市場調查報告書
商品編碼
1471382
隨選視訊市場:按類型、組件和應用分類 - 2024-2030 年全球預測Video on Demand Market by Type (Advertising VOD Model, Catch-up TV, Near VOD), Component (Services, Solutions), Application - Global Forecast 2024-2030 |
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視訊點播市場規模預計2023年為1479.8億美元,2024年達到1661.8億美元,預計2030年將達到3421.3億美元,複合年成長率為12.71%。
視訊點播 (VoD) 是一種數位分發系統,允許用戶存取視訊內容而不受傳統廣播時間表的限制。該技術允許消費者選擇和觀看影片內容,而不是預定的廣播時間。 VoD 平台提供多樣化的電影、電視節目、紀錄片和教育節目內容庫,可透過智慧型手機、平板電腦、智慧電視和電腦等連網裝置存取。串流媒體技術、資料壓縮和寬頻功能的改進顯著改善了用戶體驗並促進了市場成長。原創內容製作的增加和更廣泛類型的可用性正在使消費者偏好多樣化並提高訂閱率。然而,對許可業務模式以及複雜的法律規範和許可製度的不同看法可能會阻礙市場成長。也就是說,消費者對線上串流媒體服務的偏好不斷成長,加上支持區域製片人和電影製片廠基於訂閱的盈利模式的合併活動,市場有望呈指數級成長,我們期待著光明的前景。
主要市場統計 | |
---|---|
基準年[2023] | 1479.8億美元 |
預測年份 [2024] | 1661.8億美元 |
預測年份 [2030] | 3421.3億美元 |
複合年成長率(%) | 12.71% |
適合訂閱模式,無限制存取類型平台內容
廣告視訊點播(AVOD)模式是一種向觀眾免費提供影片內容的服務。這些廣告包括前置式、中置和後置影片廣告、橫幅廣告和贊助內容。這種模式對於那些希望透過消除訂閱費障礙來吸引廣大受眾的平台是有利的。回看電視允許觀眾在播出日期之後觀看播出的電視節目。這種模式已擴展到數位領域的傳統電視廣播廣播公司採用,讓觀眾可以在方便的時候觀看錯過的節目。準視訊點播 (nVOD) 是一種交付模式,允許觀眾在預設時間和有限的時間表內觀看內容。推播視訊點播是一種將內容自動下載到用戶的數位錄影機 (DVR) 以便日後觀看的模型。推送給觀眾的內容通常是基於他們的偏好和觀看歷史記錄。這種模式模糊了串流媒體和傳統廣播觀看之間的界限,確保消費者即使在觀看時未連接到網路也可以即時存取內容。訂閱視訊點播 (SVOD) 平台要求觀眾支付經常性費用,才能無限制地存取平台的內容庫。交易型視訊點播 (TVOD) 是一種按次付費模式,您可以為您想要觀看的每個內容付費。 TVOD 服務通常分為兩個子模式:電子銷售和租賃。
在媒體和娛樂以及遊戲應用程式中採用視訊點播服務電影、電視節目、遊戲內容
在對便利、彈性和個人化學習體驗的需求的推動下,教育和培訓產業正在向視訊點播 (VoD) 服務發生重大轉變。 VoD 平台提供各種學習材料,從學術課程到專業發展計劃,隨時隨地取得。這種彈性允許學習者按照自己的步調和時間表學習,從而提高學習效率。現場活動和體育領域正在利用 VoD 服務來擴展現場活動以外的內容的覆蓋範圍和壽命。 VoD 讓粉絲在方便的時候觀看重播、精彩片段和獨家幕後內容,從而提高參與度和粉絲忠誠度。媒體娛樂和遊戲產業正在經歷快速成長,VoD 平台成為電影、電視節目和遊戲內容的主要發行管道。觀眾現在如何消費媒體和娛樂,透過一次訂閱就能追上電視劇、訪問龐大的圖書庫並享受高品質的隨選節目,一場革命發生了。此外,遊戲產業正在透過直播平台擁抱視訊點播,讓遊戲玩家能夠直播遊戲玩法、參加電競比賽並與粉絲即時互動。在旅遊和酒店業,視訊點播服務被創新地用於增強客戶體驗和參與度。航空公司、飯店和旅行社正在將 VoD 內容納入其產品中,以便直接向旅客的設備提供機上娛樂、虛擬旅遊和目的地指南。這可以提高客戶滿意度並增加您的目的地和服務的行銷機會。此外,VoD 是酒店業培訓和發展的強大工具,透過在全球營運中提供一致的培訓材料來確保高標準的服務。
區域洞察
美洲尤其是北美的隨選視訊 (VoD) 市場的特點是網路和智慧型手機普及較高,為 VoD 服務提供了良好的環境。同時,拉丁美洲展現出巨大的成長潛力,當地企業與全球巨頭並駕齊驅。智慧型電視的普及和網路基礎設施的改善是關鍵的成長動力。 EMEA(歐洲、中東和非洲)地區多元化,在高可支配收入、先進的技術基礎設施和強大的本地內容製作的推動下,西歐在視訊點播普及方面處於領先地位。在亞太地區,由於網路用戶的增加和智慧型手機的普及, VoD市場正在迅速擴大。中國、印度和韓國等國家處於領先地位,為視訊點播服務提供了巨大的成長機會。該地區的成長受到多種因素的推動,包括行動網路存取的增加、對原創和本地內容的投資以及創新的支付模式。
FPNV定位矩陣
FPNV定位矩陣對於評估視訊點播市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對視訊點播市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.視訊點播市場的市場規模和預測是多少?
2.視訊點播市場預測期間需要考慮投資的產品、細分市場、應用程式和領域有哪些?
3.視訊點播市場的技術趨勢和法規結構是什麼?
4.視訊點播市場主要廠商的市場佔有率是多少?
5.進入視訊點播市場合適的型態或策略手段是什麼?
[185 Pages Report] The Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024, at a CAGR 12.71% to reach USD 342.13 billion by 2030.
Video on Demand (VoD) is a digital distribution system that facilitates users to access video content without the constraints of a traditional broadcasting schedule. This technology enables consumers to select and watch video content rather than at a scheduled broadcast time. VoD platforms provide a diverse library of content, including movies, television shows, documentaries, and educational programs, accessible via internet-enabled devices such as smartphones, tablets, smart TVs, and computers. Improvements in streaming technology, data compression, and broadband capabilities have significantly enhanced the user experience, contributing to market growth. The increasing production of original content and availability of a wide range of genres cater to varied consumer tastes, driving subscription rates. However, Disparity in views about licensed business models and complex regulatory frameworks and licensing regimes may challenge the growth of the market. Nevertheless, increasing consumer preferences for online streaming services coupled with amalgamation activity helping local producers and film studios across regions for the subscription-based monetization model is expected to provide an exponential view for the market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 147.98 billion |
Estimated Year [2024] | USD 166.18 billion |
Forecast Year [2030] | USD 342.13 billion |
CAGR (%) | 12.71% |
Type: Suitability of subscription models owing to unlimited access to the platform's content
The advertising video on demand (AVOD) model is a service that offers video content free of charge to viewers. These ads can be in the form of pre-roll, mid-roll, or post-roll video ads, banner ads, or sponsored content. This model is beneficial for platforms looking to attract a broad audience by removing the barrier of a subscription fee. Catch-up TV allows viewers to watch broadcast TV programs after their original air date. This model is used by traditional TV broadcasters who have moved into the digital space, enabling audiences to watch missed episodes of shows at their convenience. Near Video on Demand (nVOD) is a distribution model that allows viewers to watch content at pre-set times with a limited number of scheduled start times. Push Video on Demand is a model where content is automatically downloaded to a subscriber's digital video recorder (DVR) for later viewing. Content pushed to viewers is typically based on their preferences or viewing history. This model ensures that consumers have immediate access to content even without a live internet connection at the time of viewing, blurring the lines between streaming and traditional broadcast views. Subscription Video on Demand (SVOD) platforms require viewers to pay a regular fee for unlimited access to the platform's content library. Transactional Video on Demand (TVOD) is a pay-per-view model where users pay for each piece of content they wish to watch. TVOD services are typically divided into two sub-models, including electronic sell-through and rental.
Application: Embraced video on demand services in Media & Entertainment and Gaming for movies, TV shows, and gaming content
The education & training sector has seen a significant shift towards video on-demand (VoD) services, driven by the demand for accessible, flexible, and personalized learning experiences. VoD platforms offer a wide range of learning materials, from academic courses to professional development programs, available anytime and anywhere. This flexibility enhances learning outcomes by allowing learners to study at their own pace and on their own schedule. The Live Events & Sports sector has capitalized on VoD services to extend the reach and lifespan of content beyond the live event. VoD allows fans to watch replays, highlights, and exclusive behind-the-scenes content at their convenience, increasing engagement and fan loyalty. The Media & Entertainment, and Gaming sectors have experienced exponential growth, with VoD platforms becoming the primary distribution channel for movies, TV shows, and gaming content. The ability to binge-watch series, access a vast library of titles with a single subscription, and enjoy high-quality, on-demand content has revolutionized how audiences consume media and entertainment. Moreover, the gaming industry has embraced VoD through live streaming platforms, enabling gamers to stream their gameplay, participate in e-sports tournaments, and engage with fans in real time. In the Travel & Hospitality sector, VoD services are being used innovatively to enhance customer experiences and engagement. Airlines, hotels, and travel agencies are incorporating VoD content into their offerings, providing travelers with in-flight entertainment, virtual tours, and destination guides directly on their devices. This improves customer satisfaction and offers additional marketing opportunities for destinations and services. Furthermore, VoD can serve as a powerful tool for training and development within the hospitality industry, delivering consistent training materials across global operations to ensure high standards of service.
Regional Insights
The video-on-demand (VoD) market in the Americas, particularly in North America, is characterized by high penetration rates of internet and smartphone users, contributing to a robust environment for VoD services. Latin America, on the other hand, shows significant growth potential, with local players gaining traction alongside global giants. The increasing adoption of smart TVs and improving internet infrastructure are pivotal growth drivers. The EMEA region presents a diverse picture, with Western Europe leading in VoD adoption, driven by high disposable incomes, advanced technological infrastructure, and strong local content production. The Asia Pacific region is witnessing rapid VoD market expansion owing to an escalating number of internet users and smartphone penetration. Countries such as China, India, and South Korea are at the forefront, offering substantial growth opportunities for VoD services. The region's growth is bolstered by a variety of factors, including increased mobile internet access, investment in original local content, and innovative payment models.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Video on Demand Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Video on Demand Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Video on Demand Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies Inc., Amazon.com Inc., Apple Inc., CBS by Paramount, Centurylink, Cisco Systems Inc., Comcast Corp., FuboTV Inc., Fujitsu Limited, Google LLC by Alphabet Inc., Huawei Technologies Co., Ltd., Hulu, LLC, iNDIEFLIX Group Inc., kweliTV, Inc., KWIKmotion, Limelight Networks Inc., Lumen Technologies Inc., Muvi LLC, Netflix, Inc., Novi Digital Entertainment Private Limited, Plex by Rockwell Automation, Inc., Roku, Inc., The Walt Disney Company, Verizon Communications Inc., and Vubiquity, inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Video on Demand Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Video on Demand Market?
3. What are the technology trends and regulatory frameworks in the Video on Demand Market?
4. What is the market share of the leading vendors in the Video on Demand Market?
5. Which modes and strategic moves are suitable for entering the Video on Demand Market?