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市場調查報告書
商品編碼
1500466
身臨其境型分析市場:按組件、最終用戶分類 - 2024-2030 年全球預測Immersive Analytics Market by Component (Hardware, Services, Software), End-User (Automotive, Construction, Defense) - Global Forecast 2024-2030 |
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預計2023年身臨其境型分析市場規模為9.477億美元,預計2024年將達到12.8195億美元,2030年將達到91.1947億美元,複合年成長率為38.18%。
身臨其境型分析專注於擴增實境(AR)、虛擬實境(VR)等前沿視覺化技術的開發和應用。這些創新系統使用戶能夠在身臨其境型環境中與複雜資料集進行交互,旨在改善各行業的決策、加強協作並提高效率。各行業對提高決策能力的需求不斷成長,正在推動身臨其境型分析市場的成長。隨著巨量資料的激增以及由此產生的簡化資料分析解決方案的需求,身臨其境型分析已成為企業識別資料集趨勢、模式和相關性的重要工具。此外,娛樂產業對身臨其境型分析的需求不斷成長,以及醫療保健和醫療培訓中應用的不斷增加,正在推動身臨其境型分析解決方案的採用。同時,與身臨其境型分析相關的高成本阻礙了中小型企業投資身臨其境型分析解決方案。
主要市場統計 | |
---|---|
基準年[2023] | 9.477 億美元 |
預測年份 [2024] | 1,281.95百萬美元 |
預測年份 [2030] | 911,947 萬美元 |
複合年成長率(%) | 38.18% |
此外,資料隱私和安全問題是影響市場的關鍵問題,因為企業經常處理需要嚴格保護措施的敏感資訊。然而,5G 技術在全球範圍內的不斷部署以及身臨其境型分析在電子商務和虛擬零售中的整合,為身臨其境型分析市場的參與者提供了機會。
區域洞察
在美洲,身臨其境型分析的快速擴張是由於研發投資的增加以及公司對透過創新的資料視覺化和互動技術從大量資料集獲取可行見解的興趣的增加所推動的。美國處於身臨其境型分析持續成長的前沿。越來越多的熟練專業人士和政府對創新的大力支持正在創建一個生態系統,促進身臨其境型分析領域突破性技術的開發和商業化。企業越來越需要利用各種來源(包括物聯網設備、社群媒體平台和電子商務交易)的大量資料,推動了亞太地區的身臨其境型分析。中國在身臨其境型分析的發展方面佔據著亞太地區的關鍵地位,因為它在 AR/VR 技術的研發方面取得了長足的進步,並且是多家知名企業的故鄉。日本和韓國也是亞太地區身臨其境型分析成長的主要貢獻者。兩國的技術力均受到高度評價,都率先在遊戲、娛樂等領域引進AR/VR技術。由於醫療保健、零售、製造和金融服務等各行業對更好的資料視覺化工具的需求不斷增加,歐洲、中東和非洲身臨其境型分析市場正經歷顯著成長。在高速網路連線的普及下,身臨其境型分析在中東和非洲地區越來越受歡迎。身臨其境型分析的巨大潛力正在促使各地區的組織投資於滿足特定消費者需求和購買行為的研發舉措。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在身臨其境型分析市場中的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對身臨其境型分析市場中供應商的當前狀態進行深入而詳細的評估。對供應商貢獻的徹底比較和分析可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。透過徹底評估其目前在身臨其境型分析市場中的地位,公司可以做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[196 Pages Report] The Immersive Analytics Market size was estimated at USD 947.70 million in 2023 and expected to reach USD 1,281.95 million in 2024, at a CAGR 38.18% to reach USD 9,119.47 million by 2030.
The immersive analytics focuses on developing and applying cutting-edge visualization technologies, such as augmented reality (AR) and virtual reality (VR). These innovative systems enable users to interact with complex data sets in immersive environments, aiming to improve decision-making, enhance collaboration, and increase efficiency across various industries. The increasing demand for enhanced decision-making capabilities in multiple industries drives the growth of the immersive analytics market. The proliferation of big data and the subsequent need for simplified data analysis solutions have made immersive analytics an essential tool for organizations to identify trends, patterns, and correlations within their data sets. Additionally, rising demand for immersive analytics from the entertainment industry and increasing application in healthcare and medical training have fueled the adoption of immersive analytics solutions. On the other hand, high costs associated with immersive analytics deter SMEs from investing in immersive analytics solutions.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 947.70 million |
Estimated Year [2024] | USD 1,281.95 million |
Forecast Year [2030] | USD 9,119.47 million |
CAGR (%) | 38.18% |
Moreover, data privacy and safety concerns are significant challenges affecting the market as organizations often deal with sensitive information requiring stringent protection measures. However, the growing deployment of 5G technology worldwide and integration of immersive analytics in e-commerce and virtual retail provide opportunities for players operating in the immersive analytics market.
Regional Insights
In the Americas, the rapid expansion of immersive analytics is due to increased investment in research and development and a growing interest from businesses to derive actionable insights from massive datasets through innovative data visualization and interaction techniques. The United States stands out at the forefront of this continuous growth of immersive analytics within the Americas region. Its increasing number of skilled professionals, coupled with strong government support for innovation, has led to an ecosystem that fosters the development and commercialization of breakthrough technologies in the immersive analytics domain. Immersive analytics in APAC is developing owing to the growing need for businesses to harness large volumes of data from various sources, such as IoT devices, social media platforms, and e-commerce transactions. China holds a prominent position within the APAC region when it comes to pioneering developments in immersive analytics, as it made significant strides in research and development related to AR/VR technologies and is home to several prominent players. Japan and South Korea are also making substantial contributions to the growth of immersive analytics in APAC. They are renowned for their technological prowess and have been early adopters of AR/VR technologies in areas,including gaming and entertainment. The immersive analytics market in EMEA has witnessed remarkable growth due to increasing demand for better data visualization tools from various industries, such as healthcare, retail, manufacturing, and financial services. In the Middle East and Africa region, immersive analytics are gaining traction with the penetration of high-speed internet connections and advancements in mobile technology. The immense potential of immersive analytics has encouraged organizations across diverse geographical regions to invest in research and development initiatives that cater to specific consumer needs and purchasing behaviors.
Market Insights
The market dynamics represent an ever-changing landscape of the Immersive Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Immersive Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Immersive Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
SAP and Accenture Collaborate on Immersive Services and Simulations to Improve Supply Chain Resilience and Sustainability
SAP and Accenture have formed a partnership to develop immersive experiences on the SAP Business Technology Platform (SAP BTP). Through the platform, organizations can leverage immersive services to test and expand solutions with trusted partners. These services offer opportunities to enhance employee onboarding, attract digital native talent, and foster collaborative operations among users. [Published On: 2023-05-16]
TIBCO Offers New, Highly Immersive Analytics to Scale Data Science Across the Organization
TIBCO, a global leader in data connectivity, management, and analytics, has announced significant enhancements to its analytics suite. These updates provide customers with immersive, smart, and real-time insights, bridging the gap between insight and action. This empowers customers to make faster decisions with greater confidence. TIBCO's Data Management and Analytics portfolios encompass a range of powerful capabilities, including visual analytics, streaming, and data science. [Published On: 2023-03-15]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Immersive Analytics Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Immersive Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Auganix Ltd., Aventior, Inc., BadVR, Inc., Cloud Software Group, Inc., Cognitive3D, Google LLC by Alphabet Inc., HP Development Company, L.P., HTC Global Services, Immersion Analytics, International Business Machines Corporation, JuJu Immersive Limited, Lenovo Group Limited, Magic Leap, Inc., Meta Platforms, Inc., PICO Immersive Pte. Ltd. by ByteDance.com, Reply S.p.A., SAP SE, Senseglove, Softcare Studios, and Varjo HQ.
Market Segmentation & Coverage