市場調查報告書
商品編碼
1497774
嬰兒濕紙巾市場:按產品、一次性、類型、技術、分銷管道 - 全球預測 2024-2030Baby Wipes Market by Product (Dry Wipes, Wet Wipes), Disposability (Flushable, Non-Flushable), Type, Technology, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年嬰兒濕紙巾市場規模為54.5億美元,預計2024年將達57.4億美元,2030年將達到80.1億美元,複合年成長率為5.66%。
嬰兒濕紙巾是潮濕的一次性布,主要用於清洗嬰幼兒的皮膚。這些濕巾經過精心設計,考慮到寶寶皮膚的嬌嫩特性。它通常在更換尿布時使用,但也可用於多種其他目的,包括擦拭寶寶的手和臉。人們對嬰幼兒護理和清潔的興趣日益濃厚,以及透過線上平台購買嬰兒濕紙巾的便利性正在推動市場成長。然而,市場面臨限制,包括消費者對嬰兒濕紙巾中化學物質的日益擔憂。為了滿足消費者對永續和溫和產品日益成長的偏好,市場開拓和擴大採用親膚和環保的嬰兒濕紙巾預計將為市場成長創造機會。
主要市場統計 | |
---|---|
基準年[2023] | 54.5億美元 |
預測年份 [2024] | 57.4億美元 |
預測年份 [2030] | 80.1億美元 |
複合年成長率(%) | 5.66% |
區域洞察
在美國,嬰兒濕紙巾的需求旺盛,人們對嬰兒衛生的意識很高,各大嬰兒護理品牌佔有率很高,而且人們對育兒便利性有強烈的偏好。對優質、低過敏性和天然嬰兒濕紙巾的投資意願不斷增強,進一步推動了美洲市場的成長。專注於有機和無化學成分的廣告和創新產品也在該市場的成長中發揮重要作用。由於可支配收入的增加、嬰兒衛生意識的增強以及都市化進程的加快,亞太地區的嬰兒濕紙巾市場正在快速成長。中國和印度等國家人口眾多,職業母親數量不斷增加,對方便、省時的嬰兒護理產品的需求不斷增加。此外,零售業的擴張和網路購物的激增使該地區的消費者更容易獲得嬰兒濕紙巾。歐洲、中東和非洲嬰兒濕紙巾市場多元化,既有西歐的成熟市場,也有中東和非洲的新興市場。歐洲消費者傾向於優先考慮含有天然和有機成分的產品,這反映了永續性和皮膚健康的更廣泛趨勢。這就是為什麼生物分解性且環保的嬰兒濕紙巾在該地區正在興起。同時,中東和非洲的成長是由都市化的加速、零售基礎設施的改善以及兒童健康和衛生意識的提高所推動的。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在嬰兒濕紙巾市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對嬰兒濕紙巾市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對嬰兒濕紙巾市場當前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[195 Pages Report] The Baby Wipes Market size was estimated at USD 5.45 billion in 2023 and expected to reach USD 5.74 billion in 2024, at a CAGR 5.66% to reach USD 8.01 billion by 2030.
Baby wipes are moistened, disposable cloths used primarily for cleaning the skin of infants. These wipes are designed for sensitivity, considering the delicate nature of babies' skin. They are commonly used during diaper changes but are also versatile enough for a variety of cleansing purposes, such as cleaning a baby's hands and face. Increased focus on infant care and cleanliness, along with the convenience of purchasing baby wipes through online platforms, are propelling market growth. However, the market faces restraints, including concerns over the chemical content in baby wipes, which has heightened scrutiny among consumers. The rising development and adoption of skin-friendly and eco-friendly baby wipes which cater to a growing consumer preference for sustainable and gentle products are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 5.45 billion |
Estimated Year [2024] | USD 5.74 billion |
Forecast Year [2030] | USD 8.01 billion |
CAGR (%) | 5.66% |
Regional Insights
America showcases a robust demand for baby wipes with a high awareness of baby hygiene, a significant presence of leading baby care brands, and a strong preference for convenience in childcare practices. The rising parents' willingness to invest in premium, hypoallergenic, and natural baby wipes further creates market growth in the Americas. Advertising and innovative product offerings, focusing on organic and chemical-free ingredients, have also played a vital role in this market's growth. The Asia-Pacific region is experiencing rapid growth in the baby wipes market due to rising disposable incomes, increasing awareness of baby hygiene, and growing urbanization. Countries including China and India are pivotal, primarily due to their large population base and increasing number of working mothers, which boosts the demand for convenient and time-saving baby care products. Moreover, the expanding retail sector and surge in online shopping have made baby wipes more accessible to consumers in this region. The baby wipes market in EMEA is diverse, with well-established markets in Western Europe and emerging markets in the Middle East and Africa. European consumers tend to prioritize products with natural and organic ingredients, reflecting a broader trend towards sustainability and skin health. This has led to the emergence of biodegradable and eco-friendly baby wipes in this region. In contrast, the Middle East and Africa are witnessing growth fueled by rising urbanization, improved retail infrastructure, and increasing awareness of child health and hygiene.
Market Insights
The market dynamics represent an ever-changing landscape of the Baby Wipes Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Baby Wipes Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Baby Wipes Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Terra Launched Revolutionary Organic Biodegradable Baby Wipes in India
Terra launched its premium, certified organic biodegradable baby wipes in India. These wipes, developed in New Zealand, represent a significant advancement in baby care products, prioritizing the well-being of infants and environmental sustainability. Terra's initiative aligns with the growing consumer trend toward eco-conscious products, setting a new standard for baby care essentials in the Indian market. [Published On: 2023-09-25]
Ginni Filaments Launched Ultra-Pure Water Baby Wipes for Sensitive Skin
Ginni Filaments launched innovative ultra-pure water wipes to offer exceptional gentleness and safety for babies sensitive skin. These wipes are meticulously made using advanced spun-lace nonwoven fabric technology, ensuring superior softness and durability. This launch addresses the growing consumer demand for pure and gentle baby care solutions. [Published On: 2023-06-12]
VEOCEL and Akachan Honpo Partnered for Sustainability to Revolutionize Baby Wipes With Biodegradable Fibers
VEOCEL and Akachan Honpo partnered to elevate sustainability within the baby wipes market. This collaboration integrates VEOCEL branded lyocell fibers into Akachan Honpo's product line. The collaboration is set to deliver gentle baby wipes on the skin and the planet by harnessing VEOCEL's innovative biodegradable fibers. This effort signifies a meaningful step forward in the journey toward more sustainable daily care products, reflecting a broader industry trend toward environmental responsibility and innovation. [Published On: 2023-05-18]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Baby Wipes Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Baby Wipes Market, highlighting leading vendors and their innovative profiles. These include American Hygienics Corporation, Artsana SpA, Boogie Brands by Eleeo Brands, LLC, Comark International Corporation, Cotton Babies, Inc, Diamond Wipes International, Inc., Farlin Corporation, Hello Bello, Hengan International Group Company Ltd., Himalaya Wellness Company, InSpec Solutions, LLC, Johnson & Johnson Consumer Inc., Kimberly-Clark Corporation, Linette Hellas SA, Little Toes, Neva Global Group, Nice-Pak International Ltd., NOX BELLCOW Cosmetics Co., Ltd, Premier Care Industries, Procter & Gamble Company, Quanzhou Unicare Hygiene Products Co., Ltd., Shaoxing Elite Bio-Tech Co., Ltd., The Honest Company, Inc., Unicharm Corporation, Young Living Essential Oils, LC, and Zhejiang Youni Care Products Technology Co., Ltd..
Market Segmentation & Coverage