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市場調查報告書
商品編碼
1352989
API 市場全球市場規模、佔有率、行業趨勢分析報告:按組件、按組織規模、按最終用戶、按地區、展望和預測,2023-2030 年Global API Marketplace Market Size, Share & Industry Trends Analysis Report By Component (Platform and Services), By Organization Size, By End User, By Regional Outlook and Forecast, 2023 - 2030 |
API 市場規模預計到 2030 年將達到 478 億美元,預測期內年複合成長率年成長率為 17.6%。
然而,API 基礎架構很容易受到跨站腳本 (XSS) 攻擊和 SQL 注入攻擊等安全漏洞的影響,因此實施安全措施來防範這些威脅至關重要。多年來,組織可能在防火牆、分段、漏洞管理程序和其他安全措施上投入了大量資源。儘管如此,如果攻擊者擁有不安全的 API,他們仍然可以規避許多常見的安全措施。將不安全的 API 暴露到網路可能會導致嚴重的違規行為。 API 的這些安全問題預計將阻礙 API 的採用並減緩市場擴張。
組件展望
根據組件,市場分為平台和服務。 2022年,平台細分市場佔據最高收入佔有率。 API Marketplace 平台是專業的線上平台,支援供應商和消費者之間發現、替換和整合API。一個集中中心,提供者可以在其中展示和提供他們的 API,消費者可以在其中搜尋、評估和獲取最能滿足其需求的產品。市場平台通常具有改進 API整合的附加功能。這些屬性可能包括評級和評論系統,允許用戶提供回饋並討論他們的介面體驗。
組織規模預測
依組織規模,市場分為中小企業和大型企業。 2022 年,中小企業部門在市場中獲得了顯著的收入佔有率。 API 市場吸引了積極尋求適合應用程式整合的介面的消費者。該受眾由尋求特定功能和服務的開發人員、企業和組織結構。透過利用這些受眾,小型企業可以增加與自家公司產品感興趣的潛在客戶建立聯繫的機會。小型企業可以輕鬆探索各種產品,無需進行廣泛的研究或耗時的評估。中小型企業還可以利用市場上可用的 API 來加速開發產品和服務的過程。
最終用戶前景
按最終用戶分類,市場分為 API 提供者和消費者。 2022 年,消費者細分市場的收入佔有率最大。 API 市場是一個綜合平台,可滿足消費者和提供者的需求。使用者可以輕鬆發現並連接滿足其應用需求的介面產品。市場通常為列出的 API 提供全面的文件、評級和評論。這使得消費者能夠評估產品的品質、功能和性能。使用者回饋和評級可幫助消費者做出明智的資訊並選擇經證明可靠且有效的 API。
消費者類型展望
消費者細分市場進一步細分為電信與行銷、金融服務、醫療保健等。 2022 年,通訊和行銷領域的市場收入佔有率最高。電信公司使用 API 來監控和管理自家公司網路基礎設施。這些 API 提供有關網路效能的即時資料,從而實現主動維護和故障排除。行銷專業人員使用 API 將社群媒體平台整合到他們的行銷工具中。這使您可以安排貼文、分析參與度指標並自動化社群媒體活動。因此,API 在這些公司中的廣泛使用是該細分市場成長的原因。
區域展望
從區域來看,我們對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。 2022年,北美地區以最高的收入佔有率引領市場。北美有許多重要的參與者。這些公司在開發和提供卓越解決方案方面擁有豐富的經驗,並成為市場領導者。這些公司的存在正在支持該地區的整體市場擴張。 API 的需求是數位轉型計畫的關鍵要素,也是北美市場擴張的關鍵要素。各領域的公司正在採用數位技術來改善營運、增強客戶體驗並促進創新。
The Global API Marketplace Market size is expected to reach $47.8 billion by 2030, rising at a market growth of 17.6% CAGR during the forecast period.
Marketplace services provide extensive documentation for the listed products, including information about their functionalities, endpoints, parameters, and utilization instructions. Hence, the services segment would register 2/5th share in the market by 2030. This enables users to comprehend API capabilities and methods for incorporating them into their applications, the development of API banking is being fuelled by available banking rules like the Revised Payment Services Directive (PSD2) of the European Union and comparable initiatives in other regions. With the help of these regulations, traditional banks and FinTech startups can compete, innovate, and collaborate by having to open up their customer data and payment infrastructure through API. Some of the factors impacting the market are development in cloud computing, increasing digital transformation, and problems with API security.
Businesses can use cloud computing to execute operations quickly and effectively to adapt to shifting market conditions. Technology has made it possible to provide a very engaging customer experience in ways that were before unthinkable. Cloud platforms offer a scalable and cost-effective environment for hosting and deploying APIs. API marketplaces leverage cloud infrastructure to provide a wide variety of APIs and make it simpler for developers to access and integrate services from many providers. Consequently, the API market is acquiring traction as cloud computing adoption increases. Digital transformation is driven by drastically changing user expectations. Most industry verticals, such as BFSI, healthcare, and retail, are transforming digitally. The primary goal of digital transformation in BFSI is to automate and digitize processes in banking and fintech organizations and to streamline the organization's most essential processes. In the future, it is anticipated that more sectors of the healthcare industry will adopt sophisticated, cutting-edge technology, accelerating the digital transformation of healthcare. The healthcare application programming interfaces enable providers to develop new web, mobile, and social apps to engage and connect with patients. In healthcare, API facilitates the extraordinary connectivity anticipated in the digital era.
However, API infrastructures are susceptible to security breaches, including cross-site scripting (XSS) attacks and SQL injection attacks; consequently, it is crucial to implement security measures to protect against these threats. Over the years, an organization may have invested significant resources in firewalls, segmentation, vulnerability management programs, and other security measures. Still, an adversary could evade many common security measures if it has insecure APIs. A significant compromise could result from exposing an insecure API to the internet. It is anticipated that these security issues with API will impede their adoption and thus slow the expansion of the market.
Component Outlook
Based on component, the market is segmented into platform and services. In 2022, the platform segment held the highest revenue share in the market. A platform for API marketplace is a specialized online platform that enables the discovery, exchange, and integration of APIs between providers and consumers. It is a centralized hub where providers can showcase and provide their APIs and where consumers can search for, evaluate, and acquire the products that best suit their needs. Frequently, the marketplace platforms involve additional features that improve API integration. These attributes may include rating and review systems, enabling users to provide feedback and discuss their experiences with the interfaces they have used.
Organization Size Outlook
By organization size, the market is bifurcated into SMEs and large enterprises. The SMEs segment garnered a significant revenue share in the market in 2022. API marketplaces attract consumers who actively seek interfaces suited for application integration. This intended audience comprises developers, businesses, and organizations seeking specific features or services. SMEs can leverage this audience to increase their chances of connecting with potential customers interested in their offerings. Without the need for extensive research or time-consuming evaluations, SMEs can readily investigate various offerings. SMEs can also accelerate the product or service development process by utilizing APIs available on the market.
End User Outlook
On the basis of end user, the market is fragmented into API providers and consumer. In 2022, the consumer segment witnessed the largest revenue share in the market. A marketplace for APIs is a comprehensive platform that adheres to the needs of both consumers and providers. It enables users to readily discover and connect with interface products that suit the requirements of their applications. The marketplaces frequently offer comprehensive documentation, ratings, and reviews for the listed APIs. This permits consumers to assess the product's quality, functionality, and performance. The availability of user feedback and ratings assists consumers in making informed decisions and selecting APIs that have proved dependable and effective.
Consumer Type Outlook
The consumer segment is further subdivided into telecom & marketing, financial services, healthcare, and others. The telecom and marketing segment procured the highest revenue share in the market in 2022. Telecom companies use APIs to monitor and manage their network infrastructure. These APIs provide real-time data on network performance, allowing for proactive maintenance and troubleshooting. Marketing professionals use APIs to integrate social media platforms into their marketing tools. This allows for scheduling posts, analyzing engagement metrics, and automating social media campaigns. Therefore, the widespread use of APIs in these companies is accountable for the growth of the segment.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America has a substantial presence of significant players. These companies have distinguished themselves as market leaders with extensive experience developing and providing superior solutions. Their presence aids in the general expansion of the market in the region. The demand for APIs, a vital part of digital transformation initiatives, is a significant factor in North America's market expansion. Businesses across various sectors adopt digital technologies to improve operations, enhance customer experiences, and spur innovation.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include R Software Inc., Celigo, Inc., Gravitee Topco Limited, Apilayer Data Products GmbH (Idera, Inc.), CompanyHub IT Solutions Pvt. Ltd., Abstract API Inc, Zapier, Inc., Salesforce, Inc. (MuleSoft), ServiceNow, Inc., and beNovelty Limited.
Strategies Deployed in API Marketplace Market
Partnerships, Collaborations & Agreements:
Jun-2023: ServiceNow, Inc. partnered with Cognizant, a US-based IT company, to develop solutions for AI-powered business automation. The customers of the two companies would be better positioned to solve their business challenges by leveraging the combined power of the two companies.
Apr-2023: RapidAPI partnered with Mashape, a cloud-based API platform, to integrate its platform with Mashape's API marketplace. The integrated offering would allow the customers to manage their analytics operations more efficiently and they would get access to over 7,500 APIs in one unified platform.
Oct-2022: gravitee.io entered into a partnership with Solace, an event-driven architecture solutions provider, to develop a unified API platform for event-driven APIs. The solution developed as a result of the partnership would facilitate the customers to enhance their speed of modernization and allow them to manage their operations with one integrated solution.
Sep-2022: RapidAPI teamed up with Poly, an AV solutions provider, to launch the Poly API Marketplace. The collaboration would allow the two companies to provide their customers with solutions for API testing.
Sep-2022: Zapier, Inc. came into partnership with Sinch, a customer engagement solutions provider, to integrate their API offerings. The integrated platform would facilitate the users to automate their existing business processes smoothly.
Oct-2021: Zapier, Inc. signed a collaboration agreement with Brex, a financial services company, to integrate its no-code platform with Brex accounts. The collaboration would allow the two companies to provide their customers with flexible finance management solutions.
Mergers & Acquisition:
May-2023: ServiceNow, Inc. took over G2K, an AI-powered retail platform. The acquisition would allow ServiceNow to provide its customers with efficient business management solutions.
Apr-2023: RapidAPI acquired Paw, an API solutions provider. The acquisition strengthens RapidAPI's capability to offer better-integrated API designing and testing solutions to customers.
Sep-2021: MuleSoft announced the acquisition of Servicetrace, a software company. With the acquisition, MuleSoft would be able to provide its customers with an RPA and API management platform.
Aug-2021: ServiceNow, Inc. acquired Swarm64, a real-time data analytics solutions platform. With the addition of Swarm64, ServiceNow would be able to deliver solutions for efficient data management solutions.
Product Launches and Product Expansions:
May-2023: MuleSoft announced new features for its Anypoint API Experience Hub platform. The new features include pre-built templates for creating and sharing APIs, portal builder capabilities for Creating branded API portals, and flexible API publishing across any enterprise environment.
Market Segments covered in the Report:
By Component
By Organization Size
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research