歐洲五國視訊串流市場趨勢

本報告從服務可近性、衍生收入（訂閱/廣告）和進入者的角度審視了歐洲五個主要國家（德國、西班牙、法國、義大利和英國）的串流媒體市場趨勢。

調查概述：

• "五大" 國家在歐洲市場的權重有多大？
• 哪個市場引領歐洲市場？
• 服務流量、訂閱收入和廣告方面的趨勢是什麼？
• 每個市場的視訊串流服務如何發展？
• 美國主要串流媒體服務如何影響歐洲五個最大市場？ 各國領導人可以發揮什麼作用？

目錄

第 1 章執行摘要

第2章視訊串流市場趨勢

• 到 2023 年，前 5 名的公司將佔據歐洲視訊串流媒體市場的 65%
• 歐洲前 5 家公司在訂閱/廣告市場的權重
• 美國公司主導歐洲市場

第 3 章德國

• 視訊串流相對於電視市場的權重
• 訪問次數
• 影片串流收入
• 訂閱服務
• 廣告收入方式服務

第 4 章西班牙

第 5 章法國

第 6 章義大利

第 7 章英國

第8章比較指標

• 歐洲五個主要國家視訊串流收入的相對權重
• 歐洲 5 個主要國家的 SVOD 訪問量和收入金額比較
• 美國公司主導歐洲訂閱市場
• 數位影片廣告：歐洲領導人的新戰場

This report examines the dynamics of the streaming markets in the five major European countries (Germany, Spain, France, Italy, and the United Kingdom) from the perspective of service accessibility, revenue generation (subscription and advertising), and market players.

Several key questions are addressed:

• What is the weight of the "big 5" countries in the European market?
• Which markets are leading in Europe and why?
• What are the dynamics concerning access to services, subscription revenues, and advertising?
• How are video streaming services evolving in each market?
• How are major American streaming services impacting the five major European markets, and what role can national leaders play?

Table of Contents

1. Executive summary

2. Dynamics of the video streaming markets

• 2.1. The top 5 accounts for 65% of the video streaming market in Europe in 2023
• 2.2. Weighting of the European top 5 in the subscription and advertising markets
• 2.3. American players dominate the European market

3. Germany

• 3.1. Weight of video streaming compared with the TV market
• 3.2. Access
• 3.3. Video streaming revenues
• 3.4. Subscription services
• 3.5. Advertising-financed services

4. Spain

• 4.1. Weight of video streaming compared with the TV market
• 4.2. Access
• 4.3. Video streaming revenues
• 4.4. Subscription-based services
• 4.5. Advertising-financed services

5. France

• 5.1. Weight of video streaming compared with the TV market
• 5.2. Access
• 5.3. Video streaming revenues
• 5.4. Subscription-based services
• 5.5. Advertising-financed services

6. Italy

• 6.1. Weight of video streaming compared with the TV market
• 6.2. Access
• 6.3. Video streaming revenues
• 6.4. Subscription-based services
• 6.5. Advertising-financed services

7. United Kingdom

• 7.1. Weight of video streaming compared with the TV market
• 7.2. Access
• 7.3. Video streaming revenues
• 7.4. Subscription-based services
• 7.5. Advertising-financed services

8. Comparison indicators

• 8.1. Comparative weighting of video streaming revenues in the 5 major European countries
• 8.2. Comparison of SVOD access and revenues in the 5 major European countries
• 8.3. American players dominate the European subscription market
• 8.4. Digital video advertising, the new battleground for European leaders