市場調查報告書
商品編碼
1471143
圖形薄膜市場:按薄膜類型、聚合物類型和最終用戶分類 - 全球預測 2024-2030Graphic Film Market by Film Type (Opaque, Reflective, Translucent), Polymer Type (Polyethylene (PE), Polypropylene (PP), Polyvinylchloride (PVC)), End-User - Global Forecast 2024-2030 |
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預計2023年圖形底片市場規模為330.1億美元,預計2024年將達346.4億美元,2030年將達472.1億美元,複合年成長率為5.23%。
圖形薄膜是一種特殊材料,主要用於為品牌、廣告和裝飾應用創建視覺元素。一種薄而柔韌的自黏薄膜,由乙烯基、聚酯或其他聚合物基物質製成,可以印刷並切割成各種形狀和設計。圖形薄膜設計用於粘附在牆壁、窗戶、汽車和地板等各種表面上,可客製化,並且經久耐用,可以承受太陽輻射、溫度變化和潮濕等環境因素。由於國家淨零目標和塑膠禁令,快速消費品產品包裝廣告的增加以及永續薄膜的採用正在推動圖形薄膜的使用。然而,原物料價格的波動阻礙了市場的成長。然而,數位印刷技術的進步預計將提高設計能力和客製化能力,為圖形薄膜市場的成長提供潛在機會。
主要市場統計 | |
---|---|
基準年[2023] | 330.1億美元 |
預測年份 [2024] | 346.4億美元 |
預測年份 [2030] | 472.1億美元 |
複合年成長率(%) | 5.23% |
薄膜類型:反光圖形薄膜由於其卓越的可視性和安全性(特別是在照度條件下)而迅速流行。
不透明圖形薄膜是一種滲透性薄膜,旨在阻擋光線並完全隱藏下面的表面。不透明圖形薄膜通常用於需要高度隱私和大膽圖形衝擊力的全覆蓋應用,例如汽車包裝、車輛圖形以及大型零售和商業標誌。反光圖形膜使用反射光線的微小玻璃或塑膠珠,使其在夜間高度可見。反光圖形薄膜對於夜間能見度很重要的應用至關重要,例如安全標誌、緊急車輛標誌、交通標誌和資訊標誌。半透明圖形薄膜旨在漫射光線,允許光線穿過,同時遮蓋下面的表面。半透明圖形薄膜非常適合隱私應用,您希望在享受自然光的同時獲得清晰的視野,例如公車候車亭、購物中心和機場中的背光標誌,以及適合的磨砂窗膜。透明圖形薄膜清晰並保留印刷圖形,同時允許透過薄膜完全可見。透明圖形薄膜特別適合需要補充背景可見度的應用,例如玻璃窗、門和螢幕。
聚合物類型:聚乙烯因其耐用性和防潮性而常用於圖形薄膜的生產。
由於聚乙烯重量輕且用途廣泛,因此它被廣泛用於生產圖形薄膜,用於店內圖形、橫幅和促銷展示等應用。 PE 薄膜因其耐用性、防潮性和易於回收性而在注重環境永續性的行業中很受歡迎。聚丙烯薄膜因其韌性和耐化學性而受到高度重視,使其成為暴露在惡劣條件下的標籤、包裝、標誌等的理想選擇。聚丙烯薄膜堅硬且耐熱,適合在高溫下需要結構完整性的應用。在永續性方面,聚丙烯圖形薄膜的密度較低,這意味著使用的材料更少,產生的廢物也更少。聚氯乙烯(PVC) 因其彈性、成本績效和良好的印刷適性而被用於生產圖形薄膜。 PVC 薄膜通常用於車輛貼膜、壁畫和地板圖案,因為它耐用且適合各種表面。
最終用戶:圖形膠片在促銷和廣告中的不斷發展的用途
圖形薄膜廣泛應用於汽車產業的內部和外部應用。例如,用於廣告和個人化的車輛貼膜、用於隱私和保護的窗膜以及用於保護車輛表面免受刮擦和損壞的漆面保護膜。工業領域的圖形薄膜有多種應用,包括地板圖形、安全標誌、機器標籤和保護性覆膜。這些應用需要能夠承受惡劣工業環境的薄膜。在促銷和廣告領域,圖形薄膜廣泛用於廣告看板、商店點 (POP) 展示、貿易展、公車候車亭廣告等視覺吸引力至關重要的領域。
區域洞察
由於高科技進步以及消費者對廣告、汽車和建築應用中使用的高品質圖形薄膜的需求,美國市場對圖形薄膜表現出巨大的需求。此外,該地區的客戶更喜歡永續和耐用的產品,這影響了他們的購買行為。歐洲、中東和非洲地區,包括歐盟國家以及中東和非洲,對環境永續性和材料安全有嚴格的規定,導致專注於生物基圖形薄膜開發的投資進一步激增。同時,中東國家的圖文薄膜需求主要集中在都市化和經濟發展帶動的建築和汽車領域。在亞太地區,專注於高品質、創新圖形薄膜應用的公司正在推出多項新專利。
FPNV定位矩陣
FPNV定位矩陣對於評估圖文膠卷市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對圖形薄膜市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析也為此細分市場的競爭特徵提供了寶貴的見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的智力見解。
1.圖文膠片市場的市場規模與預測是多少?
2.在圖形膠卷市場預測期內,我們應該考慮投資哪些產品和應用?
3.圖文膠片市場的技術趨勢和法規結構是什麼?
4.圖文膠卷市場主要廠商的市場佔有率是多少?
5.進入圖文膠卷市場的合適形式和策略手段是什麼?
[197 Pages Report] The Graphic Film Market size was estimated at USD 33.01 billion in 2023 and expected to reach USD 34.64 billion in 2024, at a CAGR 5.23% to reach USD 47.21 billion by 2030.
Graphic film is a specialty material used primarily for creating visual elements for branding, advertising, and decorative applications. It is a thin, flexible, and self-adhesive film composed of vinyl, polyester, or other polymer-based substances that can be printed on or cut into various shapes and designs. Graphic films are designed to adhere to different surfaces such as walls, windows, vehicles, and floors, offering customization and durability to withstand environmental factors such as sun exposure, temperature variations, and moisture. Growing wrap advertising in FMCG products and the adoption of sustainable films owing to national net-zero goals and plastic bans increase the adoption of graphic film. However, fluctuation in the prices of raw material impedes the market growth. Nevertheless, advancements in digital printing technologies enhancing design capabilities and customization are anticipated to create potential opportunities for the growth of the graphic film market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 33.01 billion |
Estimated Year [2024] | USD 34.64 billion |
Forecast Year [2030] | USD 47.21 billion |
CAGR (%) | 5.23% |
Film Type: Burgeoning usage of reflective graphic films owing to their visibility and safety attributes, especially in low-light conditions
Opaque graphic films are non-translucent films designed to block light and completely hide the surface beneath them. Opaque graphic films are commonly used for full-coverage applications such as automotive wraps, fleet graphics, and large-format retail and commercial signage, where a high level of privacy or bold graphical impact is required. Reflective graphic films contain microscopic glass or plastic beads that reflect light back toward the source, making them highly visible at night. Reflective graphic films are essential for safety and emergency vehicle markings, traffic and wayfinding signage, and any application with critical nighttime visibility. Translucent graphic films are designed to diffuse light, allowing it to pass through while preventing clear vision of the underlying surface. Translucent graphic films are preferred for backlit signs, such as those seen in bus shelters, malls, and airports, and for privacy applications where the natural light benefit is desired without clear visibility, for instance, in frosted window films. Transparent graphic films are clear, allowing full visibility through the film while still being able to hold printed graphics. Transparent graphic films are especially suited for applications where the graphic needs to complement the visibility of the background surface, such as on glass windows, doors, and screens.
Polymer Type: Significant adoption of polyethylene for the production of graphic film due to its durability and moisture resistance properties
Polyethylene is lightweight and versatile in nature and is widely used in producing graphic films for applications such as in-store graphics, banners, and promotional displays. PE films are chosen for their durability, moisture resistance, and ease of recycling, making them popular in industries prioritizing environmental sustainability. Polypropylene films are highly appreciated for their toughness and chemical resistance, making them ideal for labels, packaging, and signage exposed to harsh conditions. Polypropylene films exhibit stiffness and heat resistance, which is preferred for applications where structural integrity at higher temperatures is necessary. In sustainability, polypropylene graphic films are favored for their lower density, which translates to less material use and waste. Polyvinylchloride (PVC) is used in producing graphic films due to its flexibility, cost-effectiveness, and excellent printability. PVC films are often the go-to choice for vehicle wraps, wall murals, and floor graphics because of their durability and ability to conform to a variety of surface.
End-User: Evolving applications of graphic films for promotion and advertising
The automotive sector relies heavily on graphic films for interior and exterior applications. These include vehicle wraps for advertising or personalization, window films for privacy and protection, and paint protection films to safeguard the vehicle's surface from scratches and weather elements. Graphic films in the industrial segment are used for various purposes, such as floor graphics, safety signage, machine labeling, and protective overlaminates. These applications demand films that can withstand harsh industrial environments. The promotion and advertising sector utilizes graphic films extensively for billboards, point-of-purchase (POP) displays, trade show exhibitions, and bus shelter advertising, where visual appeal is paramount.
Regional Insights
The American market showcases a significant demand for graphic films driven by high technological advancements and consumer demand for quality graphic films used in advertising, automotive, and architectural applications. Furthermore, customers in this region prefer sustainable and durable products, influencing purchasing behavior. The EMEA region, including the European Union countries, the Middle East, and Africa, have strict environmental sustainability and material safety regulations and a further surge in investments focusing on developing bio-based graphic films. On the other hand, Middle Eastern countries demand for graphic films is principally from the construction and automotive sectors spurred by urbanization and economic development. Asia-Pacific region has seen several new patents, aiming at innovations in design and functionality in sync with the global move towards smart and environment-friendly materials with companies focusing on high-quality and innovative graphic film applications.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Graphic Film Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Graphic Film Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Graphic Film Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amcor PLC, Arlon Graphics, LLC, Avery Dennison Corporation, BASF SE, Contra Vision Ltd., Cosmo Films, DIC Corporation, Drytac Corporation, Dunmore Corporation, DuPont de Nemours, Inc., Frimpeks, Garware Hi-Tech Films Limited, HEXIS S.A.S., Innovia, Kay Premium Marking Films Ltd., Kimoto Ltd., Mativ Holdings, Inc, SABIC, Spandex AG, SWM Group of Companies, The Griff Network, and The Lubrizol Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Graphic Film Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Graphic Film Market?
3. What are the technology trends and regulatory frameworks in the Graphic Film Market?
4. What is the market share of the leading vendors in the Graphic Film Market?
5. Which modes and strategic moves are suitable for entering the Graphic Film Market?