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市場調查報告書
商品編碼
1470505
PC 配件售後市場:按類型、分銷管道、最終用戶分類 - 2024-2030 年全球預測Aftermarket for PC Accessories Market by Type (Electronic, Non-electronic), Distribution Channel (e-Commerce, Offline), End-Use - Global Forecast 2024-2030 |
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PC配件售後市場規模預計2023年將達到400.3億美元,2024年將達到430.5億美元,2030年將達到673.3億美元,複合年成長率為7.70%。
售後 PC 配件包括各種旨在在首次銷售後增強或擴展電腦的功能和性能的產品。這包括鍵盤、滑鼠、顯示器、儲存解決方案、耳機、遊戲周邊設備等。該行業的擴張是由於技術的進步提供了新的和增強的產品、需要高性能配件的遊戲的日益普及、需要高質量外設的周邊設備工作和家庭辦公室的興起,以及它的推動因素有幾個因素,包括持續需要更換和升級週期。然而,售後配件的品質水準參差不齊,影響了產品的開發。為了解決這些問題,製造商必須專注於透過創新、品質和客戶服務來實現產品差異化,同時保持永續的性價比平衡。未來幾年,虛擬實境 (VR) 和擴增實境(AR)周邊設備、環保產品以及滿足現代 PC 用戶不斷變化的需求和偏好的無線和高速連接解決方案等領域的市場預計將成長。出現。
主要市場統計 | |
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基準年[2023] | 400.3億美元 |
預測年份 [2024] | 430.5億美元 |
預測年份 [2030] | 673.3億美元 |
複合年成長率(%) | 7.70% |
高階和高階 PC 設備對高效能電子產品的需求
電子 PC 配件是需要電子機制才能發揮作用的物品。它們連接或補充電腦系統的功能。消費者購買顯示卡和 SSD 等電子配件是為了提高遊戲、影片編輯和其他高需求應用系統的效能。 USB 集線器和擴充座等產品是想要擴充 PC 功能的消費者在售後市場常見的購買產品。售後非電子 PC 配件是指那些不需要電力即可運作且通常為您的電腦系統提供支援、舒適或附加公共事業的配件。消費者優先考慮可調節支架、鍵盤腕托和人體工學椅子等產品的舒適度,尤其是隨著遠距工作的興起。辦公桌整理器和電纜管理解決方案深受想要保持整潔工作空間的使用者的歡迎。筆記型電腦包、保護套和螢幕保護貼等物品對於需要移動並希望保護設備免受物理損壞的用戶來說是必不可少的。
最終用戶:優先考慮提供長期價值、可靠性和供應商支援的 PC 配件,使其適合商業環境中的大規模部署。
PC 配件售後市場的商業部分包括企業、教育機構、政府機構和組織,他們需要能夠促進日常業務並提高生產力的配件。企業經常尋找能夠與其現有技術基礎設施整合並提供保固和支援選項的配件。企業專注於採購辦公環境所需的鍵盤、滑鼠、顯示器、儲存設備等配件,教育機構專注於採購辦公環境所需的鍵盤、滑鼠、顯示器、儲存設備等配件,教育機構則專注於採購辦公環境所需的鍵盤、滑鼠、顯示器、儲存設備等配件。另一方面,消費者群體包括購買 PC 配件供個人在家中或旅途中使用的最終用戶。該群體的偏好多種多樣,但他們通常優先考慮負擔能力、美觀、人體工學設計和品牌忠誠度。該細分市場的消費者正在尋找能夠體現其個人風格、增強遊戲體驗並為個人計算任務提供便利的配件。
分銷管道:採用線上管道來滿足不同消費者的偏好並最大限度地擴大覆蓋範圍。
透過為消費者提供便利,電腦配件售後市場電子商務產業正在經歷顯著成長。線上平台允許用戶輕鬆比較價格、閱讀評論並訪問不同製造商的各種產品。對電子商務的需求源於這樣一個事實:消費者更喜歡快速、無憂的購物體驗以及能夠獲得本地市場上沒有的產品。線下銷售管道包括傳統實體店,消費者在購買電腦配件時更喜歡親身體驗,帶動了線下銷售的需求。實體店的優勢在於能夠立即看到產品,獲得銷售人員的直接建議,並且無需等待出貨即可獲得即時滿足。電子商務非常方便,為消費者提供了廣泛的選擇,並且通常提供更具競爭力的價格。然而,線下管道提供了觸覺體驗和個人化服務。這對於某些重視建議並希望在購買前試用產品的消費者群體至關重要。儘管電子商務在技術進步和物流改善的支持下持續成長,但線下零售仍然具有彈性和吸引力,因為它提供了實體購物體驗。
區域洞察
在美洲,PC 配件售後市場的特點是對最新和優質配件的高需求,因為消費者對遊戲、內容創作和生產力的熱情推動了先進周邊設備的使用。該地區的生產通常側重於高價值產品,強調品牌聲譽和品質保證。每家公司都具有競爭力,並利用直銷和零售商合作夥伴關係的結合來最大限度地提高產品的可用性和知名度。亞太地區以其龐大的遊戲人口和巨大的生產能力而聞名,使其成為製造各種價格分佈的 PC 配件的全球中心。亞太地區的使用很大程度上受到成本效率和價值的影響,遊戲配件和人體工學辦公產品市場快速成長。在亞太地區營運的公司通常在技術創新和價格競爭力方面處於領先地位,為大量本地市場和世界各地的出口提供服務。另一方面,歐洲、中東和非洲地區有各種各樣的使用案例,從西歐的高階市場到非洲和中東的新興經濟體,重點關注負擔能力和基本功能,因此很難平衡這些方法。由於不同的法規和市場偏好,歐洲、中東和非洲地區的生產往往更加分散,公司通常專注於滿足嚴格的歐盟品質和環境影響標準。在這些地區,供應鏈效率、產品差異化以及對消費者生活方式趨勢的適應是塑造電腦配件售後市場競爭格局的關鍵因素。
FPNV定位矩陣
FPNV定位矩陣對於評估PC配件售後市場極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對 PC 配件售後市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.PC配件售後市場的市場規模與預測為何?
2.在PC配件售後市場預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.PC配件售後市場的技術趨勢和法規結構是什麼?
4.PC配件售後市場主要廠商的市場佔有率為何?
5.進入PC配件售後市場的合適型態和策略手段是什麼?
[194 Pages Report] The Aftermarket for PC Accessories Market size was estimated at USD 40.03 billion in 2023 and expected to reach USD 43.05 billion in 2024, at a CAGR 7.70% to reach USD 67.33 billion by 2030.
The aftermarket for PC accessories encompasses a wide range of products designed to enhance or expand the functionality and performance of personal computers after the initial sale. This can include items such as keyboards, mice, monitors, storage solutions, headphones, and gaming peripherals, among others. The expansion of this sector is driven by several factors, including the advancements in technology that provide new, enhanced product offerings; the increasing popularity of gaming, which demands high-performance accessories; the rise of remote work and home offices requiring quality peripherals; and the continuous need for product replacement or upgrade cycles. However, the varying levels of quality of the aftermarket accessories impact product development. Addressing these issues requires manufacturers to focus on differentiating their products through innovation, quality, and customer service while also maintaining a sustainable price-performance balance. In the coming years, the market is expected to observe growth in areas such as virtual reality (VR) and augmented reality (AR) peripherals, eco-friendly products, and wireless and high-speed connectivity solutions, which cater to the evolving needs and preferences of modern PC users.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 40.03 billion |
Estimated Year [2024] | USD 43.05 billion |
Forecast Year [2030] | USD 67.33 billion |
CAGR (%) | 7.70% |
Type: Need for high-performance electronic offerings for premium and advanced PC devices
Electronic PC accessories are items that require an electronic mechanism to function. They connect to or supplement the capabilities of the computer system. Consumers purchase electronic accessories such as graphics cards and SSDs to improve their systems' performance for gaming, video editing, or other high-demand applications. Items, including USB hubs and docking stations, are common aftermarket buys for consumers looking to expand the functional capabilities of their PCs. Non-electronic PC accessories aftermarket are those that do not require electricity to operate, often providing support, comfort, or additional utility to the computer system. Consumers prioritize comfort through products such as adjustable stands, keyboard wrist rests, and ergonomic chairs, especially with the rise of remote work. Desk organizers and cable management solutions are popular among users looking to maintain a clutter-free workspace. Items such as laptop bags, sleeves, and screen protectors are essential for users who require mobility and want to protect their equipment from physical damage.
End-Use: Prioritization of PC accessories that offer long-term value, reliability, and vendor support for large-scale deployments in commercial settings
The commercial segment of the aftermarket for PC accessories comprises businesses, educational institutions, government agencies, and organizations that require accessories to facilitate daily operations and enhance productivity. Enterprises often seek out accessories that can integrate with their existing tech infrastructure and that offer warranty and support options. Enterprises focus on bulk purchases of accessories such as keyboards, mice, monitors, and storage devices tailored for office environments, while educational institutions choose accessories for longevity and affordability, supporting educational software and heavy usage. In contrast, the personal segment includes end-users purchasing PC accessories for individual use at home or on the go. The preferences here are diverse but often prioritize affordability, aesthetics, ergonomic design, and brand loyalty. Consumers in this segment are looking for accessories that reflect personal style, enhance gaming experiences, or provide added convenience for personal computing tasks.
Distribution Channel: Adoption of online channels to maximize reach and cater to varying consumer preferences
The eCommerce segment of the aftermarket for PC accessories has seen significant growth due to the convenience it offers to consumers. Online platforms allow users to easily compare prices, read reviews, and access a wide range of products from different manufacturers. The need for eCommerce arises from the consumer preference for quick, hassle-free shopping experiences and the ability to obtain products that are not available in their local markets. Offline sales channels encompass traditional brick-and-mortar stores, and consumers who prefer personal, hands-on experience when shopping for PC accessories drive the demand for offline sales. Physical stores offer the advantage of immediate product inspection, in-person advice from sales associates, and the benefit of instant gratification without waiting for shipping. eCommerce excels in convenience and the breadth of options available to the consumer, typically offering more competitive pricing. However, the offline channel provides a tactile experience and personalized service, which can be crucial for certain consumer segments that value advice or want to test the product before purchase. While eCommerce continues to grow, supported by technological advancements and logistics improvements, offline retail remains resilient and attractive due to the physical shopping experience it offers.
Regional Insights
In the Americas, the PC Accessories aftermarket is characterized by a high demand for the latest and premium accessories, owing to consumer enthusiasm for gaming, content creation, and productivity enhancements, which drive the use of advanced peripherals. Production in this region typically focuses on high-value items with a strong emphasis on brand reputation and quality assurance. Companies are competitive, engaging in a mix of direct sales and partnerships with retailers to maximize product availability and visibility. The APAC region, while also harboring a significant gaming demographic, is notable for its vast production capabilities, making it a global hub for manufacturing a wide range of PC accessories across all price segments. The usage in APAC is heavily influenced by cost-efficiency and value, with a rapidly growing market for gaming accessories and ergonomic office products. Companies operating in APAC often lead in terms of innovation and price-competitiveness, catering to both their substantial local markets and exporting across the globe. Meanwhile, the EMEA region exhibits a balance between these approaches, with varied use cases from premium markets in Western Europe to emerging economies in Africa and the Middle East, where the focus might be more on affordability and essential feature sets. Production in EMEA tends to be more fragmented due to diverse regulations and market preferences, and companies generally maintain a strong emphasis on meeting the EU's strict standards for quality and environmental impact. Across these regions, supply chain efficiency, product differentiation, and alignment with consumer lifestyle trends are critical factors shaping the competitive landscape in the PC accessories aftermarket.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Aftermarket for PC Accessories Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Aftermarket for PC Accessories Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Aftermarket for PC Accessories Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Adesso, Inc., AOC International by TPV Technology Co., Ltd, Apple, Inc., ASUSTeK Computer Inc., BenQ Corporation, Corsair, Datadesk Technologies, Dell Inc., HP Development Company, L.P., iBall, Kinesis Corporation, Lenovo Group Limited, LG Electronics Inc., Logitech International S.A., Mad Catz Global Limited, Microsoft Corporation, PATRIOT MEMORY, INC., Razer Inc., ROCCAT by Voyetra Turtle Beach, Inc., Samsung Electronics Co., Ltd, Sony Corporation, SteelSeries ApS, Targus, and Toshiba Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Aftermarket for PC Accessories Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Aftermarket for PC Accessories Market?
3. What are the technology trends and regulatory frameworks in the Aftermarket for PC Accessories Market?
4. What is the market share of the leading vendors in the Aftermarket for PC Accessories Market?
5. Which modes and strategic moves are suitable for entering the Aftermarket for PC Accessories Market?