市場調查報告書
商品編碼
1492268
古銅色市場:按類型、形式、年齡、包裝類型、應用、分銷管道 - 全球預測 2024-2030Bronzers Market by Type (Matte Bronzers, Sheer Bronzer, Shimmer Bronzers), Form (Cream, Gel, Liquid), Age, Packaging Type, Application, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年古銅色市場規模為31.2億美元,預計2024年將達33.1億美元,2030年將達到49.1億美元,複合年成長率為6.67%。
Bronzer 是一種化妝品,主要用於為曬黑的皮膚增添光澤並促進曬黑。這些產品有多種形式,包括粉末、霜劑和液體,以適應各種皮膚類型和偏好。古銅粉的使用越來越多,因為它們能夠提供健康的曬黑外觀,而不會產生曬傷的有害影響。這種吸引力在美容市場尤其強烈,因為美容市場將曬黑的皮膚視為美麗的標準。此外,包含皮膚滋養成分的產品配方創新使得古銅色產品對注重健康的消費者更具吸引力。然而,將產品與個人膚色相匹配可能很困難,如果使用不當,可能會看起來不自然或有條紋。還有一個問題是所使用的成分是否會引起過敏反應或堵塞毛孔,這往往會讓皮膚敏感的使用者望而卻步。然而,不斷擴大的人口結構以及對天然和有機成分的持續需求有望實現成長,為市場擴張提供機會。在曬黑文化滲透率較低的市場中,透過宣傳古銅色化妝品作為化妝品和針對環境因素的保護屏障的好處,有可能實現成長。此外,開發兼具護膚和燙金效果的多功能或混合產品可以滿足消費者對高功能、雙效化妝品日益成長的期望。
主要市場統計 | |
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基準年[2023] | 31.2億美元 |
預測年份 [2024] | 33.1億美元 |
預測年份 [2030] | 49.1億美元 |
複合年成長率(%) | 6.67% |
區域洞察
由於名流文化和強大的美容化妝品行業的影響,美洲,特別是美國和加拿大對古銅色產品的需求巨大。這些市場的消費者傾向於青睞具有自然、陽光親吻般光澤的產品,反映了更廣泛的文化偏好,即健康、適合海灘的外觀。相較之下,歐洲、中東和非洲(Europe, Middle East and Africa)地區的消費者偏好更加多樣化,歐洲市場普遍選擇更明亮、更精緻的古銅色產品,而不是改頭換面的產品。另一方面,中東市場通常青睞更明顯的化妝風格,包括使用古銅色化妝品。隨著臉部輪廓產品(包括古銅色產品)的接受度和需求不斷增加,亞太市場正在迅速發展。然而,這裡的偏好偏向於符合當地美容標準的產品,這些標準通常強調明亮、均勻的膚色,而古銅色化妝品主要用於修容而不是曬黑。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在古銅色市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對古銅色化妝品市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該細分市場競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前古銅色市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[185 Pages Report] The Bronzers Market size was estimated at USD 3.12 billion in 2023 and expected to reach USD 3.31 billion in 2024, at a CAGR 6.67% to reach USD 4.91 billion by 2030.
Bronzers are cosmetic products primarily used to provide skin with a sun-kissed glow and enhance a tan. These products are available in various forms, including powders, creams, and liquids, allowing them to cater to diverse skin types and preferences. The expansion in the use of bronzers lies in their ability to offer a healthy-looking, tanned appearance without the harmful effects of sun exposure. This appeal is particularly strong in beauty markets that value tanned skin as a beauty standard. Additionally, innovations in product formulation that include skin-nourishing ingredients have made bronzers more appealing to health-conscious consumers. However, matching the product to the individual's skin tone can be difficult, leading to potentially unnatural or streaky appearances if not applied correctly. There is also the challenge of ensuring that the ingredients used do not cause allergic reactions or clog pores, which can deter sensitive skin users. Nevertheless, expanding demographics and the continuous demand for natural and organic ingredients promise opportunistic growth for market expansion. There is potential for growth in markets where tanning culture is less prevalent through education about the benefits of bronzers as beauty enhancers and protective barriers against environmental aggressors. Moreover, developing multifunctional or hybrid products that combine skincare benefits with bronzing effects could meet the rising consumer expectations for high-performance, dual-benefit cosmetics.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.12 billion |
Estimated Year [2024] | USD 3.31 billion |
Forecast Year [2030] | USD 4.91 billion |
CAGR (%) | 6.67% |
Regional Insights
In the Americas, particularly the United States and Canada, there is significant demand for bronzers, driven by the influence of celebrity culture and a strong beauty and cosmetics industry. Consumers in these markets tend to favor products that offer a natural and sun-kissed glow, reflecting a broader cultural preference for a healthy, beach-ready appearance. In contrast, the EMEA region exhibits a diverse range of consumer preferences, with European markets generally favoring lighter, more subtle bronzing products that enhance rather than transform. Middle Eastern markets, however, often prefer more prominent makeup styles, which extends to the use of bronzers. In Asia Pacific, the market is rapidly evolving, with an increasing acceptance and demand for face-contouring products, including bronzers. However, the preference here leans towards products that cater to local beauty standards, which often emphasize a brighter and uniform skin tone, suggesting a nuanced use of bronzers primarily for contouring rather than tanning.
Market Insights
The market dynamics represent an ever-changing landscape of the Bronzers Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bronzers Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bronzers Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Market Introduction of Makeup Revolution's Bright Light Drops: A Comprehensive Overview
Makeup Revolution has expanded its portfolio with the innovative launch of Bright Light Drops, an illuminating product tailored to enhance the complexion with a sun-kissed radiance. This new offering includes two bronzers, a universal blush, and a highlighter, available in four adaptable shades. This product is now available online at RevolutionBeauty.US and will roll out in Target stores and on Target.com. The formula, enriched with squalane, hyaluronic acid, and grapeseed oil, is designed to impart an immediate glowing look without any glittery residue and nourish the skin. [Published On: 2024-04-17]
Market Expansion through Product Innovation: Glossier Introduces Bronzer Variant to its Iconic Cloud Paint Line
Glossier expanded its cosmetics range with the introduction of a bronzer line in its famed Cloud Paint collection. Responding to persistent consumer feedback, Glossier launched five new bronzer shades ranges from the deep neutral bronze of 'Drift', to the classic golden bronze. These new additions promise a golden hour glow irrespective of the time and setting, aiming to enhance skin luminosity with a subtle, natural finish. This glow is achieved through a new formulation that combines a smooth-gel texture with blurring powder pigments to ensure a soft, seamless finish that visually minimizes pores. [Published On: 2024-02-14]
Market Expansion through Inclusive Product Development: Indeed Labs Launches Nanobronze Deep for Deeper Skin Tones
Indeed Labs expanded its popular Nanobronze line with the introduction of Nanobronze Deep, a new shade tailored to complement deeper skin tones. In response to consumer demand for more inclusive options, this addition aims to cater to a broader demographic. Nanobronze Deep is formulated with red tints that deliver a natural and radiant glow, enhancing the product's appeal. Suitable for all skin types, the drops can be mixed with a variety of skincare products or used directly on the skin, offering versatility and customization. [Published On: 2024-02-08]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bronzers Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Bronzers Market, highlighting leading vendors and their innovative profiles. These include Benefit Cosmetics LLC, Bobbi Brown Professional Cosmetics, Inc., Chanel S.A., Christian Dior SE, Coty Inc., Estee Lauder Companies Inc., Guerlain SAS, Hourglass Cosmetics, Indeed laboratories, Kering SA, L'Oreal S.A., Laura Mercier, NOCIBE, NYX Professional Makeup, Revlon, Inc., Sephora, Shiseido Company, Swiss Beauty, Typsy Beauty Procurement Services Private Limited, and Ulta Beauty, Inc..
Market Segmentation & Coverage