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市場調查報告書
商品編碼
1492272
精品酒店市場:按規模、遊客類型、預訂類型 - 2024-2030 年全球預測Boutique Hotels Market by Size (Large Boutique Hotels, Medium Boutique Hotels, Small Boutique Hotels), Tourist Type (Domestic, International), Booking Type - Global Forecast 2024-2030 |
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預計2023年精品飯店市場規模為631.7億美元,預計2024年將達到671.9億美元,2030年將達到994.8億美元,複合年成長率為6.70%。
精品飯店是小型時尚飯店,通常提供個人化服務和獨特且通常高檔的住宿設施。它們透過提供獨特的美學和親密的氛圍來區別於大型連鎖飯店,並經常透過特定的精品飯店和客製化體驗來迎合利基市場。推動精品飯店成長的一個關鍵因素是對獨特住宿體驗的需求不斷成長,千禧世代旅客尤其喜歡獨特、個人化的體驗,而不是一刀切的體驗。社群媒體的興起也發揮著重要作用,因為獨特且風景如畫的飯店美學往往會創造有價值的線上共用可能性。然而,較小型飯店的每位住宿營運成本高於較大型飯店,因此難以實現規模經濟。此外,他們的成功在很大程度上取決於保持其獨特性和服務質量,而這可能是資源密集的。然而,新興市場仍有擴張的潛力,這些市場的富裕程度正在不斷提高,對豪華旅遊體驗的渴望正在興起。此外,隨著旅行者擴大尋求永續和生態友好的旅行選擇,精品酒店正在通過將綠色實踐和永續性納入其核心營運和產品中來引領這一領域,從而使他們更有環保意識,從而有機會吸引大量新遊客。
主要市場統計 | |
---|---|
基準年[2023] | 631.7億美元 |
預測年份 [2024] | 671.9億美元 |
預測年份 [2030] | 994.8億美元 |
複合年成長率(%) | 6.70% |
區域洞察
美洲的精品旅館業正在呈現強勁成長,尤其是在都市區和熱門旅遊目的地。這些酒店往往以設計獨特的精品酒店、獨特的建築元素和當地文化元素而聞名。在美國,紐約、洛杉磯和邁阿密等城市的精品飯店比比皆是,迎合了尋求更個人化住宿設施的遊客。包括巴西和墨西哥在內的拉丁美洲國家也見證了當地企業家和國際投資者精品酒店的興起。在歐洲,精品旅館業已十分成熟,並集中在巴黎、倫敦和巴塞隆納等文化中心。這些飯店通常坐落在具有歷史意義或建築獨特的建築內,讓住宿沉浸在當地的歷史和藝術中。雖然中東歷史上一直以大型豪華酒店為主,但人們對強調豪華和特殊服務的精品酒店越來越感興趣,尤其是在杜拜和特拉維夫等地。在非洲,精品飯店通常位於野生動物保護區內或附近,或位於風景如畫的地方,突顯非洲大陸的自然美景。由於中產階級的不斷壯大以及國內外遊客數量的增加,亞太地區精品酒店市場正在經歷顯著成長。中國、日本和泰國等國家處於領先地位,其住宿設施將傳統之美與現代舒適融為一體。澳洲和紐西蘭的精品酒店也在穩定成長,通常位於風景優美的地方,提供獨特的當地體驗。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在精品飯店市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對精品酒店市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該細分市場競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對精品酒店市場當前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[189 Pages Report] The Boutique Hotels Market size was estimated at USD 63.17 billion in 2023 and expected to reach USD 67.19 billion in 2024, at a CAGR 6.70% to reach USD 99.48 billion by 2030.
Boutique hotels are small and stylish hotels that typically offer personalized service and unique, often upscale, accommodations. They differentiate themselves from larger chain hotels by providing a distinct aesthetic and an intimate atmosphere, often catering to niche markets with specific themes or bespoke experiences. Major factors driving the expansion of boutique hotels include a growing demand for unique lodging experiences, especially among millennial travelers, who favor unique, personalized experiences over standardized ones. The rise of social media has also played a significant role, as unique and picturesque hotel aesthetics tend to generate valuable online sharing potential. However, their smaller scale can lead to higher operational costs per guest compared to larger hotels, making it hard to achieve economies of scale. Additionally, their success heavily depends on maintaining uniqueness and high quality of service, which can be resource-intensive. Nevertheless, there is a potential for expansion into emerging markets where there is increasing affluence and a budding appetite for luxury travel experiences. Additionally, as travelers increasingly seek sustainable and environmentally friendly travel options, boutique hotels have the opportunity to pioneer in this area by integrating green practices & sustainability into their core operations & offerings, thereby attracting a new segment of eco-conscious travelers.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 63.17 billion |
Estimated Year [2024] | USD 67.19 billion |
Forecast Year [2030] | USD 99.48 billion |
CAGR (%) | 6.70% |
Regional Insights
The boutique hotel industry in the Americas shows vigorous growth, particularly in urban areas and popular tourist destinations. These hotels are often distinguished by their unique design themes, distinct architectural elements, and localized cultural elements. In the U.S., cities including New York, Los Angeles, and Miami boast a significant number of boutique establishments that cater to tourists seeking a more personal touch in their accommodation choices. Latin American countries, including Brazil and Mexico, are also noting a rise in boutique hotels driven by both local entrepreneurs and international investors. Europe has a well-established boutique hotel sector, with a high concentration in cultural hubs such as Paris, London, and Barcelona. These hotels often occupy historically significant or architecturally unique buildings and offer guests a deep dive into local history and art. The Middle East, while historically dominated by large luxury hotels, is seeing a budding interest in boutique options, particularly in places such as Dubai and Tel Aviv, emphasizing luxury and exclusive service. In Africa, boutique hotels are often situated in or near wildlife reserves or in picturesque locales that highlight the natural beauty of the continent. The Asia Pacific region showcases substantial growth in the boutique hotels market, driven by a growing middle class and an increase in both domestic and international tourism. Countries such as China, Japan, and Thailand are at the forefront, featuring accommodations that highlight traditional aesthetics combined with modern comforts. Australia and New Zealand also see steady growth in boutique offerings, often located in scenic areas that offer unique local experiences.
Market Insights
The market dynamics represent an ever-changing landscape of the Boutique Hotels Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Boutique Hotels Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Boutique Hotels Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Brij Hotels Plans Extensive Expansion Across India Before Eyeing International Markets
Brij Hotels planned to increase its footprint to 50 properties within the next five years after recently securing a USD 4 million Series A investment. Currently, the firm manages eight locations and aims to enhance its portfolio by adding three to four more properties annually, starting with the 2024-2025 period. The funding initiative, spearheaded by the Manipal Education & Medical Group Family Office, also saw significant contributions from industry leaders. [Published On: 2024-04-02]
Expanding Horizons: Hilton's Strategic Partnership with Small Luxury Hotels of the World
Hilton and Small Luxury Hotels of the World (SLH) have entered into a notable strategic partnership designed to broaden the luxury lodging offerings accessible to Hilton guests worldwide. This collaboration integrates SLH's collection of 560 boutique luxury hotels across 90 countries with Hilton's extensive network, enhancing the luxury experience under Hilton's high-end brand umbrellas such as Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts. [Published On: 2024-02-07]
Expansion and Renovation: Bespoke Hotels' Strategic Enhancements
Bespoke Hotels announced a significant expansion and renovation plan for the year 2024. The upcoming developments include the inauguration of two new Hotel Gothams in Newcastle and Bristol during the winter of 2024/25 and the Bailiffgate Hotel in Alnwick, slated for opening in the summer of 2024. Additionally, substantial refurbishments are set for prominent locations such as Lumley Castle Hotel in County Durham the Biarritz Hotel. [Published On: 2024-01-09]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Boutique Hotels Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Boutique Hotels Market, highlighting leading vendors and their innovative profiles. These include Alila Hotels and Resorts, Aman Group Sarl, Auberge Resorts Collection, Four Seasons Hotels Limited, Hilton Worldwide Holdings Inc., InterContinental Hotels Group, Jumeirah by Dubai Holding, Mandarin Oriental Hotel Group International Limited, Marriott International, Inc., Oetker Hotel Management Company GmbH, Rosewood Hotel Group, Small Luxury Hotels of the World, and The Indian Hotels Company Limited.
Market Segmentation & Coverage