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市場調查報告書
商品編碼
1471391
企業視訊市場:按組件、部署模式、應用程式和最終用戶分類 - 2024-2030 年全球預測Enterprise Video Market by Component (Services, Solutions), Deployment Mode (Cloud, On-Premises), Application, End-User - Global Forecast 2024-2030 |
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預計2023年企業視訊市場規模為186億美元,預計2024年將達209.9億美元,2030年將達到445.6億美元,複合年成長率為13.28%。
市場動態構成了一個充滿活力的部門,專注於為各行業的組織提供先進的視訊技術和服務。影片串流、人工智慧和雲端技術的創新正在顯著提高影片內容的品質和可存取性。遠距工作的激增需要強大的通訊工具,這對於企業視訊解決方案至關重要。影片內容在行銷策略中日益重要,對市場成長做出了重大貢獻。然而,高品質影片串流需要大量頻寬,這在網路連線較差的地區可能是一個限制因素。確保影片內容的安全和隱私是一個問題,特別是對於高度機密的內部通訊。此外,結合 VR(虛擬實境)和 AR(擴增實境)來創建身臨其境的影片體驗可以創造市場成長機會。先進的分析可以更好地洞察受眾參與度和內容表現,預計將在未來幾年創造市場成長潛力。
主要市場統計 | |
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基準年[2023] | 186億美元 |
預測年份 [2024] | 209.9億美元 |
預測年份 [2030] | 445.6億美元 |
複合年成長率(%) | 13.28% |
組件:透過全面的企業視訊服務和解決方案為您的業務提供支持
企業視訊服務描述了支援視訊解決方案的部署、管理和最佳化的各種服務。對於沒有內部影像技術專業知識或希望增強影像功能而不在硬體或軟體上進行大量投資的公司來說,企業視訊服務至關重要。企業視訊解決方案提供了一種實踐方法,適合想要直接管理其影片功能或投資必要基礎設施的公司。影片內容管理是一個用於儲存、組織和共用影片內容的平台。非常適合擁有大量培訓材料和行銷內容的公司。用於即時廣播和影片串流的網路直播和串流媒體工具適合舉辦網路研討會、現場活動或更廣泛通訊的組織。
企業視訊:企業視訊解決方案在提高跨職能參與度、安全性和效率方面的作用
企業通訊團隊優先考慮安全、可擴展且可靠的影片解決方案,以便在組織內有效傳播訊息。高品質的影片內容對於吸引員工、管理變革和維護公司文化至關重要。我們的客戶支援部門使用影片提供詳細的產品指南、常見問題和即時援助。企業視訊解決方案因其易於與客戶支援軟體整合以及提供個人化影片內容的能力而受到重視。人力資源部門使用企業影片進行招募、入職和員工參與。對於 IT 部門來說,安全性、與現有IT基礎設施基礎設施的兼容性以及託管各種培訓和故障排除內容的能力是企業視訊解決方案的首要任務。行銷和銷售團隊正在轉向視訊解決方案來提高品牌影響力、吸引潛在客戶、推動參與度以及創建個人化視訊訊息、產品演示和演示。培訓和發展部門正在尋找一個可以承載各種教育內容的多功能互動式影片平台。
區域洞察
在美洲地區,領先的技術供應商的存在和擁抱創新的文化正在促進美國和加拿大等主要國家的企業視訊解決方案的強勁成長。加拿大注重提高生產力和降低營運成本,正在迅速採用視訊解決方案。由於更廣泛的數位轉型工作以及遵守 GDPR 等資料保護條例的需要,歐洲國家對企業視訊解決方案的需求強勁。中東是一個快速成長的企業視訊市場,受到IT基礎設施大量投資和精通技術的年輕人口的推動。非洲企業視訊市場正處於起步階段,南非和肯亞在教育和政府應用的採用方面主要主導。由於網路普及不斷提高、企業領域的快速成長以及數位轉型的強勁推動,亞太地區企業視訊市場正在快速成長。中國對企業視訊解決方案的需求很高,以改善大型和多元化企業的溝通和協作。在日本,用於培訓、會議和行銷的高品質視訊解決方案越來越受到關注,並專注於可靠性和安全性。印度的Start-Ups企業充滿了數位原民公司,正在進一步加速企業視訊解決方案的採用。
FPNV定位矩陣
FPNV定位矩陣對於評估企業視訊市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對企業視訊市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的見解。
1.企業視訊市場的市場規模和預測是多少?
2. 在企業視訊市場預測期內,我們應該考慮投資哪些產品和應用?
3.企業視訊市場的技術趨勢和法規結構是什麼?
4.企業視訊市場主要廠商的市場佔有率為何?
5.進入企業視訊市場合適的模式和策略手段是什麼?
[185 Pages Report] The Enterprise Video Market size was estimated at USD 18.60 billion in 2023 and expected to reach USD 20.99 billion in 2024, at a CAGR 13.28% to reach USD 44.56 billion by 2030.
The enterprise video market constitutes a dynamic sector focused on providing advanced video technologies and services to organizations across various industries. Innovations in video streaming, artificial intelligence, and cloud technologies have significantly improved the quality and accessibility of video content. The surge in remote working has necessitated robust communication tools, which are inherent to enterprise video solutions. The growing importance of video content in marketing strategies is significantly contributing to market growth. However, high-quality video streaming requires substantial bandwidth, which can be a limiting factor in poor internet connectivity regions. Ensuring the security and privacy of video content can be challenging, particularly for sensitive internal communications. Moreover, incorporating VR (Virtual Reality) and AR (Augmented Reality) to create immersive video experiences may create opportunities for market growth. Advanced analytics for better insights into viewer engagement and content performance is expected to generate growth potential in the market in the upcoming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 18.60 billion |
Estimated Year [2024] | USD 20.99 billion |
Forecast Year [2030] | USD 44.56 billion |
CAGR (%) | 13.28% |
Component: Empowering Businesses with Comprehensive Enterprise Video Service & Solutions
Enterprise video services offer a range of offerings that support video solutions' deployment, management, and optimization. Enterprise video services are crucial for businesses lacking in-house expertise in video technology or those seeking to enhance their video capabilities without significant investment in hardware or software. Enterprise video solutions provide a hands-on approach, suited for businesses wanting direct control over their video capabilities and willing to invest in the necessary infrastructure. Video content management are platforms for storing, organizing, and sharing video content. Ideal for companies with extensive training materials or marketing content. Webcasting and streaming tools for live broadcasting and video streaming are suited for organizations conducting webinars, live events, or broad communications.
Enterprise Video: The Role of Enterprise Video Solutions in Enhancing Engagement, Security, and Efficiency Across Departments
Corporate communications teams prioritize secure, scalable, and reliable video solutions to disseminate information effectively within the organization. High-quality video content is essential for engaging employees, managing change, and upholding company culture. The customer support sector leverages video to provide detailed product guides, FAQs, and live assistance. Ease of integration with customer support software and the ability to deliver personalized video content are highly valued in enterprise video solutions. HR departments use enterprise video for recruitment, onboarding, and employee engagement. For IT departments, security, compatibility with existing IT infrastructure, and the capacity to host a wide range of training and troubleshooting content are paramount in enterprise video solutions. Marketing and sales teams focus on video solutions that enhance brand presence, generate leads, foster engagement, and create personalized video messages, product demos, and presentations. Training and development sectors seek versatile, interactive video platforms capable of hosting a diverse range of educational content.
Regional Insights
In the Americas region, the presence of major technology providers and a culture that embraces innovation contribute to the vigorous growth of enterprise video solutions in major countries, including the United States and Canada. With a focus on enhancing productivity and reducing operational costs, Canadian businesses are rapidly integrating video solutions into their operations. European countries exhibit strong demand for enterprise video solutions, driven by a widespread commitment to digital transformation and the need for compliance with data protection regulations such as GDPR. The Middle East is experiencing rapid growth in the enterprise video market, with significant investments in IT infrastructure and a young, tech-savvy population. Africa's enterprise video market is in its nascent stages, with adoption primarily led by South Africa and Kenya for education and governmental use. The Asia Pacific region is witnessing rapid growth in the enterprise video market, driven by increasing internet penetration, a burgeoning corporate sector, and a strong push towards digital transformation. China shows a high demand for enterprise video solutions to improve communication and collaboration across vast and diversified businesses. Japan focuses on high-quality video solutions for training, conferencing, and marketing, with an emphasis on reliability and security. The start-up landscape in India, full of digital-native companies, further accelerates the adoption of enterprise video solutions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Enterprise Video Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Enterprise Video Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Enterprise Video Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., ALE International, Avaya Inc., Brightcove Inc., Cisco Systems, Inc., Comcast Technology Solutions, Crestron Electronics Inc., Huawei Technologies Co. Ltd., International Business Machines Corporation, Lifesize by Logitech International S.A., Mediaplatform, Microsoft Corporation, Panopto, Inc., Plantronics, Inc. by HP Inc., and Qumu Corporation by Rimage Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Enterprise Video Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Enterprise Video Market?
3. What are the technology trends and regulatory frameworks in the Enterprise Video Market?
4. What is the market share of the leading vendors in the Enterprise Video Market?
5. Which modes and strategic moves are suitable for entering the Enterprise Video Market?
TABLE 3