市場調查報告書
商品編碼
1496728
全球休閒遊艇市場:按類型、設備、船舶尺寸、應用和預測(2024-2030)Leisure Boat Market by Type (Motorized or Power Boats, Non-Motorized Boats), Equipment (Boat & Yacht Monitoring Solutions, IoT Sensors, Telematics Solutions), Boat Size, Application - Global Forecast 2024-2030 |
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預計2023年全球休閒遊艇市場規模將達448.5億美元,2024年將達482.6億美元,複合年成長率為8.13%,2030年將達775.3億美元。
休閒遊艇,通常稱為休閒船或遊艇,是主要為個人休閒和休閒活動而設計的私人船隻。休閒遊艇用於各種水上休閒,包括巡航、釣魚、水上運動、放鬆和社交。已開發國家可支配收入的增加和生活水準的提高正在推動休閒遊艇活動的需求。都市化的趨勢和對冒險活動的消費興趣促使人們對水上休閒的興趣日益濃厚。旅遊業的開拓透過遊艇俱樂部、碼頭等海洋景點的推廣,進一步拉動了市場的發展。儘管存在成長潛力,但一些挑戰正在影響休閒遊艇產業的擴張前景。擁有休閒遊艇的高昂購買成本對許多消費者來說是進入的障礙,他們可能會轉向租賃或包租。
此外,由於擔心長期營運成本,燃料價格的波動可能會阻止潛在買家。環境問題和嚴格的法規也對船舶製造商減少排放氣體和控制噪音污染的監管措施提出了挑戰。設計和材料科學的創新使船舶變得更輕、更省油,同時提高了船舶性能。此外,數位轉型也將影響導航系統和物聯網設備等領域,這些領域可以改善安全措施,同時提供個人化體驗。休閒船採用先進技術預計將在預測期內創造重大市場機會。
區域洞察
由於政府的支持、可支配收入水準的提高以及對技術創新的大量投資(透過整合先進技術來改善划船體驗),美洲擁有巨大的市場影響。行業相關人員之間的共同努力促成了新的業務合作夥伴關係,以擴大該地區的市場。亞太地區是一個在經濟開拓和旅遊業成長的推動下快速成長的市場。中國、日本、韓國、澳洲和印度是該地區的主要市場參與者。政府對海上運輸和休閒旅遊的支持性法規預計將為該地區創造巨大的市場機會。在亞太地區,當地公司和國際品牌之間正在進行多項合作,以推動技術進步,並成立合資企業,以擴大產品範圍。
由於多種政府標準、強大的航海傳統和成熟的划船基礎設施,歐洲、中東和非洲構成了高度多元化的休閒遊艇市場。在歐洲、中東和非洲營運的製造商必須隨時了解各國不同的監管要求,例如環境和安全標準。歐洲市場的業務大幅擴張,透過併購來加強其市場地位並滿足日益成長的休閒遊艇體驗需求。
市場洞察
市場動態透過提供對供需水準等因素的可行見解來描述不斷變化的市場格局。考慮這些因素將幫助您制定策略設計、投資和開發,以利用未來的機會。此外,這些因素有助於避免與政治、地理、技術、社會和經濟條件相關的潛在陷阱,突顯消費者行為,並影響製造成本和購買決策。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在休閒遊艇市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對休閒遊艇市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並制定有效的策略來提高其市場競爭力。
近期趨勢
雅馬哈引擎有限公司與 Bray Marine Sales 合作強化野餐船品牌
雅馬哈引擎有限公司與 Bray Marine Sales 合作,為野餐船品牌供應引擎。作為合作的一部分,雅馬哈將推出一系列新的休閒舷外機,功率範圍從 5 匹馬力到 115 匹馬力。這些引擎經過精心設計,可滿足休閒船舶的獨特要求。這項策略合作夥伴關係旨在滿足海洋產業對休閒和旅遊船舶不斷成長的需求,並為客戶提供可靠的高性能引擎。 [發布日期:2023-08-11]MarineMax
MarineMax 在中西部擴張,增設 C&C Boat Works
MarineMax Inc. 最近透過收購 CC Boat Works 擴大了其在中西部的業務。作為休閒遊艇專家,CC Boat Works 提供全面的服務來滿足各種需求。此次收購增強了 MarineMax 在該地區的影響力,並提高了其有效服務客戶的能力。憑藉 CC Boatworks 的旗下,MarineMax 將能夠更好地提供卓越的服務並滿足該地區客戶的需求。 [發售日期:2023-06-02]沃爾沃遍達強化水上運動
沃爾沃遍達推出新品增強水上運動體驗
沃爾沃遍達最近推出了專為增強您的水上運動體驗而設計的新休閒遊艇系列。這些船隻配備了尖端技術和尖端功能,旨在最佳化性能、確保安全並促進永續性。憑藉其全面的舷內和尾機驅動產品,Volvo遍達保證提高推進效率、操控性和降噪性,從而為船上所有乘客帶來無與倫比的舒適度。 [發佈日期:2023-02-15]
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在休閒遊艇市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
主要企業簡介
本報告深入探討了休閒遊艇市場的近期主要趨勢,重點介紹了主要供應商及其創新概況。其中包括 AB Volvo、AIRE、Apache Powerboats、Axopar Boats Oy、Azimut Benetti SpA、Bavaria Yachtbau GmbH、Bertram Yachts LLC、Better Boats, Inc.、Bombardier Recreational Products Inc.、BPS Direct, LLC、Brisbane Boating & Leisure、Bruns Lewick Corporation 、Catalina Yachts、Chaparral Boats, Inc.、Chris-Craft Boats、Farr Yacht Design Ltd.、Ferretti SpA、Fleming Yachts、Fulcrum Speedworks、Grady-White Boats, Inc.、Groupe Beneteau、Highwater Marine, LLC by Polaris Industries Inc. 、 Iconic Marine Group、Lyman-Morse Boatbuilding, Inc.、Malibu Boats, Inc.、Marine Products Corporation、MarineMax, Inc.、MasterCraft Boat Holdings, Inc.、Raymarine by Teledyne FLIR LLC、Tige Boats, Inc.、Viking Yacht Company 、Winnebago Industries, Inc.、X Shore AB、雅馬哈汽車有限公司和洋馬有限公司等。
市場區隔與覆蓋範圍
[185 Pages Report] The Leisure Boat Market size was estimated at USD 44.85 billion in 2023 and expected to reach USD 48.26 billion in 2024, at CAGR 8.13% to reach USD 77.53 billion by 2030.
A leisure boat, often called a recreational or pleasure boat, is a watercraft designed primarily for personal, recreational, or leisure activities. Leisure boats are used for various recreational activities on the water, such as cruising, fishing, watersports, relaxation, and socializing. Rising disposable incomes and higher living standards in industrialized nations drive more demand for recreational boating activities. Urbanization trends and an inclination towards spending on adventure activities contribute to a growing interest in aquatic recreational activities. Growing tourism industries further support the development of this market by promoting marine attractions such as yacht clubs and marinas. Despite its growth potential, several challenges affect the leisure boat industry's expansion prospects. High acquisition costs associated with owning a leisure boat can be a barrier to entry for many consumers who might resort to renting or chartering vessels instead.
Additionally, fluctuating fuel prices could deter potential buyers due to concerns about long-term operating expenses. Environmental concerns and stringent regulations also pose challenges regarding regulatory measures imposed on boat manufacturers to reduce emissions and limit noise pollution. Design and material science innovations make boats lighter and more fuel-efficient while enhancing their performance capabilities. Furthermore, digital transformation impacts areas such as navigation systems and IoT-enabled devices that improve safety measures while offering personalized experiences. Integrating advanced technologies in leisure boats is expected to create a significant market opportunity in the forecasted period.
Regional Insights
The Americas region encompasses a significant market presence led by government support, increasing disposable income levels, and significant investments in innovation that have been made to enhance boating experiences through advanced technology integration. Collaborative efforts among industry stakeholders have resulted in new business partnerships to expand market reach in this region. The APAC region represents a rapidly growing leisure boat market driven by economic development and rising tourism. China, Japan, South Korea, Australia, and India have key market players within this region. Supportive government regulations for marine transportation and leisure tourism are expected to create significant market opportunities in the region. Several collaborations have occurred between local companies and international brands for joint ventures aimed at technological advancements or expanding product offerings within APAC territories.
The EMEA region comprises a highly diversified leisure boat market due to several government standards, strong maritime traditions, and well-established boating infrastructure. Manufacturers operating in EMEA must remain cognizant of varying regulatory requirements across various countries, including environmental and safety standards. The European market has witnessed significant business expansions, with mergers and acquisitions occurring to strengthen market positions and capitalize on the growing demand for leisure boating experiences.
Market Insights
The market dynamics represent an ever-changing landscape of the Leisure Boat Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Leisure Boat Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Leisure Boat Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Yamaha partners with Bray Marine Sales to power 'picnic' boat brand
Yamaha Motor Co., Ltd. has entered into a partnership with Bray Marine Sales to supply engines for the Picnic Boat Brand. As part of this collaboration, Yamaha intends to launch a new range of recreational outboard engines, with power options ranging from 5hp to 115hp. These engines have been meticulously designed to cater to the unique requirements of leisure vessels. This strategic alliance aims to meet the growing demand for leisure and tourism boats within the marine industry, ensuring customers can access reliable and high-performance engines. [Published On: 2023-08-11]
MarineMax Expands in the Midwest With the Addition of C&C Boat Works
MarineMax Inc. has recently expanded its reach into the Midwest by acquiring CC Boat Works. As a specialist in leisure boats, CC Boat Works offers a comprehensive range of services to cater to various needs. This acquisition bolsters MarineMax's presence in the area and enhances its ability to serve customers effectively. By incorporating CC Boat Works into its operations, MarineMax is further positioned to deliver exceptional service and meet the customers' demands in the region. [Published On: 2023-06-02]
Volvo Penta boosts watersport experience with new launches
Volvo Penta has recently introduced a new line of leisure boats specifically engineered to elevate water sport experiences. These boats are outfitted with state-of-the-art technologies and cutting-edge features, aiming to optimize performance, ensure safety, and promote sustainability. With a comprehensive range of inboard and sterndrive products, Volvo Penta guarantees enhanced propulsion efficiency, handling, and noise reduction, resulting in unparalleled comfort for all passengers on board. [Published On: 2023-02-15]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Leisure Boat Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Leisure Boat Market, highlighting leading vendors and their innovative profiles. These include AB Volvo, AIRE, Apache Powerboats, Axopar Boats Oy, Azimut Benetti S.p.A., Bavaria Yachtbau GmbH, Bertram Yachts LLC, Better Boats, Inc., Bombardier Recreational Products Inc., BPS Direct, L.L.C., Brisbane Boating & Leisure, Brunswick Corporation, Catalina Yachts, Chaparral Boats, Inc., Chris-Craft Boats, Farr Yacht Design Ltd., Ferretti S.p.A., Fleming Yachts, Fulcrum Speedworks, Grady-White Boats, Inc., Groupe Beneteau, Highwater Marine, LLC by Polaris Industries Inc., Iconic Marine Group, Lyman-Morse Boatbuilding, Inc., Malibu Boats, Inc., Marine Products Corporation, MarineMax, Inc., MasterCraft Boat Holdings, Inc., Raymarine by Teledyne FLIR LLC, Tige Boats, Inc., Viking Yacht Company, Winnebago Industries, Inc., X Shore AB, Yamaha Motor Co., Ltd., and Yanmar Co., Ltd..
Market Segmentation & Coverage
This research report categorizes the Leisure Boat Market to forecast the revenues and analyze trends in each of the following sub-markets: