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市場調查報告書
商品編碼
1499383
健身器材市場:按產品、分銷和最終用戶分類 - 全球預測 2024-2030Fitness Equipment Market by Product (Cardiovascular Training Equipment, Strength Training Equipment), Distribution (Offline Retail Store, Online Retail Store), End-user - Global Forecast 2024-2030 |
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預計2023年健身器材市場規模為170.1億美元,預計2024年將達179.7億美元,2030年將達251.7億美元,複合年成長率為5.75%。
健身器材是指各種旨在促進定期身體活動並協助實現個人健身目標的設備和配件。這些目標包括提高心肺耐力、增強力量和靈活性、促進減重和復原傷害。健身器材大致分為兩大類:有氧器材和阻力器材。隨著全球健康意識的增強,健身房和健身俱樂部的數量不斷增加,對先進健身器材的需求也不斷增加。此外,慢性病在全世界呈現上升趨勢。因此,越來越多的人正在尋找透過將定期運動納入日常生活的方法來維持更健康的生活方式。然而,與健身器材相關的高成本和仿冒品的存在阻礙了市場的成長。為了克服這些問題,公司正在投資研發。由於忙碌的生活方式、可支配收入的增加以及對便利的渴望,對居家健身器材的需求激增。此外,公司正在透過將技術與現代健身設備相結合來徹底改變行業。
主要市場統計 | |
---|---|
基準年[2023] | 170.1億美元 |
預測年份 [2024] | 179.7億美元 |
預測年份 [2030] | 251.7億美元 |
複合年成長率(%) | 5.75% |
區域洞察
由於消費者健康意識不斷增強以及運動俱樂部和健身房的增加,健身器材在美洲尤其是美國和加拿大的需求量很大。互聯連網型設備和與健身設備整合的數位平台等技術進步正在增加消費者對客製化鍛鍊體驗的興趣。在歐洲,德國、法國、義大利、西班牙、英國等國家主導健身器材市場。歐洲市場反映出人們越來越意識到定期運動對健康的益處。在中東和非洲地區,由於阿拉伯聯合大公國和沙烏地阿拉伯等一些國家可支配收入的增加,對優質健身器材的需求不斷增加。在亞太地區,由於快速都市化導致可支配收入增加以及地方政府對健身設施的投資增加,中國預計將主導健身器材市場。隨著人口老化和強調運動的醫療保健舉措的增加,日本家庭健身器材的銷售量不斷增加。在印度,千禧世代生活方式的快速改變和健康意識的提高正在推動對健身房、健身俱樂部和家庭使用的健身器材的需求。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在健身器材市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對健身器材市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在健身器材市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[198 Pages Report] The Fitness Equipment Market size was estimated at USD 17.01 billion in 2023 and expected to reach USD 17.97 billion in 2024, at a CAGR 5.75% to reach USD 25.17 billion by 2030.
Fitness equipment refers to a wide range of devices and accessories designed to facilitate regular physical activity and help individuals achieve their fitness goals. These goals include improving cardiovascular endurance, enhancing muscular strength and flexibility, promoting weight loss, or rehabilitating injuries. Fitness equipment can be broadly categorized into two main types: cardiovascular equipment and resistance equipment. As the global population becomes more conscious about health and wellness, there has been a noticeable increase in gyms and fitness clubs, leading to an increased demand for advanced fitness equipment. Furthermore, chronic diseases are on a steady rise globally. As a result, more people are seeking ways to maintain a healthier lifestyle by incorporating regular exercise into their routines. However, the high cost associated with the fitness equipment and the availability of counterfeit products is hampering the market growth. To overcome these issues, companies are investing in research and development. The demand for home fitness equipment has surged due to busy lifestyles, increasing disposable incomes, and the desire for convenience. Moreover, companies are integrating technology into modern-day fitness equipment, revolutionizing the industry.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 17.01 billion |
Estimated Year [2024] | USD 17.97 billion |
Forecast Year [2030] | USD 25.17 billion |
CAGR (%) | 5.75% |
Regional Insights
In the Americas region, specifically in the United States and Canada, there is a high demand for fitness equipment due to increasing health awareness among consumers and a rising number of sports clubs and gyms. Technological advancements such as connected devices and digital platforms integrated with fitness equipment are driving consumers' interest in customized workout experiences. In Europe, countries including Germany, France, Italy, Spain, and the UK dominate the fitness equipment market. The European market reflects growing awareness about health benefits associated with regular exercise. In the EMEA region, the Middle East & Africa markets are witnessing increased demand for premium quality fitness equipment due to rising disposable incomes in some countries, including UAE and Saudi Arabia. In the Asia-Pacific region, China is expected to dominate the fitness equipment market due to rapid urbanization, leading to higher disposable incomes and increased investments in gym facilities by local governments. Japan's aging population has resulted in an increased focus on healthcare-related initiatives that include an emphasis on physical exercise, hence boosting sales of home-based fitness equipment. In India, millennials' rapidly changing lifestyles and rising health consciousness are driving the demand for fitness equipment in gyms, health clubs, and homes.
Market Insights
The market dynamics represent an ever-changing landscape of the Fitness Equipment Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Fitness Equipment Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Fitness Equipment Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Chris Hemsworth's Centr Introduces All-New Line of Strength Equipment and Fitness Accessories
Centr has recently introduced 27 new products for fitness equipment. These products, including Fitness Kits and Strength Training Equipment, are now available online and in 3,000 Walmart stores. These physical products are designed with a sleek and modern aesthetic, perfectly complementing the digital membership tools offered by Centr. [Published On: 2023-09-12]
We're investing in £175k worth of new gym equipment!
Luton Sports Village gym has invested £175,000 in new cardio equipment to enhance customers' experience and motivation. Moreover, the gym now offers more popular equipment and has introduced a revised functional area that includes the Hammer Strength HD Tread curved treadmill and Air Bike. [Published On: 2023-09-11]
TRX ANNOUNCES ACQUISITION OF YBELL FITNESS
TRX has recently acquired YBell to offer customers a high-utility experience with minimal frills. With the integration of YBell into TRX's ecosystem, consumers, personal trainers, and gym owners access a comprehensive range of functional training equipment and related education. This strategic move solidifies TRX's commitment to providing top-notch fitness equipment and education to its valued clientele. [Published On: 2023-06-27]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Fitness Equipment Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Fitness Equipment Market, highlighting leading vendors and their innovative profiles. These include Amer Sports Corporation, Body-Solid, Inc., Core Health & Fitness, LLC, Decathlon S.A., Dyaco International Inc., Echelon Fit US, HAMMER SPORT AG, Horizon Fitness, iFIT Inc. by Amynta Group, Impulse (QingDao) Health Tech Co., Ltd., Jerai Fitness Pvt. Ltd., Johnson Health Tech Co., Ltd., Life Fitness, Nautilus, Inc., Nityasach Fitness Pvt. Ltd., Nortus Fitness, Precor Incorporated, Rogue Fitness, Shandong EM Health Industry Group Co., Ltd., Technogym S.p.a, Torque Fitness, True Fitness Technology, Inc., TRX, Tuff Tread, and Yanre Fitness.
Market Segmentation & Coverage