市場調查報告書
商品編碼
1613362
數位農業市場:按類型、配置和應用分類 - 2025-2030 年全球預測Digital Agriculture Market by Type (Hardware, Service, Software), Deployment (Cloud, On-premises), Application - Global Forecast 2025-2030 |
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2023年數位農業市場價值為198.8億美元,預計2024年將達到218.5億美元,複合年成長率為10.43%,到2030年將達到398.4億美元。
數位農業包括使用資料集中技術來提高生產力、永續性、效率並徹底改變農業實踐。結合物聯網設備、人工智慧、機器學習和遙感探測等工具來分析資料、自動化流程並實現精密農業。全球人口成長、氣候變遷、資源稀缺以及對永續農業方法的需求等挑戰催生了對數位農業的需求。其應用範圍廣泛,包括作物監測、土壤管理、預測分析和牲畜管理。最終用途涵蓋各種相關人員,包括農民、農業合作社、食品公司和政府機構。
主要市場統計 | |
---|---|
基準年[2023] | 198.8億美元 |
預計年份 [2024] | 218.5億美元 |
預測年份 [2030] | 398.4億美元 |
複合年成長率(%) | 10.43% |
市場成長受到技術進步、智慧農業技術的日益採用以及鼓勵永續農業的政府支持政策等因素的影響。此外,對高品質食品的需求加上減少環境足跡的壓力進一步推動了數位農業的採用。新的商機在於整合區塊鏈實現透明供應鏈、利用人工智慧增強決策、擴大精密農業技術領域。公司可以透過投資研發並與高科技公司建立策略夥伴關係關係來利用這些趨勢。
然而,一些挑戰正在阻礙市場成長。其中包括高昂的初始投資成本、農村地區缺乏數位基礎設施以及資料隱私問題。此外,農民由於缺乏培訓和意識而抵制引進新技術也可能是一個主要障礙。
該領域的創新可以專注於開發適合小農的負擔得起的技術、加強資料互通性標準以及建立強大的網路安全框架。機器學習主導的預測分析和自主機器等研究領域可以將效率和生產力提升到新的水平。市場的本質是高度動態的,不斷的技術進步正在重塑農業實踐。相關人員需要靈活地捕捉技術變革,同時應對永續性和擴充性挑戰,以推動數位農業的未來成長。
市場動態:揭示快速發展的數位農業市場的關鍵市場洞察
供給和需求的動態相互作用正在改變數位農業市場。透過了解這些不斷變化的市場動態,公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險,同時也能幫助消費行為及其對製造業的影響。
波特五力:駕馭數位農業市場的策略工具
波特的五力框架是理解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢、解決弱點並避免潛在的挑戰,以確保更強大的市場地位。
PESTLE分析:了解數位農業市場的外部影響
外部宏觀環境因素在塑造數位農業市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素,公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化,並為他們做出積極主動的決策做好準備。
市場佔有率分析 了解數位農業市場競爭態勢
數位農業市場的詳細市場佔有率分析可以對供應商的業績進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢,為供應商提供了製定策略決策所需的洞察力,使他們能夠在日益激烈的競爭中佔有一席之地。
FPNV 數位農業市場定位矩陣供應商績效評估
FPNV定位矩陣是評估數位農業市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商,從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商,並確定最能滿足您的策略目標的合作夥伴和解決方案。
策略分析和建議繪製數位農業市場的成功之路
對於希望加強在全球市場的影響力的公司來說,數位農業市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標,公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰,利用新的商機並取得長期成功。
1. 市場滲透率:對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。
2. 市場開拓:辨識新興市場的成長機會,評估現有領域的擴張潛力,並提供未來成長的策略藍圖。
3. 市場多元化:分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。
4. 競爭評估與情報:徹底分析競爭格局,檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。
5. 產品開發與創新:重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。
1.目前的市場規模和未來的成長預測是多少?
2. 哪些產品、區隔市場和地區提供最佳投資機會?
3.塑造市場的主要技術趨勢和監管影響是什麼?
4.主要廠商的市場佔有率和競爭地位如何?
5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼?
The Digital Agriculture Market was valued at USD 19.88 billion in 2023, expected to reach USD 21.85 billion in 2024, and is projected to grow at a CAGR of 10.43%, to USD 39.84 billion by 2030.
Digital agriculture encompasses the use of data-intensive technologies to revolutionize farming practices, enhancing productivity, sustainability, and efficiency. It incorporates tools like IoT devices, AI, machine learning, and remote sensing to analyze data, automate processes, and enable precision farming. The necessity of digital agriculture arises from challenges such as the growing global population, climate change, resource scarcity, and the need for sustainable farming practices. Its applications are vast, including crop monitoring, soil management, predictive analysis, and livestock management. End-use scope extends across various stakeholders, including farmers, agricultural cooperatives, food companies, and governmental bodies.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 19.88 billion |
Estimated Year [2024] | USD 21.85 billion |
Forecast Year [2030] | USD 39.84 billion |
CAGR (%) | 10.43% |
Market growth is influenced by factors such as advancements in technology, increasing adoption of smart farming techniques, and supportive governmental policies encouraging sustainable agriculture. Additionally, the demand for high-quality food products, coupled with the pressure to reduce environmental footprints, further drives digital agriculture adoption. Emerging opportunities lie in integrating blockchain for transparent supply chains, leveraging AI for enhanced decision-making, and expanding precision farming techniques globally. Firms can capitalize on these trends by investing in R&D and forging strategic partnerships with tech companies.
However, several challenges impede market growth. These include high initial investment costs, lack of digital infrastructure in rural areas, and data privacy issues. Additionally, farmers' resistance to adopt new technologies due to lack of training and awareness can be a significant hurdle.
Innovation in this domain can focus on developing affordable technologies tailored for small-scale farmers, enhancing data interoperability standards, and creating robust cybersecurity frameworks. Research areas such as machine learning-driven predictive analytics and autonomous machinery can unlock new efficiencies and productivity levels. The market's nature is highly dynamic, with continuous technological advancements reshaping agricultural practices. Stakeholders need to be agile, capturing technological shifts while addressing sustainability and scalability challenges, to drive future growth in digital agriculture.
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Agriculture Market
The Digital Agriculture Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Digital Agriculture Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Agriculture Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Digital Agriculture Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Agriculture Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Digital Agriculture Market
A detailed market share analysis in the Digital Agriculture Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Agriculture Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Agriculture Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Agriculture Market
A strategic analysis of the Digital Agriculture Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Digital Agriculture Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AGCO Corporation, AgGateway, Agreena ApS, AgriWebb Pty Ltd., AKVA group ASA, Arable Labs, Inc., BASF SE, Bayer AG, Ceres Imaging, Inc., Cisco Systems, Inc., CropX Technologies Ltd., Deere & Company, DeLaval by Tetra Laval Group, DTN, LLC, Epicor Software Corporation, Eurofins Scientific, Farmers Business Network, Inc., Farmers Edge Inc., Gamaya by Mahindra & Mahindra, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, PrecisionHawk, Inc. by Field Group, Raven Industries, Inc. by CNH Industrial N.V., Small Robot Company, Syngenta Crop Protection AG, SZ DJI Technology Co., Ltd., Taranis Visual Ltd., TELUS, Trimble Inc., and Vodafone Group PLC.
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?