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市場調查報告書
商品編碼
1184314
化妝品冰箱全球市場規模/份額/行業趨勢分析報告:2022-2028 年各分銷渠道、容量和地區的展望和預測Global Beauty Fridge Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Capacity, By Regional Outlook and Forecast, 2022 - 2028 |
化妝品冰箱的全球市場規模預計到 2028 年將達到 2.139 億美元,預測期內復合年增長率為 8.7%。
事實證明,化妝品冰箱可有效延長許多產品的保質期。 正確儲存美容產品的意識不斷增強,正在推動市場擴張。 導致對這些產品的高需求的一個關鍵因素是數字化程度的提高。
互聯網和社交媒體平台的迅速普及是提高產品和品牌知名度的絕佳媒介。 它也被一些知名影響者高度讚揚為為化妝角增添審美價值的產品。 因此,年輕一代正在購買該產品,這種現像對市場有利。
COVID-19 影響分析
大流行對化妝品冰箱市場產生了負面影響,供應鏈活動的關閉和中斷是罪魁禍首。 短期內,由於分銷渠道的關閉和製造業務的限制,市場增長為負。 美容行業也受到聚會、聚會、會議和旅行限制的負面影響,因為許多人出於對大流行的恐懼而限制了支出。 於是,不少企業加大了研發和產品開發的投入,豐富了產品線,為消費者提供功能先進的化妝品冰箱。
市場增長因素
越來越多的產品使用冷療和冷凍療法
許多調查和研究表明,將冰冷的物體敷在皮膚上非常有效。 當塗抹在皮膚上時,如冰、冷乳液或香膏,在低溫下對浮腫、毛孔粗大和斑點非常有效。 這導致了諸如冷凍療法應用的面霜和 DIY 冰輥等趨勢。 此外,由於最近繁忙的生活方式和酒精和垃圾食品的消費,對皮膚護理的強烈支持正在增加,使用冷產品的好處也得到支持。 因此,使用存儲在冰箱中的美容和化妝品產品的已知好處將在未來幾年推動化妝品冰箱市場的增長。
含有活性成分、有機成分和草藥成分的產品增加
隨著美容和護膚趨勢的興起,消費者正在尋找對皮膚有益而又不花大錢的產品。 因此,市場上充斥著含有活性成分、草藥和有機成分的產品。 含有維生素C、視黃醇、透明質酸等需要低溫保存成分的護膚品也相繼出現。 這樣,美容儀器和美容器具的普及極大地促進了美容器具的需求,尤其是上班族,我們正在開發這個市場。
市場製約因素
對能源使用和產品效率的擔憂
近年來,隨著化妝品冰箱需求的增加,對產品的批評也越來越多。 越來越多的人意識到化妝品冰箱是一種需要而不是必需品。 結果,越來越多的人認為沒有必要,需求也在減少。 另外,很多人說化妝品冰箱不適合存放化妝品和彩妝產品,不但不能保存,反而會很快變質。 放入冰箱的化妝品可能會出現成分分離。 因此,所有這些因素都阻礙了化妝品冰箱市場的增長。
容量展望
化妝品冰箱市場按容量分為最多 4 升、4 至 7 升、7 至 10 升和 10 升以上。 4升至7升細分市場在2021年獲得了化妝品冰箱市場的大幅增長。 產品使用量大或根據當天的皮膚狀況決定使用量的人更喜歡將所有產品放在化妝品冰箱中。 4 至 7 升的容量適合容納更多產品。 美容網紅和沙龍經常使用這種尺寸的化妝品冰箱,推動了這一細分市場的增長。
分銷渠道前景
化妝品冰箱市場按分銷渠道分為線上和線下。 人們越來越喜歡線下購物是影響該行業擴張的主要因素。 人們喜歡在商店購物,因為他們喜歡在購買前先看、摸並與產品互動。 此外,大多數人更喜歡直接從商店購買,而不是在下訂單後等待產品到達。 此外,通過線下購買產品,您可以明確產品的尺寸和重量。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的化妝品冰箱市場。 到 2021 年,歐洲部分在化妝品冰箱市場中佔據了很大的收入份額。 這些產品在該地區幾個發達國家的市場佔有率和客戶採用率不斷提高,正在推動這一領域的擴張。 許多國際和地區市場進入者已在該地區推出化妝品冰箱。 在可支配收入較高的國家,對美容產品的需求持續增長和繁榮。
The Global Beauty Fridge Market size is expected to reach $213.9 Million by 2028, rising at a market growth of 8.7% CAGR during the forecast period.
A beauty fridge is a refrigerator for storing beauty and skincare products that are unstable. Products that break down or disintegrate or decompose when exposed to light or heat are recognized as unstable products. The ingredients found in such products need to be kept below a certain temperature to maintain their consistency and efficiency.
Additionally, these fridges are also known as skincare fridges and cosmetic fridges. Presently, these commodities are growing in demand for premium and luxury cosmetics and skincare products. The rise in skin care awareness, along with the high demand for cosmetic products, has propelled a dramatic increase in the use and need for beauty fridges across the world.
Beauty fridges have been found to be helpful in extending the shelf life of many products. The rising awareness about the proper storing of beauty products is driving the expansion of the market. A significant factor that contributes to the high demand for these products is the expansion of digitalization.
The expeditiously increasing adoption of the internet and social media platforms are serving as an eminent medium for boosting product and brand awareness. The product is receiving high appreciation from some of the prominent influencers as it provides an aesthetic value to their makeup corners. This, in turn, is influencing the younger generation to purchase the product, and therefore, this occurrence proves beneficial for the market.
COVID-19 Impact Analysis
The pandemic had a negative impact on the beauty fridge market, mainly as a result of lockdown and disruptions in supply chain activities. In the short term, the growth of the market was negative because of the closure of distribution channels and limited manufacturing operations. Additionally, restrictions on gatherings, parties, meetings, and traveling negatively impacted the beauty industry as most people limited their expenditures owing to the uncertainty of the pandemic. As a result, many companies have increased their investments in R&D and product development to broaden their product offerings and offer consumers beauty fridges equipped with advanced features.
Market Growth Factors
Increasing trend of cold or cryotherapy-based products
Through numerous research and studies, it has been found that the application of cold products is exceptionally beneficial for the skin. The cold temperature of things applied to the skin, like ice or chilled toners or balm, is highly efficient in combating puffiness, open pores, and spots. This has given rise to the trend of cryotherapy-based cremes and DIY ice rollers. In addition, the current hectic lifestyles and consumption of alcohol and junk foods have raised strong support for good skincare, and the advantages of cold product applications have garnered this support as well. Therefore, the known benefits of using beauty and cosmetic products kept in a fridge are boosting the growth of the beauty fridge market in the coming years.
Rising number of products with active/organic/herbal ingredients
With the rising trend of beauty and skincare, consumers have started demanding products that help in giving benefits to the skin without needing to spend a lot. As a result, a plethora of products is now available in the marketplaces with active ingredients or herbal or organic components. In addition, skin product manufacturers are incorporating temperature-sensitive ingredients like vitamin C, retinol, hyaluronic acids, etc., which are required to be kept at low temperatures. Therefore, both the availability of such products and beauty fridges significantly contributes to the demand for them, especially among working individuals, thereby expanding the development of the market.
Market Restraining Factors
Concerns regarding energy use and the efficacy of the product
In recent years, the growing demand for the beauty fridge has also led to increasing criticism of the product. More people are becoming aware of beauty fridges as a want and not a need. This influences a decrease in the demand for the product as many people do not consider it to be a necessity. Additionally, many users claim that beauty fridges are not ideal for keeping cosmetic or makeup products, as instead of preserving them, beauty fridge fastens their disintegration. Makeup products placed in the fridge display separation of constituents. Therefore, all these elements hamper the growth of the beauty fridge market.
Capacity Outlook
Based on capacity, the beauty fridge market is categorized into up to 4 liters, 4 liters to 7 liters, 7 liters to 10 liters, and more than 10 liters. The 4 liters to 7 liters segment procured a considerable growth rate in the beauty fridge market in 2021. People who either use a lot of products or decide the usage of products based on skin condition on that particular day prefer to keep all their products in the beauty fridge. The preferable size to hold a bigger volume of products is 4 to 7 liters. Beauty influencers and salons may use beauty fridges of this size and hence drive the growth of the segment.
Distribution Channel Outlook
On the basis of distribution channel, the beauty fridge market is divided into online and offline. The rising preference of most people to shop offline is the main factor influencing the expansion of the segment. People prefer to shop in stores as they like to see and touch and interact with the product before purchasing. Most people also choose to buy products directly from stores rather than waiting for them to be delivered after ordering. Additionally, buying products offline provides clarity about the dimensions and weight of the product as well.
Regional Outlook
Based on region, the beauty fridge market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment procured a substantial revenue share in the beauty fridge market in 2021. The rising market presence and adoption by customers of these products in some of the developed nations of the region are driving the expansion of the segment. Many international and regional market participants are launching beauty fridges in this region. Their efforts are successful as in nations with citizens having high disposable incomes the demand for beauty products is continuously increasing.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Finishing Touch Flawless (Church & Dwight Co., Inc.), The Beauty Fridge (Quick Beauty Pty. Ltd), Cooluli, Teami LLC, COOSEON, FaceTory, Inc., Hck Refrigeration Tech. Co., Ltd., and Chefman.
Market Segments covered in the Report:
By Distribution Channel
By Capacity
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures