市場調查報告書
商品編碼
1497862
商務用顯示器市場:按組件、按顯示器類型、按技術、按產品類型、按顯示器尺寸、按應用 - 2024-2030 年全球預測Commercial Display Market by Component (Hardware, Services, Software), Display Type (Interactive Whiteboard, OLED Display, Outdoor Display), Technology, Product, Display Size, Application - Global Forecast 2024-2030 |
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預計2023年商務用顯示市場規模為600.5億美元,預計2024年將達637.8億美元,2030年將達919億美元,複合年成長率為6.26%。
商務用顯示器包括專為專業用途和商業環境設計的數位螢幕、指示牌和視覺化解決方案。這些顯示器包括LED、OLED、LCD、投影螢幕、電視牆、互動式觸控螢幕、透明顯示器等,用於各種終端用途,包括零售、酒店、醫療保健、交通、教育、企業辦公室和公共它對應於字段。數位顯示器擴大用於廣告和行銷目的,以吸引客戶並提供有關產品和服務的訊息,這正在推動市場成長。各組織對數位戶外 (DOOH) 廣告透過動態內容吸引受眾的需求不斷成長,這推動了商業顯示器的使用增加。然而,與購買、安裝和維護商業顯示器相關的高成本阻礙了市場的成長。高解析度面板 (4K/8K)、側光式 LED 背光系統和窄像素間距 LED 等顯示技術創新的快速發展,在提高影像品質的同時降低功耗,創造了市場成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 600.5億美元 |
預測年份 [2024] | 637.8億美元 |
預測年份 [2030] | 919億美元 |
複合年成長率(%) | 6.26% |
區域洞察
美洲是商務用展示市場中一個高度新興和創新的市場,其特點是工業和商業領域的穩定成長以及對廣告的需求不斷增加,以提高對新穎產品開發的認知。隨著智慧型手機、平板電腦和智慧型裝置的加速普及,產品製造商正在數位廣告平台上展示其產品,以提高銷量和盈利。該地區的供應商正在推出先進的商業顯示器,包括數位戶外解決方案,為市場成長做出貢獻。在各公司擴大使用行動和其他數位廣告系統以及網路用戶普及不斷提高的推動下,亞太地區的商務用顯示市場正在快速成長。在歐洲、中東和非洲和亞太地區,由於專注於透過數位廣告主動吸引、吸引和接觸更多消費者的中小企業 (SME) 不斷增多,商務用顯示產品平台正在形成。歐盟委員會(EC)表示,中小企業(SME)是歐洲經濟的支柱,佔歐盟所有企業的99%。中小企業就業人數約1億人,佔歐洲GDP的一半以上,在增加經濟各部門付加方面發揮關鍵作用。
FPNV定位矩陣
FPNV定位矩陣對於評估商務用顯市場廠商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對商務用顯示器市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在商務用顯示市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[192 Pages Report] The Commercial Display Market size was estimated at USD 60.05 billion in 2023 and expected to reach USD 63.78 billion in 2024, at a CAGR 6.26% to reach USD 91.90 billion by 2030.
Commercial display includes digital screens, signage, and visualization solutions designed for professional applications and business environments. These displays include LED, OLED, LCD, projection screens, video walls, interactive touchscreens, and transparent displays that cater to different end-use segments such as retail, hospitality, healthcare, transportation, education, corporate offices, and public spaces. The growing application of digital displays for advertising and marketing purposes to engage customers and provide information on products & services is driving the market growth. Increasing demand for digital out-of-home (DOOH) advertising across organizations to reach their audience with dynamic content is elevating the usage of commercial displays. However, the high cost associated with acquiring, installing, and maintaining commercial displays hampers market growth. Growing rapid innovations in display technology, including higher resolution panels (4K/8K), edge-lit LED backlighting systems, and narrow pixel pitch LEDs, which improve image quality while reducing energy consumption, are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 60.05 billion |
Estimated Year [2024] | USD 63.78 billion |
Forecast Year [2030] | USD 91.90 billion |
CAGR (%) | 6.26% |
Regional Insights
The Americas represents a highly developing and innovative landscape for the commercial display market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the commercial display market in the Americas. The market vendors across the region are introducing advanced commercial displays, including digital out-of-home solutions, benefiting the market growth. The commercial display market is rapidly growing in the Asia-Pacific region owing to the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus to actively engage, attract, and reach larger consumer bases through digital advertisements in the region is expected to create a platform for commercial display products in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.
Market Insights
The market dynamics represent an ever-changing landscape of the Commercial Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Commercial Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Commercial Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Planar Presents the Latest Display Technologies for Commercial and Luxury Environments at CEDIA 2023
Planar Systems, Inc. presented its latest LED and LCD commercial display solutions at CEDIA 2023. With an advanced level of design adaptability and the thinnest profiles, Planar's new professional-grade display technologies effortlessly integrate with architectural elements, offering a seamless visual experience. The newly introduced DirectLight Pro Series by Planar presents high-resolution LED displays featuring 1000-nit brightness and submillimeter pixel pitches, guaranteeing exceptional visual performance and reliability. [Published On: 2023-09-06]
Sony launches 13 new BRAVIA 4K HDR TVs in India
Sony Corporation has launched 13 new BRAVIA 4K HDR displays specifically designed for commercial use in India. The newly launched range includes the BZ40L, BZ35L, and BZ30L series, providing various options to meet diverse requirements. One of the key features of these models is the Smart System on a Chip (SoC) platform, which enables seamless performance and enhanced user experience. [Published On: 2023-08-08]
TCL CSOT Unveils Innovative Commercial and Professional Display Technologies at InfoComm 2023
TCL China Star Optoelectronics Technology Co., Ltd. has unveiled its latest commercial and professional display technologies at InfoComm 2023. The five core exhibits of TCL CSOT at InfoComm 2023 included the 105" 5K Interactive Whiteboard, 25.3" E-Paper Digital Signage, 27" HFS FHD Moving Display, 55" 4K Outdoor High Brightness Display, and the 21.3" Color Medical In-Cell Touch Display. These displays are designed for high-definition color gamut with brightness and reliability to meet the demands of various application needs. [Published On: 2023-06-16]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Commercial Display Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Commercial Display Market, highlighting leading vendors and their innovative profiles. These include Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., LG Electronics, Panasonic Corporation, Planar Systems, Inc., Samsung Electronics Co. Ltd., Sharp Electronics Corporation, Shenzhen Tiancheng International Technology Co., Ltd., Sony Corporation, TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., and ViewSonic Corporation.
Market Segmentation & Coverage
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