市場調查報告書
商品編碼
1497577
動物咀嚼片市場:按成分類型、藥物、採購模式、分銷管道、應用分類 - 全球預測 2024-2030Animal Chewables Market by Composition Type (Botanically Synthesized, Chemically Synthesized), Drug (Analgesics, Anti-Infective, Anti-Ulcers), Mode of Purchase, Distribution Channel, Applications - Global Forecast 2024-2030 |
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2023年動物咀嚼片市場規模預計為1.4228億美元,預計2024年將達到1.5182億美元,2030年將達到2.2653億美元,複合年成長率為6.86%。
獸用咀嚼片是專門為動物(主要是寵物)配製的可食用物品,以咀嚼形式製成,以促進攝入並增加對動物的吸引力。這些產品通常含有維生素、礦物質、補充品和藥物,以促進寵物的健康和福祉。這些咀嚼產品的開發考慮了各種動物物種的飲食偏好和健康要求。寵物擁有率的上升、寵物護理支出的增加、獸醫醫學的進步以及對動物營養和健康意識的提高是推動獸用咀嚼片需求的關鍵因素。然而,嚴格的政府法規是製造商面臨的重大挑戰。公司正在遵守當地和國際法規,以在這些情況下保持敏捷。此外,獸用咀嚼片中向天然和有機成分的轉變為製造商帶來了巨大的機會。此外,我們還透過擴大我們的產品範圍,包括針對特定健康狀況的產品,並根據您的寵物的年齡、品種和健康要求提供個人化的解決方案,開闢新的成長途徑。
主要市場統計 | |
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基準年[2023] | 1.4228億美元 |
預測年份 [2024] | 15182萬美元 |
預測年份 [2030] | 22653萬美元 |
複合年成長率(%) | 6.86% |
區域洞察
由於寵物飼養量的增加以及飼主對寵物健康和營養重要性的認知,美洲對獸用咀嚼片的需求正在增加,特別是在美國和加拿大。這些地區的消費者傾向於優質、有機和天然產品,並願意投資於具有額外健康益處的高品質咀嚼片。在歐盟 (EU),監管標準和消費者對永續性的需求正在塑造獸用咀嚼片市場。歐盟對產品安全和環境影響的嚴格標準鼓勵企業創新並投資於永續實踐。同時,中東地區對包括咀嚼片在內的優質寵物護理產品的需求正在增加,該地區的居住者數量和可支配收入都在增加。亞太地區,特別是中國、日本和印度,為獸用咀嚼片市場提供了巨大的機會。中國寵物保有量迅速增加,寵物保健食品的需求也迅速增加。含有傳統中藥成分的咀嚼片創新產品越來越受歡迎。日本以其寵物友善文化而聞名,優先考慮有科學支持的高品質咀嚼片。同時,印度不斷成長的中產階級和寵物日益人性化正在推動對寵物保健產品(包括咀嚼片)的需求。當地公司正在投資研究,以滿足印度市場的獨特需求。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在獸醫咀嚼片市場中的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對動物咀嚼片市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在獸用咀嚼片市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[184 Pages Report] The Animal Chewables Market size was estimated at USD 142.28 million in 2023 and expected to reach USD 151.82 million in 2024, at a CAGR 6.86% to reach USD 226.53 million by 2030.
Animal chewables refer to specially formulated edible items designed for animals, primarily pets, which are made in a chewable form to facilitate ease of ingestion and to enhance the appeal to the animal. These products often contain vitamins, minerals, supplements, and medicines to promote the health and wellbeing of pets. These chewables are developed considering various animal species' dietary preferences and health requirements. The rise in pet adoption rates, growing expenditure on pet care, advancements in veterinary health, and a surge in awareness towards animal nutrition and wellbeing are significant factors propelling the demand for animal chewables. However, strict government regulations are a significant challenge faced by the manufacturers. Companies are adhering to regional and international regulations to remain agile within the landscape. Moreover, the shift towards natural and organic ingredients in animal chewables presents a significant opportunity for manufacturers. Additionally, expanding the range to include products targeting specific health conditions and offering personalized solutions based on the age, breed, and health requirements of pets can open new avenues for growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 142.28 million |
Estimated Year [2024] | USD 151.82 million |
Forecast Year [2030] | USD 226.53 million |
CAGR (%) | 6.86% |
Regional Insights
In the Americas, particularly in the United States and Canada, the demand for animal chewables is on the rise, driven by increasing pet ownership and the growing awareness among pet owners about the importance of pet health and nutrition. Consumers in these regions are inclined towards premium, organic, and natural products, showcasing a willingness to invest in higher-quality chewables that promise additional health benefits. In the European Union (EU), regulatory standards and consumer demand for sustainability are shaping the animal chewables market. The EU's stringent standards on product safety and environmental impact encourage companies to innovate and invest in sustainable practices. On the other hand, the Middle East, with its growing expatriate population and increasing disposable incomes, shows a rising demand for premium pet care products, including chewables. The Asia Pacific region, particularly China, Japan, and India, presents a significant opportunity for the animal chewables market. In China, pet ownership is booming, leading to a surge in demand for pet health products. Innovations in chewables that incorporate traditional Chinese medicine ingredients are gaining traction. Japan, known for its pet-friendly culture, prioritizes high-quality, scientifically-backed chewables. Meanwhile, the growing middle class and increasing pet humanization drive India's demand for pet healthcare products, including chewables. Local companies are investing in research to cater to the specific needs of the Indian market.
Market Insights
The market dynamics represent an ever-changing landscape of the Animal Chewables Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Animal Chewables Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Animal Chewables Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Animal Brand Unveils Exciting Innovations in Fitness Nutrition with Energy and Recovery in a Chewable Form
Animal brands bring a new line of chewable performance enhancers, including Creatine for muscle support, Energy for that vital boost, and Recover & Restore to aid post-workout recovery. Distinct from traditional supplements, these chews offer an unparalleled level of convenience by eliminating the need for water and measurement, presenting a clutter-free solution perfect for active individuals. [Published On: 2023-10-03]
Boehringer Ingelheim expands animal health portfolio in India with the launch of NexGard (afoxolaner) Small and Medium
Boehringer Ingelheim launched NexGard S and M for small (2-4 kg) and medium (4-10 kg) dogs in India, broadening their already successful NexGard range. NexGard, a first-of-its-kind FDA-approved product for preventing Lyme disease by killing black-legged ticks, also effectively combats fleas, preventing egg-laying ticks and mites in dogs as young as eight weeks, through monthly flavored chewables. [Published On: 2023-08-08]
Pet Wellbeing Announces New 'Chewies' Product Line: Herbal, Vet-Strength Soft Chews for Dogs
Pet Wellbeing introduced the Chewies line, marking its foray into the soft chew supplement sector for dogs. Recognizing the needs of pet parents for a blend of efficacy, convenience, and pet appeal, the company introduces Chewies as an extension of its beloved range, boasting all-natural, vet-strength efficacy in a palatable soft chew form. [Published On: 2023-02-08]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Animal Chewables Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Animal Chewables Market, highlighting leading vendors and their innovative profiles. These include AllAccem, Inc., Bayer AG, Boehringer Ingelheim International GmbH, Buck Bone Organics, Ceva Animal Health, LLC, Dechra Veterinary Products Limited, Elanco Animal Health Incorporated, GREENIES by Mars, Incorporated, Himalayan Pet Supply, Loving Pets, Merck & Co., Inc., NATURAL ORGANICS INC., Nature Gnaws, Nestle S.A., Nutri-Vet, Nylabone, Pala-Tech Laboratories, Stella & Chewy's LLC, The Hartz Mountain Corporation by Unicharm, The J.M. Smucker Co, The Kroger Co., and Zoetis, Inc..
Market Segmentation & Coverage