市場調查報告書
商品編碼
1471315
觀賞魚市場:按產品、應用和分銷管道 - 全球預測 2024-2030Ornamental Fish Market by Product (Marine, Temperate, Tropical Freshwater), Application (Commercial, Household), Distribution Channel - Global Forecast 2024-2030 |
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預計2023年觀賞魚市場規模為63.1億美元,預計2024年將達到67.2億美元,2030年將達到99.1億美元,複合年成長率為6.65%。
觀賞魚又稱觀賞魚,是指因美觀而飼養在家庭水族箱和公共設施的各種魚類。觀賞魚市場擁有 1,000 多種魚類,從金魚等冷水魚類到七彩神仙等熱帶魚類,可滿足世界各地的多種偏好。由於越來越多的水族愛好者和家庭將魚作為寵物飼養,觀賞魚的世界正在經歷顯著的成長,將這個利基市場轉變為全球寵物行業的既定細分市場。此外,水族館作為一種愛好和緩解壓力的日益流行也推動了市場的成長。接觸觀賞魚病原體的風險、物流挑戰以及與觀賞魚運輸相關的高死亡率也可能對市場構成重大障礙。養魚工具設備的技術進步。觀賞魚線上零售的趨勢預計將促進市場成長,因為它拉近了觀賞魚與消費者的距離,並顯著擴大了市場範圍。
主要市場統計 | |
---|---|
基準年[2023] | 63.1億美元 |
預測年份 [2024] | 67.2億美元 |
預測年份 [2030] | 99.1億美元 |
複合年成長率(%) | 6.65% |
產品熱帶淡水魚因其維護成本低且易於取得而需求量很大。
鹹水魚代表了市場的高階部分。這些魚類通常因其鮮豔的顏色和獨特的圖案而受到重視。但不建議初學者使用,因為它需要複雜的水族箱系統,嚴格控制水質和鹽度。溫帶觀賞魚生長在類似其自然冷溫帶棲息地的環境。這些物種,如金魚和錦鯉,能夠適應各種環境,並被認為是耐寒的。它們適用於室內水族箱和室外池塘,有些根據季節在不同的條件下生存。熱帶淡水魚是觀賞魚市場中最大、最多樣化的部分。此類別適合各個級別的愛好者,擁有各種顏色、大小和棲息地要求不同的物種。孔雀魚、四目魚、慈鯛和神仙魚很受歡迎且分佈廣泛。熱帶淡水魚通常更容易圈養繁殖,因此更容易獲得和負擔得起。每個類別的觀賞魚都符合特定的消費者偏好,並在市場上擁有獨特的地位。觀賞魚產業成功的關鍵是提供滿足目標消費群體需求和能力的產品,考慮採購對生態的影響,並確保負責任的飼養實踐。
應用:由於個人興趣和嗜好,觀賞魚越來越受歡迎。
商業性用途主要包括水族館、飯店大廳、餐廳、辦公室等,主要目的是增強美觀、營造平靜的氛圍。觀賞魚作為活的藝術品,有助於提升品牌形象與顧客體驗。家裡養魚可以作為個人嗜好或美化生活空間的一種方式。它們通常被飼養在比商業性水族館更小的水族館中。觀賞魚的商業性用途通常包括水族館、辦公空間、旅館和餐廳。同時,家庭用途包括出於休閒、嗜好或個人興趣而飼養觀賞魚的個人和家庭。
通路:對線上通路價格低廉、產品種類豐富、宅配便利的需求不斷增加
觀賞魚產業的線下通路主要是當地的寵物店、水族店、批發商、養殖業者、養殖場。這些管道是消費者獲取觀賞魚的傳統途徑。線下管道的主要優點是顧客可以實際看到魚,並且可以放心購買的魚的健康和品質。電子商務的興起為觀賞魚市場帶來了重大變化。線上分銷管道包括線上寵物商店、競標網站以及透過飼養員網站和社交媒體平台的直接銷售。這些管道很方便,因為顧客可以購買本地可能無法買到的各種類型和尺寸的商品。線上供應商通常可以提供有競爭力的價格,因為他們的管理成本較低。
區域洞察
世界上觀賞魚需求量最大的地區是亞太地區。中國、新加坡和日本等地區對養魚文化有著濃厚的親和性,這主要是由於風水信仰。尤其是日本,其鯉魚養殖舉世聞名。這些地區中產階級迅速壯大,可支配收入不斷增加,對觀賞魚及相關產品產生了巨大的需求。魚類養殖在美國尤其蓬勃發展,休閒養魚很受歡迎,並且經常用於治療目的。他們還有更多的可支配收入,因此有能力購買魚和必要的配件。然而,南美洲的整體資料很難獲得,但鑑於其豐富的生物多樣性,儘管開拓,但市場可能很大。在 EMEA(歐洲、中東和非洲)地區,觀賞魚的文化欣賞正在推動歐洲的需求,特別是在英國和德國等國家。另一方面,在中東,觀賞魚主要被視為吉祥物,導致該地區的需求不斷成長。另一方面,非洲市場相對低度開發且受到經濟因素的限制,但由於其豐富的海洋生物多樣性而具有潛力。
FPNV定位矩陣
FPNV定位矩陣對於評估觀賞魚市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對觀賞魚市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.觀賞魚市場規模及預測如何?
2.觀賞魚市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.觀賞魚市場的技術趨勢和法規結構是什麼?
4.觀賞魚市場主要廠商的市場佔有率是多少?
5.進入觀賞魚市場的合適型態和策略手段是什麼?
[197 Pages Report] The Ornamental Fish Market size was estimated at USD 6.31 billion in 2023 and expected to reach USD 6.72 billion in 2024, at a CAGR 6.65% to reach USD 9.91 billion by 2030.
Ornamental fish, also known as aquarium fish, consists of various fishes that are kept in home aquariums or public facilities for their aesthetic appeal. Spanning over 1,000 species, from cold-water species such as goldfish to tropical species such as the discus, the ornamental fish market caters to many preferences worldwide. The world of ornamental fish has seen substantial growth, driven by an increasing number of aquarists and households gradually adopting pet fish; this niche market has transformed into an established sector within the global pet industry. Moreover, the growing popularity of aquariums as a hobby and a method of stress relief is also fueling market growth. Exposure risk to ornamental fish pathogens, Logistical challenges, and high mortality rates associated with transporting ornamental fish can also pose significant obstacles to the market. Technological advancements in fishkeeping tools and equipment. The trend of online retailing of ornamental fish, making ornamental fish more accessible to customers and significantly expanding market reach, is expected to increase market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.31 billion |
Estimated Year [2024] | USD 6.72 billion |
Forecast Year [2030] | USD 9.91 billion |
CAGR (%) | 6.65% |
Product: Significant demand for tropical freshwater fish, owing to lower maintenance costs and greater availability
Marine or saltwater ornamental fish represent a premium segment of the market. These species are often prized for their vivid colors and unique patterns. However, they require more sophisticated aquarium systems with strict water quality and salinity control, making them a less common choice for beginners. Temperate ornamental fish thrive in environments resembling their natural cool and temperate zone habitats. These species, like goldfish and koi, can adapt to a range of conditions and are often considered hardy. They are suitable for indoor aquariums and outdoor ponds, with some surviving in varying seasonal conditions. Tropical freshwater fish are the largest and most diverse segment within the ornamental fish market. This category caters to hobbyists of all levels, boasting various species with various colorations, sizes, and habitat needs. Fish such as guppies, tetras, cichlids, and angelfish are popular and widely available. Tropical freshwater species are generally easier to breed in captivity, making them more accessible and affordable. Each ornamental fish category fulfills specific consumer preferences and has its distinct market position. The success within the ornamental fish industry hinges on aligning the product offerings with the needs and capabilities of the target consumer base, considering the ecological impact of sourcing, and ensuring responsible breeding practices.
Application: Growing popularity of ornamental fish in household application owing to personal interest and hobby
Commercial applications primarily include public aquariums, hotel lobbies, restaurants, and office buildings, whose primary purpose is to enhance aesthetic appeal and provide a calm atmosphere. Ornamental fish act as living art, and in such settings, they often contribute to a brand's image and customer experience. Ornamental fish in household settings serve as a personal hobby or a means to beautify a living space. They are often housed in smaller aquariums compared to their commercial counterparts. The commercial application of ornamental fish typically comprises public aquariums, office spaces, hotels, and restaurants. At the same time, the household segment includes individuals and families who keep ornamental fish for recreation, hobby, or personal interest.
Distribution Channel: Growing demand for online channels for a vast selection at potentially lower prices and the convenience of home delivery
Offline distribution channels in the ornamental fish industry primarily consist of local pet stores, aquarium shops, wholesalers, breeders, and fish farms. These channels have been the traditional means by which consumers access ornamental fish. A key advantage of offline channels is the ability for customers to see the fish in person, ensuring the health and quality of their purchase. The rise of e-commerce has introduced significant shifts in the ornamental fish market. Online distribution channels include online pet stores, auction sites, and direct sales through breeder websites or social media platforms. These channels offer convenience, as customers can shop from a wide variety of species and sizes that might not be available locally. Online vendors can often provide competitive pricing due to lower overhead costs.
Regional Insights
Asia-Pacific witnesses the highest demand for ornamental fish worldwide. Regions such as China, Singapore, and Japan have a cultural affinity for fish keeping, primarily due to Feng Shui beliefs. Japan, in particular, is renowned worldwide for its Koi fish. The burgeoning middle class in these regions with growing disposable income contributes significantly to the huge demand for ornamental fish and related products. The United States, in particular, boasts a thriving market owing to the popularity of fish keeping as a hobby, often used for therapeutic purposes. The high disposable incomes also make it easier to afford the fish and requisite accessories. However, holistic data regarding South America is less readily available, but the market, given its rich biodiversity, is likely substantial, albeit untapped. In the EMEA region, the cultural appreciation of ornamental fish, in particular countries such as the United Kingdom and Germany, fuels Europe's demand. Whereas in the Middle East, ornamental fish are predominantly valued for their assumed auspicious properties, contributing to the rising demand in this region. The African market, on the other hand, is comparatively undeveloped and hindered by economic factors but shows potential due to its rich marine biodiversity.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Ornamental Fish Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Ornamental Fish Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Ornamental Fish Market, highlighting leading vendors and their innovative profiles. These include Aqua Design Amano Co.,Ltd., Aqua-Nautic Specialist Pte Ltd., bioAquatiX, Blue Ridge Koi & Goldfish, Dennerle GmbH, Imperial Tropicals, Jy Lin Trading Ltd., Kerala Aqua Ventures International Limited, LiveAquaria, OASE, Oasis Fish Farm, PetSmart LLC, Qian Hu Corporation Limited, Rolf C. Hagen Inc., Sanyo Aquarium (Pte) Ltd., Sunbeam Aquarium Pte Ltd., The Kamihata Fish Industry Group, Tropical Fish International Pte Ltd., and V AQUARIA.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Ornamental Fish Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Ornamental Fish Market?
3. What are the technology trends and regulatory frameworks in the Ornamental Fish Market?
4. What is the market share of the leading vendors in the Ornamental Fish Market?
5. Which modes and strategic moves are suitable for entering the Ornamental Fish Market?