市場調查報告書
商品編碼
1494623
遊戲機市場:按組件、類型、分銷管道、應用分類 - 2024-2030 年全球預測Gaming Console Market by Component (Console Unit, Controller, External Storage), Type (Handheld Game Console, Home Video Game Console, Hybrid Video Game Console), Distribution Channel, Application - Global Forecast 2024-2030 |
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遊戲機市場規模預計2023年將達296.9億美元,2024年將達326.1億美元,預計2030年將達到575.6億美元,複合年成長率為9.92%。
遊戲機市場主要包括銷售用於玩視訊遊戲的電子設備,輸出是可以在外部螢幕或顯示器上顯示的視訊和音訊訊號。處理能力、圖形和使用者介面的進步正在改善遊戲體驗並吸引更多用戶。線上多人遊戲和數位發行延長了遊戲機的生命週期並創造了持續的收入流。作為多功能娛樂設備,主機將增加其對更廣泛人群的吸引力。然而,行動遊戲和市場競爭使其因其便利性和多功能性而成為強力的競爭對手,這限制了市場的成長。此外,開發新技術和獨家遊戲的成本為市場擴張帶來了挑戰。此外,遊戲機技術無需強大的硬體即可實現高品質的遊戲體驗,從而創造了市場成長潛力。虛擬實境和擴增實境預計將提供新的遊戲體驗並刺激對遊戲機的需求。
主要市場統計 | |
---|---|
基準年[2023] | 296.9億美元 |
預測年份 [2024] | 326.1億美元 |
預測年份 [2030] | 575.6億美元 |
複合年成長率(%) | 9.92% |
區域洞察
美洲市場,尤其是美國和加拿大,遊戲機的家庭普及很高。作為技術創新中心,美國也擁有大量與硬體改進和互動遊戲技術相關的專利申請。歐盟 (EU) 國家呈現出多元化的遊戲機市場,且區域偏好差異很大。歐洲市場也熱衷於環境永續性,鼓勵主機製造商採用環保技術和可回收材料。中東和非洲 (MEA) 是一個新興市場,那裡的年輕人口和不斷成長的網路普及正在推動人們對遊戲機的興趣。最近在中東和非洲地區的投資主要集中在內容在地化以及與當地通訊業者合作提供捆綁遊戲和網路服務,以滿足這些地區獨特的消費者需求。包括中國、日本和印度在內的亞太地區是一個潛力巨大、消費行為多樣化的地區。日本是一個成熟的市場,擁有豐富的遊戲文化和對最新技術的高需求。儘管存在監管障礙,但在新興中產階級和轉向授權主機的推動下,中國遊戲機產業仍呈現強勁成長。儘管印度仍在發展中,但由於網路普及不斷提高和年輕人口眾多,印度顯示出快速成長的潛力。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在遊戲機市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對遊戲機市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對遊戲機市場當前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[187 Pages Report] The Gaming Console Market size was estimated at USD 29.69 billion in 2023 and expected to reach USD 32.61 billion in 2024, at a CAGR 9.92% to reach USD 57.56 billion by 2030.
The gaming console market comprises the selling of electronic devices designed primarily for playing video games where the output is a video and audio signal that can be displayed on external screens or monitors. The advances in processing power, graphics, and user interfaces enhance the gaming experience, attracting more users. Online multiplayer and digital distribution extend the life cycle of consoles and create ongoing revenue streams. Consoles serving as multi-functional entertainment devices increase appeal to a broader audience. However, mobile gaming and PC gaming present strong competition due to their convenience and versatility, limiting the market growth. The cost of developing new technology and exclusive titles can be challenging for market expansion. Moreover, gaming console technology allows for high-quality gaming experiences without the need for powerful hardware, creating potential for market growth. Virtual and augmented reality offer new gaming experiences, anticipating drive demand for gaming consoles.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 29.69 billion |
Estimated Year [2024] | USD 32.61 billion |
Forecast Year [2030] | USD 57.56 billion |
CAGR (%) | 9.92% |
Regional Insights
The market in the Americas, particularly in the United States and Canada, shows a high penetration rate of gaming consoles among households. The United States, being a hub for technological innovation, has also seen significant patents filed related to hardware improvements and interactive gaming technologies. European Union (EU) countries showcase a diverse gaming console market with preferences varying significantly across regions. The European market is also keen on environmental sustainability, pushing console manufacturers to adopt greener technologies and recyclable materials. The Middle East and Africa (MEA) are emerging markets with a growing interest in gaming consoles, attributed to a young population and increasing internet penetration. Recent investment in the Middle East & Africa region focuses on localization of content and partnerships with local telecom providers to offer bundled gaming and internet services, catering to unique consumer needs in these geographies. Asia Pacific, encompassing China, Japan, and India, is a region with vast potential and varied consumer behavior. Japan is a mature market with a rich gaming culture and high demand for the latest technology. China, despite regulatory hurdles, shows robust growth in the gaming console sector, driven by a burgeoning middle class and a shift towards officially sanctioned consoles. India, although nascent, exhibits rapid growth potential due to rising internet penetration and a young demographic.
Market Insights
The market dynamics represent an ever-changing landscape of the Gaming Console Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Gaming Console Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Gaming Console Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Tencent Unveils Its Most Ambitious Console Game Amid Global Expansion Efforts
Tencent Holdings, launched an ambitious project into the console gaming market with the unveiling of "Last Sentinel," an action role-playing game. Tencent is diversifying its portfolio to include major console projects, reflecting a strategic pivot to meet changing consumer preferences globally, and in China. [Published On: 2023-12-08]
Sony and Microsoft Agree 10-year Deal To Keep Call Of Duty On Playstation
Microsoft's gaming division, declared an agreement with Sony Corp. to maintain the availability of the iconic Call of Duty franchise on PlayStation platforms. This decision symbolizes a pivotal moment of cooperation in what has been a fiercely competitive battle for dominance in the gaming industry between Xbox and PlayStation. [Published On: 2023-07-18]
Asus Launches ROG Ally Handheld Gaming Console in India
Asus has launched the ROG Ally, the brand's pioneering handheld gaming console, to the Indian market. This console supports versatile connectivity options, including Bluetooth, Wi-Fi, a ROG XG Mobile Interface, a USB Type-C combo port, and even has provisions for a 3.5mm audio jack and an SD card slot, making it a formidable choice for gaming enthusiasts seeking portability and power. [Published On: 2023-06-21]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Gaming Console Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Gaming Console Market, highlighting leading vendors and their innovative profiles. These include Activision Blizzard, Atari Inc., Capcom Co. Ltd., Cooler Master Co. Ltd., Corsair Components Inc., Dell Technologies, Gameloft SE, Hyperkin Inc., HyperX, Logitech Inc., Mad Catz Global Ltd., Microsoft Corp., Nintendo Co. Ltd., NVIDIA Corporation, Ouya Inc. (Subsidiary of Razer), PlayJam, Redragon, Republic of Games, Rockstar Games Inc., Sega Holdings Co. Ltd., Sony Corp., SteelSeries, Ubisoft Entertainment SA, and Valve Corp..
Market Segmentation & Coverage