市場調查報告書
商品編碼
1497657
羊絨服飾市場:按產品、供應商、等級、分銷管道和最終用戶 - 2024-2030 年全球預測Cashmere Clothing Market by Product (Pants & Trousers, Sweaters & Coats, Tees & Polo), Source (Cashmere Goats, Pashmina Goats), Grades, Distribution Channel, End User - Global Forecast 2024-2030 |
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預計2023年羊絨服飾市場規模為38.7億美元,預計2024年將達40.4億美元,2030年將達到52.2億美元,複合年成長率為4.35%。
羊絨服飾市場包括用羊絨山羊絨製成的服裝,並透過毛衣、外套和配件等各種產品迎合奢華時尚愛好者的需求。在可支配收入增加、奢侈品吸引力以及全球時尚意識人群的推動下,這個市場主要以私人和私人為主,透過專賣店、百貨公司、線上平台和奢侈品牌經銷店等管道瞄準消費者。隨著永續實踐的接受和對開拓市場的滲透,這個市場的機會已經成熟,而產品個人化正在成為一種新興趨勢。然而,該行業面臨羊絨供不應求、集中生產、合成纖維的競爭以及道德問題等挑戰。創新致力於永續和道德採購、提高耐用性、纖維混合以提高成本效益,以及羊絨運動服的推出,推動奢華服飾的負責任和時尚的未來。
主要市場統計 | |
---|---|
基準年[2023] | 38.7億美元 |
預測年份 [2024] | 40.4億美元 |
預測年份 [2030] | 52.2億美元 |
複合年成長率(%) | 4.35% |
區域洞察
消費者對奢侈品的熱愛和有意識的製造實踐在以美國為首的美洲創造了一個強勁的市場,而加拿大在較小規模上也反映了類似的趨勢。中國作為主要消費國和供應國發揮關鍵作用,亞太地區正在經歷與日益富裕的人口以及為了提高品質和永續性而增加產量相關的需求激增。另一方面,日本是一個品牌忠誠度較高、重視傳統和工藝的市場,而印度則憑藉傳統「pashmina」工藝與現代時尚感性的融合而展現出成長潛力。多元化的 EMEA(歐洲、中東和非洲)地區仍然是一個強大的市場,歐盟國家青睞高品質和永續的羊絨。非洲是一個新興市場,但其年輕且具有時尚意識的人口顯示出未來性。最近關於羊絨處理的專利證明了全行業的創新,重點是提高耐用性和手感,並且在不犧牲品質的情況下尋求成本效益的羊絨混紡布料的投資趨勢正在增加。向數位管道和電子商務策略的重大轉變反映了疫情後購物行為的變化。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在羊絨服飾市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對羊絨服飾市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前羊絨服飾市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[182 Pages Report] The Cashmere Clothing Market size was estimated at USD 3.87 billion in 2023 and expected to reach USD 4.04 billion in 2024, at a CAGR 4.35% to reach USD 5.22 billion by 2030.
The market for cashmere clothing, encompassing apparel crafted from the fleece of cashmere goats, caters to enthusiasts of luxury fashion with an array of products including sweaters, coats, and accessories. With demand fuelled by higher disposable incomes, luxury appeal, and a globally fashion-aware demographic, this market serves primarily personal wear consumers through channels like specialty stores, department stores, online platforms, and high-end brand outlets. The market's opportunities are ripe in the embrace of sustainable practices and the penetration of untapped markets, while personalization of products surfaces as a new trend. The industry, however, navigates challenges such as the scarce supply of cashmere, labor-intensive production, competition from synthetic fabrics, and ethical concerns. Innovations are directed at sustainable and ethical sourcing, improved durability, fiber blending for cost-effectiveness, and the introduction of cashmere active-wear, indicating a thrust towards a responsible yet stylish future in luxury wear.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 3.87 billion |
Estimated Year [2024] | USD 4.04 billion |
Forecast Year [2030] | USD 5.22 billion |
CAGR (%) | 4.35% |
Regional Insights
In the Americas, with the United States at the forefront, there is a robust market driven by consumers' affinity for luxury items and conscious manufacturing practices, trends similarly reflected on a smaller scale in Canada. The Asia Pacific region, led by China's key role as both a major consumer and supplier, is experiencing a surge in demand linked to increased wealth and an emphasis on production enhancements for better quality and sustainability. Meanwhile, Japan showcases a highly brand-loyal market that values heritage and craftsmanship, and India demonstrates growth potential with its fusion of traditional "Pashmina" craftsmanship and contemporary fashion sensibilities. In the diverse EMEA region, European Union countries maintain a strong market with a preference for high-quality, sustainably sourced cashmere, while the Middle East thrives on an appetite for luxury and exclusivity. Africa, although an emerging market, shows promise with its youthful and style-conscious population. Industry-wide innovation is evidenced by recent patents in cashmere processing that focus on durability and texture improvements, while investment trends pivot towards cashmere-blended fabrics for cost-effectiveness without sacrificing quality. The significant shift towards digital channels and e-commerce strategies reflects the changing landscape of shopping behaviors post the pandemic.
Market Insights
The market dynamics represent an ever-changing landscape of the Cashmere Clothing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Cashmere Clothing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Cashmere Clothing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Sustainable Clothing Brands LE CASHMERE and RE; CODE Launching via Circular Library in Venice, California on Famous Abbot Kinney Blvd.
Abbot Kinney Boulevard in Venice, California, announced welcoming the distinguished Korean brand Circular Library. Dedicating itself to the local ethos of sustainable living, Circular Library aspires to merge community engagement and eco-conscious fashion. The store is expected to showcase the environmentally responsible cashmere line LE CASHMERE and the innovative upcycled brand RE; CODE and may also serve as a cultural hub by hosting art exhibits and interactive workshops centered on the concept of 'circulation.' [Published On: 2023-12-09]
United Colors of Benetton launches premium men's cashmere line in India
United Colors of Benetton enriched its luxury offerings with the launch of an exclusive Premium Cashmere Knitwear Collection for men in India. Available in select retail stores, the new line features sophisticated 100% Italian cashmere jumpers, blending unparalleled comfort with elegant style. This initiative underscores Benetton's dedication to premium quality and its intent to enhance the fashion landscape for discerning Indian consumers. The cashmere collection symbolizes the brand's devotion to excellence, presenting an ideal choice for those seeking to refine their attire or find a distinguished gift. [Published On: 2023-11-22]
Artwell uses Haelixa tech to authenticate cashmere from Inner Mongolia
Artwell reinforced its brand value by championing sustainability, efficiency, and seamless traceability in its offerings. By forming a strategic alliance with Haelixa, a vanguard in physical traceability solutions, Artwell has significantly enhanced the authenticity of its cashmere products. This partnership ensures a high degree of transparency by enabling consumers to trace the lifecycle of cashmere from its origin as fiber to the final product, therefore embodying the company's commitment to integrity and quality assurance. Recognizing that the merit of cashmere lies at its source, Artwell ardently supports ethical practices, safeguarding animal welfare and bolstering the wellbeing of farmers. [Published On: 2023-10-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Cashmere Clothing Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Cashmere Clothing Market, highlighting leading vendors and their innovative profiles. These include Alyki Cashmere, Aran Sweater Market, Autumn Cashmere, Inc., Brunello Cucinelli S.p.A., Burberry Limited, Citizen Cashmere Ltd., Corso Vannucci srl, Dawson Forte Cashmere., Ermenegildo Zegna N.V., GOBI Cashmere Europe GmbH, Gold Brothers, Harrods Ltd., Hermes International S.A., Huzhou Zhenbei Cashmere Products Co., Ltd., Jennie Cashmere Inc., JM Knitwear Pvt. Ltd., John Hanly and Co Ltd, Kering S.A., Kiki de Montparnasse, Loro Piana S.P.A., LVMH Moet Hennessy Louis Vuitton, Malo spa, Naked Cashmere, Om Cashmeres, Pringle of Scotland Ltd., Sofia Cashmere, TSE & Cashmere House, Inc., and White + Warren.
Market Segmentation & Coverage