市場調查報告書
商品編碼
1471049
可攜式行動電源市場:按電池、容量、分佈、應用分類 - 2024-2030 年全球預測Portable Power Bank Market by Battery (Alkaline, Lithium Polymer, Lithium-Ion), Capacity (10000- 12999 mAh, 13000-15999 mAh, 16000-19999 mAh), Distribution, Application - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年可攜式行動電源市場規模為144.7億美元,預計2024年將達156.4億美元,2030年將達253.7億美元,複合年成長率為8.34%。
可攜式行動電源市場包括可攜式蓄電設備的開發、製造和銷售,這些設備旨在利用傳統電源為智慧型手機、平板電腦和筆記型電腦等電池供電的電子設備充電。這些行動電源結構緊湊、移動性強,具有多種容量、尺寸和技術,可滿足不同消費者的需求和偏好。可攜式電源被各種消費群廣泛使用。這些可攜式電源廣泛用於個人使用、戶外活動、商業和專業用途。隨著人們在個人和專業活動中越來越依賴電子設備,所有年齡和專業背景的可攜式電源解決方案的需求都在迅速成長。有幾個因素正在影響可攜式行動電源市場的成長,包括智慧型手機和平板電腦等電子設備消耗的增加、電池技術的進步、戶外活動的增加以及始終在線連接的需求。容量和效率的提高、更小、更輕的行動電源正在補充市場的成長。此外,太陽能和無線行動電源的出現開始再形成市場內消費者的偏好。然而,可攜式行動電源市場面臨著一些可能影響其成長軌蹟的挑戰,例如電池劣化問題、過熱和爆炸的風險以及擁有大量參與者的激烈市場競爭。同時,不斷發展的消費性電子產業為可攜式行動電源市場的創新和成長提供了巨大的機會。穿戴式裝置、物聯網 (IoT) 和智慧型裝置的成長趨勢正在推動對更具適應性和彈性的充電解決方案的需求。具有快速充電、太陽能充電、無線充電和延長使用壽命等功能的行動電源可以滿足消費者不斷成長的期望。此外,永續的行動電源解決方案預計將開闢新的成長途徑,這反映出消費者對其環境影響的認知不斷增強。
主要市場統計 | |
---|---|
基準年[2023] | 144.7億美元 |
預測年份 [2024] | 156.4億美元 |
預測年份 [2030] | 253.7億美元 |
複合年成長率(%) | 8.34% |
容量:因攜帶、充電容量充足,偏好10000-12999mAh增加
10000mAh到12999mAh的容量滿足了需要在攜帶性和充足充電能力之間取得平衡的用戶需求。根據您設備的電池容量,它可以提供足夠的電量為您的智慧型手機充電 2-3 次,非常適合日常使用。該系列的行動電源在尺寸和容量方面取得了良好的平衡,可以滿足普通消費者的電力需求,同時比大容量的行動電源更攜帶。 13000mAh到15999mAh之間的容量適合需要多一點電量進行長途外出(例如週末旅行)的用戶。適合需要為多台裝置充電或為一台裝置多次充電的人。這些行動電源為那些覺得10000mAh不夠的人提供了升級的容量,並且相對緊湊和攜帶。 16000-1999 mAh 行動電源面向重度用戶,例如旅行者和行動專業人士,他們全天多次為各種設備充電。 20000mAh及以上行動電源專為電力用戶、行動群體或緊急電源需求而設計。這些行動電源可以為多個裝置多次充電,並且通常能夠為筆記型電腦或小型電器產品充電。 5000-9999mAh 行動電源非常適合尋求輕巧緊湊的休閒選擇的用戶,可為大多數智慧型手機提供一整天的電量。 4999 mAh 以下的行動電源非常適合超可攜式。這些行動電源迎合了需要更多緊急備用而不是多次充電的用戶。可輕鬆放入小包和口袋中。
應用可攜式行動電源在智慧型手機用戶中的使用不斷擴大
由於智慧型手機在日常生活中的重要作用,智慧型手機產業仍然是可攜式行動電源的最大消費者。用戶優先考慮快速充電、攜帶性和容量。數位相機,尤其是專業攝影師和業餘愛好者使用的數位相機,在沒有充電插座的地方長時間拍攝時,需要持久耐用的電池。大容量、耐用的行動電源是該領域的首選。在筆記型電腦領域,隨著遠距工作和教育的增加,對可攜式行動電源的需求也在增加。用戶正在尋找能夠為筆記型電腦多次充電的高功率行動電源。可攜式媒體設備,包括 MP3 播放器、掌上遊戲機等,具有不同的電源需求。這些設備的行動電源強調緊湊性和攜帶性,同時又不犧牲容量。平板電腦需要具有中等到高容量的行動電源,並且可以提供更高瓦數的電力。用戶經常要求使用雙充電埠來為多個裝置充電。智慧型手錶和健身追蹤器等穿戴式裝置通常功耗較低,但由於它們是連續使用的,因此需要更頻繁地充電。低輸出、緊湊且輕巧的行動電源非常適合此類別的行動電源。
區域洞察
由於對行動裝置的高需求以及對行動電源解決方案的需求不斷成長,北美和南美的可攜式行動電源市場呈現顯著成長。在北美,由於智慧型手機和其他攜帶式電子設備的高普及,美國處於可攜式行動電源採用的前沿。在南美洲,由於智慧型手機的普及和精通技術的人口不斷成長,巴西和阿根廷對行動電源的需求激增。在歐洲,可攜式電源市場正在穩步擴大。成長的推動因素是露營和徒步旅行等戶外活動的增加以及智慧設備使用的穩定增加。德國、法國和英國等國家走在前列,顯示消費者對可靠的行動電源有很高的需求。歐洲市場也對環保選擇感興趣,製造商利用生物分解性材料和太陽能充電功能進行創新。中東和非洲的消費者需求不斷變化,由於陽光充足,太陽能設備的使用趨勢日益明顯。這些地區的市場正在興起,手機配件產業成長潛力巨大。亞太地區的可攜式行動電源市場正在快速發展,由於其龐大的人口和行動裝置的普及,其表現優於其他地區。中國和印度因其龐大的消費群和日益成長的網際網路普及而成為這一成長的主要貢獻者。該地區市場競爭激烈,消費者更青睞大容量、快充的行動電源。此外,該地區還有主要製造商,因此您可以獲得具有成本效益的產品。
FPNV定位矩陣
FPNV定位矩陣對於評估可攜式行動電源市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對可攜式行動電源市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.可攜式電源市場規模及預測是多少?
2.在可攜式行動電源市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.可攜式電源市場的技術趨勢和法規結構是什麼?
4.可攜式電源市場主要廠商的市場佔有率是多少?
5.進入可攜式電源市場合適的型態和策略手段是什麼?
[185 Pages Report] The Portable Power Bank Market size was estimated at USD 14.47 billion in 2023 and expected to reach USD 15.64 billion in 2024, at a CAGR 8.34% to reach USD 25.37 billion by 2030.
The portable power bank market constitutes the development, manufacturing, and sale of portable energy storage devices designed to recharge battery-powered electronic devices such as smartphones, tablets, and laptops when away from traditional power sources. These power banks are compact, mobile, and come in various capacities, sizes, and technologies, catering to different consumer needs and preferences. Portable power banks find widespread application across various consumer segments. These portable power banks are widely used across personal use, outdoor activities, and business and professional usage. With the increasing dependence on electronic devices for personal and professional activities, the demand for portable power solutions has surged across all age groups and professional backgrounds. Several factors, including the rising consumption of electronic devices, including smartphones and tablets, advancements in battery technology, rising outdoor activities, and the need for constant connectivity, influence the portable power bank market's growth. Increased capacity and efficiency, coupled with reduced size and weight of power banks, complement the market's growth. Additionally, the emergence of solar-powered and wireless power banks has started reshaping consumer preferences within the market. However, the portable power bank market faces several challenges that could affect its growth trajectory, including the issue of battery degradation over time, the risk of overheating and explosion, and a highly competitive market with the presence of numerous players. On the other hand, the evolving consumer electronics sector presents significant opportunities for innovation and growth within the portable power bank market. With the ongoing trends towards wearable devices, IoT (Internet of Things), and smart devices, the demand for more adaptable and resilient charging solutions is on the rise. Introducing power banks with features such as fast charging, solar charging, wireless charging, and increased longevity can meet rising consumer expectations. Moreover, eco-friendly and sustainable power bank solutions are expected to open new avenues for growth, reflecting the increasing consumer awareness of environmental impact.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 14.47 billion |
Estimated Year [2024] | USD 15.64 billion |
Forecast Year [2030] | USD 25.37 billion |
CAGR (%) | 8.34% |
Capacity: Increasing preference for 10000-12999 mAh for portability and sufficient charge capacity
Capacity between 10000-12999 mAh caters to the needs of users, requiring a balance between portability and sufficient charge capacity. It's ideal for daily use, providing enough power to charge a smartphone 2-3 times, depending on the device's battery size. Power banks within this range offer a good compromise between size and capacity, making them more portable than higher-capacity options while still meeting the average consumer's power needs. Capacity between 13000-15999 mAh is suited for users looking for slightly more power for extended outings, including weekend trips. These are preferred by individuals needing to charge multiple devices or one device multiple times. These power banks offer an upgraded capacity for those who find 10000 mAh insufficient yet remain relatively compact and portable. 16000-19999 mAh power banks are targeted toward heavy users, such as travelers or mobile professionals, who rely on multiple charges for various devices throughout the day. 20000 mAh and above are designed for power users, groups on the go, or emergency power needs; these power banks can charge multiple devices multiple times and often include features for charging laptops or powering small appliances. 5000-9999 mAh power bank is ideal for users seeking lightweight and compact options for casual use, providing a full day's worth of charge for most smartphones. Less than 4999 mAh power banks are ideal for ultra-portability; these power banks cater to users needing emergency backup rather than multiple charges. They fit easily into even the smallest bags or pockets.
Application: Expanding application of portable power-banks among smartphone users
The smartphone segment remains the largest consumer of portable power banks due to the integral role of smartphones in daily life. Users prioritize fast charging, portability, and capacity. Digital cameras, especially those used by professional photographers and enthusiasts, often require extended battery life during long shooting sessions where charging outlets are inaccessible. High-capacity, durable power banks are preferred in this segment. The necessity for portable power banks in the laptop segment has escalated with the increase in remote work and education. Users demand high-output power banks capable of charging laptops multiple times. Portable Media Devices, encompassing MP3 players, portable gaming consoles, and more, have varying power requirements. Power banks for these devices focus on compactness and portability without compromising capacity. Tablets require power banks with medium to high capacity and the ability to deliver power at a higher wattage. Users often seek dual charging ports to charge multiple devices. Wearable devices, including smartwatches and fitness trackers, generally consume less power but demand more frequent charges due to continuous use. Compact and lightweight power banks with a lower output perfectly suit this category.
Regional Insights
The portable power bank market in North and South America shows significant growth, driven by a high demand for mobile devices and an ever-increasing need for on-the-go power solutions. The United States is at the forefront of the adoption of portable power banks in North America due to the high penetration of smartphones and other portable electronic devices. In South America, Brazil and Argentina are witnessing a surge in demand for power banks, propelled by increasing smartphone adoption and a growing population of tech-savvy individuals. In Europe, the market for portable power banks is expanding steadily. The growth is fueled by a rise in outdoor activities such as camping and hiking, alongside a robust increase in the use of smart devices. Nations, including Germany, France, and the United Kingdom, are at the forefront, showcasing high consumer demand for reliable power banks. The European market is also interested in eco-friendly options, driving manufacturers to innovate with biodegradable materials and solar charging capabilities. Consumer demand in the Middle East and Africa is evolving, with a noticeable inclination towards solar-powered devices, owing to the abundant sunlight. The market in these regions is emerging, with significant potential for growth in the mobile accessories sector. The APAC region is experiencing rapid development in the portable power bank market, outpacing other regions due to its vast population and the ubiquity of mobile devices. China and India significantly contribute to this growth due to their massive consumer bases and increasing internet penetration rates. The region's market is characterized by high competition, with consumers showing a preference for high-capacity, fast-charging power banks. Furthermore, the presence of key manufacturers in the region contributes to the availability of cost-effective products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Portable Power Bank Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Portable Power Bank Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Portable Power Bank Market, highlighting leading vendors and their innovative profiles. These include ADATA Technology Co., Ltd., AIGO Electronics Technology Co. Ltd., Ambrane India Pvt Ltd, Amya Technology Co. Ltd, Anker Innovations Technology Co., Ltd., Aukey Technology Co., Ltd., Duracell Inc., FSP Technology Inc., GP Batteries International Ltd, Guangdong Pisen Electronics Co. Ltd, Intex Technologies, iWalk EU, Lenovo Group Ltd., Maxell Holdings, Ltd., Mophie, Inc., myCharge, Omnicharge, Inc., RAVPower by Sunvalley Group, Samsung Electronics Co., Ltd., Shenzhen Hali-Power Industrial Co., Ltd., Shenzhen Koeok Electronic Technology Co.,Ltd, Sony Corporation, Sunvalleytek International Inc., TP-Link Corporation Limited, uNu Electronics, Inc, Vinci Brands LLC, Xiaomi Corporation, and XPAL Power, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Portable Power Bank Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Portable Power Bank Market?
3. What are the technology trends and regulatory frameworks in the Portable Power Bank Market?
4. What is the market share of the leading vendors in the Portable Power Bank Market?
5. Which modes and strategic moves are suitable for entering the Portable Power Bank Market?