市場調查報告書
商品編碼
1276582
精品咖啡的全球市場規模、份額和行業趨勢分析報告:按分銷渠道、按應用、年齡組、區域展望・預測,2023-2029Global Specialty Coffee Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Application (Commercial and Home), By Age Group (18-24, 25-39, 40-59, and Others), By Regional Outlook and Forecast, 2023 - 2029 |
精品咖啡市場規模預計到 2029 年將達到 419 億美元,預測期內復合年增長率為 10.8%。
為了找到高品質的咖啡豆,使用正確的種植和收穫技術來減少瑕疵並確保完全成熟。此外,分級員對咖啡豆設定質量要求,以確保咖啡豆符合專業標準。最後,烘焙師必須使用正確的烘焙程序來正確地展現咖啡豆的香氣、品質和味道。當咖啡沖泡正確時,咖啡豆的味道會增強,而不是酸味或難聞的味道。
COVID-19 的影響分析
儘管咖啡行業在大流行期間面臨著前所未有的挑戰,但正在出現顯著的積極趨勢。遠程工作的增加以及咖啡館和餐館的關閉導致家庭咖啡消費量激增,從而推動了咖啡豆、咖啡粉和膠囊的銷售。特別是在電子商務領域,越來越多的消費者選擇網上購物的便捷性和安全性,咖啡零售額增長迅速。由於消費者選擇優質咖啡產品來在家中重現咖啡店的氛圍,精品咖啡市場在大流行引發的下滑之後也出現了反彈。
市場增長因素
喝咖啡促進健康
調整咖啡攝入量有助於預防 2 型糖尿病等慢性疾病。咖啡中的綠原酸是一種強大的抗氧化劑,有助於降低患糖尿病的風險。此外,咖啡具有激素和腸肽調節特性,有助於減緩消化和控制血糖水平。與咖啡相關的眾多健康益處對其消費有重大影響。由於對優質咖啡的需求不斷增長,特別是在發達地區,精品咖啡的銷量也在增長。因此,這些因素有助於擴大市場。
供應咖啡的咖啡館和餐館越來越受歡迎
特色咖啡館對高品質咖啡和全球採購的優質咖啡豆的需求激增。精品咖啡店因其精選的異國情調的咖啡豆、豐富的咖啡品種以及精品咖啡等複雜的製備方法而成為商務會議和聚會的熱門場所。在商業世界中,遠程工作正變得越來越流行。因此,提供免費互聯網、合理價格和偏僻座位的咖啡館在過去一年中出現了巨大增長。咖啡店和咖啡館的日益普及為其優質和附加值創造了擴大精品咖啡市場的機會。
市場製約
咖啡豆價格波動
儘管原材料價格上漲,但當前的市場競爭導致供應商的利潤率下降。保持市場競爭力的需要促使製造商尋找成本更低的替代品,例如速溶咖啡粉和低端咖啡豆。這個因素在製造商的決策過程中起著重要作用。此外,原材料供應商可以提供各種價位的有競爭力的產品。因此,由於咖啡豆價格波動和市場競爭加劇將迫使一些製造商虧本出售,預計精品咖啡市場的增長在預測期內將受到限制。
年齡組展望
精品咖啡市場按年齡段劃分:18-24 歲、25-39 歲、40-59 歲和 60 歲以上。在 2022 年的精品咖啡市場中,25-39 歲的人群將佔據很大的收入份額。這是因為近年來 25-39 歲年齡段越來越受歡迎。這些消費者越來越尋求新的和獨特的咖啡體驗,精品咖啡提供多種口味、沖泡方法和產地以滿足他們的好奇心。
應用前景
精品咖啡市場按用途分為住宅和商業。到 2022 年,家庭細分市場在精品咖啡市場中佔據了很大的收入份額。這是由於對濃縮咖啡機、加註裝置和優質研磨機等特種咖啡沖泡設備的需求增加,促進了該細分市場的增長。這是因為這些設備的可用性和不斷上漲的價格使消費者能夠在舒適的家中重現咖啡館體驗。
分銷渠道展望
精品咖啡市場按分銷渠道分為超市/大賣場和網上。2022 年,在線細分市場佔精品咖啡市場的最大收入份額。這是由於消費者傾向於在線渠道以及在線渠道提供的便利性,例如有吸引力的折扣、在單一平台上訪問各種產品、便捷的支付選項和送貨上門。因為它由此外,電子商務供應商通常有大量獨特的混合咖啡和標籤可供選擇,而這些在傳統實體店中是沒有的。
區域展望
精品咖啡市場在四個地區進行了分析:北美、歐洲、亞太地區和 LAMEA。2022 年,歐洲地區在精品咖啡市場的收入份額最高。這是由於對高品質精品咖啡類型的需求不斷增加,這在歐洲市場的增長中發揮了關鍵作用。西歐對優質咖啡的需求正在增加,特別是在特色咖啡店。因此,近年來西歐特色咖啡店的數量有所增加。
The Global Specialty Coffee Market size is expected to reach $41.9 billion by 2029, rising at a market growth of 10.8% CAGR during the forecast period.
Handcrafted, high-quality coffees that have been carefully cultivated and processed are referred to as specialty coffee. Coffee beans that are labeled specialty grade must adhere to a set of criteria and are typically sourced from particular areas or nations. These requirements cover the bean's color, dimensions, shape, flavor profile, aroma, and degree of acidity. In order to bring out the greatest flavors of each individual bean, specialty coffee is often roasted in small quantities by skilled roasters who pay close attention to every detail of each roast.
The third wave of coffee is called specialty coffee, which is connected to the brewer and the farmers. Specialty coffee, which can be defined as coffee brewed using the current brewing methods and using high-quality coffee beans, has benefited from the trend of adopting artisanal products. Additionally, the term "specialty coffee" describes coffee that has received a score of 80 or higher on a scale of 100 by a qualified coffee taster or a licensed Q Grader (CQI). A series of more specific requirements are provided by the specialty coffee association. The specialty coffee organization also establishes precise guidelines for the grading of coffee. The specialty coffee organization also establishes standards for specialty coffee at every step of the coffee production process, including allowable flaws in water, green beans, and brew strength requirements.
The right cultivation and harvesting techniques, which reduce flaws and guarantee peak ripeness, are used to find high-quality coffee beans. Additionally, graders establish quality requirements for the coffee beans to ensure they meet specialized standards. Finally, to bring out the right bean scents, qualities, and flavors, roasters must use the proper roasting procedures. When coffee is brewed correctly, the flavor character of the coffee beans is highlighted rather than the coffee being acidic or unpleasant.
COVID-19 Impact Analysis
Despite the unprecedented difficulties faced by the coffee industry amidst the pandemic, there have been notable positive trends that have surfaced. The rise of remote work and the closure of cafes and restaurants resulted in a surge in the consumption of coffee at home, leading to an increase in sales of coffee beans, grounds, and capsules. Retail coffee sales witnessed a surge in growth, especially in the e-commerce sector, as consumers opted for online shopping due to its convenience and safety. Customers aimed to recreate the coffee shop ambiance in their homes, and opted for premium coffee products aiding the specialty coffee market to recover after the initial fall due to the pandemic.
Market Growth Factors
Coffee consumption enhancing health
Regulated coffee intake can aid in the prevention of chronic conditions such as type 2 diabetes. The presence of chlorogenic acids in coffee, a potent antioxidant, is linked to a lowered risk of diabetes. In addition, coffee has the potential to regulate hormones and gut peptides, which can aid in slowing down digestion and managing blood sugar levels. The numerous health benefits associated with coffee have significantly impacted its consumption. In addition, the increasing demand for premium-quality coffee, especially in the developed regions, has led to a rise in sales of specialty coffee. Thus, these factors are contributing to the expansion of the market.
Growing popularity of cafes and restaurants serving coffee
Specialty cafes are experiencing a surge in demand for high-quality coffee and premium coffee beans sourced globally. Specialty coffee shops have become popular for business meetings and gatherings due to their selection of exotic coffee beans, a diverse range of coffee types, and sophisticated preparation methods like that of specialty coffee. In addition, remote work is becoming increasingly popular in the business world. As a result, cafes that offer complimentary internet, reasonable pricing, and uninterrupted seating have experienced significant growth in the past year. The growing popularity of coffee shops and cafes presented an opportunity for the specialty coffee market to expand, given their premium quality and added advantages.
Market Restraining Factors
The fluctuating prices of coffee beans
The current market competition among vendors has led to decreased profit margins, despite the rising costs of raw materials. The need to maintain competitiveness in the market prompts manufacturers to explore low-cost alternatives like instant coffee powder and low-grade coffee beans. This factor plays a significant role in their decision-making process. Furthermore, raw material suppliers have the ability to offer their products at varying and competitive price ranges. As a result, the specialty coffee market growth is expected to be limited during the forecast period due to the fluctuating prices of coffee beans and increased market competition, forcing some manufacturers to sell products at a loss.
Age Group Outlook
Based on age group, the specialty coffee market is segmented into 18-24, 25-39, 40-59 and Above 60. The 25-39 segment acquired a significant revenue share in the specialty coffee market in 2022. This is because the age group of 25-39 has experienced significant growth in popularity in recent years. As these consumers increasingly seek out new and unique coffee experiences, specialty coffee offers a wide range of flavors, brewing techniques, and origins to satisfy their curiosity.
Application Outlook
On the basis of application, the specialty coffee market is divided into home and commercial. The home segment procured a substantial revenue share in the specialty coffee market in 2022. This is owing to the rise in demand for specialty coffee brewing equipment, including espresso machines, pour-over setups, and high-quality grinders, which has contributed to the growth of the segment. This is due to the increased availability and affordability of such equipment, enabling consumers to recreate the cafe experience in the comfort of their homes.
Distribution Channel Outlook
By distribution channel, the specialty coffee market is classified into supermarkets/hypermarkets, and online. The online segment witnessed the largest revenue share in the specialty coffee market in 2022. This is because the trend toward online channels among consumers is driven by the convenience they offer, including attractive discounts, access to a wide variety of products on a single platform, simple payment options, doorstep delivery, and more. Moreover, e-commerce vendors frequently offer an extensive range of distinct coffee blends and labels, which may not be accessible at conventional physical outlets.
Regional Outlook
Region-wise, the specialty coffee market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region registered the highest revenue share in the specialty coffee market in 2022. This is owing to the increasing demand for high-quality specialty coffee types that have played a significant role in the growth of the European market. The demand for premium coffee is on the rise in Western Europe, particularly at specialized coffee shops. As a result, there has been an increase in the number of specialty coffee shops in Western Europe in recent years.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Starbucks Corporation, Inspire Brands, Inc., F. Gavina and Sons, Inc., Barista Coffee, Coffee Day Enterprises Ltd., Blue Bottle Coffee, Inc. (Nestle S.A.), Eight O'Clock Coffee Company (Tata Consumer Products Limited), Keurig Dr Pepper, Inc., Costa Coffee (The Coca-Cola Company) and The J.M Smucker Company.
Strategies deployed in Specialty Coffee Market
Apr-2023: Barista Coffee announced the opening of its 350th store in Udaipur, the city of lakes, for expanding its footprint throughout the country. The company would cater to both domestic and foreign customers at this store.
Feb-2023: Costa Coffee came into partnership with Lagardere Travel Retail for further developing the transfer of control of the brand's 142 stores in Poland and Latvia to Lagardere Travel Retail, as master franchisee. This partnership emphasizes both companies' desire to expand the brand quickly in Poland by utilizing the local partner's experience running retail establishments, developing new ones, and creating jobs.
Jan-2023: Starbucks extended its partnership with DoorDash, a company that operates an online food ordering and food delivery platform. With this expansion, customers can get their Pistachio Cream Cold Brew delivered through DoorDash in Texas, Northern California, Florida, Georgia, and some other markets.
Oct-2022: Blue Bottle Coffee introduced Craft Instant Coffee, Espresso that brings the Blue Bottle espresso into the home instantly. Blue Bottle wants to give customers a quick and easy option to make high-quality iced lattes.
Jul-2021: Starbucks Corporation collaborated with Nestle for bringing Starbucks Ready-to-Drink (RTD) coffee beverages to selected markets throughout Oceania, Southeast Asia, and Latin America. With the help of Nestle, Starbucks aims to expand its brand reach globally.
Dec-2020: Inspire Brands acquired Dunkin' Brands Group, Inc., a restaurant holding company. The acquisition of Dunkin' Brands advanced Inspire's mission to unite a family of differentiated and complementary brands.
Jun-2020: Cafe Coffee Day partnered with Wow Momo Foods, a company that owns two quick-service restaurant brands Wow China and Wow Momo. Following the partnership, the companies aimed to bring innovative food and beverage experience for coffee and momo lovers throughout India.
Market Segments covered in the Report:
By Distribution Channel
By Application
By Age Group
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures