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1609051

微生物培養市場：按類型、培養類型、應用分類 - 2025-2030 年全球預測

Microbiology Culture Market by Type (Liquid Media, Plate Media), Culture Type (Bacterial Culture, Eukaryotic Culture, Virus & Phage Culture), Application - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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根據預測，2023年微生物培養市場價值為22.8億美元，預計到2024年將達到23.7億美元，複合年成長率為4.94%，到2030年將達到31.9億美元。

微生物培養是用於識別和表徵各種樣本中微生物的重要技術。該技術可應用於多種行業，包括醫療保健、製藥、食品和飲料以及農業。對微生物培養的需求源於它在診斷疾病、確保食品安全以及透過識別有益或有害微生物來提高農業產量方面發揮的重要作用。其應用範圍從臨床診斷到環境微生物學，對於維持公共衛生和安全標準至關重要。最終用途範圍主要是醫院、診斷實驗室、學術機構和研究設施。受感染疾病增加導致抗生素需求增加、微生物研究進展以及快速診斷技術的需求等因素的推動，市場成長穩定。這些因素突顯了快速識別系統和培養技術自動化的機會。然而，它受到高成本、嚴格的法律規範和污染風險等限制的挑戰。此外，分子診斷等替代技術的興起可能會破壞傳統的培養方法。自動化培養系統的創新以及人工智慧資料分析的整合是有前景的業務成長領域。這項創新有可能最大限度地提高效率和精確度，使培養技術更容易獲得和負擔得起。我們鼓勵相關人員投資研發，開發新型介質和更快速的微生物生長檢測方法。這些進步不僅迎合了不斷成長的消費者群體，也提高了競爭力。這個市場主要是一個創新主導的競爭市場，由持續的技術進步和主要企業之間的策略聯盟所定義。為了取得成功，公司應專注於透過夥伴關係關係加強其全球影響力，並投資於醫療保健基礎設施不斷發展的新興市場。透過認知並適應這些趨勢，公司可以最大限度地發揮微生物培養市場的潛力。

主要市場統計
基準年[2023] 22.8億美元
預測年份 [2024] 23.7億美元
預測年份 [2030] 31.9億美元
複合年成長率（%） 4.94%

市場動態：揭示快速發展的微生物培養市場的關鍵市場洞察

供需的動態交互作用正在改變微生物培養市場。了解這些不斷變化的市場動態可以幫助企業做出明智的投資決策、策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時消費行為及其對製造成本的影響以及對採購趨勢的影響。

  • 市場促進因素
    • 民眾對食品安全的擔憂日益加深
    • 全球發酵食品和乳製品的增加
    • 微生物培養在製藥業的重要性
  • 市場限制因素
    • 病原體風險和微生物培養耗時
  • 市場機會
    • 生物保存方法的潛力不斷成長
    • 微生物培養技術的新創新
  • 市場挑戰
    • 需要適當的處理、儲存和運輸

波特五力：駕馭微生物培養市場的策略工具

波特的五力框架是了解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解微生物培養市場的外部影響

外部宏觀環境因素在塑造微生物培養市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 了解微生物培養市場的競爭狀況

對微生物培養市場的詳細市場佔有率分析可以對供應商的績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣微生物培養市場供應商績效評估

FPNV定位矩陣是評估微生物培養市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議描繪了微生物培養市場的成功之路

對於旨在加強其在全球市場的影響力的公司來說，微生物培養市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點關注可望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 民眾對食品安全的擔憂日益加深
      • 發酵食品和乳製品在全球範圍內呈上升趨勢
      • 微生物培養在製藥業的重要性
    • 抑制因素
      • 微生物培養的病原危害與耗時程序
    • 機會
      • 生物保存方法的潛力不斷成長
      • 微生物培養技術的新創新
    • 任務
      • 需要適當的處理、儲存和運輸
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章微生物培養市場：依類型

  • 液體介質
  • 平板介質

第7章依培養類型分類的微生物培養市場

  • 細菌培養
  • 真核生物培養
  • 病毒和噬菌體培養

第8章微生物培養市場：依應用分類

  • 生質能源和農業研究
  • 化妝品
  • 食品和水測試
  • 製藥

第9章美洲微生物培養市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太微生物培養市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章歐洲、中東和非洲微生物培養市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • Angel Yeast Co., Ltd.
  • Becton, Dickinson & Company
  • Bio-Rad Laboratories, Inc
  • BIOMARK LABORATORIES
  • BioMerieux SA
  • BrightGene Bio-Medical Technology Co Ltd
  • CABIO Biotech（Wuhan）Co., Ltd
  • Cathay Biotech Inc.
  • Chr. Hansen Holding A/S
  • DuPont de Nemours, Inc.
  • Eiken Chemical Co., Ltd.
  • Givaudan SA
  • Henan Jindan Lactic Acid Technology Co., Ltd.
  • Hi-Media Laboratories Pvt. Ltd
  • Ingredion Incorporated
  • Kerry Group plc
  • Koninklijke DSM NV
  • Mediterranea Biotecnologie SRL
  • Merck KGaA
  • Merieux NutriSciences Corporation
  • Neogen Corporation
  • Quality Biological, Inc.
  • Rocky Mountain Biologicals, LLC
  • Scharlab SL
  • Thermo Fisher Scientific, Inc.
  • Xiamen Kingdomway Group Co.
Product Code: MRR-DD0700E81E29

The Microbiology Culture Market was valued at USD 2.28 billion in 2023, expected to reach USD 2.37 billion in 2024, and is projected to grow at a CAGR of 4.94%, to USD 3.19 billion by 2030.

Microbiology culture is a pivotal technique utilized in identifying microorganisms and examining their characteristics in various samples. The scope of this technique spans multiple industries, including healthcare, pharmaceuticals, food and beverages, and agriculture. The necessity of microbiology culture arises from its critical role in diagnosing diseases, ensuring food safety, and enhancing agricultural yield by identifying beneficial or harmful microorganisms. Its applications range from clinical diagnostics to environmental microbiology, making it essential for maintaining public health and safety standards. The end-use scope predominantly covers hospitals, diagnostic laboratories, academic institutions, and research facilities. Market growth is robust, driven by factors such as increased demand for antibiotics due to rising infectious diseases, advancements in microbial research, and the need for rapid diagnostic techniques. These factors underscore opportunities in rapid identification systems and automation in culture techniques. However, limitations such as high costs, stringent regulatory frameworks, and the risk of contamination pose challenges. Moreover, the rise of alternative technologies like molecular diagnostics could impede traditional culture methods. Innovation in automated culture systems and integrating artificial intelligence for data analysis are promising areas for business growth. This innovation could maximize efficiency and accuracy, making culture techniques more accessible and affordable. It is advised for stakeholders to invest in R&D for developing novel culture media and faster microbial growth detection methodologies. Such advancements not only cater to the expanding consumer base but also enhance competitive edge. The market is predominantly innovation-driven and competitive, defined by continuous technological progress and strategic collaborations amongst key players. To succeed, businesses should focus on enhancing their global footprint through partnerships and invest in emerging markets with growing healthcare infrastructure. By recognizing and adapting to these trends, companies can harness the full potential of the microbiology culture market.

KEY MARKET STATISTICS
Base Year [2023] USD 2.28 billion
Estimated Year [2024] USD 2.37 billion
Forecast Year [2030] USD 3.19 billion
CAGR (%) 4.94%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Microbiology Culture Market

The Microbiology Culture Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rising food safety concerns among populations
    • Increasing fermented food & dairy products globally
    • Significance of microbial culture for pharmaceutical industry
  • Market Restraints
    • Pathogen hazards and time taking procedure of microbial culture
  • Market Opportunities
    • Rising potential for bio-preservation method
    • New innovations in microbial culture techniques
  • Market Challenges
    • Need for proper handling, storage, and transportation

Porter's Five Forces: A Strategic Tool for Navigating the Microbiology Culture Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Microbiology Culture Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Microbiology Culture Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Microbiology Culture Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Microbiology Culture Market

A detailed market share analysis in the Microbiology Culture Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Microbiology Culture Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Microbiology Culture Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Microbiology Culture Market

A strategic analysis of the Microbiology Culture Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Microbiology Culture Market, highlighting leading vendors and their innovative profiles. These include Angel Yeast Co., Ltd., Becton, Dickinson & Company, Bio-Rad Laboratories, Inc, BIOMARK LABORATORIES, BioMerieux S.A., BrightGene Bio-Medical Technology Co Ltd, CABIO Biotech (Wuhan) Co., Ltd, Cathay Biotech Inc., Chr. Hansen Holding A/S, DuPont de Nemours, Inc., Eiken Chemical Co., Ltd., Givaudan SA, Henan Jindan Lactic Acid Technology Co., Ltd., Hi-Media Laboratories Pvt. Ltd, Ingredion Incorporated, Kerry Group plc, Koninklijke DSM NV, Mediterranea Biotecnologie SRL, Merck KGaA, Merieux NutriSciences Corporation, Neogen Corporation, Quality Biological, Inc., Rocky Mountain Biologicals, LLC, Scharlab S.L, Thermo Fisher Scientific, Inc., and Xiamen Kingdomway Group Co..

Market Segmentation & Coverage

This research report categorizes the Microbiology Culture Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Liquid Media and Plate Media.
  • Based on Culture Type, market is studied across Bacterial Culture, Eukaryotic Culture, and Virus & Phage Culture.
  • Based on Application, market is studied across Bioenergy & Agricultural Research, Cosmetic, Food & Water Testing, and Pharmaceutical.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rising food safety concerns among populations
      • 5.1.1.2. Increasing fermented food & dairy products globally
      • 5.1.1.3. Significance of microbial culture for pharmaceutical industry
    • 5.1.2. Restraints
      • 5.1.2.1. Pathogen hazards and time taking procedure of microbial culture
    • 5.1.3. Opportunities
      • 5.1.3.1. Rising potential for bio-preservation method
      • 5.1.3.2. New innovations in microbial culture techniques
    • 5.1.4. Challenges
      • 5.1.4.1. Need for proper handling, storage, and transportation
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Microbiology Culture Market, by Type

  • 6.1. Introduction
  • 6.2. Liquid Media
  • 6.3. Plate Media

7. Microbiology Culture Market, by Culture Type

  • 7.1. Introduction
  • 7.2. Bacterial Culture
  • 7.3. Eukaryotic Culture
  • 7.4. Virus & Phage Culture

8. Microbiology Culture Market, by Application

  • 8.1. Introduction
  • 8.2. Bioenergy & Agricultural Research
  • 8.3. Cosmetic
  • 8.4. Food & Water Testing
  • 8.5. Pharmaceutical

9. Americas Microbiology Culture Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Microbiology Culture Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Microbiology Culture Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Angel Yeast Co., Ltd.
  • 2. Becton, Dickinson & Company
  • 3. Bio-Rad Laboratories, Inc
  • 4. BIOMARK LABORATORIES
  • 5. BioMerieux S.A.
  • 6. BrightGene Bio-Medical Technology Co Ltd
  • 7. CABIO Biotech (Wuhan) Co., Ltd
  • 8. Cathay Biotech Inc.
  • 9. Chr. Hansen Holding A/S
  • 10. DuPont de Nemours, Inc.
  • 11. Eiken Chemical Co., Ltd.
  • 12. Givaudan SA
  • 13. Henan Jindan Lactic Acid Technology Co., Ltd.
  • 14. Hi-Media Laboratories Pvt. Ltd
  • 15. Ingredion Incorporated
  • 16. Kerry Group plc
  • 17. Koninklijke DSM NV
  • 18. Mediterranea Biotecnologie SRL
  • 19. Merck KGaA
  • 20. Merieux NutriSciences Corporation
  • 21. Neogen Corporation
  • 22. Quality Biological, Inc.
  • 23. Rocky Mountain Biologicals, LLC
  • 24. Scharlab S.L
  • 25. Thermo Fisher Scientific, Inc.
  • 26. Xiamen Kingdomway Group Co.

LIST OF FIGURES

  • FIGURE 1. MICROBIOLOGY CULTURE MARKET RESEARCH PROCESS
  • FIGURE 2. MICROBIOLOGY CULTURE MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES MICROBIOLOGY CULTURE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES MICROBIOLOGY CULTURE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. MICROBIOLOGY CULTURE MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. MICROBIOLOGY CULTURE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. MICROBIOLOGY CULTURE MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. MICROBIOLOGY CULTURE MARKET DYNAMICS
  • TABLE 7. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY LIQUID MEDIA, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY PLATE MEDIA, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY BACTERIAL CULTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY EUKARYOTIC CULTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY VIRUS & PHAGE CULTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY BIOENERGY & AGRICULTURAL RESEARCH, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY COSMETIC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY FOOD & WATER TESTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL MICROBIOLOGY CULTURE MARKET SIZE, BY PHARMACEUTICAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 23. ARGENTINA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 32. MEXICO MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 35. UNITED STATES MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES MICROBIOLOGY CULTURE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. CHINA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 49. INDIA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 52. INDONESIA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 55. JAPAN MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 58. MALAYSIA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 61. PHILIPPINES MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 64. SINGAPORE MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 67. SOUTH KOREA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 70. TAIWAN MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 73. THAILAND MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 76. VIETNAM MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 79. EUROPE, MIDDLE EAST & AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 83. DENMARK MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 86. EGYPT MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 89. FINLAND MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 92. FRANCE MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 95. GERMANY MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 98. ISRAEL MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 101. ITALY MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 104. NETHERLANDS MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 107. NIGERIA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 110. NORWAY MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 113. POLAND MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 116. QATAR MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 119. RUSSIA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 122. SAUDI ARABIA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 125. SOUTH AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 128. SPAIN MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 131. SWEDEN MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 134. SWITZERLAND MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 137. TURKEY MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 140. UNITED ARAB EMIRATES MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED KINGDOM MICROBIOLOGY CULTURE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM MICROBIOLOGY CULTURE MARKET SIZE, BY CULTURE TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM MICROBIOLOGY CULTURE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 146. MICROBIOLOGY CULTURE MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 147. MICROBIOLOGY CULTURE MARKET, FPNV POSITIONING MATRIX, 2023