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市場調查報告書
商品編碼
1500534
度假租賃市場:按住宿設施類型、位置類型、價格分佈、預訂模式、最終用戶群分類 - 2024-2030 年全球預測Vacation Rental Market by Accommodation Type (Apartments, Home, Resort or Condominium), Location Type (Resort Area, Rural Area, Small Town), Price Point, Booking Mode, End User Generation - Global Forecast 2024-2030 |
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預計2023年度假租賃市場規模為850.2億美元,2024年將達954.2億美元,預計2030年將達到1967.7億美元,複合年成長率為12.73%。
度假租賃是專業管理或私人擁有的房地產,包括各種臨時住宿設施,例如公寓、公寓、小木屋、小屋、小屋和旅館,可供旅客度假或休閒。由於數位平台的進步使預訂和搜尋變得更加容易,度假租賃市場正在經歷顯著成長。人們對體驗式旅行、工作站趨勢、技術進步和租賃成本效益的日益偏好正在推動人們對度假租賃的興趣。與傳統酒店相比,旅客擴大透過度假出租屋尋求真實的當地體驗。然而,監管問題已成為一項重大挑戰,由於住宅短缺和短期居民造成的社區破壞,許多城市收緊了對短期租賃的監管。利用資料分析了解客戶偏好,實現個人化行銷宣傳活動和針對性的促銷策略,進而提高全球度假租賃市場的留任率和成長。
主要市場統計 | |
---|---|
基準年[2023] | 850.2億美元 |
預測年份 [2024] | 954.2億美元 |
預測年份 [2030] | 1967.7億美元 |
複合年成長率(%) | 12.73% |
區域洞察
由於國際旅行的增加、旅行者對度假租賃而非傳統酒店的偏好的變化以及平台技術的進步使得度假租賃的預訂和管理變得更加容易,美洲的度假租賃市場正在迅速擴張。由於旅遊活動增加、向體驗式旅行的轉變以及短期租賃法規的加強,EMEA(歐洲、中東和非洲)地區正在經歷顯著成長。此外,由於中階的崛起、基礎設施的改善以及人們對休閒旅遊的需求不斷成長等因素,中東和非洲市場拓展潛力巨大。快速的都市化、可支配收入的增加以及數位連接的普及正在推動亞太地區度假租賃市場的開拓。技術創新、不斷變化的消費者偏好以及專注於改善客人的整體體驗預計將推動全球度假租賃市場的成長。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在度假租賃市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對度假租賃市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前度假租賃市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[196 Pages Report] The Vacation Rental Market size was estimated at USD 85.02 billion in 2023 and expected to reach USD 95.42 billion in 2024, at a CAGR 12.73% to reach USD 196.77 billion by 2030.
A vacation rental is a professionally managed or privately owned property comprising a wide range of accommodations, such as apartments, condos, villas, cottages, cabins, or lodges, available for temporary occupancy by travelers during their holidays or leisure time. The vacation rental market has experienced significant growth due to advancements in digital platforms that facilitate easy bookings and searchability. Increased preference for experiential travel, ongoing workstation trends, technological advancements, and rental cost-effectiveness increase inclination toward vacation rentals. Travelers increasingly seek authentic local experiences from vacation rentals compared to traditional hotels. However, regulatory issues pose a major challenge as many municipalities enforce stricter regulations on short-term rentals due to housing shortages and neighborhood disruptions caused by transient guests. Leveraging data analytics to understand customer preferences can lead to personalized marketing campaigns and targeted promotional strategies to improve retention rates and propel the growth of the vacation rental market globally.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 85.02 billion |
Estimated Year [2024] | USD 95.42 billion |
Forecast Year [2030] | USD 196.77 billion |
CAGR (%) | 12.73% |
Regional Insights
In the Americas, the vacation rental market is experiencing a rapid expansion owing to increased international travel, changing traveler preferences favoring private accommodations over traditional hotels, and technological advancements in platforms that facilitate the booking and management of vacation rentals. The EMEA region is witnessing significant growth attributed to increased tourism activity, the shift toward experiential travel, and a rise in short-term rental regulations. Furthermore, the Middle East and Africa showcase immense potential for market expansion due to factors such as a burgeoning middle class, improving infrastructure, and a growing appetite for leisure travel among the population. Rapid urbanization, increasing disposable incomes, and a surge in digital connectivity provide the impetus for the vacation rental market's development in APAC. Technological innovations, changing consumer preferences, and focusing on enhancing the overall guest experience are anticipated to encourage the growth of the vacation rental market worldwide.
Market Insights
The market dynamics represent an ever-changing landscape of the Vacation Rental Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Vacation Rental Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Vacation Rental Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
HomeToGo to Launch Modes, a Revolutionary Way to Find and Book Vacation Rentals, with its Inaugural AI Mode
HomeToGo SE (HTG) has recently revealed its upcoming launch of HomeToGo Modes, an innovative collection of carefully curated vacation rental search experiences. By tailoring the product experience to specific use cases and travelers, HomeToGo Modes streamlines the booking process with just a simple click. This groundbreaking feature not only simplifies but also expedites the search for the ideal vacation rental, ensuring that travelers can find their perfect getaway easily and efficiently. [Published On: 2023-05-10]
Guesty Adds Staysense to Series of Acquisitions
Guesty Inc., a renowned operations and property management platform for vacation rental managers, acquired StaySense LLC, a technology provider known for its localized solutions. This strategic move grants Guesty access to a wider range of direct booking and marketing tools, enhancing their existing distribution channels and empowering customers to optimize their revenue streams. Moreover, the addition of StaySense's cutting-edge technology is expected to bolster Guesty's offerings and contribute to the growth and development of local economies. [Published On: 2023-05-02]
GetawayGoGo Partners with Happy.Rentals for Distribution of their 2,500+ European Vacation Rentals to Last-Minute Travelers
GetawayGoGo, Inc., an online travel marketplace, is expanding its distribution in Europe through a partnership with Happy.Rentals, a vacation rental management company. This direct integration will add over 2,500 properties across 11 countries to the getawayGoGo marketplace. The partnership between the two companies shared an innovative approach to the travel marketplace and aligned mission statements leveraging GetawayGoGo's direct integration with their proprietary reservation and management. [Published On: 2023-02-16]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Vacation Rental Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Vacation Rental Market, highlighting leading vendors and their innovative profiles. These include 9flats.com Pte Ltd., Accor SA, Airbnb, Inc., Arizona Vacation Getaway LLC, Avantstay, Inc., Benchmark Management, Bluefish Vacation Rentals, Booking Holdings Inc., Clickstay Ltd., English Cottage Vacation, Evolve Vacation Rental Network, Inc., Expedia Group, Inc., Guesty Inc., HomeToGo GmbH, Hotelplan Group, iTrip LLC, Ivy Lettings, Luxury Cotswold Rentals, MakeMyTrip (India) Private Limited, Novasol AS, Oravel Stays Private Limited, Seashore Vacations, Inc., SkyRun Vacation Rentals, LLC, Southern Vacation Rentals, The Plum Guide, Thrillophilia, Travel + Leisure Co., Tripadvisor LLC, Tybee Vacation Rentals, Utah's Best Vacation Rentals, Vacasa LLC, Vacation Rental Pros Property Management LLC, and Yatra Online Private Limited.
Market Segmentation & Coverage