市場調查報告書
商品編碼
1500470
豪華露營市場:按產品、年齡和目的分類 - 2024-2030 年全球預測Glamping Market by Product (Cabins & Pods, Tents, Treehouses), Age (18-30 years, 31-50 years, 51-65 years), Usage - Global Forecast 2024-2030 |
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預計2023年豪華露營市場規模為35.8億美元,2024年達38.6億美元,預計2030年將達63.3億美元,複合年成長率為8.47%。
Glamping 是「glamorous」(魅力)和「camping」(露營)這兩個詞的組合,指的是一種豪華露營體驗,既提供傳統露營的冒險體驗,又不犧牲高檔酒店的舒適度和便利設施。這個現代化的營地將自然的戶外體驗與更精緻的住宿選擇相結合,例如蒙古包、樹屋、遊獵帳篷,甚至配備豪華設施的氣流。隨著越來越多的旅客尋求永續和環保的旅行,通常專注於環保和低影響的住宿設施,對豪華露營的興趣與日俱增。快速發展的探險旅遊領域越來越偏好獨特的住宿體驗,例如將探險與奢華融為一體的豪華露營。此外,強大的行銷策略和社群媒體的影響力展現了豪華露營的方面,也大大促進了其日益普及。然而,建立和維護具有高階設施的豪華露營地可能成本高昂,並且會影響盈利。另外,露營體驗受季節變化的影響較大,會限制營業期限,影響收入的穩定性。然而,主要企業可以考慮使用資料分析和人工智慧/機器學習演算法來確定豪華露營的最佳季節時段。此外,利用科技來增強賓客體驗,例如數位登記、戶外 VR 體驗和物聯網設施,為差異化和改善服務提供了巨大的機會。
主要市場統計 | |
---|---|
基準年[2023] | 35.8億美元 |
預測年份 [2024] | 38.6億美元 |
預測年份 [2030] | 63.3億美元 |
複合年成長率(%) | 8.47% |
區域洞察
在消費者尋求自然和現代舒適的豪華露營體驗的推動下,美洲的豪華露營市場正在強勁成長,特別是在美國和加拿大。獨特且環保的住宿設施需求量大。該地區最近的投資主要集中在永續實踐和豪華露營地的擴張上,以滿足不斷成長的消費者需求。根據專利申請,它透過環保材料和智慧技術提供創新的住宿體驗。隨著旅行者尋求更親密和豪華的戶外體驗,豪華露營在歐盟國家迅速流行起來。歐洲市場的特點是偏愛豐富的文化和容易獲得的自然美景。促進區域旅遊業和保護自然景觀的努力加強了豪華露營產業,提供當地體驗的精品豪華露營地顯著增加。最近的研究表明,消費者對與豪華露營相結合的文化和美食體驗越來越感興趣。歐盟消費者也更喜歡融合生態和保育的永續旅行體驗。中國、日本和印度是亞太地區豪華露營市場的關鍵,凸顯了消費者需求和行為的多樣化。中國主要投資擴大基礎設施,並將傳統露營與科技結合,以吸引千禧世代。日本著重於利用自然景觀的平靜、簡約的豪華露營體驗。印度市場正在興起,重點在於永續和文化沉浸式豪華露營體驗。該地區最近的專利包括帳篷設計和離網技術的創新。印度豐富的文化和自然美景吸引了許多尋求豪華露營體驗的外國旅客。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在豪華露營市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對豪華露營市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在豪華露營市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[196 Pages Report] The Glamping Market size was estimated at USD 3.58 billion in 2023 and expected to reach USD 3.86 billion in 2024, at a CAGR 8.47% to reach USD 6.33 billion by 2030.
Glamping blends the words glamorous and camping to refer to a luxury camping experience that offers the adventure of traditional camping without sacrificing the comforts and amenities of high-end hospitality. This modern type of camping integrates the natural outdoor experience with more sophisticated accommodation options, such as yurts, treehouses, safari tents, and even airstreams equipped with luxury facilities. An increasing number of travelers are seeking sustainable and eco-friendly travel options, driving interest in glamping as it often emphasizes low-impact, environmentally conscious accommodation. The burgeoning sector of adventure tourism has fueled a preference for unique accommodation experiences, including glamping, which combines adventure with luxury. Moreover, strong marketing strategies and the influence of social media showcasing the appealing aspects of glamping have significantly contributed to its growing popularity. However, the cost of setting up and maintaining luxury camping sites with high-end amenities can be significant, impacting profitability. Additionally, glamping experiences can be heavily affected by seasonal changes, which can restrict operational periods and affect income stability. However, key players can explore the use of data analytics and AI/ML algorithms to determine the optimum seasonal duration for glamping. Furthermore, leveraging technology to enhance the guest experience, such as through digital check-ins, VR experiences of the wilderness, and IoT-enabled amenities, presents significant opportunities for differentiation and improvement of services.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.58 billion |
Estimated Year [2024] | USD 3.86 billion |
Forecast Year [2030] | USD 6.33 billion |
CAGR (%) | 8.47% |
Regional Insights
The the Americas region, particularly in the United States and Canada, the glamping market has witnessed robust growth driven by consumers seeking luxury camping experiences amidst nature but with modern comforts. The demand is high for unique and eco-friendly accommodations. Recent investments in the region focus on sustainable practices and expanding glamping sites to cater to growing consumer demand. Patent filings indicate innovations in eco-friendly materials and smart technology for enhanced guest experiences. EU countries have seen a surge in glamping popularity as travelers seek more intimate and luxurious outdoor experiences. The European market is characterized by a preference for cultural richness and accessibility to natural beauty. Initiatives to promote rural tourism and preserve natural landscapes have bolstered the glamping sector, with a noticeable increase in boutique glamping sites offering local experiences. Recent research highlights consumer interest in cultural and gastronomical experiences integrated with glamping. EU consumers also prefer sustainable travel experiences that incorporate eco-friendly practices and nature preservation. China, Japan, and India are pivotal in the Asia Pacific region's glamping market, highlighting diverse consumer needs and behaviors. In China, investments are predominantly in expanding infrastructure and integrating technology with traditional camping to attract millennials. Japan focuses on serene and minimalist glamping experiences, leveraging its natural landscapes. India's market is emerging, with an emphasis on sustainable and culturally immersive glamping experiences. The region's recent patents involve innovations in tent designs and off-grid technology. India's cultural richness and wilderness have attracted a significant number of foreign travelers to seek glamping experiences in the country.
Market Insights
The market dynamics represent an ever-changing landscape of the Glamping Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Glamping Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Glamping Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
SKAMANIA LODGE REDEFINES OUTDOOR HOSPITALITY WITH UNVEILING OF LUXURIOUS GLAMPING EXPERIENCE
Skamania Lodge announced plans to expand its services in the glamping sector with the launch of an exceptional glamping experience, situated amidst the enchanting beauty of the Columbia River Gorge. This innovative addition harmoniously combines the allure of the great outdoors with unparalleled luxury, offering guests a unique opportunity to deeply connect with nature while enjoying the comforts and elegance of a premier resort. [Published On: 2024-02-07]
GlampingHub and KAYAK team up to make glamping more accessible to all
KAYAK has announced a groundbreaking partnership with GlampingHub to offer travelers an array of glamping options directly through KAYAK.com and its affiliated brands, including Momondo, Cheapflights, and HotelsCombined. This collaboration aims to cater to the growing trend of travelers seeking immersive vacation experiences that combine luxury with the natural world. This strategic move aligns both companies' visions of providing distinctive travel experiences, enabling travelers to effortlessly explore and book magnificent glamping sites, from serene mountain retreats to lively national park adventures across the globe. [Published On: 2024-01-10]
Glamping startup Kampaoh raises Euro 14 million for European expansion
Seville's glamping enterprise, Kampaoh, is poised for significant expansion with a recent Euro 14 million ( USD 15.14 million) funding boost. The funds will catalyze Kampaoh's plan to double its luxury camping accommodations from 1,200 to an impressive range of 3,500 to 4,000 by 2023, broaden its campsite operations from 40 to 80, and venture into new territories across Southern Europe, including Portugal and France. With this strategic expansion, Kampaoh anticipates surpassing sales for the current year to cement its position as a frontrunner in the glamping market both nationally and internationally. [Published On: 2023-01-19]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Glamping Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Glamping Market, highlighting leading vendors and their innovative profiles. These include AutoCamp, Baillie Lodges, Bushtec Safari, Campking Inc., Collective Retreats, Cosy Tents Pty Ltd., Eco Retreats, Exxel Outdoors, LLC, Firelight Camps, GoGlampingSG, Huttopia North America Inc., Johnson Outdoors Inc., Khampa Glamping, Newell Brands Inc., Nightfall Camp Pty Ltd., Paperbark Camp, Sawday's Canopy & Stars Ltd., Skamania Lodge, Tanja Lagoon Camp, Terra Glamping, The Coleman Company, Inc., The North Face Inc., The Resort at Paws Up, Treebones Resort, and Under Canvas.
Market Segmentation & Coverage