市場調查報告書
商品編碼
1572071
行銷市場中的人工智慧:按產品、技術、部署類型、應用程式、最終用戶產業分類 - 2025-2030 年全球預測Artificial Intelligence in Marketing Market by Offering (Hardware, Services, Software), Technology (Computer Vision, Context-Aware Computing, Machine Learning), Deployment Type, Application, End-User Industry - Global Forecast 2025-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
2023年行銷人工智慧市場規模為116.5億美元,預計到2024年將達到138.4億美元,複合年成長率為18.89%,到2030年將達到391.3億美元。
行銷領域的人工智慧 (AI) 市場正在透過利用資料和預測分析來增強客戶參與、最佳化廣告支出並推動個人化體驗,從而動態地改變格局。機器學習、自然語言處理和電腦視覺等人工智慧技術對於創建創新的行銷解決方案至關重要。行銷中對人工智慧的需求源於對即時消費者洞察、日常任務自動化以及識別大量資料集集中模式的能力的迫切需求,從而實現更明智的決策和提高投資回報率。應用範圍廣泛,包括用於客戶服務的聊天機器人、個人化電子郵件行銷、情緒分析和針對目標宣傳活動的預測分析。最終用途跨越多個行業,包括零售、電子商務、銀行和通訊,每個行業都受益於人工智慧支援的增強的定位能力和客戶個性化。
主要市場統計 | |
---|---|
基準年[2023] | 116.5億美元 |
預測年份 [2024] | 138.4億美元 |
預測年份 [2030] | 391.3億美元 |
複合年成長率(%) | 18.89% |
市場成長的關鍵驅動力是業務的快速數位化、巨量資料的擴散以及對主動客戶參與的需求不斷增加。這些因素為新的商機創造了肥沃的土壤,例如全通路策略和人工智慧的整合,以實現跨不同平台的無縫客戶互動。此外,利用人工智慧進行永續行銷和道德人工智慧實踐的潛力提供了另一條成長途徑。然而,資料隱私問題、人工智慧實施的高成本以及設計和管理人工智慧系統的技能差距等許多挑戰阻礙了採用率。
為了推動業務成長,企業應投資人工智慧研究,專注於加強資料安全措施,並開發適合中小型企業的易於使用的人工智慧平台。人工智慧驅動的擴增實境(AR) 和語音搜尋最佳化等創新是未來研究的有前景的領域。該市場本質上是競爭性的,其特點是技術快速進步和合作夥伴關係關係。鼓勵公司採取策略方法來採用人工智慧,強調透明度、道德實踐和消費者信任,以克服挑戰並有效利用新興機會。
市場動態:揭示行銷市場中快速發展的人工智慧的關鍵市場洞察
行銷中的人工智慧市場正因供需的動態交互作用而轉變。透過了解這些不斷變化的市場動態,公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險,同時消費行為及其對製造成本的影響以及對採購趨勢的影響。
波特五力:駕馭行銷人工智慧市場的策略工具
波特的五力架構是了解行銷市場人工智慧競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢,解決弱點並避免潛在的挑戰,從而確保更強大的市場地位。
PESTLE分析:了解行銷市場人工智慧的外部影響
外部宏觀環境因素在塑造行銷市場人工智慧的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素,公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化,並幫助他們做出積極主動的決策。
市場佔有率分析 了解人工智慧市場在行銷方面的競爭狀況
對行銷市場人工智慧的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢,為供應商提供了製定策略決策所需的洞察力,使他們能夠在日益激烈的競爭中佔有一席之地。
FPNV定位矩陣行銷中人工智慧市場廠商績效評估
FPNV 定位矩陣是評估行銷市場人工智慧供應商的重要工具。此矩陣允許業務組織根據供應商的商務策略和產品滿意度評估供應商,從而做出符合其目標的明智決策。這四個象限使您能夠清晰、準確地分類供應商,並確定最能滿足您的策略目標的合作夥伴和解決方案。
策略分析和行銷建議中的人工智慧為您繪製市場成功之路
對於旨在加強其在全球市場的影響力的公司來說,行銷市場人工智慧的策略分析至關重要。透過審查關鍵資源、能力和績效指標,公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰,利用新的商機,並取得長期成功。
1. 市場滲透率:對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。
2. 市場開拓:辨識新興市場的成長機會,評估現有領域的擴張潛力,並提供未來成長的策略藍圖。
3. 市場多元化:分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。
4. 競爭評估與情報:徹底分析競爭格局,檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。
5. 產品開發與創新:重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。
1.目前的市場規模和未來的成長預測是多少?
2. 哪些產品、區隔市場和地區提供最佳投資機會?
3.塑造市場的主要技術趨勢和監管影響是什麼?
4.主要廠商的市場佔有率和競爭地位如何?
5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼?
The Artificial Intelligence in Marketing Market was valued at USD 11.65 billion in 2023, expected to reach USD 13.84 billion in 2024, and is projected to grow at a CAGR of 18.89%, to USD 39.13 billion by 2030.
The artificial intelligence (AI) in marketing market is dynamically transforming the landscape by leveraging data and predictive analytics to enhance customer engagement, optimize ad spending, and drive personalized experiences. AI technologies, including machine learning, natural language processing, and computer vision, are pivotal in creating innovative marketing solutions. The necessity of AI in marketing stems from the pressing need for real-time consumer insights, automation of routine tasks, and the ability to discern patterns from massive datasets, thereby enabling more informed decision-making and improved ROI. Applications are diverse, encompassing chatbots for customer service, personalized email marketing, sentiment analysis, and predictive analytics for targeted campaigns. The end-use scope spans multiple sectors such as retail, e-commerce, banking, and telecommunications, each benefitting from enhanced targeting capabilities and customer personalization powered by AI.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 11.65 billion |
Estimated Year [2024] | USD 13.84 billion |
Forecast Year [2030] | USD 39.13 billion |
CAGR (%) | 18.89% |
Market growth is primarily driven by the rapid digitization of businesses, the proliferation of big data, and an escalating demand for proactive customer engagement. These factors create fertile grounds for emerging opportunities, such as the integration of AI with omnichannel strategies, which enables seamless customer interactions across various platforms. Additionally, the potential to leverage AI for sustainability marketing and ethical AI practices presents another growth avenue. However, challenges abound, such as data privacy concerns, the high cost of AI implementation, and a skills gap in designing and managing AI systems, which can hinder adoption rates.
To foster business growth, companies should invest in AI research focused on enhancing data security measures and developing user-friendly AI platforms tailored to small and medium-sized enterprises. Innovations in AI-driven augmented reality and voice search optimization are promising areas for exploration. The market is inherently competitive, characterized by rapid technological advancements and collaborative partnerships. Companies are recommended to adopt a strategic approach to AI deployment, emphasizing transparency, ethical practices, and consumer trust to navigate challenges and capitalize on burgeoning opportunities effectively.
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Artificial Intelligence in Marketing Market
The Artificial Intelligence in Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Artificial Intelligence in Marketing Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Artificial Intelligence in Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Artificial Intelligence in Marketing Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Artificial Intelligence in Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Artificial Intelligence in Marketing Market
A detailed market share analysis in the Artificial Intelligence in Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Artificial Intelligence in Marketing Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Artificial Intelligence in Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Artificial Intelligence in Marketing Market
A strategic analysis of the Artificial Intelligence in Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Artificial Intelligence in Marketing Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services Inc, Appier Inc., Baidu, Inc., GumGum, Inc., H2O.ai, Inc., Intel Corporation, International Business Machines Corporation, Iteris, Inc., Meta Platforms, Inc, Micron Technology, Inc., Microsoft Corporation, NVIDIA Corporation, Oracle Corporation, Salesforce, Inc., and Samsung Electronics Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?