市場調查報告書
商品編碼
1500506
廁所清潔產品市場:按產品類型、分銷管道和最終用途分類 - 全球預測 2024-2030Toilet Care Product Market by Product Type (Automatic Toilet Bowl Cleaners, Basin Cleaners, Bath Tub Cleaners), Distribution Channel (Convenience Stores, Online Retail Stores, Supermarkets/Hypermarkets), End-use - Global Forecast 2024-2030 |
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預計2023年廁所清潔產品市場規模為244.7億美元,預計2024年將達259.3億美元,2030年將達370.1億美元,複合年成長率為6.08%。
廁所清潔產品涵蓋廣泛的類別,專門用於清洗和保持馬桶及其周邊區域的衛生和功能。這些產品有多種形式,包括液體、凝膠、粉末、噴霧劑和罐內錠劑,其配方旨在解決常見的廁所問題,如水垢、鐵鏽和污漬。透過線上分銷管道廣泛提供廁所清潔產品以及政府促進清潔和衛生計劃的努力正在增加廁所清潔產品的採用。然而,化學清洗劑可能會阻礙市場成長,因為它們會導致環境退化和健康危害。然而,消費者對有機和天然的日益偏好,以及有吸引力的行銷宣傳活動和提高品牌知名度的社交媒體廣告,為廁所清潔產品市場帶來了潛在的成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 244.7億美元 |
預測年份 [2024] | 259.3億美元 |
預測年份 [2030] | 370.1億美元 |
複合年成長率(%) | 6.08% |
區域洞察
在美洲,由於消費者渴望方便、衛生和持久清潔,因此對廁所清潔產品的需求強勁。此外,消費者更喜歡具有抗菌性能和宜人氣味等其他優點的產品,這進一步推動了對廁所護理產品的需求。在亞太地區,生活水準的提高、快速的都市化和衛生意識的提高在市場成長中發揮關鍵作用。在包括中國和印度在內的人口大國,對具有成本效益且易於使用的廁所護理產品有著巨大的需求。歐洲、中東和非洲地區(包括歐盟國家以及中東和非洲)對化學品的使用有嚴格的規定,其配方注重永續性和生物分解性。同時,在中東和非洲,在國際非政府組織的支持下,改善衛生條件和促進個人衛生的努力正在蓬勃發展,廁所清潔產品的使用也不斷增加。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在廁所清潔產品市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對廁所清潔產品市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在廁所清潔產品市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[182 Pages Report] The Toilet Care Product Market size was estimated at USD 24.47 billion in 2023 and expected to reach USD 25.93 billion in 2024, at a CAGR 6.08% to reach USD 37.01 billion by 2030.
Toilet care products encompass a broad category of items specifically designed to clean and maintain the hygiene and functionality of toilet bowls and surrounding areas. These products come in various forms, including liquids, gels, powders, sprays, and in-tank tablets, and are formulated to deal with common toilet issues such as limescale, rust, and stains. The wide availability of toilet care products through online distribution channels and government initiatives promoting cleanliness and sanitation programs increases the adoption of toilet care products. However, the harmful effects of chemical-based cleaners, which can lead to environmental degradation and health hazards, may impede market growth. Nevertheless, the growing preference toward organic and natural toilet care products among consumers and attractive marketing campaigns and social media ads to enhance brand awareness are expected to create potential opportunities for the growth of the toilet care products market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 24.47 billion |
Estimated Year [2024] | USD 25.93 billion |
Forecast Year [2030] | USD 37.01 billion |
CAGR (%) | 6.08% |
Regional Insights
The Americas showcases a significant demand for toilet care products as consumers desire convenience, hygiene, and sustained cleanliness. In addition, consumers prefer products that offer added benefits such as antibacterial properties and pleasant fragrances, further anchoring the demand for toilet care products. In the Asia Pacific region, increased standard of living, rapid urbanization, and heightened hygiene awareness play crucial roles in market growth. In high-population countries including China and India, there is a significant demand for cost-effective and accessible toilet care products. The EMEA region, including European Union Countries, the Middle East, and Africa, has strict chemical use regulations that influence toilet care product formulations, with a strong emphasis on sustainability and biodegradability. On the other hand, the Middle East and Africa, endowed with initiatives to improve sanitation and promote hygiene, often supported by international non-governmental organizations, are increasing the adoption of toilet care products.
Market Insights
The market dynamics represent an ever-changing landscape of the Toilet Care Product Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Toilet Care Product Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Toilet Care Product Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Harpic, India's Lavatory Care Brand has Launched New Harpic Original Fresh
Harpic, the premier toilet care brand in India, unveiled its advanced formulation with the introduction of the new Harpic Power Plus. This enhanced version promises to deliver not only superior cleanliness with 10 times the efficacy in just a mere five minutes but also infuses bathrooms with a significantly improved fragrance. This innovation underscores Harpic's commitment to offering consumers a product that effectively marries exceptional hygiene with refreshing and enduring scents. [Published On: 2023-11-09]
Harpic Unveils Kit based on 'Sanitation Hygiene Education Framework' in Partnership with Sesame Workshop India Trust
Harpic, a hygiene brand from Reckitt, launched an educational initiative in partnership with Sesame Workshop India Trust, aimed at promoting proper sanitation habits among children. Titled 'Swoosh Germs Away!', this campaign introduces an interactive kit designed to resonate with the National Education Policy (NEP, 2020) and the National Curriculum Framework (2022), and aims to foster crucial toilet hygiene behaviors in line with Harpic's 'Mission Swachhta aur Paani'. [Published On: 2023-09-01]
Domestos Launches First-to-Market 360-Degree Power Foam Spray
In a strategic move to innovate within the toilet care segment, Domestos introduced a trailblazing new product - the Domestos 360° Power Foam Spray. The product's design is meticulously crafted to dispense a powerful foaming agent that ensures total coverage, even under the rim, promising consumers a superior level of hygiene. Introducing the 360° Power Foam Spray aims to resonate with health-conscious consumers seeking effective and trustworthy toilet care solutions, potentially shaking up market dynamics and setting a new benchmark in household hygiene products. [Published On: 2023-01-09]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Toilet Care Product Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Toilet Care Product Market, highlighting leading vendors and their innovative profiles. These include Armaly Brands, Inc.,, Blueland by One Home Brands, Inc., Church & Dwight Inc., Dabur Ltd., DeVere Company, Ecolab Inc., Godrej Consumer Products Limited, Henkel AG & Co. KGaA, JMT Glass and Agro Pvt. Ltd., Kao Cooperation, Kohler Co., Lemi Shine, NANTUCKET SPIDER, LLC, Nellie's Clean, Nyco Products Company, Organica Biotech Pvt. Ltd., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., Spartan Chemical Company, Inc., The Bio-D Company, The Clorox Company, The Procter & Gamble Company, Thrasio Holdings Inc., Unilever PLC, and Zep Inc..
Market Segmentation & Coverage