市場調查報告書
商品編碼
1471319
無線音訊設備市場:按產品、技術和最終用戶分類 - 2024-2030 年全球預測Wireless Audio Device Market by Product (Sound Bar, Wireless Headsets, Wireless Microphones), Technology (Bluetooth, Wi-Fi), End User - Global Forecast 2024-2030 |
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預計2023年無線音訊設備市場規模為619.1億美元,預計2024年將達735.5億美元,2030年將達2148.1億美元,複合年成長率為19.44%。
無線音訊設備市場包括採用無線技術無需實體連接即可進行音訊串流傳輸的家用電器。這些設備包括藍牙揚聲器、Wi-Fi 長條音箱、無線耳機、耳機和家庭劇院系統,用於住宅、商業和專業環境。由於安全和國防領域對無線配件的需求不斷成長以及全球對資訊娛樂設備的需求迅速成長,無線音訊設備市場正在不斷成長。消費者對可攜式和遠端控制音訊設備的偏好不斷增加,進一步推動了需求。另一方面,與高階設備先進技術相關的高成本阻礙了對價格敏感的客戶的發展,而頻率合規性和消費者健康問題則阻礙了無線音訊設備市場的成長。然而,該市場的新機會包括無線音訊設備的技術進步和連網型車輛的快速普及。此外,無線音訊設備可以與人工智慧(AI)和機器學習(ML)等先進技術整合,以根據個人偏好、聆聽習慣和環境因素實現個性化的用戶體驗,這為製造商帶來了商機。此外,與汽車和醫療保健等其他行業的合作可以將無線音訊設備的應用範圍擴大到傳統用途之外,從而可能創造新的成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 619.1億美元 |
預測年份 [2024] | 735.5億美元 |
預測年份 [2030] | 2148.1億美元 |
複合年成長率(%) | 19.44% |
無線耳機的持續進步可改善您的產品音訊體驗
無線音訊設備市場由各個產品領域組成,每個產品領域都滿足特定的使用者需求和偏好。這些設備旨在提供更豐富的音訊體驗,同時提供便利性和移動性,並且越來越受到消費者的歡迎。長條音箱是一種一體式揚聲器系統,可增強電視和其他娛樂系統的音質,從而增強使用者的音訊體驗,而無需複雜的揚聲器或接線設定。無線耳機讓使用者在聽音樂或接聽電話時擺脫了線纜的束縛。它受到在日常活動和鍛煉中重視移動性和便利性的人們的青睞。無線麥克風對於現場表演、會議、採訪、演示以及任何需要移動性和彈性且無需雜亂線纜的地方都是必不可少的。無線揚聲器系統可滿足想要在家中或戶外活動中獲得無線音訊體驗的使用者的需求。無線音訊設備的技術進步催生了創新產品的發布,這些產品提供了更豐富、方便和移動的音訊體驗。
越來越傾向於技術藍牙無線音訊設備
藍牙是一種廣泛採用的無線通訊協定,用於智慧型手機、平板電腦、揚聲器和耳機等電子設備之間的短距離資料交換。它與幾乎任何設備的廣泛兼容性使其成為尋求簡單和便利的消費者的流行選擇。此外,Wi-Fi音訊串流利用本地網路在比藍牙更遠的遠距上提供更高品質的未壓縮聲音。此技術適用於需要卓越音質和強大連接性的家庭劇院和多房間音訊系統。
最終用戶:安全和國防領域擴大採用無線音訊設備
在汽車領域,無線音訊設備越來越受歡迎,以改善車內娛樂和通訊體驗。無線音訊設備因其無縫連接、高音質和易於安裝而受到青睞。零售店、餐廳、健身房和辦公室等商業設施使用無線音訊設備播放背景音樂和公告,以改善客戶體驗並提高員工工作效率。基本要求包括輕鬆的設備管理、跨多個位置的擴充性以及抗干擾的穩健性。由於對智慧家居系統和智慧型手機和平板電腦等可攜式設備的需求不斷成長,消費性電子市場對無線音訊設備的成長做出了重大貢獻。用戶優先考慮與 iOS 和 Android 等各種平台的兼容性,並要求能夠補充其家居裝飾和個人風格的美觀設計,以及在整個生活空間中提供身臨其境的聲音體驗的多房間功能。無線音訊設備滿足從軍事訓練到執法行動的安全和國防工業應用的關鍵通訊要求。在這種情況下,針對環境條件的穩健性、安全加密通訊協定和遠距傳輸能力至關重要。通訊業越來越依賴無線音訊設備來提供遠端商務會議和客戶服務的音訊會議服務。他們喜歡其清晰通話的降噪功能、節能的電池性能以及與流行通訊平台的整合。
區域洞察
由於電子設備的高普及和消費者的高可支配收入,美洲地區的無線音訊設備市場正在成長。主要無線音訊設備製造商在該地區擁有強大的影響力,並且市場正在擴大。電子商務的普及促進了美洲無線音訊設備的銷售,線上零售使消費者可以輕鬆獲得各種產品。在亞太地區,無線音訊設備市場正在快速成長。這是由於該地區人口眾多且技術精湛,特別是在中國、印度、日本和韓國等國家。隨著亞太地區國家人口的成長,本地和全球公司正在擴大其在該地區的產品供應和市場影響。韓國流行的 K-POP 文化正在推動無線音訊設備的採用。在歐洲、中東和非洲地區,無線音訊設備市場正在多元化。包括法國、德國和瑞典在內的西歐國家由於該地區人口眾多和中階不斷擴大,正在經歷顯著的成長。此外,智慧型手機等智慧產品在中東和非洲越來越普及,促進了該地區無線音訊設備市場的開拓。
FPNV定位矩陣
FPNV定位矩陣對於評估無線音訊設備市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對無線音訊設備市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 無線音訊設備市場的市場規模與預測是多少?
2.無線音訊設備市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.無線音訊設備市場的技術趨勢和法規結構是什麼?
4.無線音訊設備市場主要廠商的市場佔有率為何?
5.進入無線音訊設備市場合適的型態和策略手段是什麼?
[187 Pages Report] The Wireless Audio Device Market size was estimated at USD 61.91 billion in 2023 and expected to reach USD 73.55 billion in 2024, at a CAGR 19.44% to reach USD 214.81 billion by 2030.
The wireless audio device market encompasses consumer electronics that employ wireless technology for audio streaming without physical connections. These devices, including Bluetooth speakers, Wi-Fi soundbars, wireless earbuds, headphones, and home theater systems, are used in residential, commercial, and professional settings. The wireless audio device market is growing due to rising demand for wireless accessories in the security and defense sector and a surge in the global demand for infotainment devices. The increasing consumer preferences for portable and remotely accessible audio devices have further driven the demand. On the other hand, high costs associated with advanced technologies in premium devices can deter price-sensitive customers, and issues related to frequency compliance and consumer health hinder the market growth of wireless audio devices. However, emerging opportunities in this market include technological advancements in wireless audio devices and the rapidly rising popularity of connected automobiles. Additionally, integrating wireless audio devices with advanced technologies such as artificial intelligence (AI) and machine learning (ML) to enable personalized user experiences based on individual preferences, listening habits, or environmental factors creates an opportunity for manufacturers. Collaborations with other industries such as automotive or healthcare may also present new opportunities for growth by expanding the application areas of wireless audio devices beyond conventional uses.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 61.91 billion |
Estimated Year [2024] | USD 73.55 billion |
Forecast Year [2030] | USD 214.81 billion |
CAGR (%) | 19.44% |
Product: Ongoing advancements in wireless headsets for enhance audio experiences
The wireless audio device market comprises various product segments, each catering to specific user needs and preferences. These devices are designed to provide enhanced audio experiences with convenience and mobility, making them increasingly popular among consumers. A sound bar is an all-in-one speaker system that offers improved audio quality for TVs and other entertainment systems, enhancing the user's audio experience without requiring a complex setup of speakers and wires. Wireless headsets offer users freedom from cables while listening to music or participating in calls. They are preferred by individuals who value mobility and convenience during daily activities or workouts. Wireless microphones are essential for live performances, conferences, interviews, and presentations where mobility and flexibility are required without cable clutter. Wireless speaker systems cater to users looking for a cable-free audio experience in their homes or during outdoor events. Technological advancements in wireless audio devices have led to innovative product releases that offer enhanced audio experiences with convenience and mobility.
Technology: Growing inclination towards Bluetooth wireless audio devices
Bluetooth is a widely adopted wireless communication protocol for short-range data exchange between electronic devices such as smartphones, tablets, speakers, and headphones. Its widespread compatibility with virtually any device makes it a popular choice among consumers seeking simplicity and convenience. Additionally, Wi-Fi audio streaming leverages local networks to deliver high-quality, uncompressed sound over greater distances than Bluetooth. This technology is suitable for home-theater setups or multi-room audio systems where one desires superior sound quality and robust connectivity.
End-User: Increasing adoption of wireless audio devices in security & defense
In the automotive segment, wireless audio devices have gained traction for improving in-car entertainment and communication experiences. It is preferred for its seamless connectivity, high-quality sound, and ease of installation. Commercial establishments such as retail stores, restaurants, gyms, and offices utilize wireless audio devices for background music or public announcements to enhance customer experience or improve employee productivity. Essential requirements include easy device management, scalability across multiple locations, and robustness against interference. The consumer electronics market remains a significant contributor to the growth of wireless audio devices due to increasing demand for smart home systems and portable gadgets like smartphones and tablets. Users prioritize compatibility with various platforms, such as iOS or Android, to design aesthetics that complement home interiors or personal styles and multi-room functionality to create an immersive sound experience throughout living spaces. Wireless audio devices serve critical communication requirements in security and defense industry applications, from military training exercises to law enforcement operations. In these contexts, robustness against environmental conditions to secure encryption protocols and long-range transmission capabilities are essential. The telecommunications sector increasingly relies on wireless audio devices to deliver teleconferencing services for remote business meetings or customer service interactions. They are preferred with their noise-canceling features for enhanced call clarity, energy-efficient battery performance, and integration with popular communication platforms.
Regional Insights
The wireless audio device market in the Americas region is growing due to the high adoption of electronic devices and the higher disposable income of consumers. It is expanding with the strong presence of major wireless audio device manufacturers in the region. The popularity of e-commerce in the Americas has boosted the sales of wireless audio devices as online retail has made it easy for consumers to access a wide variety of products. APAC has experienced rapid growth in the wireless audio device market. This can be attributed to the region's large and tech-savvy population, especially in countries like China, India, Japan, and South Korea. Due to its growing population in APAC countries, local and global companies have been expanding their product offerings and market presence in the APAC region. The popular K-Pop culture of South Korea has supported the adoption of wireless audio devices. The EMEA region has seen a diverse market for wireless audio devices. Western European countries, including France, Germany, and Sweden, have witnessed remarkable growth due to the region's large population and expanding middle-class population. Further, the rising adoption of smartphones and other smart gadgets in the Middle East and Africa contributes to developing the wireless audio device market in the region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Wireless Audio Device Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Wireless Audio Device Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Wireless Audio Device Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Apple Inc., ASUSTek Computer Inc., Boat by Imagine Marketing Services Pvt. Ltd., Bose Corporation, Bragi GmBH, GE HealthCare Technologies Inc., Google LLC by Alphabet Inc., Grado Labs, Inc., HMD Global Oy, HP Inc., Koninklijke Philips N.V., Koss Corporation, LG Electronics Inc., Logitech International S.A., Motorola Solutions, Inc., Noise by Nexxbase Marketing Pvt Ltd., OnePlus Technology (Shenzhen) Co., Ltd. by BBK Electronics Corp. LTD, Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., Sennheiser Electronic GmbH & Co. KG, Shure Incorporated, Skullcandy, Inc., Sonos, Inc., Sony Corporation, Syska Led Lights Pvt Ltd., TruSound Audio, VIZIO, Inc., VOXX International Corporation, and Zebronics India Pvt. Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Wireless Audio Device Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Wireless Audio Device Market?
3. What are the technology trends and regulatory frameworks in the Wireless Audio Device Market?
4. What is the market share of the leading vendors in the Wireless Audio Device Market?
5. Which modes and strategic moves are suitable for entering the Wireless Audio Device Market?