市場調查報告書
商品編碼
1470764
商業消費保健食品市場:按產品、分銷管道 - 2024-2030 年全球預測Over-The-Counter Consumer Health Products Market by Products, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年商業消費保健食品市場規模為6,410.2億美元,2024年達6,796億美元,2030年將達9,859.7億美元,複合年成長率為6.34%。
非處方藥 (OTC) 是指各種無需處方箋即可購買的藥物、補充品和其他保健品。這些產品使消費者能夠解決健康問題,保持健康,並對輕微疾病和症狀自我護理。市場包括各種產品,包括但不限於止痛藥、止咳藥和感冒藥、消化助劑、維生素、礦物質和護膚品。 OTC保健食品針對具有不同需求的多元化消費者群體。這些產品可方便且經濟高效地用於自我治療和預防性健康措施。最終用戶的範圍從尋求即時緩解常見疾病的個人到將補充品納入日常健康習慣以促進整體健康的個人。應用範圍從個人護理到醫療用途,涵蓋從輕微健康問題到慢性疾病支持的一切。非處方消費保健食品市場的擴張受到多種因素的推動,包括非處方消費保健食品的日益普及、對天然藥物和補充品的日益偏好以及可支配收入的快速成長和消費者的增加。影響的非必需品支出。然而,OTC消費保健食品市場面臨一定的挑戰,例如開發OTC產品的成本高昂以及OTC產品潛在的誤用和副作用風險。同時,由於市售消費者健康食品的持續研發,以及補充 OTC 產品的行動應用程式和遠端醫療服務的日益使用,OTC 健康產品市場將在未來幾年擴大。
主要市場統計 | |
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基準年[2023] | 6410.2億美元 |
預測年份 [2024] | 6796億美元 |
預測年份 [2030] | 9859.7億美元 |
複合年成長率(%) | 6.34% |
產品注重健康的消費者食品對營養補充的需求不斷成長
消費者尋求胃腸道產品來緩解與消化器官系統健康問題相關的症狀,例如胃酸倒流、便秘、腹瀉和消化不良。胃腸道藥物包括制酸劑、瀉藥、止瀉藥和其他消化助劑。對營養補充的需求食品消費者促進整體健康、增強免疫系統、改善營養和彌補飲食缺陷的願望。營養補充食品維生素、礦物質、蛋白質補充食品、特殊營養素等。口腔護理產品致力於預防性牙齒健康、牙齒美白以及口腔疼痛和疾病的治療。口腔護理產品包括牙膏、漱口水、牙線和牙齒美白。護膚品主要針對保濕、祛痘、抗老化、防曬等。這個類別範圍廣泛,從保濕霜、痤瘡治療到防曬油。創傷護理管理產品可解決從輕微割傷和擦傷到術後護理的適當傷口癒合和感染控制。這包括繃帶、紗布、防腐劑、治療藥膏等。由於注重健康的消費者和個人化營養的進步,食品營養補充的需求正在迅速成長。消化器官系統產業保持穩定,因為消化器官系統健康是許多消費者關心的問題。作為一個預防領域,口腔護理正在經歷穩定的技術創新,重點是增強美麗和健康。護膚和創傷護理是由環境問題和先進的治療方法決定的。
分銷管道:由於線上銷售管道易於存取且產品種類繁多,因此越來越受到人們的青睞。
醫院藥房因其信任和信譽而在分銷醫療保健產品方面發揮著重要作用。出院或接受門診護理的患者經常從醫院藥房購買非處方藥產品,因為他們購買的產品既方便又能夠獲得專業、值得信賴的建議。消費者更喜歡從大賣場和超級市場購買 OTC 保健食品,因為這些零售商具有競爭力的價格、品種和一站式商店的屬性。在這些零售店,消費者可以輕鬆購買保健食品,同時購買日常用品。獨立藥房和零售店對我們的社區至關重要,提供更個人化的護理和精選的非處方藥產品。這些商店與顧客建立忠誠的關係,並經常提供健康建議和支持。非處方藥的線上銷售正在蓬勃發展,尤其是由於宅配的便利性和持續的數位轉型。尋求有競爭力的價格、便利性和謹慎購買的消費者往往會轉向線上平台。相比之下,醫院藥房通常值得信賴,但用戶數量少於其他零售商店。大賣場和超級市場吸引了注重成本的消費者,並受益於高客流量,但可能需要藥房工作人員具備更專業的知識。獨立藥房。在線銷售很方便,而且通常價格實惠,但需要更即時的可用性和實體店的個性化風格。
區域洞察
美洲非處方藥市場,特別是美國和加拿大,其特點是消費者對營養補充的需求量大食品產品種類繁多。消費者的需求集中在便利性、品牌忠誠度和產品有效性。近年來,隨著人們健康意識的增強,天然材料和有機產品變得越來越重要。由於中產階級的不斷壯大和醫療保健資訊取得的增加,南美市場正在興起。隨著巴西等國家的經濟和衛生基礎設施不斷改善,對成藥的需求激增。歐盟 (EU) 的非處方藥產業受到嚴格控制,以確保產品的安全性和有效性。對經過臨床驗證的非處方藥產品的需求強勁。在購買行為方面,歐盟消費者也傾向有強大研究背景支持的產品。由於歐洲藥品管理局(EMA)嚴格檢查非處方藥,因此品質保證和詳細標籤在這個市場上極為重要。中東和非洲雖然與歐洲相比規模較小,但它們是具有高成長潛力的地區。可支配收入的增加、都市化以及健康意識的增強正在推動這些市場的成長。然而,多樣化且複雜的法規環境為這些地區的市場相關人員帶來了重大障礙。亞太地區非處方消費保健食品市場正在快速開拓,其中中國和印度因其人口眾多而成為最突出的市場。亞太地區的經濟發展、健康意識的提高和醫療基礎設施的改善正在推動成長。此外,文化對自我治療和傳統療法的開放也補充了非處方藥市場的擴張。
FPNV定位矩陣
FPNV定位矩陣對於評估商業消費保健食品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對商業消費者保健食品市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.商業消費保健食品市場的市場規模與預測為何?
2.商業消費保健食品市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.商業消費保健食品市場的技術趨勢和法規結構是什麼?
4.商業消費保健食品市場主要廠商的市場佔有率為何?
5. 進入商業消費保健食品市場的適當型態和策略手段是什麼?
[197 Pages Report] The Over-The-Counter Consumer Health Products Market size was estimated at USD 641.02 billion in 2023 and expected to reach USD 679.60 billion in 2024, at a CAGR 6.34% to reach USD 985.97 billion by 2030.
Over-the-counter (OTC) consumer health products refer to the wide range of medicines, supplements, and other healthcare products available for purchase without a prescription. These products allow consumers to address health issues, maintain health, or provide self-care for minor illnesses and conditions. This market contains a diverse range of products including, but not limited to, pain relievers, cough and cold remedies, digestive aids, vitamins, minerals, and skincare items. OTC health products serve a diverse consumer base with varying needs. These products are used for self-treatment and preventive health measures conveniently and cost-effectively. End-users range from individuals seeking immediate relief from common ailments to those incorporating supplements into their daily health routines to promote general wellness. The scope of application extends from personal care to medicinal use, covering minor health issues to support for chronic conditions. The expansion of the OTC consumer health products market is influenced by several factors, such as the growing popularity of over-the-counter consumer health products, increasing preference towards natural medicinal products and supplements, and a surge in disposable income and a rise in consumer spending on non-essential products. However, the OTC consumer health products market faces certain challenges, including the high cost of development of OTC products and the potential risk of misuse and adverse reactions to OTC products. On the other hand, ongoing research and development in the development of over-the-counter consumer health products and the growing use of mobile apps and telehealth services to complement OTC product offerings opens new opportunities for the OTC health products market to expand in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 641.02 billion |
Estimated Year [2024] | USD 679.60 billion |
Forecast Year [2030] | USD 985.97 billion |
CAGR (%) | 6.34% |
Products: Growing demand for nutritional supplements driven by the health-conscious consumer
Consumers seek gastrointestinal products for relief from symptoms related to digestive health issues such as acid reflux, constipation, diarrhea, and indigestion. Gastrointestinal effects include antacids, laxatives, antidiarrheals, and other digestive aids. The demand for nutritional supplements arises from consumers' desire to enhance their overall health, bolster the immune system, improve nutrition, and offset dietary deficiencies. The nutritional supplements include vitamins, minerals, protein supplements, and specialty nutrients. Oral care products address preventive dental health, teeth whitening, and the treatment of oral pain and ailments. Oral care products include toothpaste, mouthwash, dental floss, and teeth whitening. Consumers turn to skincare products mainly for hydration, acne control, anti-aging treatments, and sun protection. This broad category ranges from moisturizers and acne treatments to sunscreens. Wound care management products address the requirements for proper wound healing and infection control, ranging from minor cuts and abrasions to post-surgical care. This includes bandages, gauzes, antiseptics, and healing ointments. The nutritional supplements sector has seen a surge in demand driven by the health-conscious consumer and advancements in personalized nutrition. The gastrointestinal segment has remained stable, as digestive health concerns many consumers. As a preventive field, oral care sees steady innovation and a focus on cosmetic enhancement alongside health. Skin care and wound care management follow suit with environmental concerns and advanced healing methods shaping their trajectories.
Distribution Channel: Increasing preference for online sales channels due to easy accessibility and wide product availability
Hospital pharmacies are critical for distributing healthcare products due to their trust and reliability. Patients discharged from hospitals or those visiting for outpatient services often purchase OTC products from hospital pharmacies owing to the convenience and to ensure they get professional, trusted advice on the products they purchase. Consumers prefer buying OTC health products from hypermarkets and supermarkets due to competitive pricing, variety, and the one-stop-shop nature of these establishments. These retail outlets allow customers to combine health product shopping with their routine grocery purchases, which is a significant convenience factor. Independent pharmacies and retail stores are pivotal for local communities, offering more personalized care and a curated selection of OTC products. These establishments build loyal customer relationships and frequently provide health advice and support. Online sales for OTC consumer health products have surged, particularly driven by the convenience of home delivery and the ongoing digital transformation. Consumers looking for competitive pricing, convenience, and discreet purchases often turn to online platforms. In comparison, hospital pharmacies generally command a higher trust factor but may see lower traffic compared to other retail outlets. Hypermarkets and supermarkets appeal to cost-conscious consumers and benefit from high foot traffic but may need more specialized knowledge from pharmacy staff. Independent pharmacies. Online sales offer convenience and often pricing, but they need more immediate availability and the personal touch of physical stores.
Regional Insights
In the Americas, particularly in the United States and Canada, the OTC market is characterized by high consumer demand for nutritional supplements and a wide array of available products. Consumer demand revolves around convenience, brand loyalty, and product effectiveness. In recent years, there has been a greater emphasis on natural and organic products due to increased health consciousness among the population. The South American market is emerging with a growing middle class and increased access to healthcare information. Countries such as Brazil are witnessing a surge in demand for OTC medications as the economic and health infrastructure continues to improve. The consumer health sector in the European Union is highly controlled to ensure the safety and efficacy of products. There is a strong demand for OTC products with clinically proven results. In terms of purchasing behavior, EU consumers lean towards products that are supported by a strong research background. The European Medicines Agency (EMA) keeps a stringent check on OTC medications, which has led to a market that highly values quality assurance and detailed labeling. The Middle East and Africa are anticipated to be high-growth regions, albeit from a smaller base when compared to Europe. Increased disposable income, urbanization, and rising awareness of health and wellness are fuelling the growth in these markets. However, diverse and complex regulatory environments pose a significant hurdle for market players operating across these regions. The APAC region is witnessing rapid development in the OTC consumer health products sector, with China and India being the most prominent markets due to their vast populations. Economic development, increased health consciousness, and improved healthcare infrastructure in APAC are propelling growth. Additionally, cultural openness to self-medication and traditional remedies complements the OTC market expansion.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Over-The-Counter Consumer Health Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Over-The-Counter Consumer Health Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Over-The-Counter Consumer Health Products Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Abbott Laboratories, Amorepacific, Inc., Amway Corporation, Archer Daniels Midland Company, B. Braun SE, Bayer AG, Beiersdorf AG, Boehringer Ingelheim GmbH, Cardiff Sports Nutrition Ltd., Cardinal Health, Inc., Cipla Limited, Cliff Bar & Company, Cosmetic Skin Solutions, LLC, Dr. Reddy's Laboratories, DuPont de Nemours, Inc., Essity AB, Estee Lauder Companies Inc., FastFill Pack, Inc., GKCO Holdings, Inc., Glanbia PLC, GlaxoSmithKline PLC, Glenmark Pharmaceuticals Ltd., InSpec Solutions, LLC, Integra Lifesciences Corporation, Johnson & Johnson services, Inc., Koninklijke DSM N.V., L'Oreal SE, Lonza Group Ltd., Medline Industries, Inc., Medtronic PLC, Mineral Mine, Molnlycke Health Care AB, Nardo's Natural, Inc., Natures Formulae Ltd., Nature's Bounty Company, Nestle SA, Nichiban Co., Ltd., Onoxa LLC, Paul Hartmann AG, PepsiCo, Inc., Pfizer, Inc., Piramal Enterprises Ltd., Reckitt Benckiser LLC, Sanofi S.A., Smith & Nephew PLC, and Sun Pharmaceuticals Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Over-The-Counter Consumer Health Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Over-The-Counter Consumer Health Products Market?
3. What are the technology trends and regulatory frameworks in the Over-The-Counter Consumer Health Products Market?
4. What is the market share of the leading vendors in the Over-The-Counter Consumer Health Products Market?
5. Which modes and strategic moves are suitable for entering the Over-The-Counter Consumer Health Products Market?