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市場調查報告書
商品編碼
1492444
休閒旅遊市場:依旅遊類型、旅遊類型分類 - 2024-2030 年全球預測Bleisure Travel Market by Tour Type (Group, Solo), Travel Type (Domestic, International) - Global Forecast 2024-2030 |
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預計2023年休閒旅遊市場規模為4,488.1億美元,預估2024年將達4,922.6億美元,2030年將達8,947.3億美元,複合年成長率為10.35%。
休閒旅遊是指個人將商務活動與休閒結合起來,在工作期限之外延長在特定目的地的停留時間的行為。這一新趨勢代表了旅行行為的變革性轉變,專業人士希望最佳化商務旅行以實現個人享受和探索。透過將工作與放鬆和文化參與融為一體,休閒旅行豐富了旅行體驗,有利於當地經濟和更廣泛的旅遊業。全球業務擴張、工作與休閒融合的趨勢不斷成長、差旅技術的進步、靈活的商務差旅政策以及對工作與生活平衡的日益關注正在推動市場成長。旅遊服務的數位化、人工智慧驅動的個人化旅遊體驗、客製化旅遊套餐的企業和旅遊合作夥伴關係以及為具有環保意識的旅客提供的綠色旅遊解決方案中存在著機會。然而,在平衡工作和休閒、應對不可預測的旅行限制、確保旅行者安全以及規劃這些旅行所涉及的高成本和物流複雜性方面存在著顯著的挑戰。為了引領成長,創新和研究正在建立綜合旅行平台以輕鬆永續,探索有利於雇主和員工的新經營模式,利用科技賦予個人化旅行體驗,並幫助企業。旅行實踐。
主要市場統計 | |
---|---|
基準年[2023] | 4488.1億美元 |
預測年份 [2024] | 4922.6億美元 |
預測年份 [2030] | 8947.3億美元 |
複合年成長率(%) | 10.35% |
區域洞察
美洲的休閒旅遊受到強調工作與生活平衡的強大企業文化的推動。紐約、芝加哥、拉斯維加斯、多倫多和溫哥華等城市是各種會議、會議、商業展覽和大量休閒機會的舉辦地。從自然公園到文化景點,各種各樣的景點進一步增強了其對休閒遊客的吸引力。歐盟 (EU) 擁有豐富的文化和歷史旅遊目的地。法國、義大利、德國和西班牙等國家因其最先進的商業設施以及藝術、歷史和美食的寶庫而成為休閒旅遊的熱點。跨越歐盟邊境的便利旅行滿足了休閒旅客近距離體驗各種體驗的願望。杜拜、阿布達比和杜哈等城市擁有豪華飯店和創新商業中心,中東是尋求奢華和獨特體驗的休閒旅客的目的地。非洲的休閒旅遊持續成長,南非等國家逐漸將狩獵和文化之旅納入商務旅遊行程。亞太地區的休閒旅遊正在迅速成長。中國的大城市擁有歷史地標和現代化商業區。日本傳統與科技的融合吸引了休閒遊客,而印度多樣的風景和文化遺產則為商務與休閒的結合提供了豐富的背景。這些國家的經濟成長在促進休閒活動方面也扮演著重要角色。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在休閒旅遊市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對休閒旅遊市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在休閒旅遊市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[185 Pages Report] The Bleisure Travel Market size was estimated at USD 448.81 billion in 2023 and expected to reach USD 492.26 billion in 2024, at a CAGR 10.35% to reach USD 894.73 billion by 2030.
Bleisure travel refers to the practice where individuals combine their business trips with leisure activities, extending their stay at a particular destination beyond the tenure of their professional obligations. This emerging trend encapsulates a transformative shift in travel behavior, primarily among professionals seeking to optimize their business trips for personal enjoyment and exploration. Bleisure travel enriches the travel experience by melding work commitments with relaxation and cultural engagement, benefiting local economies and the broader tourism industry. Global business expansion, the rising trend of merging work with leisure, advancements in travel technology, flexible corporate travel policies, and a growing emphasis on work-life balance drive the market growth. Opportunities lie in the digital overhaul of travel services, AI-driven personalized travel experiences, corporate-travel agency collaborations for tailor-made travel packages, and eco-friendly travel solutions for the environmentally conscious traveler. Nonetheless, balancing work and leisure, navigating unpredictable travel restrictions, ensuring traveler security, alongside the high costs and logistical complexities of planning such trips, present notable challenges. To spearhead growth, innovation and research are directed towards creating integrated travel platforms for effortless planning, exploring new business models benefiting employers and employees, enhancing personalized travel experiences with technology, and promoting sustainable travel practices aligning with corporate social responsibility initiatives.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 448.81 billion |
Estimated Year [2024] | USD 492.26 billion |
Forecast Year [2030] | USD 894.73 billion |
CAGR (%) | 10.35% |
Regional Insights
In the Americas, bleisure travel is driven by a strong corporate culture that values work-life balance. The proliferation of conventions, conferences, and business expos in cities including New York, Chicago, Las Vegas, Toronto, and Vancouver creates ample opportunities for bleisure activities. The availability of diverse attractions, from natural parks to cultural landmarks, further enhances the appeal for bleisure travelers. The European Union boasts a rich tapestry of cultural and historical destinations. Countries including France, Italy, Germany, and Spain are hotspots for bleisure travel due to their extensive art, history, and gastronomy offerings alongside state-of-the-art business facilities. The ease of travel across EU borders complements the bleisure traveler's desire for diverse experiences within short distances. With its luxurious hospitality and innovative business hubs in cities such as Dubai, Abu Dhabi, and Doha, the Middle East caters to bleisure travelers looking for opulence and unique experiences. In Africa, bleisure travel is still emerging, with countries including South Africa evolving by integrating safari and cultural tours into the business travel itinerary. The Asia Pacific region is experiencing a surge in bleisure travel. China's expansive cities offer historical sites alongside modern business districts. Japan's blend of tradition and technology attracts bleisure travelers, while India's diverse landscapes and cultural heritage provide a rich backdrop for combining business with leisure. The growing economies of these nations also play a significant role in fostering bleisure activities.
Market Insights
The market dynamics represent an ever-changing landscape of the Bleisure Travel Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bleisure Travel Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bleisure Travel Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Emburse Acquires TRIPBAM to Extend Leadership in Business Travel Spend Management
Emburse announced its acquisition of Tripbam to bolster its offerings, with its mission to provide seamless solutions in the business travel sector. Tripbam's innovative platform, known for its hotel rebooking and rate assurance services, coupled with Emburse's comprehensive expense management ecosystem, promises to deliver unparalleled value to customers. This integration is poised to redefine the landscape of corporate travel management, ensuring cost-efficiency and convenience for travelers and corporations alike. [Published On: 2023-07-19]
Inteletravel Acquisition Links Leisure And Business Travel
InteleTravel acquired the Corporate Travel Alliance to expand its footprint in the burgeoning market of 'bleisure' travel, which blends business with leisure. The acquisition marks a pivotal step for InteleTravel, enabling it to leverage the Corporate Travel Alliance's extensive network and expertise. This strategic decision enhances InteleTravel's service offerings and positions the company to better cater to the evolving needs of today's travelers, who increasingly seek to incorporate leisure activities into their business trips. [Published On: 2023-04-12]
Navan Announces Fifth Acquisition with India-Based Tripeur
Navan announced its latest acquisition of the India-based travel-tech company, Tripeur. This pivotal merger marks Navan's fifth acquisition, underscoring its commitment to enhancing and expanding its global footprint in the travel industry. By integrating Tripeur's advanced technological solutions, Navan aims to offer an unprecedented level of service and efficiency, catering to the evolving needs of modern travelers who blend business with leisure. This acquisition signifies a major step forward in Navan's mission to streamline travel management processes, offering individual travelers and corporate clients a seamless, all-encompassing platform for their travel needs. [Published On: 2023-04-06]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bleisure Travel Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Bleisure Travel Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., American Express Company, BCD Travel Services B.V., Bleisure Travel Company S.p.A, Booking.com B.V., Carlson Wagonlit Travel, Concur Technologies, Inc., Egencia India Pty. Ltd., Expedia Group, Flight Centre Travel Group, Hilton Honors Worldwide, LLC, MARRIOTT INTERNATIONAL, INC., Navan, Inc., TravelPerk S.L.U., and United Corporate Preferred.
Market Segmentation & Coverage