市場調查報告書
商品編碼
1470913
語音助理應用市場:按提供的服務、按組織規模、按部署、按整合站點、按最終用戶 - 2024-2030 年全球預測Voice Assistant Application Market by Offering (Services, Solutions), Organization Size (Large Enterprises, Small & Medium-sized Enterprises (SMEs)), Deployment, Integration Sites, End-User - Global Forecast 2024-2030 |
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預計2023年語音助理應用市場規模為42億美元,2024年預估達55.1億美元,2030年將達296.7億美元,複合年成長率為32.18%。
語音助理應用市場專注於解釋和響應用戶語音命令的基於人工智慧和自然語言處理的軟體程式的創建、分發和使用。憑藉個人援助、家庭自動化、客戶服務支援和業務管理等應用,市場範圍涵蓋智慧型手機、平板電腦、智慧揚聲器、穿戴式裝置和汽車資訊娛樂系統等平台。智慧型手機和智慧型裝置中語音輔助應用的採用,以及人工智慧演算法和自然語言處理技術的不斷改進,正在推動該市場的成長。此外,語音輔助應用程式在醫療保健領域的部署也促進了市場成長。然而,資料隱私問題、對非英語人士的語言支援有限以及難以理解不同口音等挑戰正在阻礙市場成長。語音輔助應用程式與新興技術和進步的整合,以及增加研發 (R&D) 投資以為不同受眾開發多語言功能,正在為語音輔助應用程式市場創造巨大的成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 42億美元 |
預測年份 [2024] | 55.1億美元 |
預測年份 [2030] | 296.7億美元 |
複合年成長率(%) | 32.18% |
大規模採用語音助理應用解決方案,透過各種管道促進客戶參與
語音助理服務透過實現免持設備互動、快速提供有價值的資訊以及自動化日常任務來滿足各種用戶需求。主要服務子類別包括諮詢、實施、支援和維護。諮詢服務涵蓋創意生成、市場研究、競爭分析和技術評估等各方面,幫助客戶做出明智的決策。實施服務可確保您開發的應用程式在不同平台(例如智慧型手機和智慧揚聲器)上以最佳方式運行,並滿足使用者對回應時間和準確性的期望。支援和維護服務對於使您的語音助理應用程式保持最新且無錯誤至關重要。語音助理解決方案通常是指針對特定產業或使用案例製化的產品。重要的解決方案子類別包括整合解決方案和獨立解決方案。整合解決方案包括將語音助理嵌入到現有系統和平台中,透過跨多個接觸點實現基於語音的互動來改善使用者體驗。獨立解決方案包括創建專用的語音助理應用程式,旨在執行特定任務或解決利基市場細分問題。獨立解決方案通常更擅長為目標受眾提供量身定做的專業服務。
組織規模:中小型企業擴大使用語音助理應用程式
大型企業擴大採用語音助理應用程式來簡化營運、提高客戶參與和自動化任務。這些公司在選擇的解決方案中優先考慮安全性、擴充性和整合功能。中小型企業 (SME) 擴大採用語音助理應用程式來提高職場效率、促進員工協作並最佳化客戶互動。為小型企業選擇語音助理平台時,經濟性和易用性非常重要。語音助理應用程式透過可自訂的功能滿足大型和小型企業的獨特需求,並提高特定組織規模的生產力。
部署:由於成本效益和擴充性。
託管在外部伺服器上並可透過網路存取的雲端解決方案在優先考慮擴充性、彈性和低初始成本的企業中很受歡迎。本地語音助理應用程式安裝在組織的本地伺服器或私有雲端網路上,使企業能夠完全控制其資料和安全性。此部署類型非常適合具有嚴格合規性要求或管理敏感資訊的公司。雲端解決方案非常適合尋求擴充性和降低資本支出,同時優先考慮資料隱私的企業。另一方面,在高度監管的環境中管理敏感資訊的公司通常會選擇能夠更好地控制資料安全性和合規性的本地解決方案。
整合網站:語音助理應用程式在客服中心越來越受歡迎,提高了效率和客戶滿意度
客服中心在語音助理應用程式的使用方面正在經歷重大轉變,以改善客戶支援並減少等待時間。這些應用程式是自動化代理,可以處理基本查詢,同時將複雜的問題交給人工負責人。語音助理透過促進與裝置的免持互動,徹底改變了行動應用程式格局。智慧揚聲器已成為語音助理應用程式的流行整合網站。語音助理開始整合到社交媒體平台中,以方便內容共用和用戶參與。支援語音的網站透過語音辨識技術實現導航,從而提供更易於存取的使用者體驗。了解這些不同的整合站點使分析師能夠有效地監控各個行業中語音助理應用程式部署不斷變化的市場需求。
區域洞察
作為技術創新的領導者,美洲地區的語音助理應用採用率令人印象深刻。美國在語音助理應用程式的普及方面處於領先地位。由於人工智慧技術的進步和智慧家庭市場的擴大,加拿大對該應用程式的需求也在增加。歐洲在語音助理技術方面也取得了重大進展。歐洲市場透過投資客服中心自動化和客戶服務機器人等利基 B2B 應用程式提供了龐大的商機。在中東和非洲地區,由於網路普及和智慧型手機使用量的增加,對語音助理的需求正在擴大。亞太地區人口眾多、經濟蓬勃發展,對語音助理應用技術需求旺盛。在日本,一家公司開發了一款支援日語的人工智慧語音助理。此外,日本經濟產業省正在鼓勵人工智慧研究與合作,以促進更多本地技術進步。
FPNV定位矩陣
FPNV定位矩陣對於評估語音助理應用市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對語音助理應用程式市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 語音助理應用市場的市場規模與預測是多少?
2.在語音助理應用市場的預測期內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.語音助理應用市場的技術趨勢和法規結構是什麼?
4.語音助理應用市場主要廠商的市場佔有率是多少?
5. 進入語音助理應用市場的合適型態和策略手段是什麼?
[199 Pages Report] The Voice Assistant Application Market size was estimated at USD 4.20 billion in 2023 and expected to reach USD 5.51 billion in 2024, at a CAGR 32.18% to reach USD 29.67 billion by 2030.
The voice assistant application market focuses on creating, distributing, and utilizing AI and NLP-based software programs that interpret and respond to user voice commands. With applications in personal assistance, home automation, customer service support, and business operations management, the market scope encompasses platforms such as smartphones, tablets, smart speakers, wearables, and in-car infotainment systems. The adoption of voice-assisted applications in smartphones and smart devices, along with continuous improvements in AI algorithms and NLP techniques, is driving the growth of this market. Moreover, the deployment of voice-assisted applications in healthcare is also fueling the market growth. However, challenges such as data privacy concerns, limited language support for non-English speakers, and difficulties understanding varying accents hinder market growth. Integration with emerging technologies and advancements in voice-assisted applications and growing investment in research and development (R&D) for developing multilingual capabilities to a diverse audience is creating significant growth opportunities in the voice assistant application market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 4.20 billion |
Estimated Year [2024] | USD 5.51 billion |
Forecast Year [2030] | USD 29.67 billion |
CAGR (%) | 32.18% |
Offering: Significant adoption of voice assistant application solutions for customer engagement through various channel
Voice assistant services cater to various user needs by enabling hands-free device interactions, providing valuable information quickly, and automating routine tasks. Key service subcategories include consulting, implementation, support, and maintenance. Consulting services cover various aspects such as ideation, market research, competitor analysis, and technology assessment to help clients make informed decisions. Implementation services help ensure that the developed application performs optimally on different platforms (such as smartphones or smart speakers) while meeting user expectations regarding response time and accuracy. Support and maintenance services are vital for keeping a voice assistant application up-to-date and bug-free. Voice assistant solutions generally refer to customized offerings tailored for specific industries or use cases. Crucial solution subcategories consist of integrated and standalone solutions. Integrated solutions include incorporating a voice assistant into existing systems or platforms to enhance user experiences by enabling voice-based interactions across multiple touchpoints. Standalone solutions involve creating dedicated voice assistant applications designed to perform specific tasks or cater to a niche market segment. Standalone solutions often excel in offering specialized services tailored to their target audience.
Organization Size: Growing utilization of voice assistant applications by the SMEs
Large enterprises increasingly adopt voice assistant applications to streamline operations, enhance customer engagement, and automate mundane tasks. These organizations prioritize security, scalability, and integration capabilities in their chosen solutions. Small and medium-sized enterprises (SMEs) increasingly rely on voice assistant applications to improve workplace efficiency, facilitate employee collaboration, and optimize customer interactions. Affordability and ease of use are important for SMEs when selecting a voice assistant platform. The voice assistant application caters to large enterprises and SMEs by focusing on their unique requirements through customizable features that increase productivity within specific organization sizes.
Deployment: Rising use of on-cloud deployment due to cost-effectiveness and scalability benefits
On-cloud solutions, hosted on external servers and accessed via the internet, are popular among businesses prioritizing scalability, flexibility, and low upfront costs. On-premises voice assistant applications are installed on an organization's local servers or private cloud network, giving businesses full control over their data and security. This deployment type is ideal for companies with strict compliance requirements or managing sensitive information. On-cloud solutions cater best to businesses seeking scalability and reduced capital expenditure while prioritizing data privacy. In contrast, those managing sensitive information within highly regulated environments typically opt for on-premise alternatives offering superior control over data security and compliance.
Integration Sites: Growing popularity of voice assistant application in the contact centers to improve efficiency and customer satisfaction
Contact centers have experienced a significant shift in utilizing voice assistant applications to improve customer support and reduce waiting times. These applications are automated agents that handle basic inquiries while directing complex issues to human representatives. Voice assistants have transformed the mobile application landscape by facilitating hands-free interaction with devices. Smart speakers have emerged as a popular integration site for voice assistant applications. Voice assistants have begun integrating into social media platforms for easier content sharing and user engagement. Voice-enabled websites offer a more accessible user experience by allowing navigation through speech recognition technology. Understanding these diverse integration sites allows analysts to monitor evolving market needs concerning voice assistant application deployment across various industries effectively.
Regional Insights
As a frontrunner in technological innovation, the Americas region boasts an impressive adoption rate of voice assistant application. In the Americas, the United States leads the way with widespread adoption of voice assistant applications. Canada has also seen increased demand for these applications due to advancements in AI technologies and growing smart home markets. Europe has been making notable strides in voice assistant technology as well. European markets present significant opportunities through investments in niche B2B applications such as call center automation or customer service bots. The Middle East & Africa region is experiencing growing demand for voice assistants due to increased internet penetration rates and smartphone usage. The Asia-Pacific region has an immense appetite for voice assistant application technology due to its large population and booming economies. In Japan, companies developed AI-powered voice assistants catering to Japanese language requirements. Furthermore, Japan's Ministry of Economy, Trade, and Industry encourages AI research and collaboration initiatives, fostering more local technological advancements.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Voice Assistant Application Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Voice Assistant Application Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Voice Assistant Application Market, highlighting leading vendors and their innovative profiles. These include AIVO, Amazon Web Services, Inc., Apple Inc., Avaamo, Inc., Avaya LLC, Baidu, Inc., Cisco Systems, Inc., Creative Virtual Ltd, ELSA Corp., Google LLC, HAPTIK by Reliance Industries Limited, IBM Corporation, Inbenta Holdings Inc., KATA by PT Yesboss Group Indonesia, Let's Nurture Infotech Pvt Ltd., Microsoft Corporation, MIndsay by Laiye Technology, Nuance Communications Inc., Oracle Corporation, Rasa Technologies Inc., Robin Assistant by Bemika Software, Salesforce.com, Inc., Samsung Group, SAP SE, Sherpa, Slang Labs, SoundHound AI Inc., Verbio Technologies, S.L., Youper Inc., and ZAION SAS.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Voice Assistant Application Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Voice Assistant Application Market?
3. What are the technology trends and regulatory frameworks in the Voice Assistant Application Market?
4. What is the market share of the leading vendors in the Voice Assistant Application Market?
5. Which modes and strategic moves are suitable for entering the Voice Assistant Application Market?