市場調查報告書
商品編碼
1492259
固態市場:按產品類型、供應商、銷售管道、應用分類 - 2024-2030 年全球預測Bar Soap Market by Product (Antibacterial Bar Soaps, Deodorant Bar Soaps, Exfoliating Bar Soaps), Type (Scented, Unscented), Source, Sales Channel, Application - Global Forecast 2024-2030 |
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預計2023年固態皂市場規模為338.4億美元,預計2024年將達353.7億美元,2030年將達466.4億美元,複合年成長率為4.69%。
固態皂是用氫氧化鈉等鹼將脂肪和油皂化而製成的固態清洗。固態通常用於洗手、沐浴和其他衛生目的,有多種配方,可滿足不同的皮膚類型和消費者的需求。消費者對個人衛生和護理的意識顯著提高,推動了對固態皂的需求。此外,透過線上平台提供的廣泛產品和社交媒體的滲透也促進了固態皂市場的成長。消費者對天然和有機產品的偏好日益增加,反映了健康意識的消費趨勢,構成了固態市場的基礎。與更先進的替代品相比,固態皂在功能上有固有的局限性,某些產品召回正在阻礙市場成長。改進肥皂配方的持續研發活動預計將為市場成長創造機會。另一個潛在的成長領域是在生產和包裝中更多地採用永續性和環保實踐,這與世界環保意識的轉變一致。
主要市場統計 | |
---|---|
基準年[2023] | 338.4億美元 |
預計年份 [2024] | 353.7億美元 |
預測年份 [2030] | 466.4億美元 |
複合年成長率(%) | 4.69% |
區域洞察
美洲固態市場穩定,受消費者衛生和個人護理意識影響,需求穩定。美洲的西方消費者通常喜歡具有保濕特性、天然成分和道德採購等額外優點的固態皂。環保有機產品也呈現明顯的趨勢。亞太地區的固態皂市場正在快速成長,人口成長、都市化和中階的壯大推動了這一成長。中國和印度等國家因其人口眾多且個人護理產品消費支出不斷增加而成為主要市場。固態在亞太地區很受歡迎,因為其價格實惠。此外,人們越來越喜歡優質和特殊肥皂,特別是在都市區。在歐洲、中東和非洲,市場動態因地區而異。在歐洲,許多消費者健康意識很強,因此更喜歡高品質、環保、適合皮膚的肥皂。中東市場受文化因素影響,對優質香皂的需求旺盛。基本、經濟的肥皂正在推動非洲市場,但隨著都市區可支配收入的增加,人們開始轉向更多樣化的肥皂產品。
FPNV定位矩陣
FPNV 定位矩陣對於評估固態市場供應商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對固態市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在固態市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[187 Pages Report] The Bar Soap Market size was estimated at USD 33.84 billion in 2023 and expected to reach USD 35.37 billion in 2024, at a CAGR 4.69% to reach USD 46.64 billion by 2030.
Bar soap is a solid cleansing agent made from the saponification process of fats and oils with an alkali such as sodium hydroxide. Typically used for handwashing, bathing, and other hygiene purposes, bar soaps come in various formulations to cater to different skin types and consumer needs. There has been a marked increase in consumer awareness regarding personal hygiene and care, which drives the demand for bar soaps. Additionally, the widespread availability of products through online platforms, often enhanced by the pervasive influence of social media, contributes to the growth of the bar soap market. Rising consumer inclination towards natural and organic products that reflect a broader trend toward health-conscious consumption is creating a platform for the bar soap market. Inherent limitations in the features of bar soap compared to more advanced alternatives and availability of specific product recalls hampers the market growth. Continuous research and development activities to improve soap formulations are anticipated to create opportunities for market growth. Another area of potential growth is the increasing adoption of sustainability and eco-friendly practices in production and packaging, aligning with the global shift towards environmental consciousness.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 33.84 billion |
Estimated Year [2024] | USD 35.37 billion |
Forecast Year [2030] | USD 46.64 billion |
CAGR (%) | 4.69% |
Regional Insights
The bar soap market in the Americas has been stable, with a steady demand influenced by consumer awareness regarding hygiene and personal care. Western consumers in the Americas generally favor bar soaps that offer additional benefits such as moisturizing properties, natural ingredients, and ethical sourcing. There is also a noticeable trend towards eco-friendly and organic products. The Asia-Pacific region is experiencing rapid growth in the bar soap market, with increasing population, urbanization, and a growing middle class contributing to this growth. Countries such as China and India are key due to their large populations and increasing consumer spending on personal care products. Bar soaps in APAC are popular for their affordability and availability. Additionally, there is a growing inclination towards premium and specialty soaps, particularly in urban areas. In Europe, the Middle East, and Africa, the market dynamics for bar soap vary significantly across the region. Europe prefers high-end, eco-friendly, skin-specific soaps due to a highly health-conscious consumer base. The Middle Eastern market strongly demands luxury and fragranced soaps, influenced by cultural factors. Basic and economic soap options primarily drive Africa's market, though urban centers are shifting towards more diversified soap products as disposable incomes rise.
Market Insights
The market dynamics represent an ever-changing landscape of the Bar Soap Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bar Soap Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bar Soap Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Evolution of Cleansing Products: From Dove's Innovative Beauty Bar to Modern Skincare-Infused Formulations
Dove revolutionized the cleansing category by introducing its Beauty Bar, uniquely blending mild cleansers with one-quarter moisturizing cream, a formulation designed to nourish rather than dehydrate the skin. This shift pioneered in a 1957 campaign by Ogilvy and Mather, set a new standard by asserting that the product provided skincare benefits beyond mere cleansing. Today, the personal care market continues to evolve, with an increasing demand for body washes enriched with skincare ingredients such as hyaluronic acid and vitamin C, reflecting a broader consumer preference for products that offer enhanced skin health benefits. [Published On: 2024-02-12]
KSDL Expands Product Line with Launch of Mysore Sandal Aqua in North Indian Market
Karnataka Soaps and Detergents Ltd. (KSDL) is set to broaden its market presence with the introduction of new offerings, including Mysore Sandal Aqua, alongside mineral water, targeting expansion in the northern Indian market. This strategic move aims to diversify KSDL's product portfolio and enhance its reach and consumer base across new geographical regions. The launch of these products is scheduled for this month, marking a significant step in the company's growth strategy. [Published On: 2023-12-03]
Innovative Collaboration Leads to Eco-Friendly Soap Alternative Using Palmless Torula Oil
C16 Biosciences partnered with British material science company Pangaia and skincare brand Haeckels to create the Rewild Body Block, a limited-edition soap. This environmentally friendly product utilizes C16 Biosciences' Palmless Torula oil, a sustainable alternative to palm oil, synthesized through microbial fermentation in bioreactors. The collaboration underscores a commitment to biodiversity conservation by using natural scents that evoke the destruction of rainforests for palm oil production, thereby raising awareness about environmental issues. With only 200 bars produced, this initiative highlights innovation in eco-conscious manufacturing and the pursuit of sustainable consumer products. [Published On: 2023-08-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bar Soap Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Bar Soap Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Beiersdorf AG, Church & Dwight Co., Inc., Claus Porto, Colgate-Palmolive Company, Coty Inc., Dial Corporation, Dr. Bronner's Magic Soaps, Estee Lauder Companies Inc., Ethique Inc., Henkel AG & Co. KGaA, Herbacin cosmetic GmbH, Johnson & Johnson Services, Inc., Kao Corporation, L'Oreal S.A., Levi Strauss & Co., Lush Retail Ltd., Marico Limited, Natura Cosmeticos S.A., Reckitt Benckiser Group PLC, The Body Shop International Limited, The Procter & Gamble Company, and Unilever PLC.
Market Segmentation & Coverage