市場調查報告書
商品編碼
1497797
全球休閒個人護理市場:按產品、類型、性別、分銷管道 - 預測(2024-2030)Athleisure Personal Care Market by Product (Hair Care, Skin Care), Type (Conventional, Organic), Gender, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年全球休閒個人護理市場規模將達336.2億美元,2024年將達354.6億美元,複合年成長率為5.80%,2030年將達499.1億美元。
休閒個人護理是指符合休閒生活方式的一類美容產品,集運動、舒適和時尚於一體。休閒個人保健產品的目標群體是那些尋求支持其積極日常生活的個人護理產品的個人,這些產品具有易用性和多任務功能,並且通常具有天然成分、永續性和以性能為導向的特徵。休閒個人護理市場迎合強調健康和功能性的生活方式,提供與積極活動和日常便利相適應的護膚、頭髮護理和身體保養等產品。受日益增強的健康意識和對便利性需求的影響,休閒個人護理市場正在快速成長。然而,與化學運動休閒護理產品相關的副作用和仿冒品的出現阻礙了市場的擴張。市場成長機會在於強調環保產品、強大數位支援的個人化體驗以及更智慧的包裝解決方案。
主要市場統計 | |
---|---|
基準年[2023] | 336.2億美元 |
預測年份 [2024] | 354.6億美元 |
預測年份 [2030] | 499.1億美元 |
複合年成長率(%) | 5.80% |
區域洞察
受健康意識持續提高和休閒時尚日益普及的影響,美洲休閒個人護理市場持續強勁成長。該地區的消費者強烈偏好方便、健康、多功能且符合積極生活方式的產品。在歐洲,由於消費者對健康和福祉的認知以及對天然和有機成分的日益偏好,市場呈現多樣化。儘管中東市場規模較小,但由於健身文化和奢侈個人護理行業的興起,該市場正在迅速擴大。在非洲,該市場尚處於起步階段,但由於中階的不斷壯大和都市化的加速,其潛力開拓。在可支配收入增加、電子商務行業擴張以及對健康和健身趨勢日益關注的推動下,亞太地區休閒個人護理市場有望強勁成長,尤其是在中國、日本、印度和韓國等國家。 。本土品牌透過利用文化洞察力和客製化產品來滿足亞太消費者的獨特需求和偏好,與國際品牌一起蓬勃發展。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在休閒個人護理市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對休閒個人護理市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在休閒個人護理市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[197 Pages Report] The Athleisure Personal Care Market size was estimated at USD 33.62 billion in 2023 and expected to reach USD 35.46 billion in 2024, at a CAGR 5.80% to reach USD 49.91 billion by 2030.
Athleisure personal care refers to a category of grooming products that align with the athleisure lifestyle, which blends exercise, comfort, and fashion. The athleisure personal care products target individuals who seek personal care items that support active daily routines while offering ease of use and multitasking benefits and often incorporating attributes such as natural ingredients, sustainability, and performance-oriented features. The athleisure personal care market caters to a lifestyle that emphasizes health and functionality, providing products such as skincare, haircare, and body care that accommodate vigorous activities and everyday ease. Influenced by the growing health consciousness and the need for convenience, the athleisure personal care market is growing rapidly. However, side effects associated with chemical-based athleisure care products and the availability of counterfeit products hinder the scope of the market. Opportunities for market growth lie in offering eco-conscious offerings, personalized experiences bolstered by a robust digital presence, and focused on smarter packaging solutions.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 33.62 billion |
Estimated Year [2024] | USD 35.46 billion |
Forecast Year [2030] | USD 49.91 billion |
CAGR (%) | 5.80% |
Regional Insights
The athleisure personal care market in the Americas continues to show robust growth, influenced by a consistent rise in health consciousness and the increasing adoption of athleisure fashion. Consumers in this region exhibit a strong preference for products that offer convenience, wellness, and multifunctionality, aligning with their active lifestyles. In Europe, the market presents a diverse landscape attributed to consumer awareness regarding health and well-being and a growing inclination towards natural and organic ingredients. The Middle Eastern market, while smaller in comparison, is rapidly expanding with the rise of fitness culture and the luxury personal care segment. In Africa, the market is in a nascent stage but presents untapped potential due to a growing middle class and increased urbanization. The Asia-Pacific region is experiencing robust growth in the athleisure personal care market, fueled by rising disposable incomes, an expanding e-commerce industry, and an increasing focus on health and fitness trends, particularly in countries including China, Japan, India, and South Korea. Local brands are flourishing alongside international players by leveraging cultural insights and tailoring products to meet the specific needs and preferences of APAC consumers.
Market Insights
The market dynamics represent an ever-changing landscape of the Athleisure Personal Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Athleisure Personal Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Athleisure Personal Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Sunday II Sunday Launches Wash Day System to Support Active Women with Hair Care from Workout to Recovery Day
Sunday II Sunday unveiled the Wash Day System, an innovative collection crafted to rejuvenate and offer comprehensive scalp care during the wash day routine. The new assortment features a carefully formulated Shampoo and Conditioner and the highly anticipated Signature Scalp Balancing Scrub. [Published On: 2022-06-23]
Nykaa acquires stakes in Earth Rhythm, Nudge Wellness and Kica
FSN E-Commerce Ventures Ltd, trading as Nykaa, acquired an 18.51% equity in Earth Rhythm to expand its investment portfolio, with an investment of INR 41.65 crores. These acquisitions align with Nykaa's commitment to fostering a sustainable and inclusive beauty and lifestyle ecosystem and diversifying its offerings to meet evolving consumer trends. [Published On: 2022-04-22]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Athleisure Personal Care Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Athleisure Personal Care Market, highlighting leading vendors and their innovative profiles. These include Alo Yoga, Amber Marie & Company, Clariant AG, Clinique Cosmetics, Crop Shop Boutique, Gap Inc., Girlfriend Collective, Givaudan SA, Hustle Beauty, Infinite Looks, Inc., Kao Corporation, Lululemon athletica Inc., Maybelline New York, Native Deodorant, NYKAA E-RETAIL LIMITED, OGX Beauty, Reliance Industries Limited, Sephora, Shiseido, Sports HAI, TALA Limited, The Procter & Gamble Company, Under Armour, and YUNI Beauty.
Market Segmentation & Coverage