![]() |
市場調查報告書
商品編碼
1492493
曲面電視市場:按螢幕大小、解析度、顯示技術、曲率、應用、分銷管道分類 - 2024-2030 年全球預測Curved Televisions Market by Screen Size (Large Screens, Mid-Range Screens, Small Screens), Resolution (4K, 8K, Full High-Definition), Display Technology, Curvature Degree, Application, Distribution Channel - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年曲面電視市場規模為131.5億美元,預計2024年將達143.5億美元,2030年將達246.1億美元,複合年成長率為9.36%。
曲面電視具有向內彎曲的螢幕,旨在匹配您的自然視野,減少失真並增加深度感知,從而提供更身臨其境的觀看體驗。曲率旨在模仿人眼觀察世界的方式,創造更自然的視野。這款電視主要用於家庭娛樂,為電影愛好者和日常觀眾提供理想的電影體驗。對於遊戲而言,曲面螢幕是遊戲玩家的首選,因為它們提供更廣闊的視野並減少眼睛疲勞。在商業性,曲面電視用於大廳和會議室等商業環境中的數位電子看板和廣告。奢侈品消費者也是曲面電視市場的主要驅動力,他們被曲面螢幕的最尖端科技和美學吸引力所吸引。幾個關鍵因素正在推動曲面電視市場的擴張,包括消費者對高清觀看的需求不斷增加以及可支配收入的增加,尤其是在新興國家。儘管存在這些成長要素,市場仍面臨獨特的挑戰。與平面電視相比,曲面電視的成本較高,可能會阻礙對價格敏感的買家。然而,開拓的新興市場擁有巨大的成長潛力,其中收入的增加和生活水準的提高是技術普及的驅動力。顯示器技術的增強,例如 MicroLED 的發展,預計將推動曲面電視的需求。此外,將曲面電視與人工智慧和物聯網相結合以實現智慧家庭功能可以吸引精通技術的消費者。
主要市場統計 | |
---|---|
基準年[2023] | 131.5億美元 |
預測年份 [2024] | 143.5億美元 |
預測年份 [2030] | 246.1億美元 |
複合年成長率(%) | 9.36% |
區域洞察
全球曲面電視市場反映了消費者偏好、技術進步和購買行為的地區多樣性。在亞太地區,大量研發投資和政府對電子製造的支持正在推動市場發展。由於年輕且精通技術的人口、不斷成長的可支配收入以及可訪問的數位內容,該地區對曲面電視的需求保持強勁。美洲市場呈現出強勁的成長勢頭,消費者支出集中在增強的串流功能和智慧家居整合。在 EMEA(歐洲、中東和非洲),在歐盟數位創新舉措的推動下,歐洲國家青睞優質節能電視。由於高可支配收入和智慧城市計劃投資,中東地區顯示出強勁的需求,而非洲市場正在都市區興起,國際品牌通過本地行銷以實惠的價格進行擴張。各國政府,特別是亞太地區的政府,正在透過為電子產業的研發提供激勵措施來促進數位創新。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在曲面電視市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對曲面電視市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在曲面電視市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[183 Pages Report] The Curved Televisions Market size was estimated at USD 13.15 billion in 2023 and expected to reach USD 14.35 billion in 2024, at a CAGR 9.36% to reach USD 24.61 billion by 2030.
Curved televisions feature televisions with screens that curve inward, designed to match the natural field of vision and offer a more immersive viewing experience by reducing distortions and enhancing depth perception. The curvature is intended to create a more natural field of view, mimicking the way the human eye sees the world. Mainly used in home entertainment, these TVs provide a cinematic experience ideal for movie enthusiasts and everyday viewers. In gaming, curved screens offer a broader field of view and reduce eye strain, making them a preferred choice for gamers. Commercially, curved TVs are utilized for digital signage and advertising in business environments, including lobbies and conference rooms. High-end luxury consumers are also significant drivers for the curved televisions market, drawn to curved screens' state-of-the-art technology and aesthetic appeal. Several key factors, including rising consumer demand for high-definition viewing and increasing disposable incomes, especially in developing countries, fuel the curved television market expansion. Despite these growth factors, the market faces specific challenges, with the high cost of curved televisions compared to flat screens, which can deter price-sensitive buyers. However, untapped markets in developing regions, where rising incomes and improved living standards drive technology adoption, present significant growth potential. Enhancing display technologies, such as exploring MicroLED, is expected to raise the demand for curved televisions. Furthermore, integrating curved TVs with AI and IoT for smart home functionality could attract tech-savvy consumers.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 13.15 billion |
Estimated Year [2024] | USD 14.35 billion |
Forecast Year [2030] | USD 24.61 billion |
CAGR (%) | 9.36% |
Regional Insights
The global market for curved televisions reflects regional diversity in consumer preferences, technological advancements, and purchasing behaviors. In Asia-Pacific, the market is bolstered by significant R&D investments and government support for electronics manufacturing. The region maintains a strong demand for curved televisions driven by its tech-savvy, young population, rising disposable incomes, and accessible digital content. The Americas showcases robust market growth with high consumer spending, emphasizing enhanced streaming capabilities and smart home integration. In EMEA, European countries prefer premium, energy-efficient televisions supported by EU digital innovation initiatives. The Middle East shows strong demand due to high disposable incomes and investments in smart city projects, and Africa's market is emerging in urban areas, focusing on affordable yet advanced televisions with international brands expanding through localized marketing. Governments, particularly across Asia-Pacific, are promoting digital innovation with incentives for R&D in the electronics sector.
Market Insights
The market dynamics represent an ever-changing landscape of the Curved Televisions Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Curved Televisions Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Curved Televisions Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
TCL Unveils Cutting-Edge 8K OLED and Mini LED Displays at DTC 2023
At the DTC 2023 event in China, TCL unveiled an innovative range of OLED products, highlighted by a 65-inch 8K curved monitor featuring a 120Hz refresh rate and an 1800R curvature rating. Prominent among the showcased models were a 27-inch 8K display with 3D content support and eye tracking, as well as a 14-inch 2.8K OLED panel for laptops. One standout product, the 65-inch 8K IJP OLED Curved Monitor, is noted for being the first of its kind, delivering an immersive experience with over 33 million pixels and 99% DCI-P3 color gamut coverage. [Published On: 2023-12-11]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Curved Televisions Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Curved Televisions Market, highlighting leading vendors and their innovative profiles. These include AOC International B.V., ASUSTeK Computer Inc., Dell Technologies Inc., GIGABYTE Global, Haier Inc., HP Inc., Koninklijke Philips N.V., Lenovo Corporation, LG Electronics Inc., Mitashi, Oscar International Ltd., Polaroid International B.V., Samsung Electronics Co., Ltd., Sansui, SCEPTRE Inc., Sony Corporation, TCL Communication Technology Holdings Limited, The BenQ Group, Uvea Electronics, and Xiaomi Corporation.
Market Segmentation & Coverage