市場調查報告書
商品編碼
1276403
奢侈蠟燭全球市場規模、份額、行業趨勢分析報告:按產品、分銷渠道(百貨商店、專賣店、獨立精品店、在線)、蠟類型、地區展望和預測,2023-2029 年Global Luxury Candle Market Size, Share & Industry Trends Analysis Report By Product, By Distribution Channel (Departmental Stores, Specialty Stores, Stand-Alone Boutiques and Online), By Wax Type, By Regional Outlook and Forecast, 2023 - 2029 |
豪華蠟燭市場規模預計到 2029 年將達到 9.39 億美元,在預測期內以 10.3% 的複合年增長率增長。
稱為香料的複雜分子是由芳香原料製成的。 在製作奢華蠟燭時,芳香油的來源是一個重要因素。 香水種類繁多,但高級品牌對香水的品質和產地都有講究。 香精油的提取和生產在法國南部的中世紀小鎮格拉斯有著悠久的歷史。
通過從值得信賴的香水供應商處購買,用戶可以採用最先進的提取方法,同時最大限度地減少對環境的影響。 許多芳香油是由植物、根和花等有機來源製成的,但現在越來越多地使用合成香料。 如今,天然香水越來越受歡迎,因為它們被認為更健康、更可持續、更環保。
COVID-19 影響分析
COVID-19 大流行對許多行業產生了負面影響,尤其是消費品行業。 全國范圍內的封鎖和邊境限制嚴重擾亂了供應鏈,影響了許多商品的製造和分銷。 COVID-19 封鎖迫使大多數人呆在家裡,導致家用香水的銷量增加,尤其是昂貴的蠟燭。 消費者也花時間進行自我保健,以減少焦慮、壓力和不適。 這些因素為奢侈蠟燭市場提供了良好的增長前景。
市場增長因素
電子商務領域的拓展
全球電子商務渠道的顯著擴張促進了在線零售行業的發展。 此外,家居裝飾的在線商務受到家居裝修商店支出增加的推動。 影響在線購買各種顏色和尺寸的蠟燭等家居裝飾品的一個關鍵因素是消費者在線購物新機會的出現。 巨大的折扣、現代設計和在家購物的便利性使得越來越多的人在線購買這些有吸引力和方便的產品。 由於蠟燭的眾多好處和日益增長的電子商務,奢侈化妝品市場有望增長。
擴大家居裝飾用途
由於各個新興國家富人的崛起,家居裝飾的流行度不斷提高。 客戶日益增長的環保意識正在改變他們對環保家居裝飾品的偏好。 它受到發達和新興經濟體消費者可支配收入增加的推動。 由於積極的廣告和名人代言,該行業已顯著增長。 對香薰蠟燭等獨特且受歡迎的產品的需求也越來越大。 此外,蠟燭在點亮後能顯著影響空間的氣氛,讓使用者感到愉悅。 市場擴張預計將受到對獨特時尚裝飾品以及提升心情和氛圍的產品需求激增的推動。
市場製約因素
存在優越的家居裝飾和香水替代品
蠟燭不適合長期使用,但被認為可以為空間增添美感。 一支 8 盎司的蠟燭通常會燃燒 2-3 天。 但是小瓶裝的精油可以使擴香效果更持久。 5ml瓶裝的精油可以使用3天以上。 精油的香味比擴散器的壽命更長。 您還可以通過混合精油來創造自己的香味。 精油擴散器不需要加熱,因此您可以不用管它,它會幫助您在睡覺時放鬆身心。 精油優於蠟燭,精油的普及可能會阻礙高端蠟燭市場的擴大。
產品展望
奢侈蠟燭市場按產品細分為容器、柱子、蠟燭、蠟燭和其他。 容器部分在 2022 年佔據了奢侈蠟燭市場的最大收入份額。 它們越來越受歡迎與它們作為裝飾品的使用有關。 它們裝在耐熱且尺寸適中的容器中。 在最簡單的形式中,它們由放置在帶有中央燈芯的耐熱容器內的蠟組成。 用於安全和美觀。
分銷渠道展望
按分銷渠道,奢侈蠟燭市場分為獨立精品店、百貨商店、專賣店和網上。 2022 年,在線行業在奢侈蠟燭市場中佔據了顯著的收入份額。 Instagram 和 Etsy 等社交媒體平台已成為在全球銷售奢侈蠟燭和採購高端商品的重要樞紐。 我們也有源源不斷的新企業在 Shopify 和 Squarespace 等網上商店展示他們的產品。
蠟型外觀
按蠟類型,奢侈蠟燭市場分為石蠟、大豆蠟、蜂蠟、棕櫚蠟等。 2022 年,石蠟細分市場以最大的收入份額主導了奢侈蠟燭市場。 石蠟最常用於豪華蠟燭,因為它比其他形式的蠟更容易獲得且更容易使用。 許多蠟燭製造商經常使用石蠟,因為它能夠保持顏色和香味。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的奢侈蠟燭市場。 2022 年,歐洲地區將以最高的收入份額引領奢侈蠟燭市場。 歐洲擁有許多知名的奢侈蠟燭公司。 Jo Malone London 是世界上最獨特的蠟燭品牌之一。 與簡單的產品相比,奢華蠟燭更受重視的是一種愉快的體驗。 據說這種舒緩的氣味可以改善人們的生活,幫助他們應對壓力和憂慮。
The Global Luxury Candle Market size is expected to reach $939 Million by 2029, rising at a market growth of 10.3% CAGR during the forecast period.
Luxury candles have high-quality fragrances and chic packaging. Several waxes, including beeswax, paraffin wax, and vegetable wax, are employed to create luxury candles. These candles' incorporation of essential oils and distinctive smells produces a peaceful and soothing effect. As a result, luxury candles quickly become a rage in self-care routines, aromatherapy, and home decor.
A luxury candle can occasionally cost three to four times as much as a regular candle while still burning and emitting its perfume. As a result, luxury candles are now associated with unique gift-giving occasions and unforgettable festivities. Brands of luxury candles pay rigorous attention to the quality, appearance, and design of their fragrance oils. The outcome is a high-end candle that embodies their company identity. Here are a few elements that go into making a high-end candle.
Complex molecules called fragrances are created from aromatic raw ingredients. When making a luxury candle, the fragrance oils source is an important factor to consider. Although there are many different perfumes available, premium brands are picky about the quality and region of origin of their fragrances. Fragrance oil extraction and production have a long history in Grasse, a little medieval town in southern France.
User can implement cutting-edge extraction procedures with little environmental impact by purchasing from reputable fragrance suppliers. While many scent oils still come from organic materials like plants, roots, and flowers, more and more are now synthetic. Due to their higher perceived value-they are seen as being healthier, more sustainable, and more environmentally friendly-natural perfumes are becoming popular nowadays.
COVID-19 Impact Analysis
Numerous industries, particularly the consumer goods sector, have been adversely affected by the COVID-19 pandemic. The nationwide lockdown or border restrictions greatly interrupted the supply chains, impacting the manufacture and distribution of many items. Due to the lockdowns brought on by COVID-19, most people were confined to their houses, which led to an increase in the sales of home fragrance items, particularly expensive candles. In addition, consumers started spending more time on self-care practices to reduce anxiety, stress, and discomfort. All these elements created favorable growth prospects for the luxury candle market.
Market Growth Factors
Expansion Of E-Commerce Sector
The significant expansion of e-commerce channels worldwide has contributed to the growth of the online retailing industry. The rise of online home decor commerce is also fueled by rising home improvement spending. The key element influencing the online purchase of decorative home goods like candles in various colors and sizes is the advent of new chances for consumers to shop online. More people are buying these attractive and useful things online due to the large discounts, modern designs, and convenience of shopping from home. Because of the candle's numerous advantages and increasing e-commerce, the market for luxury cosmetics is anticipated to grow.
Growing Use as Home Decor
Home decor has become more popular due to the increase in wealthy people in various emerging economies. Customers' preferences for eco-friendly home decor items have changed due to rising environmental awareness among customers. Rising consumer disposable income in developed & developing countries is the fuel. The sector has grown significantly due to aggressive advertising and celebrity endorsements. In addition, there is a rising desire for distinctive and popular goods like scented candles. In addition, the candles can have a noticeable impact on the mood of the space after being lit and make the user feel happy. The market's expansion is anticipated to be aided by a surge in demand for distinctive and trendy decor items and products that improve mood and ambiance.
Market Restraining Factors
Availability Of Better Alternatives for Home Decor and Fragrance
Although wax-made candles are not intended for long-term use, they are recognized to provide aesthetic appeal to the space. Typically, an 8-ounce candle burns for two to three days. However, essential oils that are packaged in smaller bottles will last for more complete diffuser sessions. The user can use essential oil for more than three days using a 5ml bottle. The aroma of the essential oils can be enjoyed for much longer than a diffuser's annual lifespan. In addition, these oils can be blended to provide a unique aroma. Essential oil diffusers don't need heat and can be left unattended, helping the user unwind while sleeping. Because of essential oils' advantages over candles, their use may become more widespread, which would impede the expansion of the market for luxury candles.
Product Outlook
Based on product, the luxury candle market is divided into container, pillar, votive, tapers, and others. The containers segment witnessed the largest revenue share in the luxury candle market in 2022. Their growing popularity is related to their use as decorative objects. They are in a container that can withstand heat and are modest in size. In their simplest form, they are composed of wax placed inside a heat-resistant container with a center wick. They are employed for safety and primarily for aesthetic reasons.
Distribution Channel Outlook
By distribution channel, the luxury candle market is bifurcated into stand-alone boutiques, departmental stores, specialty stores, and online. The online segment recorded a remarkable revenue share in the luxury candle market in 2022. Social media platforms like Instagram and Etsy are key hubs for selling luxury candles and sourcing high-end goods worldwide. Additionally, there has been a steady increase in new firms introducing their goods through online stores like Shopify and Squarespace.
Wax Type Outlook
On the basis of wax type., the luxury candle market is segmented into paraffin, soywax, beeswax, palm wax, and others. In 2022, the paraffin wax segment dominated the luxury candle market with the maximum revenue share. Because it is more readily available and simpler to deal with than other forms of wax, paraffin wax is the most frequently used for luxury candles. Due to its ability to keep substantial amounts of color and smell, the wax is frequently employed by many candle makers.
Regional Outlook
Region wise, the luxury candle market is analyzed across North America, Europe, Asia pacific and LAMEA. In 2022, the Europe region led the luxury candle market by generating the highest revenue share. Europe is home to many well-known luxury candle companies. One of the most luxurious candle brands available worldwide is Jo Malone London. Luxury candles are valued more as a pleasurable experience than as a simple product. The calming scents improve people's lives and aid in their ability to cope with stress and worry.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; LVMH SE is the forerunner in the Luxury Candle Market. Companies such as Le Labo (The Estee Lauder Companies, Inc.), Diptyque SAS (Manzanita Capital UK LLP), and Byredo (PUIG, S.L.) are some of the key innovators in Luxury Candle Market.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include LVMH SE, Diptyque SAS (Manzanita Capital UK LLP), Hermes International, Trudon, Ellis Brooklyn, E&B Parfums SL, LUMIRA Co Pty Ltd, Le Labo (The Estee Lauder Companies, Inc.), Byredo (PUIG, S.L.) and Fornasetti S.P.A.
Recent Strategies Deployed in Luxury Candle Market
Mergers and Acquisitions:
Jan-2021: LVMH took over Tiffany & Co., a US-based designer, manufacturer, and marketer of luxury goods. The addition of Tiffany & Co. perfectly complements LVMH's 75 distinguished Maisons.
Product Launches and Expansions:
Oct-2022: Le Labo and The Metropolitan Museum of Art (MET) launched Laurier 62, a special edition candle. The special edition candle is inspired by a painting and is available in various scent notes including, rosemary, thyme, clove, laurel, and amber, among others.
Jun-2022: Ellis Brooklyn together with Peroni Nastro Azzurro introduced The Italian Spritz Collection. The new collection includes a pack of six scents by Ellis Brooklyn, with complementing tasting notes of a Peroni or Peroni-infused spritz cocktail.
Jun-2022: Diptyque unveiled La Droguerie. La Droguerie is a range of household cleaning products that complements the company's already existing product offerings including, perfumes, home decor, and scented candles. The recently launched product range includes a cleaning brush, dish wash liquid, surface cleaner, anti-odor candle, and leather and wood care lotion.
May-2021: Le Labo introduced Encens 9 Candle. The Encens 9 Candle comes in an 8.6-ounce glass jar and also comes with an option to personalize the box and the label. Additionally, the candle has notes of spices and amber.
Jan-2021: Diptyque launched a 60th-anniversary collection of candles by rethinking four of the House's scents in the Dancing Ovals grouping and counting a re-branded look. The company enables enhancement to its new limited-edition graphic presentation including white and black hypnotic lines with new multicolor labels on the separate candle.
Geographical Expansions:
Mar-2022: Diptyque expanded its geographical footprint by setting up a new standalone brick-and-mortar store in Yorkdale Shopping Centre, Toronto, Canada. The new store is a part of the company's DTC expansion.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Wax Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures