市場調查報告書
商品編碼
1471002
牙齒美白產品市場:依產品、通路 - 2024-2030 年全球預測Tooth Whitening Products Market by Product (White Light Teeth Whitening Device, Whitening Gels & Strips, Whitening Toothpaste), Distribution Channel (Offline Mode, Online Mode) - Global Forecast 2024-2030 |
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牙齒美白產品市場規模預估2023年為44.6億美元,2024年達47.3億美元,預計2030年將達到68.4億美元,複合年成長率為6.27%。
牙齒美白產品是一系列牙齒護理解決方案,用於去除和減少牙齒污漬、變色和泛黃,並改善牙齒的整體亮度和外觀。這些產品包括美白牙膏、凝膠、牙條、托盤、漱口水以及其他適合辦公室專業服務和家庭使用的專業護理產品。透過社群媒體影響者和名人代言,人們對個人外表和美學的日益關注正在推動各種牙齒美白產品的使用。世界各地對口腔健康意識的不斷增強,促使更多消費者尋求針對牙齒染色和變色等牙齒疾病的預防措施,增加了對牙齒美白產品的需求。網路平台上仿冒品產品的盛行以及不良的自我用藥阻礙了市場的成長。在牙齒美白產品中使用奈米技術和生物黏附材料預計將創造市場成長機會,因為它可以在不損害牙齒組織的情況下提高產品性能。
主要市場統計 | |
---|---|
基準年[2023] | 44.6億美元 |
預測年份 [2024] | 47.3億美元 |
預測年份 [2030] | 68.4億美元 |
複合年成長率(%) | 6.27% |
白光牙齒美白設備的新可能性,比產品提供更快的效果
白光牙齒美白儀採用LED光技術,透過活化牙齒表面的過氧化物凝膠來加速美白過程。這些設備適合那些尋求更快效果的人或那些投資家用設備以實現專業級美白的人。美白凝膠和美白條含有不同濃度的過氧化氫和過氧化脲,可分解琺瑯質污漬。透過幾天或幾週的定期使用,您可以逐漸取得明顯的效果。對於那些尋求一種方便且價格實惠的選擇來透過日常口腔護理保持牙齒潔白的人來說,建議使用美白牙膏。這些牙膏通常含有溫和的研磨劑和酶,可去除表面污漬並防止變黃。
擴大牙齒美白產品在線上平台銷售管道的供應
線下模式是指超級市場、大賣場、藥局、藥局、牙科護理店等傳統實體店。此分銷管道的優點在於可以立即獲取產品並獲得店員和牙科專業人士的個人化提案。線上模式包括專門提供牙科護理產品和服務的線上平台。近年來,由於網路普及率的普及和網路購物的便利性,該管道顯著成長。喜歡線上模式的消費者可以享受到便利的宅配服務、輕鬆比較多個品牌和產品的價格以及購買更廣泛的產品(包括本地商店沒有的產品)等好處。此外,線上口碑和推薦可以幫助客戶對不同牙齒美白產品的有效性做出明智的決定。
區域洞察
由於消費者在非侵入性牙科治療和護理上的高支出、牙科疾病盛行率的上升以及先進牙科治療技術的大規模採用,美洲和歐洲經濟體的牙齒美白產品正在迅速發展。此外,衛生署、美國食品藥物管理局(FDA) 和歐洲醫療設備法規 (MDR) 等監管機構越來越多的政府核准增加了牙齒美白產品的可用性,並增加了牙齒美白產品在以下地區的可用性:它正在推動牙齒美白產品的需求。由於可支配收入的增加和生活方式趨勢的改變,中東和非洲為牙齒美白產品市場提供了潛在的成長機會,導致先進牙科治療的採用增加。為了因應消費者日益成長的環境問題,亞洲經濟體正在進行研發(R&D)計劃,開發採用環保天然成分配製而成的新型牙齒美白產品,預計亞太地區將建立市場成長的立足點。
FPNV定位矩陣
FPNV定位矩陣對於評估牙齒美白產品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對牙齒美白產品市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.牙齒美白產品市場規模及預測為何?
2.在牙齒美白產品市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.牙齒美白產品市場的技術趨勢和法規結構是什麼?
4.牙齒美白產品市場主要供應商的市場佔有率為何?
5. 進入牙齒美白產品市場適合的形式和策略手段是什麼?
[188 Pages Report] The Tooth Whitening Products Market size was estimated at USD 4.46 billion in 2023 and expected to reach USD 4.73 billion in 2024, at a CAGR 6.27% to reach USD 6.84 billion by 2030.
The tooth whitening products are a wide range of dental care solutions employed to remove and lessen stains, discoloration, and yellowing of teeth, enhancing the overall brightness and appearance. These products include whitening toothpaste, gels, strips, trays, mouthwashes, and other specialized treatments that cater to both in-office professional services and at-home usage. Rising focus on personal appearance and aesthetics due to social media influencers and celebrity endorsements is driving the usage of various tooth whitening products. Increasing awareness about oral health globally, which encourages more consumers to seek preventive measures for dental conditions such as staining and discoloration, is elevating the demand for tooth whitening products. The prevalence of counterfeit and substandard products across online platforms and poorly executed self-treatments is hampering market growth. The growing use of nanotechnology and bio-adhesive materials in tooth whitening products to improve product performance without causing harm to dental tissues is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.46 billion |
Estimated Year [2024] | USD 4.73 billion |
Forecast Year [2030] | USD 6.84 billion |
CAGR (%) | 6.27% |
Product: Emerging potential for white light teeth whitening devices that offer faster results
White light teeth whitening devices use LED light technology to accelerate the whitening process by activating the peroxide gel on the teeth's surface. These devices are suitable for individuals looking for faster results and investing in an at-home device to achieve professional-level whitening. Whitening gels & strips contain hydrogen and carbamide peroxide in varying concentrations that break down stains on tooth enamel. They are ideal for individuals who prefer using regular applications over several days and weeks to achieve gradual and noticeable results. Whitening toothpaste is recommended for individuals who seek accessible and affordable options for maintaining whiter teeth through daily oral care. These toothpastes typically contain mild abrasives and enzymes to remove surface stains and prevent yellowing.
Distribution Channel: Expanding availability of tooth whitening products across online platforms
Offline mode refers to the traditional brick-and-mortar stores, which include supermarkets, hypermarkets, pharmacies, drugstores, and specialty dental care stores. This distribution channel offers the advantage of immediate access to products and personalized recommendations from store staff and dental professionals. Online mode includes online platforms that focus on dental care products and services. With increased internet penetration and ease of online shopping, this channel has grown significantly in recent years. Consumers preferring online mode enjoy benefits such as convenient home delivery options, easy price comparisons across multiple brands or products, and access to a wider range of products, including those not available in their local stores. Additionally, online reviews and testimonials help customers make informed decisions about the effectiveness of different tooth whitening products.
Regional Insights
The tooth whitening products in the Americas and European economies are rapidly developing owing to the high consumer expenditures on non-invasive dental care and treatments, the rising prevalence of dental disorders, and the massive adoption of advanced technologies for dental treatments. Moreover, the rising government approvals by the regulatory authorities, including Health Canada, the U.S. Food and Drug Administration (FDA), and the European Medical Device Regulation (MDR), have elevated the availability of tooth whitening products and encouraging the need for tooth whitening products in the region. The Middle East and Africa showcase potential growth opportunities for the tooth whitening products market owing to increasing disposable incomes and changing lifestyle trends, which encourage the adoption of advanced dental care treatments. The ongoing research and development (R&D) projects by the Asian economies to develop novel tooth whitening products by integrating eco-friendly and natural ingredients that cater to consumers' growing environmental concerns are expected to create a platform for market growth in Asia-Pacific.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Tooth Whitening Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Tooth Whitening Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Tooth Whitening Products Market, highlighting leading vendors and their innovative profiles. These include Beaming White, LLC, Brodie & Stone International Plc, Burt's Bees by Clorox Consumer Services, Church & Dwight Co., Inc., Cinoll, Colgate-Palmolive Company, FGM Dental Group, GlaxoSmithKline PLC, GLO Science, GoSmile, LLC, HCP Wellness Pvt. Ltd., Johnson & Johnson Services, Inc., Licor del Polo by Henkel Iberica SA, Marvis by Ludovico Martelli Srl, Moon Oral Care, LLC, Novateor Research Laboratories Limited, NovaWhite, Nutrix International LLC, Onuge Personal Care (Guangzhou) Co., Ltd, Perfora by Chipper Consumer Private Limited, Perrigo Company PLC, Prevest DenPro Limited, Royal Philips, SDI Limited, SNOW COSMETICS LLC, Supersmile, The Procter & Gamble Company, Ultradent Product's Inc., Unilever PLC, Wellnex Life Limited, and WHITEsmile GmbH.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Tooth Whitening Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Tooth Whitening Products Market?
3. What are the technology trends and regulatory frameworks in the Tooth Whitening Products Market?
4. What is the market share of the leading vendors in the Tooth Whitening Products Market?
5. Which modes and strategic moves are suitable for entering the Tooth Whitening Products Market?