市場調查報告書
商品編碼
1500451
行動威脅防護市場:按產品、作業系統、部署和最終用戶分類 - 2024-2030 年全球預測Mobile Threat Defense Market by Offering (Services, Software), Operating System (Android, IOS, Windows), Deployment, End-user - Global Forecast 2024-2030 |
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預計2023年移動威脅防護市場規模為27.4億美元,預計2024年將達31億美元,2030年將達到69.7億美元,複合年成長率為14.26%。
行動威脅防護包括保護個人和企業行動裝置免受惡意軟體、資料外洩和網路釣魚攻擊等威脅的解決方案和服務。保護最終用戶設備上的敏感訊息,同時支援各種業務應用程式。網路攻擊的增加、智慧型手機和平板電腦的普及、企業對數位化的日益依賴以及組織中擴大採用自帶設備 (BYOD) 策略正在推動行動威脅防護解決方案的採用。然而,實施強大的行動威脅防護解決方案的高昂成本以及缺乏熟練的網路安全專業人員可能會阻礙最終使用部門採用行動威脅防護解決方案。此外,網路安全領域人工智慧和機器學習技術的出現預計將為全球終端使用產業的行動威脅防護解決方案創造許多機會。
主要市場統計 | |
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基準年[2023] | 27.4億美元 |
預測年份 [2024] | 31億美元 |
預測年份 [2030] | 69.7億美元 |
複合年成長率(%) | 14.26% |
區域洞察
隨著企業和家庭中行動裝置的普及,需要更嚴格的行動防禦策略,美洲的行動威脅防護市場正在不斷發展。對研發的持續投資導致在美洲註冊了多種專利,以增強移動威脅防護技術。在亞太地區,行動裝置使用量的顯著增加、網路安全意識的增強以及對數位基礎設施的重視正在推動行動威脅防護解決方案的使用。在歐洲、中東和非洲地區,法律規範、積極的網路安全措施以及行動和網路用戶的成長正在導致投資激增,以更有效地管理行動威脅。行動威脅防護解決方案的改進和進步預計也將推動行動威脅防護解決方案在全球的採用。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在行動威脅防護市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對行動威脅防護市場中供應商的當前狀態進行深入而詳細的評估。對供應商貢獻的徹底比較和分析可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在行動威脅防護市場中的地位進行全面評估將有助於企業做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[193 Pages Report] The Mobile Threat Defense Market size was estimated at USD 2.74 billion in 2023 and expected to reach USD 3.10 billion in 2024, at a CAGR 14.26% to reach USD 6.97 billion by 2030.
The mobile threat defense includes solutions and services to protect personal and corporate mobile devices from threats such as malware, data breaches, and phishing attacks. It supports an array of business applications while also protecting confidential information on end-users' devices. Increasing incidences of cyber-attacks, the proliferation of smartphones and tablets, businesses' growing dependence on digitization, and the rising adoption of BYOD (Bring Your Own Device) policies in organizations are accelerating the use of mobile threat defense solutions. However, the high cost of implementing robust mobile threat defense solutions and the lack of skilled cybersecurity professionals may hinder the end-use sectors' use of mobile threat defense solutions. Moreover, the advent of AI and machine learning technologies in cybersecurity is expected to create numerous opportunities for mobile threat defense solutions by the end-use sectors globally.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.74 billion |
Estimated Year [2024] | USD 3.10 billion |
Forecast Year [2030] | USD 6.97 billion |
CAGR (%) | 14.26% |
Regional Insights
The mobile threat defense market is evolving in the Americas owing to the proliferation of mobile devices in businesses and homes, necessitating stricter mobile defense strategies. Ongoing investment in research and development has resulted in the registration of various patents aimed at enhancing mobile threat defense technologies in the Americas. Significant growth in mobile device usage, rising cybersecurity awareness levels, and emphasis on digital infrastructure are driving the use of mobile threat defense solutions in the APAC region. In EMEA, regulatory frameworks, active cybersecurity initiatives, and a rise in mobile and internet users have led to a surge in investments to manage mobile threats more effectively. Besides, improvements and advancements in mobile threat defense solutions are anticipated to propel the use of mobile threat defense solutions worldwide.
Market Insights
The market dynamics represent an ever-changing landscape of the Mobile Threat Defense Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Threat Defense Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Threat Defense Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Zimperium Launches Australia's First and Only Sovereign-Hosted Mobile Threat Defense (MTD) Capability
Zimperium launched Australia's first sovereign-hosted Mobile Threat Defense (MTD) capability, bringing a cutting-edge solution to organizations. This MTD solution offers round-the-clock visibility into mobile threats on Android and iOS devices and comprehensive incident response capabilities. With multi-level protection against advanced persistent threats and malicious apps, it also features a tamper-resistant agent supported by Zimperium's patented Machine Learning algorithms. [Published On: 2023-11-06]
StarHub Launches Mobile Threat Defence Solution to Shield Enterprises from Mobile Security Threats
StarHub introduced a mobile threat defense solution to safeguard enterprises against mobile security threats. This comprehensive solution comprises several key features, including anti-malware protection and device vulnerability checks. Additionally, it offers advanced tools for enforcing policies that control device behavior and access privileges. With this powerful combination, enterprises can rest assured that their mobile devices are protected from potential threats and vulnerabilities. [Published On: 2023-06-12]
Ivanti and Lookout Extend Strategic Partnership to Deliver Mobile Threat Defense as Part of Ivanti's Unified Endpoint Management Solution
Ivanti and Lookout expanded their strategic partnership to offer mobile threat defense as a component of Ivanti's unified endpoint management solution. This integration allows customers to benefit from enhanced visibility and protection against malicious threats targeting mobile devices. By leveraging this comprehensive offering, organizations can ensure their mobile devices' security and integrity while streamlining their overall endpoint management strategy. [Published On: 2023-01-18]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Threat Defense Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Mobile Threat Defense Market, highlighting leading vendors and their innovative profiles. These include AO Kaspersky Lab, Barracuda Networks, Inc., BlackBerry Ltd., Broadcom, Inc., Check Point Software Technologies Ltd., Cisco Systems, Inc, Citrix Systems, Inc., Esper.io, Inc., Fortinet, Inc., Guardsquare NV, Ivanti Software, Inc., Lookout, Inc., Open Text Corporation, PRADEO SECURIT SYSTEMS, SAP SE, Thoma Bravo, LLC, Upstream Security Ltd., VMware, Inc., Zimperium, Inc., and Zoho Corporation Pvt. Ltd..
Market Segmentation & Coverage
TABLE 347.