市場調查報告書
商品編碼
1471176
個人雲端市場:按類型、按收益類型、按託管類型、按最終用戶 - 2024-2030 年全球預測Personal Cloud Market by Type (Home-Made Cloud, NAS Device Cloud, Online Cloud), Revenue Type (Direct Revenue, Indirect Revenue), Hosting Type, End-User - Global Forecast 2024-2030 |
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預計2023年個人雲端市場規模為269.9億美元,2024年達303.1億美元,預計2030年將達到624.1億美元,複合年成長率為12.72%。
個人雲端是雲端運算的一種型態,可透過網路提供對個人資料和應用程式的存取。個人雲端允許從任何連接網際網路的設備進行訪問,並實現跨多個平台的無縫同步和資料共用。個人雲端服務有多種用途,包括資料備份、同步、共用和遠端存取。數位內容的普及、行動裝置使用的增加、網路普及的提高以及資料備份和保護的需求不斷成長正在推動個人雲端市場的成長。此外,增強的雲端安全和隱私措施使個人雲端對最終用戶更具吸引力。然而,對資料安全和隱私、遵守各種當地法規以及資料外洩或遺失風險的擔憂可能會對個人雲端服務的採用構成障礙。也就是說,隨著人工智慧 (AI) 和機器學習的整合以實現更好的資料管理和分類,以及 5G 技術的擴展以提供更快的資料傳輸速度,全球對個人雲端的需求預計將大幅成長。
主要市場統計 | |
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基準年[2023] | 269.9億美元 |
預測年份 [2024] | 303.1億美元 |
預測年份 [2030] | 624.1億美元 |
複合年成長率(%) | 12.72% |
消費者對線上雲端服務類型的顯著偏好
自製雲端解決方案是指利用個人硬體和軟體的雲端儲存。 Homebrew 雲端解決方案提供更好的隱私和對資料的控制,使其適合優先考慮資料所有權並具有管理基礎架構技能的使用者。擁有技術專業知識並希望最大限度地控制資料和隱私的用戶更喜歡自己動手的雲端解決方案。網路附加儲存設備雲端連接到家庭或辦公室網路,並允許在多個使用者之間儲存和共用資料。網路連接儲存裝置雲端適合需要共用儲存且易於存取和資料管理的家庭和小型企業,而無需完全自行設定的複雜性。線上雲端服務由在其伺服器上提供儲存的公司提供,通常按月或按年收費。線上雲端服務以其方便用戶使用的介面以及與其他線上服務的無縫整合而聞名。伺服器/裝置/雲端使用專用伺服器創建個人雲端環境。伺服器設備雲端設定通常比 NAS 更強大,可以處理更多資料和使用者。伺服器設備雲端非常適合需要大量儲存、廣泛的使用者存取權限和可自訂安全措施的大中型企業和精通技術的使用者。
收益類型:直接收益型個人雲端解決方案越來越受歡迎
個人雲端市場的直接收入是來自直接為雲端服務付費的最終用戶的收入。直接收入包括訂閱費、終身存取的一次性付款以及額外儲存和高級功能的付款。直接收益模式通常由資料隱私、所需儲存容量以及進階功能的重要性等因素決定。個人雲端市場的間接收益流包括來自附屬服務和合作夥伴關係的收入,而不是直接來自使用者的收入。廣告、產品交叉銷售和資料分析的策略夥伴關係是標準的間接收益模式。對間接收益的偏好可能取決於使用者對廣告的接受度、對額外但獨特的產品和服務的興趣以及提供者獲得有利合作關係的能力。間接收益模式可以透過廣告和合作夥伴關係提供收益的可擴展性,儘管可能會犧牲用戶體驗和隱私問題。
託管類型:越來越重視服務提供者託管類型
消費者託管類型主要指為個人使用者設計的個人雲端服務,用於管理照片、文件、音樂、影片等個人資料。這些服務為用戶提供了跨多個裝置備份、同步和存取資料的無縫方式。另一方面,服務供應商託管類型包括第三方提供者向個人消費者和企業提供的個人雲端服務。這些供應商通常提供更全面的服務和企業級解決方案,例如雲端運算、雲端儲存和託管應用程式。基於需求的偏好強調擴充性、可靠性、安全性以及對產業法規的遵守。
最終用戶:企業中更多採用個人雲端解決方案
企業需要能夠隨著業務成長而擴展並處理大量資料的個人雲端解決方案。因此,個人雲端解決方案需要強大的安全功能。雲端服務受到高度青睞,因為它們促進員工之間的共用和協作。企業選擇與現有系統和軟體無縫整合的雲端服務。另一方面,個人對價格敏感,並尋求經濟高效的解決方案來滿足其個人雲端需求。個人更喜歡可以從多個裝置和平台存取的雲端服務。隨著個人越來越意識到資料被濫用,他們更加重視雲端服務的隱私功能。
區域洞察
美洲是個人雲端的新興市場,消費者意識較高,對資料可近性和安全性有強烈偏好。由於精通技術的人口,美洲對可跨多個設備無縫整合的個人雲端服務的需求強勁。對先進雲端技術研究和開發的投資繼續推動該地區個人雲端產品系列的創新和發展。受《一般資料保護規範》(GDPR) 等嚴格資料隱私法規的強烈影響,歐盟 (EU) 的個人雲端市場正在穩步成長。歐盟的消費行為表現出對資料主權的高度關注,使其成為客戶購買決策的關鍵考慮因素。歐盟委員會和歐洲資料戰略最近對雲端基礎設施的投資和融資舉措,旨在利用強大且具競爭力的資料經濟,正在擴大歐洲、中東和非洲地區個人雲端市場的範圍。在中東,富裕的消費者群體正在推動對優質個人雲端服務的需求,而智慧型手機的高普及也使得行動可近性變得更加重要。在人口眾多、中階不斷壯大和技術進步的推動下,亞太地區是個人雲端成長最快的市場。在亞太地區,由於數位化浪潮、政府舉措以及人們數位素養的提高,個人雲端服務的使用正在迅速增加。
FPNV定位矩陣
FPNV定位矩陣對於評估個人雲端市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對個人雲端市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 個人雲端市場的市場規模和預測是多少?
2.個人雲端市場預測期內需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3.個人雲端市場的技術趨勢和法規結構是什麼?
4.個人雲端市場主要廠商的市場佔有率是多少?
5.進入個人雲端市場合適的型態和策略手段是什麼?
[187 Pages Report] The Personal Cloud Market size was estimated at USD 26.99 billion in 2023 and expected to reach USD 30.31 billion in 2024, at a CAGR 12.72% to reach USD 62.41 billion by 2030.
A personal cloud is a form of cloud computing that offers individuals access to their data and applications over the internet. Personal cloud allows access from any device with internet connectivity, enabling seamless synchronization and data sharing across multiple platforms. Personal cloud services are utilized across various applications, including data backup, synchronization, sharing, and remote access. The proliferation of digital content, increased mobile device usage, rising internet penetration, and the growing need for data backup and protection drive the growth of the personal cloud market. Furthermore, enhancements to cloud security and privacy measures have made personal cloud more appealing to end-users. However, concerns over data security and privacy, compliance with various regional regulations, and the risk of data breaches or loss could be barriers to the penetration of personal cloud services. Nevertheless, integrating artificial intelligence (AI) and machine learning for better data management and categorization and expanding 5G technology to offer faster data transfer rates are expected to improve the demand for personal cloud worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 26.99 billion |
Estimated Year [2024] | USD 30.31 billion |
Forecast Year [2030] | USD 62.41 billion |
CAGR (%) | 12.72% |
Type: Significant consumer preference for online cloud services
Home-made cloud solutions refer to cloud storage using an individual's hardware and software. Home-made cloud solutions offer improved privacy and control over data, making them suitable for users who prioritize data ownership and have the skills to manage their infrastructures. Users with technical expertise who desire maximum control over their data and privacy prefer home-made cloud solutions. Network-attached storage device clouds are connected to a home or office network, allowing for data storage and sharing among multiple users. Network-attached storage device clouds are appropriate for families or small businesses needing shared storage with easy accessibility and data control without the complexity of a full home-made setup. Online cloud services are provided by companies that offer storage on their servers, usually for a monthly or yearly fee. Online cloud services are known for their user-friendly interfaces and seamless integration with other online services. Server device clouds involve a dedicated server to create a personal cloud environment. Server device cloud setup is typically more robust and can handle more data and users than a NAS. Server device clouds are best suited for medium to large businesses or tech-savvy users requiring high-capacity storage, extensive user access, and customizable security measures.
Revenue Type: Increasing penetration of direct revenue-based personal cloud solutions
Direct revenue in the personal cloud market constitutes the income from end-users who pay directly for the cloud service. Direct revenue includes subscription fees, one-time payments for lifetime access, and payment for additional storage or premium features. Direct revenue models often hinge on factors including data privacy, required storage volume, and the importance of advanced features. Indirect revenue streams in the personal cloud market involve income generated from affiliated services or partnerships rather than from users directly. Advertising, cross-selling of products, and strategic partnerships for data analytics are standard indirect revenue models. Preferences for indirect revenue might be driven by user tolerance for ads, interest in additional but separate products or services, and the provider's ability to secure lucrative partnerships. Indirect revenue models can provide scalability in monetization through advertising and partnerships, albeit potentially at the cost of user experience and privacy concerns.
Hosting Type: Rising emphasis toward service provider hosting type
The consumer hosting type refers to personal cloud services primarily designed for individual users to manage their personal data, such as photos, documents, music, and videos. These services offer users a seamless way to back up, sync, and access data across multiple devices. On the other hand, the service provider hosting type includes personal cloud services offered by third-party providers to individual consumers and businesses. These providers typically provide a more comprehensive range of services and enterprise-level solutions, such as cloud computing, cloud storage, and hosted applications. The need-based preference focuses on scalability, reliability, security, and compliance with industry regulations.
End-User: Growing adoption of personal cloud solutions among enterprises
Enterprises require personal cloud solutions that can scale up with the growth of the business and handle massive amounts of data. Data breaches are a significant concern for enterprises; hence, they need robust security features within their personal cloud solutions. Cloud services that facilitate easy sharing and collaboration among employees are highly preferred. Enterprises opt for cloud services to seamlessly integrate with their existing systems and software. On the other hand, individuals are more price-sensitive, seeking cost-effective solutions for their personal cloud needs. Individuals prefer cloud services that are accessible across multiple devices and platforms. With rising awareness about data misuse, individuals increasingly value privacy features in their cloud services.
Regional Insights
The Americas represents a highly developing personal cloud market with high consumer awareness and a strong preference for data accessibility and security. With tech-savvy populations, the demand for personal cloud services that offer seamless integration across multiple devices is significant across the Americas. Investments in research and the development of advanced cloud technologies continue to drive innovations and advancements in personal cloud product portfolios in the region. The personal cloud market in the European Union (EU) is growing steadily, influenced strongly by stringent data privacy regulations such as the General Data Protection Regulation (GDPR). Consumer behavior in the EU indicates a high concern for data sovereignty, which has become a key consideration in customer purchasing decisions. Recent investments and funding initiatives by the European Commission in cloud infrastructure and the European Data Strategy to harness a strong and competitive data economy are expanding the scope of the personal cloud market in the EMEA region. In the Middle East, affluent consumer segments drive demand for premium personal cloud services, with a significant emphasis on mobile accessibility due to high smartphone penetration. Asia-Pacific represents a rapidly expanding market for personal cloud, propelled by massive populations, growing middle classes, and technological advancements. The Asia-Pacific region is witnessing a surge in the use of personal cloud services due to the digitalization wave, government initiatives, and increased digital literacy among the population.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Personal Cloud Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Personal Cloud Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Personal Cloud Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Apple Inc., ASUS CloudCorporation, Box, Inc., Broadcom Inc., Buffalo Americas, Inc., Cisco Systems, Inc., Cloudike Inc., D-Link Corporation, Dropbox, Inc., Egnyte, Inc., ElephantDrive Inc., Funambol, Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Development LP, IBM Corporation, ID Cloud Services LTD., IDrive Inc., Microsoft Corporation, OwnCloud GmbH, pCloud AG, Synchronoss Technologies, Inc., Transcend Information, Inc., Vodafone Limited, and Zyxel Communications Corp..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Personal Cloud Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Personal Cloud Market?
3. What are the technology trends and regulatory frameworks in the Personal Cloud Market?
4. What is the market share of the leading vendors in the Personal Cloud Market?
5. Which modes and strategic moves are suitable for entering the Personal Cloud Market?