市場調查報告書
商品編碼
1500373
遊戲與益智市場:按遊戲類型、按許可、按年齡層、按分佈、按遊戲主題 - 2024-2030 年全球預測Games & Puzzles Market by Games Type (Board Games, Card Games, Puzzles), Licensing (Licensed, Non-Licensed), Age Group, Distribution, Game Theme - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
遊戲和拼圖市場規模預計到2023年為284.8億美元,預計到2024年將達到315.7億美元,到2030年將達到627.3億美元,複合年成長率為11.93%。
遊戲和謎題是動態的娛樂和開發工具,其中包括挑戰各種能力(從策略決策到解決問題)的大量活動。具有明確規則和目標的遊戲可以是競爭性的,也可以是合作性的,其中玩家共同或相互合作以實現目標。遊戲不僅是娛樂,對於教育和策略制定也至關重要。需要破解模式和邏輯的謎題的難度各不相同,以吸引廣泛的人群並提高各個年齡層的認知和社交技能。這兩種形式在休閒和治療環境中也具有價值,因為它們極大地有助於社會凝聚力、豐富教育和增強認知。例如,教育遊戲可以提高年輕學習者的學習和認知能力,而治療可以幫助發展運動技能和緩解壓力。由於可支配收入的增加以及消費者(尤其是老年人)對大腦刺激活動的興趣增加,遊戲和拼圖市場正在經歷顯著成長。這種成長也是由電子商務平台上游戲和謎題的廣泛普及所推動的。然而,該行業面臨著與回收實體遊戲和拼圖相關的環境問題等挑戰,因為許多此類產品依賴不可再生材料。儘管存在這些障礙,吸引具有環保意識的消費者的環保產品的開發以及包括人工智慧在內的先進技術的整合以增強數字遊戲的個性化和交互性,有望實現成長,並為創新提供廣闊的前景。
主要市場統計 | |
---|---|
基準年[2023] | 284.8億美元 |
預測年份 [2024] | 315.7億美元 |
預測年份 [2030] | 627.3億美元 |
複合年成長率(%) | 11.93% |
區域洞察
儘管存在地區差異,但全球遊戲和拼圖市場正在經歷顯著成長,並受到技術整合、永續性和教育參與等整體趨勢的統一。在亞太地區,中國正在利用人工智慧來增強遊戲體驗,並專注於個人化、互動的挑戰,而日本正在採用擴增實境技術進行遊戲,對傳統謎題的興趣也與日俱增。教育遊戲在印度受到重視,政府支持專注於技能發展的新興企業。在美國,隨著消費者興趣多元化,從高科技 VR 遊戲到傳統圖板遊戲,遊戲和拼圖市場正在蓬勃發展。在歐洲,將傳統遊戲與現代技術相結合並遵守嚴格的永續性和教育標準的趨勢很明顯。同時,中東市場正在根據文化背景客製化遊戲,非洲正在利用普及的行動技術來推動教育遊戲的發展。總而言之,這些市場描繪了一幅未來的圖景,其中數位進步、環境考量和遊戲的內在教育價值在塑造消費者偏好方面發揮關鍵作用。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在遊戲和拼圖市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對遊戲和拼圖市場中供應商的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對遊戲和拼圖市場當前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[197 Pages Report] The Games & Puzzles Market size was estimated at USD 28.48 billion in 2023 and expected to reach USD 31.57 billion in 2024, at a CAGR 11.93% to reach USD 62.73 billion by 2030.
Games and puzzles are dynamic entertainment and skill development tools, encompassing a vast array of activities that test abilities ranging from strategic decision-making to problem-solving. Games with defined rules and objectives may be competitive or cooperative, engaging players in goals either against one another or in collaboration. They serve for amusement and are also integral in educational and strategic development contexts. Puzzles, requiring deciphering of patterns and logic, cater to a broad demographic by varying in difficulty, thus aiding cognitive and social skills across age groups. Both formats significantly contribute to social bonding, educational enrichment, and cognitive enhancement, making them valuable in both leisure and therapeutic settings. For instance, educational games enhance learning and cognitive abilities among young learners, while in therapy, they assist in motor skill development and stress alleviation. With the rise in disposable incomes and the increasing consumer interest in activities stimulating the brain, especially among the elderly, the games & puzzles market is experiencing significant growth. This growth is further supported by the widespread availability of games and puzzles on eCommerce platforms. However, the sector faces challenges such as environmental concerns associated with the recycling of physical games and puzzles, which pose a challenge, as many of these products rely on non-renewable materials. Despite these hurdles, the development of eco-friendly products that appeal to environmentally conscious consumers and the integration of advanced technologies, including AI, to enhance personalization and interactivity in digital games offers extensive prospects for growth and innovation.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 28.48 billion |
Estimated Year [2024] | USD 31.57 billion |
Forecast Year [2030] | USD 62.73 billion |
CAGR (%) | 11.93% |
Regional Insights
The global games and puzzles market is experiencing significant growth, characterized by regional variations and unified by overarching trends in technology integration, sustainability, and educational engagement. In the Asia Pacific region, China is enhancing gaming experiences through AI, focusing on personalized, interactive challenges, whereas Japan is adopting AR in gameplay, alongside a sustained interest in traditional puzzles. India emphasizes educational games, with government support for startups focusing on skill development. In the Americas, the United States, with its diverse consumer interests ranging from high-tech VR games to classic board games, showcases rapid growth in the games & puzzles market. Europe shows a robust inclination towards traditional games blended with modern technological applications, adhering to strict sustainability and educational standards. Meanwhile, the Middle Eastern market is tailoring games to fit cultural contexts, and Africa is leveraging widespread mobile technology to boost educational gaming. Collectively, these markets are navigating a future where digital advancement, environmental concerns, and the intrinsic educational value of games play pivotal roles in shaping consumer preferences.
Market Insights
The market dynamics represent an ever-changing landscape of the Games & Puzzles Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Games & Puzzles Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Games & Puzzles Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
LinkedIn Diversifies User Engagement With New Puzzle Games
LinkedIn expanded its platform to include interactive puzzle games aimed at increasing user engagement. The three new games-Pinpoint, Queens, and Crossclimb designed to challenge the intellect and are accessible through the My Network tab on both mobile and desktop versions, as well as the LinkedIn News section on desktop. This strategic move echoes the viral success of Wordle, leveraging the growing interest in word and puzzle games to maintain user involvement on the professional networking site. [Published On: 2024-05-02]
Integration of AI in Classic Board Games: A Closer Look at Mattel's Pictionary Vs. AI
Mattel, Inc. introduced Pictionary Vs. AI, an innovative board game that incorporates AI technology into its classic gameplay. In this game, players take turns drawing while the AI attempts to guess their drawings. Additionally, players can earn points by correctly predicting whether the AI will guess other players' sketches accurately. This modern adaptation of Pictionary combines the beloved quickdraw gameplay that fans have enjoyed for decades, offering a fresh and engaging way to interact with the brand. [Published On: 2023-09-26]
A Strategic Partnership Between Hasbro and Xplored
Hasbro joined forces with Italian tech firm Xplored to bring AI integration to board games to offer advanced gaming experiences, including digital expansions of physical games and robust AI-powered game mechanics. This collaboration aims to seamlessly incorporate technology into analog gaming experiences to enhance user experience. [Published On: 2023-07-25]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Games & Puzzles Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Games & Puzzles Market, highlighting leading vendors and their innovative profiles. These include Asmodee North America, Inc. by Embracer Group, Athesia Kalenderverlag GmbH, Bandai Namco Toys & Collectibles Incorporated, Buffalo Games, LLC, Cartamundi Services NV, CubicFun Toys Industrial Co., Ltd, Don't Panic Games SAS, Educa Borras, Gibsons Games Ltd., Hasbro, Inc., Koninklijke Jumbo B.V., Legends MainGate, LLC, LEGO A/S, MasterPieces Puzzle Company INC, Nintendo of America Inc, Ravensburger AG, Schmidt Spiele GmbH, Springbok Puzzles BY Hallmark Cards, Inc., TOMY International, Inc., Trefl S.A., VTech Holdings Limited, and Wiener Spielkartenfabrik Ferd. Piatnik & Sohne.
Market Segmentation & Coverage