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市場調查報告書
商品編碼
1276756
卡通童裝全球市場規模、份額和行業趨勢分析報告:2023-2029 年按分銷渠道、產品和地區分列的前景和預測Global Cartoon Inspired Kids Wear Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline, and Online), By Product (Kids Wear, Toys, and Merchandise), By Regional Outlook and Forecast, 2023 - 2029 |
到 2029 年,卡通童裝市場規模預計將達到 1036 億美元,預測期內復合年增長率為 6.9%。.
當前的商業時尚趨勢表明穿著圖形服裝是多麼普遍。 此外,增加的可支配收入使買家能夠購買時尚商品。 父母經常給孩子穿上印有他們最喜歡的動漫角色的衣服,讓他們開心。
芭比娃娃、米老鼠、蝙蝠俠等是孩子們喜愛的角色,娛樂業正在推動市場的擴張。 例如,哆啦A夢和米老鼠擁有龐大的粉絲群。 哆啦A夢和米老鼠有很多粉絲,孩子們對這些角色的衣服和玩具著迷,父母花錢買這些人物。
COVID-19 影響分析
隨著各國政府關閉工廠、商店和時裝活動以阻止病毒傳播,COVID-19 大流行給全球時裝業造成了損失。 大流行對世界各地的時尚品牌產生了巨大影響。 同時,客戶對時尚的需求也是一個挑戰。 時裝業的銷售額和客戶群都在下降。 雖然許多零售商擔心銷售數字,但很明顯,更大的行業正在經歷重大的結構性轉變,這對客戶行為產生了影響。 但隨著時尚公司生產時尚的冠狀病毒口罩,新的可能性出現了。 因此,大流行對卡通童裝市場產生了負面影響。
市場增長因素
國際知名童裝品牌數量增加
過去僅限於城市地區的 "品牌童裝" 風潮正在流行,並向兩層結構的城鎮蔓延。 市場發展的背後,是消費者日益增長的購買慾望。 此外,動畫角色越來越受歡迎,媒體公司和製造商正在想方設法進入尚未開發的市場。 消費者希望購買宣傳卡通人物的時尚運動服裝。 因此,隨著個人購買力的提高,以及動漫對兒童的影響,對動漫角色品牌服裝的需求將增加,從而推動市場增長。
越來越多的父母讓孩子自己購物
孩子們需要在社交場合感到自由和舒適。 讓自己自由選擇穿什麼可以讓你感覺更快樂、更積極。 許多專家建議承認每個孩子都有獨特的風格。 通過實施這個策略,孩子們的自信心會大大提高。 在童年時期培養決策能力對成年後有很大的影響。 因此,世界各地越來越多的父母鼓勵他們的孩子購買自己的衣服。 漫畫和動漫對兒童的影響很大,所以這種市場開發有利於擴大市場。
市場抑制因素
越來越多的父母意識到玩具的負面影響
孩子們可能無法完全理解他們的物品和周圍事物的價值。 這會影響孩子的發展和對周圍世界的理解。 送禮活動的熱情也不高。 這種趨勢是客戶希望在每次購買時購買更多優質和昂貴產品的典型例子。 隨著年齡的增長,他們可能會要求父母給他們買汽車或昂貴的東西。 給孩子太多玩具會導致過度奢侈和缺乏權利。 因此,他們可能會對未來的優惠待遇產生不切實際的期望。
分銷渠道展望
從分銷渠道來看,卡通童裝市場可分為線上和線下。 2022 年,在線業務在卡通童裝市場中佔據了很大的收入份額。 製造商已經意識到在線購買的潛力,並將他們的產品放在購物網站上,以更好地滿足消費者的需求並提高利潤率。 第三方運營的在線市場非常重視建立穩健的跨境供應鏈,因為它們不僅銷售主要製造商的產品,還銷售中小型製造商的產品。
產品展望
受卡通啟發的童裝市場按產品細分為童裝、玩具和商品。 童裝部分在 2022 年的卡通童裝市場中佔據了最高的收入份額。 該細分市場包括 T 恤、睡衣、連衣裙和連身褲、運動衫和毛衣、褲子和慢跑褲、短褲、泳裝、襪子和內衣。 這些靈感來自不同地區的各種卡通人物。
區域展望
到 2022 年,亞太地區將佔據卡通童裝市場的最大收入份額。 基於虛構人物的電影和電視節目的吸引力越來越大,以及各種雜誌和出版物中吸引年輕人的嬰兒玩具,預計將在整個預測期內對市場需求產生積極影響。 此外,根據國家醫學圖書館發佈的一項調查,中國大多數母親都認為動漫對孩子的身心健康有非常大的影響。
The Global Cartoon Inspired Kids Wear Market size is expected to reach $103.6 billion by 2029, rising at a market growth of 6.9% CAGR during the forecast period.
Children are fascinated by clothing that has been wonderfully and colorfully embellished with various trims, and these clothes attract attention. The child experiences happiness, fulfillment, and pride in their new belongings. Though young children are not overly concerned with their appearance, they are very concerned with what they wear.
Cartoons applied as decorative motifs on clothing, in particular, would inspire innovation and increase popularity. A cartoon is defined as a full-scale sketch, frequently in color, used as a model for frescos, oil paintings, mosaics, or tapestries. The cartoon is created according to the intended size of a picture, and the design is then transferred to the surface to be embellished using tracing or other techniques.
Current fashion trends in business show how widely popular wearing graphic clothing has become. Additionally, buyers can purchase fashionable items because of increased disposable income. Parents frequently allow their kids to wear clothing decorated with characters from their favorite cartoons to make them happy.
Barbie, Mickey Mouse, and Batman are a few of the kids' favorite characters, and the entertainment industry is assisting in the market's expansion. For example, Doraemon and Mickey Mouse have sizable fan bases. Parents spend money on these figures because children are lured to the clothing, toys, and other products that feature them.
COVID-19 Impact Analysis
The COVID-19 pandemic harmed the worldwide fashion industry since governments closed factories, stores, and fashion events to stop the virus's spread. The pandemic had a significant effect on fashion brands all around the world. The customer demand for fashion was a challenge at the same time. The fashion industry suffered from a drop in sales and clientele. While numerous retailers were worried about sales numbers, it was clear that the larger sector would experience major structural shifts, which impacted how customers behaved. However, as fashion companies started producing stylish coronavirus face masks, fresh possibilities emerged. Therefore, the pandemic negatively impacted the market for cartoon inspired kids wear.
Market Growth Factor
Rising number of international and well recognized brands launching kids wear
The trend of 'Branded Kids wears' that was once limited to urban areas is now gaining popularity and expanding to two-tier towns. The development of the market can be attributed to a rise in the purchasing capacity of consumers. In addition, the increasing prevalence of cartoon characters in the industry has prompted media enterprises and manufacturers to devise new approaches to penetrate the untapped market. The consumer expects to purchase fashionable, athletic clothing promoting the cartoon character. Hence, as the purchasing power of individuals increases along with the influence of cartoons on children, branded clothes with cartoon characters will grow in demand, propelling the market's growth.
Growing number of parents encouraging children to shop for themselves
Children must experience a sense of freedom and comfort in social settings. Allowing individuals to choose their attire leads to increased levels of happiness and positivity. Most experts recommend appreciating and acknowledging the unique style of each child, as they all have their distinct way of presenting themselves. The implementation of this strategy enhances the self-confidence of children to a significant extent. The development of decision-making skills during childhood presents a transformative opportunity for adulthood. As a result, more parents worldwide are encouraging children to buy their clothes themselves. Since cartoons and animation have a greater impact on children, these developments will aid in expanding the market.
Market Restraining Factor
Rising number of parents realizing the negative effect of toys
The overabundance of toys for children can lead to a potential drawback, wherein they may not fully comprehend the worth of their belongings and other objects in their environment. This can affect their overall development and understanding of the world around them. Individuals also exhibit a lower level of enthusiasm toward gift-giving events. The trend typically results in customers seeking higher-end and pricier products with each purchase. Upon reaching the age of sixteen, they may even request their parents to purchase a vehicle or other costly items. Providing excessive toys to children can result in overindulgence and a sense of entitlement. This may lead to unrealistic expectations of preferential treatment in the future.
Distribution Channel Outlook
On the basis of distribution channel, the cartoon inspired kids wear market is divided into online and offline. The online segment recorded a significant revenue share in the cartoon inspired kids wear market in 2022. Manufacturers have realized the potential of online purchasing and are placing their products on shopping websites to better meet consumer demands and boost profit margins. Online marketplaces operated by third parties place a high value on creating a solid supply chain that crosses national and international borders when selling goods produced by both large as well as small manufacturers.
Product Outlook
Based on product, the cartoon inspired kids wear market is categorized into kids wear, toys, and merchandise. The kids wear segment garnered the highest revenue share in the cartoon inspired kids wear market in 2022. This segment includes t-shirts, pyjamas, dresses and rompers, sweatshirts and sweaters, pants and joggers, shorts, swimsuits, socks, and undergarments. These draw inspiration from various cartoon characters, which differ from one location to another.
Regional Outlook
The Asia Pacific segment witnessed the maximum revenue share in the cartoon inspired kids wear market in 2022. The expanding appeal of fictitious character-based films and television shows, as well as the inclusion of baby toys in various magazines and publications that appeal to youngsters, are anticipated to positively impact market demand throughout the projected period. In addition, most mothers in China agreed that cartoons had a very high impact on children's physical and mental health, according to a study released by the National Library of Medicine.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Carters Inc., Gap Inc., JAKKS Pacific, Inc., LEGO Group (KIRKBI A/S), H&M Group, The Walt Disney Company, Mattel, Inc, Hasbro, inc., Bandai Namco Holdings, Inc. and The Children's Place Inc.
Market Segments covered in the Report:
By Distribution Channel
By Product
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures