市場調查報告書
商品編碼
1471363
網站建構器市場:按類型、部署、最終用戶分類 - 2024-2030 年全球預測Website Builders Market by Type (Mobile Website Builders, PC Website Builders), Deployment (Cloud-Based, On-Premise), End-User - Global Forecast 2024-2030 |
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網站建立商市場規模預計到 2023 年為 40.6 億美元,2024 年達到 44.5 億美元,預計 2030 年將達到 78.8 億美元,複合年成長率為 9.90%。
網站建立器包括允許企業、個人和組織輕鬆創建和管理網站的軟體和工具,而無需具備高級程式設計或編碼技能。這些工具提供了廣泛的模板、插件、小部件和整合,可以簡化為各種最終用途(包括電子商務平台、部落格、作品集、企業網站、線上Widgets等)建立和管理網站的過程。 。全球網路普及的不斷上升以及企業在競爭格局中建立線上形象的需求正在擴大競爭格局市場的使用。行動裝置的快速普及和雲端基礎的解決方案的日益採用增加了全球對網站建立者的需求。然而,與網站建立軟體相關的高成本阻礙了市場成長。整合到網站建立平台中的人工智慧(AI)技術創新將不斷發展,透過自動執行重複任務並根據資料分析提供個人化建議來改善用戶體驗,這有望為市場成長創造機會。
主要市場統計 | |
---|---|
基準年[2023] | 40.6億美元 |
預測年份 [2024] | 44.5億美元 |
預測年份 [2030] | 78.8億美元 |
複合年成長率(%) | 9.90% |
類型:PC 網站建立器擴大被尋求更靈活和更複雜功能的使用者使用。
由於對響應式且適合行動裝置的網站的需求已成為當今數位環境中的必需品,行動網站建立器越來越受歡迎。這些平台允許幾乎沒有編碼經驗的用戶創建專為行動裝置設計的美觀且實用的網站。 PC 網站建構器是一個成熟的平台,主要針對桌上型電腦使用者。使用各種自訂選項(包括拖放編輯器、預先設計的範本和媒體庫)建立具有視覺吸引力的網站。
部署:雲端基礎的網站建構器的採用正在增加。
雲端基礎的網站建立器透過託管在遠端伺服器上並透過 Web 瀏覽器存取來提供便利性、可擴展性和輕鬆協作。此外,基於訂閱的定價為具有敏捷思維和預算限制的企業提供支援。本機網站建立器直接安裝在您的本機電腦或伺服器上。這些解決方案提供控制、客製化選項和更高的安全性,但可能需要在硬體和 IT 支援方面前期投資。雲端基礎的網站建立者力求以最少的基礎設施實現易用性,並具有可擴展性和協作機會。本地解決方案提供更多的客製化和安全性,但需要在硬體和支援人員方面進行更多投資。最終,理想的選擇將取決於您組織的獨特需求,包括簡單性和客製化潛力、預算限制和長期成長前景。
最終用戶:由於易於使用且價格實惠,個人對網站建立器的使用增加
企業優先考慮先進的功能、可擴展性和安全性。主要需求包括與現有CRM 和行銷自動化工具的整合、用於品牌一致性的可自訂範本以及安全通訊端層(SSL) 憑證和分散式阻斷服務(DDoS) 保護等高級功能,其中包括高級安全措施和強大的客戶支援。個人想要一個方便用戶使用的介面,讓他們無需任何編碼技能即可快速創建網站。對於想要獨立管理開支的自由工作者和小企業主來說,負擔能力是關鍵。此外,隨著網路流量擴大轉移到智慧型手機和平板電腦,透過響應式設計進行行動最佳化至關重要。搜尋引擎最佳化 (SEO) 工具對於個人提高網路知名度也至關重要。網站建立器市場透過提供平衡客製化功能和易用性的客製化解決方案來滿足企業和個人的多樣化需求,並提供最適合每個細分市場獨特需求的安全措施。
區域洞察
越來越多的小型企業和自由工作者尋求經濟高效的解決方案來創建和管理其線上業務,預計將塑造美洲網站建立者市場的平台。對資料隱私法規的日益關注推動了對安全合規網站建立者的需求,從而推動了歐洲、中東和非洲的市場成長。歐盟委員會(EC)表示,中小企業(SME)是歐洲經濟的支柱,佔歐盟所有企業的99%。由於政府對數位基礎設施的投資以及智慧杜拜等旨在促進創新和創業的舉措,中東地區網站建設者的使用不斷增加。在非洲,隨著行動裝置的迅速普及,網路普及不斷提高,為以市場為中心的網站建立者創造了機會。亞太地區政府對網路內容的嚴格監管正在推動該地區的國內企業依賴網站建立軟體。
FPNV定位矩陣
FPNV定位矩陣對於評估網站建立者市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對網站建構器市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動以及突破性產品開發的見解。
1. 網站建設市場的市場規模與預測是多少?
2. 在網站建立器市場預測期內,我們應該考慮投資哪些產品和應用程式?
3. 網站建立市場的技術趨勢和法規結構是什麼?
4.網站建設市場主要廠商的市場佔有率為何?
5. 進入網站建立市場的適當形式或策略手段是什麼?
[180 Pages Report] The Website Builders Market size was estimated at USD 4.06 billion in 2023 and expected to reach USD 4.45 billion in 2024, at a CAGR 9.90% to reach USD 7.88 billion by 2030.
The website builders encompass software and tools that enable businesses, individuals, and organizations to create and manage websites with ease without possessing advanced programming and coding skills. These tools offer a wide range of templates, plugins, widgets, and integrations that simplify the process of building and maintaining websites for various end-use applications such as eCommerce platforms, blogs, portfolios, corporate websites, and online communities. Increasing internet penetration rates globally and the need for companies to establish an online presence in a competitive digital landscape are expanding the usage of the website builders market. Rapid growth in mobile device usage and the rise in adoption of cloud-based solutions are increasing the demand for website builders globally. However, the high cost associated with the software of website builders hampers the market growth. Growing innovation in artificial intelligence (AI) technologies integrated into website-building platforms to improve user experience by automating repetitive tasks or providing personalized recommendations based on data analysis is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 4.06 billion |
Estimated Year [2024] | USD 4.45 billion |
Forecast Year [2030] | USD 7.88 billion |
CAGR (%) | 9.90% |
Type: Growing usage of PC website builders for users seeking greater flexibility and sophisticated features
Mobile website builders are gaining popularity as the need for responsive and mobile-friendly websites has become a necessity in today's digital landscape. These platforms allow users, even those with little to no coding experience, to create beautiful, functional websites specifically designed for mobile devices. PC website builders are well-established platforms catering primarily to desktop computer users. They enable users to create visually appealing websites with various customization options, such as drag-and-drop editors, pre-designed templates, and media galleries.
Deployment: Rising adoption of cloud-based website builders due to minimal infrastructure requirements
Cloud-based website builders, hosted on remote servers and accessed via web browsers, provide convenience, scalability, and easy collaboration. They cater to businesses with an agile mindset and limited budgets due to their subscription-based pricing models. On-premise website builders are installed directly onto a user's local computer or server. These solutions offer greater control, customization options, and enhanced security but may require higher upfront hardware and IT support investments. Cloud-based website builders appeal to businesses seeking ease of use with minimal infrastructure requirements while providing scalability and collaboration opportunities. On-premise solutions offer increased customization capabilities and security measures at the cost of more significant hardware and support staff investments. The ideal choice ultimately depends on an organization's unique needs concerning simplicity versus customization potential and budget constraints versus long-term growth prospects.
End-User: Increasing utilization of website builder by individuals for ease-of-use and affordability
Enterprises prioritize advanced features, scalability, and security. Key needs include integration capabilities with existing CRM and marketing automation tools, customizable templates for branding consistency, advanced security measures such as secure sockets layer (SSL) certificates and distributed denial-of-service (DDoS) protection, and robust customer support. Individuals seek user-friendly interfaces that allow quick website creation without coding skills. Affordability is crucial for freelancers or small business owners managing expenses independently. Furthermore, mobile optimization through responsive design is essential as web traffic increasingly shifts to smartphones and tablets. Search engine optimization (SEO) tools are also vital for individual users to increase their online visibility. The website builder market caters to diverse needs across enterprises and individuals by offering tailored solutions that balance customization capabilities with user-friendliness while ensuring optimum security measures are in place for each segment's specific requirements.
Regional Insights
The increasing number of small businesses and freelancers seeking cost-effective solutions for creating and managing their online presence is expected to create a platform for the website builders market in the Americas. Increasing focus on data privacy regulations that drive the demand for secure and compliant website builders is bolstering market growth in EMEA. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. The Middle East has experienced an increase in website builder usage due to government investments in digital infrastructure and initiatives, including Smart Dubai, that promote innovation and entrepreneurship. Africa's growing internet penetration with the rapid adoption of mobile devices creates opportunities for market-focused website builders. The stringent government controls over internet content in Asia-Pacific are leading domestic companies in the region to use website builder software.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Website Builders Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Website Builders Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Website Builders Market, highlighting leading vendors and their innovative profiles. These include Bandzoogle.com, CoffeeCup Software, Inc., Dorik, Inc., DreamHost, LLC, Duda, Inc., Elementor Ltd., GoDaddy Operating Company, LLC, Hocoos by Kombi Inc., Hostinger International Ltd., Intuit Inc. by The Endurance Group, IONOS Inc., Jimdo GmbH, Newfold Digital Inc., Renderforest LLC, RocketCake by Ambiera e.U., Shopify International Ltd., Silex Labs, Squarespace, Inc., Tilda Publishing Ltd., Visual Composer Website Builder by TechMill Ltd., Webflow, Inc., Website.com Solutions Inc., Weebly by Square Inc., Wix.com Ltd., WordPress by Automattic, Inc., WYSIWYG Web Builder, and Yola, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Website Builders Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Website Builders Market?
3. What are the technology trends and regulatory frameworks in the Website Builders Market?
4. What is the market share of the leading vendors in the Website Builders Market?
5. Which modes and strategic moves are suitable for entering the Website Builders Market?