需求。技術的進步已經開發出輕質材料,在提高攜帶性的同時保持耐用性,對超輕量背包客很有吸引力。由於露營需要適宜、舒適的氣候條件,需求的季節性波動會影響銷售。
主要市場統計 | |
---|---|
基準年[2023] | 31.1億美元 |
預測年份 [2024] | 32.9億美元 |
預測年份 [2030] | 46.9億美元 |
複合年成長率(%) | 6.01% |
此外,露營帳篷的處置和環境影響引起了具有環保意識的露營者的擔憂。然而,帳篷製造商使用生物分解性和環保材料來生產和普及永續露營帳篷的努力,以及織物技術的進步,可以幫助克服與環境退化相關的挑戰。此外,擴大露營地設施的投資以及政府創建休閒設施和區域的舉措可能會創造對先進且耐用的露營帳篷的需求。
喜歡快速且易於搭建的帳篷的露營者正在推動充氣帳篷的採用。
A 型框架帳篷採用兩桿 A 型設計,簡潔且穩定。這款帳篷非常適合想要在預算內享受露營的露營者。背包帳篷是優先考慮重量和可收納性的帳篷,適合遠距健行和簡約露營。鐘形帳篷是一種多用途露營庇護所,由單桿和帆布組成,用於露營、Gland和其他戶外活動。小屋帳篷提供了一個類似房間的空間,牆壁幾乎垂直,為家庭或團體露營旅行提供最大的居住。圓頂帳篷由於其彎曲的桿結構而提供充足的餘量和穩定性,並且可以承受大風條件,使其成為小團體和家庭的理想選擇。測地線帳篷由多根交叉在一起的桿子組成,形成一個框架。它的強度、穩定性和承受惡劣天氣條件的能力使其成為登山者和高山探險家的理想帳篷。透過使用充氣橫樑代替傳統的帳篷桿,充氣帳篷提供快速搭建和獨特的設計,迎合了想要方便而又不犧牲空間或舒適度的露營者。多房間帳篷在團體露營或長期住宿期間提供獨立的生活空間以保護隱私。由於其即時部署機制,彈出式帳篷可以快速安裝,這使得它們成為優先考慮便利性而非性能的休閒露營者的理想選擇。
棉帆布的透氣性和居住深受消費者喜愛。
棉帆布帳篷以其透氣性和天然隔熱性而聞名。它有效調節內部溫度,最大限度地減少結露的發生,非常適合炎熱的夏季。尼龍重量輕、耐用且耐磨。聚酯纖維因其經濟實惠、防水和抗紫外線損傷而成為露營帳篷常用的合成材料。滌棉帳篷結合了聚酯纖維和棉帆布的優點,具有透氣、隔熱、防水和防紫外線功能。 PVC 塗層帳篷是透過在聚酯織物上塗上多層聚氯乙烯(PVC) 來製造的,以付加防水性,同時保持彈性。
分佈:便利購物導向帶動電商平台購買露營帳篷
百貨公司出售領先品牌的各種露營帳篷,這些商店迎合了在購買帳篷時尋求便利、品種和個人支持的顧客。網路購物很方便,因為它可以進行價格比較,並允許消費者根據特定需求(尺寸、價格分佈)縮小產品範圍。大賣場和超級市場為尋求經濟實惠的露營帳篷的顧客提供價格實惠的選擇,同時又不影響品質或功能。體育用品商店專門提供優質品牌的露營帳篷。這些商店針對的是在選擇露營裝備時優先考慮性能和耐用性的戶外愛好者客戶。 會員制批發店以批量價格為露營愛好者提供有限的露營帳篷選擇。
區域洞察
在美洲,人們對戶外休閒、身體健康和運動的興趣不斷增加,戶外露營活動的參與度也不斷增加。美國和加拿大的千禧世代對露營和探險旅行的興趣日益濃厚,推動了對高品質露營帳篷的需求。瞄準該地區的品牌重點關注輕質材料、易於組裝、耐候性和太陽能電池板兼容性等附加功能。歐洲國家正呈現使用環保材料生產永續產品的趨勢。滿足特定消費者需求的創新設計在歐洲取得了成功,那裡的遠足和露營裝備消費群十分發達。
此外,政府對擴大露營地的關注以及增加用於創造舒適的戶外設施和休閒的支出也推動了對露營帳篷的需求。隨著可支配收入水準的上升導致露營等休閒活動的支出增加,亞太地區呈現出光明的前景。中國、日本和印度等國家對考慮到經濟實惠的家庭規模帳篷的需求激增。
FPNV定位矩陣
FPNV定位矩陣對於評估露營帳篷市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對露營帳篷市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 露營帳篷市場規模及預測是多少?
2.在露營帳篷市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.野營帳篷市場的技術趨勢和法規結構是什麼?
4.露營帳篷市場主要廠商的市場佔有率為何?
5.進入露營帳篷市場適合的型態和策略手段有哪些?
[181 Pages Report] The Camping Tent Market size was estimated at USD 3.11 billion in 2023 and expected to reach USD 3.29 billion in 2024, at a CAGR 6.01% to reach USD 4.69 billion by 2030.
A camping tent is a collapsible, portable, and temperature structure for outdoor recreational activities such as camping, backpacking, and expeditions. These tents cater to a diverse range of consumers, including families, adventure enthusiasts, solo travelers, and professional explorers. Camping tents are used in national parks, campgrounds, wilderness areas, and other outdoor locations where temporary accommodation is required. A surge in outdoor recreational activities driven by an increased focus on health and physical wellness is propelling demand for camping tents. Technological advancements have led to lighter-weight materials that improve transportability while maintaining durability, which appeals to ultralight backpackers. Seasonal fluctuations in demand can impact sales, as camping requires appropriate and pleasant climate conditions.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 3.11 billion |
Estimated Year [2024] | USD 3.29 billion |
Forecast Year [2030] | USD 4.69 billion |
CAGR (%) | 6.01% |
Furthermore, the disposal of camping tents and its impact on the environment poses concerns among environment-conscious camping enthusiasts. However, efforts by tent manufacturers to produce and promote sustainable camping tents made from biodegradable and environment-friendly materials and advances in fabric technology can help overcome challenges associated with environmental degradation. Furthermore, investments to expand campsite facilities and government initiatives to create recreational facilities and areas can create a demand for advanced, durable camping tents.
Type: Preference of camper for quick, easy set-up of tents driving adoption of inflatable tents
A-frame tents feature a design with two poles forming an A shape, providing simplicity and stability. These tents are ideal for campers to engage in camping activities on a budget. Backpacking tents prioritize weight and packability for long-distance hiking or minimalist camping trips. Bell tent is a multipurpose camping shelter consisting of a single central pole and canvas exterior that is used for camping, glamping, and other outdoor events. Cabin tents offer spaces similar to a room with near-vertical walls for maximum livability during family or group camping trips. Dome tents provide ample headroom and stability through their curved pole structure, which helps them withstand windy conditions and are most suitable for small groups or families. Geodesic tents consist of a frame created with multiple poles that intersect each other. They are ideally suited for mountaineers and alpine adventurers due to their strength, stability, and ability to withstand harsh weather conditions. Inflatable tents replace traditional poles with air-filled beams for quick setup times and unique designs and cater to campers seeking convenience without compromising on space or comfort. Multi-room tents offer separate living quarters for privacy during group camping trips or extended stays in one location. Pop-up tents focus on providing a quick setup experience through instant unfolding mechanisms, and they are ideal for casual campers prioritizing convenience over performance features.
Material: Consumer preference for cotton canvas owing to enhanced breathability and livability offered by the material
Cotton-canvas tents are known for their breathability and natural insulation properties. This makes them ideal for hot summer days as they effectively regulate internal temperatures and minimize condensation buildup. Nylon is a lightweight and durable material that offers excellent resistance to abrasion and wear and tear. Polyester is another widely used synthetic material for making camping tents owing to its affordability, water-resistance capabilities, and resistance to UV damage. Polyester-Cotton tents combine the advantages of both polyester and cotton-canvas materials, offering breathability, insulation, water resistance, and UV protection, and are less expensive as compared to pure polyester. PVC-coated tents are manufactured by coating either polyester fabric with a few layers of polyvinyl chloride (PVC), which adds waterproofing capabilities while maintaining flexibility.
Distribution: Inclination toward convenience shopping driving utilization of e-commerce platforms for purchasing camping tents
Department stores offer a comprehensive range of camping tents from leading brands, and these stores cater to customers looking for convenience, variety, and personal assistance while shopping for tents. eCommerce platforms offer customers an extensive selection of camping tents from various brands worldwide. Online shopping allows for price comparison and convenience as shoppers can filter products based on their specific needs (size, price range). Hypermarkets and supermarkets offer affordable options for customers seeking cost-effective camping tents without compromising quality or features. Specialty sporting goods stores specialize in providing premium-quality camping tents from renowned brands. These stores cater to an audience of outdoor enthusiasts who prioritize performance features and durability in their camping gear selection. Warehouse clubs offer a limited yet well-curated selection of camping tents at bulk pricing for camping enthusiasts.
Regional Insights
In the Americas region, focus on outdoor recreation, physical wellness, and exercise are gaining traction, leading to an increase in involvement in outdoor camping activities. The growing interest in camping and adventure travel among millennials in the United States and Canada has spurred the demand for high-quality camping tents. Brands targeting this region focus on lightweight materials, easy assembly, weather resistance, and additional features such as solar panel compatibility. European countries exhibit an inclination toward sustainable products made from eco-friendly materials. Innovative designs that cater to specific consumer needs are experiencing success in Europe's well-developed consumer base for hiking and camping gear.
Additionally, the government's focus on expanding campsites and increased spending for creating pleasant outdoor facilities and recreational activities fuels demand for camping tents. Asia-Pacific shows promising prospects due to increasing disposable income levels contributing to higher spending on leisure activities such as camping. Countries such as China, Japan, and India are witnessing a surge in demand for family-sized tents designed with consideration to affordability.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Camping Tent Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Camping Tent Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Camping Tent Market, highlighting leading vendors and their innovative profiles. These include ALPS Brands, AMG Group Ltd., Big Agnes, Inc., CanvasCamp BV, Cascade Designs, Inc., Crua Outdoors, Decathlon SE, Dometic Group AB, Exclusive Tents International, Exxel Outdoors, LLC, Frasers Group, Hilleberg the Tentmaker, Inc., Johnson Outdoors Inc., Khyam (UK) Ltd., Life Cube, Inc., Mountainsmith LLC, Nemo Equipment, Inc., Newell Brands Inc., Nordisk Company A/S, OLPRO Ltd., Outdoor Revolution, Pinnacle Tents, Recreational Equipment, Inc., Regatta Ltd., Simex Outdoor International GmbH, Skandika GmbH, Snugpak Ltd., Springbar, The North Face, and Zpacks.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Camping Tent Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Camping Tent Market?
3. What are the technology trends and regulatory frameworks in the Camping Tent Market?
4. What is the market share of the leading vendors in the Camping Tent Market?
5. Which modes and strategic moves are suitable for entering the Camping Tent Market?