The Global Creative Management Platform Market size is expected to reach $1.7 billion by 2030, rising at a market growth of 7.3% CAGR during the forecast period.
Creative solutions provide more capabilities for editing, reviewing, batching, and publishing materials to various distribution channels when connected with digital asset management. Hence, the travel and tourism segment would capture approximately 1/5th share of the market by 2030. Therefore, this integration will have numerous positive effects on tourism. Creating multiple ad variations for campaigns can be redundant, laborious, and time-consuming. A CMP utilizes a template and generates multiple derivatives by autonomously selecting the most appropriate image or video from the digital asset management to include promotional offers and advertisement copy and deliver targeted advertisements to audiences. The travel and tourism segment are expected to expand in the following years. Some of the factors impacting the market are emerging digital transformation, proliferation of multi-channel advertising, and data privacy and compliance issues.
The rapid digital transformation across industries is a significant driver for CMP growth. As businesses shift their marketing efforts online, the demand for tools that facilitate creating and optimizing digital ad creatives continues to rise. Digital transformation in creative management platforms involves adopting advanced technologies and strategies to streamline and enhance creative processes, optimize advertising campaigns, and adapt to the evolving digital landscape. As new technologies and trends emerge, CMPs will continue adapting and offering more powerful creative management and digital advertising solutions, thereby driving the growth of the market. The proliferation of multi-channel advertising has significantly impacted the market. Multi-channel advertising refers to promoting products, services, or content across various digital channels and platforms, such as social media, display ads, email marketing, search engines, and more. The proliferation of multi-channel advertising has driven the demand for CMPs, which offer a comprehensive solution for managing the creative aspects of campaigns across diverse digital channels. As businesses expand their online presence and engage with audiences across various platforms, CMPs play a pivotal role in enhancing the efficiency and effectiveness of multi-channel advertising efforts.
However, Adherence to data privacy regulations, such as CCPA and GDPR, is a significant challenge for CMPs. Ensuring that ad creatives and content comply with these regulations while providing effective personalization is a delicate balance. Data privacy regulations often restrict the collection and use of personal data without explicit consent. While essential for protecting consumer privacy and ensuring responsible data handling, data privacy and compliance regulations adversely affect the market.
User Outlook
By user, the market is bifurcated into advertisers & agencies and brands & publishers. In 2022, the brands and publishers segment held the highest revenue share in the market. The segmentation and specific needs of brands and publishers significantly drive the market. Tailoring CMP solutions to meet the unique requirements of the segment can lead to market growth and innovation. Brands often require CMPs that emphasize personalization and audience segmentation capabilities. CMPs should enable brands to create highly targeted ad creatives and content to engage specific customer segments effectively. Publishers often prioritize ad monetization capabilities within CMPs. These platforms should help publishers optimize ad placements, formats, and content to maximize revenue while maintaining a positive user experience.
Enterprise Type Outlook
Based on enterprise type, the market is classified into SMEs and large enterprises. The SMEs segment acquired a substantial revenue share in the market in 2022. CMPs offer cost-effective solutions that allow SMEs to create and manage ad creatives without needing a large in-house creative team or expensive agency services. This cost efficiency enables SMEs to allocate their budgets more effectively and compete with larger businesses in digital advertising. SMEs expand their reach by using CMPs to manage multi-channel advertising campaigns. The growth of the SME segment is driven by the accessibility and affordability of these platforms, which empower smaller businesses to compete effectively in the digital advertising arena.
Industry Outlook
On the basis of industry, the market is divided into telecom, retail & e-commerce, gaming, travel & tourism, entertainment, and others. In 2022, the retail and e-commerce segment dominated the market with maximum revenue share. CMP provides retailers with the creative ability to meet diverse inventory needs and develop more pertinent ad variations that perform better with specific audiences. Retailers alter creatives based on consumer personas and purchase paths, continually updating creatives over time.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. The increasing demand for digital ad enhancements in North America, technology providers continue to innovate and offer solutions that address the evolving needs of advertisers. Additionally, providing robust customer support, data security features, and integrations with popular advertising platforms will be essential for success in this market. Programmatic advertising has gained popularity in North America due to its efficiency and targeting capabilities. Ad enhancement tools that can optimize programmatic ad placements and creative content are in demand.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Celtra, Inc., Frontify AG, Smartly.io Solutions Oy., Adzymic Pte Ltd., Bynder, Marin Software Incorporated, AdCreative.ai, Bannerflow, Inspired Thinking Group (ITG) Limited, and Adobe, Inc.
Strategies Deployed in Creative Management Platform Market
Sep-2023: Marin Software Incorporated collaborated with HubSpot, an American developer and marketer of software products. With this integration, Marin aims to expand campaign success metrics, providing marketers with a comprehensive perspective that goes beyond online interactions and website activities. Additionally, this integration would provide a powerful synergy to get remarkable results.
Aug-2023: Marin Software Incorporated unveiled two new products Connect and Ascend. Connect transforms data access, analysis, and sharing for marketers, while Ascend streamlines spend allocation across channels for peak performance. Additionally, both products provide performance marketers with unparalleled insights and AI-driven tools to enhance outcomes across performance marketing channels.
May-2023: Inspired Thinking Group (ITG) Limited acquired ReviewStudio, an online proofing software. Through this acquisition, ITG would be able to expand its footprint in the US and Europe.
Apr-2022: Smartly.io Solutions Oy entered a partnership with TikTok, a video-sharing app, TikTok Marketing Partner program, to expand their social advertising endeavours across various social platforms. Through this partnership, brands have gained access to a spectrum of TikTok capabilities, encompassing creative automation, streamlined campaign workflows, and robust campaign optimization and reporting tools. Additionally, these capabilities empower scalability, testing, and improved performance.
Nov-2021: Marin Software Incorporated came into a partnership with CitrusAd, a tech company that dabbles in retail media. Through this partnership, the brands are now able to manage and optimize sponsored products and display ads effortlessly through Marin.
Aug-2021: Marin Software Incorporated collaborated with Criteo, an advertising company that provides online display advertisements. Through this integration, Marin gains access to Criteo's commerce data and intelligence, aligning with their goal of offering advertisers seamless access to customers throughout their entire journey, from awareness to purchase.
May-2021: Celtra, Inc. partnered with Pinterest, an American image sharing and social media service. Celtra's partnership with Pinterest facilitates a seamless API integration with Celtra's platform, empowering brands to efficiently generate and disseminate Pinterest advertisements on a large scale using Celtra's Creative Automation solution.
Scope of the Study
Market Segments covered in the Report:
By User
- Brands & Publishers
- Advertisers & Agencies
By Enterprise Type
- Large Enterprises
- Small & Medium Enterprises
By Industry
- Retail & Ecommerce
- Telecom
- Travel & Tourism
- Entertainment
- Gaming
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- Celtra, Inc.
- Frontify AG
- Smartly.io Solutions Oy.
- Adzymic Pte Ltd.
- Bynder
- Marin Software Incorporated
- AdCreative.ai
- Bannerflow
- Inspired Thinking Group (ITG) Limited
- Adobe, Inc.
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Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Creative Management Platform Market, by User
- 1.4.2 Global Creative Management Platform Market, by Enterprise Type
- 1.4.3 Global Creative Management Platform Market, by Industry
- 1.4.4 Global Creative Management Platform Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.3 Porter's Five Forces Analysis
Chapter 4. Strategies Deployed in Creative Management Platform Market
Chapter 5. Global Creative Management Platform Market, By User
- 5.1 Global Brands & Publishers Market, By Region
- 5.2 Global Advertisers & Agencies Market, By Region
Chapter 6. Global Creative Management Platform Market, By Enterprise Type
- 6.1 Global Large Enterprises Market, By Region
- 6.2 Global Small & Medium Enterprises Market, By Region
Chapter 7. Global Creative Management Platform Market, By Industry
- 7.1 Global Retail & Ecommerce Market, By Region
- 7.2 Global Telecom Market, By Region
- 7.3 Global Travel & Tourism Market, By Region
- 7.4 Global Entertainment Market, By Region
- 7.5 Global Gaming Market, By Region
- 7.6 Global Others Market, By Region
Chapter 8. Global Creative Management Platform Market, By Region
- 8.1 North America Creative Management Platform Market
- 8.1.1 North America Creative Management Platform Market, By User
- 8.1.1.1 North America Brands & Publishers Market, By Country
- 8.1.1.2 North America Advertisers & Agencies Market, By Country
- 8.1.2 North America Creative Management Platform Market, By Enterprise Type
- 8.1.2.1 North America Large Enterprises Market, By Country
- 8.1.2.2 North America Small & Medium Enterprises Market, By Country
- 8.1.3 North America Creative Management Platform Market, By Industry
- 8.1.3.1 North America Retail & Ecommerce Market, By Country
- 8.1.3.2 North America Telecom Market, By Country
- 8.1.3.3 North America Travel & Tourism Market, By Country
- 8.1.3.4 North America Entertainment Market, By Country
- 8.1.3.5 North America Gaming Market, By Country
- 8.1.3.6 North America Others Market, By Country
- 8.1.4 North America Creative Management Platform Market, By Country
- 8.1.4.1 US Creative Management Platform Market
- 8.1.4.1.1 US Creative Management Platform Market, By User
- 8.1.4.1.2 US Creative Management Platform Market, By Enterprise Type
- 8.1.4.1.3 US Creative Management Platform Market, By Industry
- 8.1.4.2 Canada Creative Management Platform Market
- 8.1.4.2.1 Canada Creative Management Platform Market, By User
- 8.1.4.2.2 Canada Creative Management Platform Market, By Enterprise Type
- 8.1.4.2.3 Canada Creative Management Platform Market, By Industry
- 8.1.4.3 Mexico Creative Management Platform Market
- 8.1.4.3.1 Mexico Creative Management Platform Market, By User
- 8.1.4.3.2 Mexico Creative Management Platform Market, By Enterprise Type
- 8.1.4.3.3 Mexico Creative Management Platform Market, By Industry
- 8.1.4.4 Rest of North America Creative Management Platform Market
- 8.1.4.4.1 Rest of North America Creative Management Platform Market, By User
- 8.1.4.4.2 Rest of North America Creative Management Platform Market, By Enterprise Type
- 8.1.4.4.3 Rest of North America Creative Management Platform Market, By Industry
- 8.2 Europe Creative Management Platform Market
- 8.2.1 Europe Creative Management Platform Market, By User
- 8.2.1.1 Europe Brands & Publishers Market, By Country
- 8.2.1.2 Europe Advertisers & Agencies Market, By Country
- 8.2.2 Europe Creative Management Platform Market, By Enterprise Type
- 8.2.2.1 Europe Large Enterprises Market, By Country
- 8.2.2.2 Europe Small & Medium Enterprises Market, By Country
- 8.2.3 Europe Creative Management Platform Market, By Industry
- 8.2.3.1 Europe Retail & Ecommerce Market, By Country
- 8.2.3.2 Europe Telecom Market, By Country
- 8.2.3.3 Europe Travel & Tourism Market, By Country
- 8.2.3.4 Europe Entertainment Market, By Country
- 8.2.3.5 Europe Gaming Market, By Country
- 8.2.3.6 Europe Others Market, By Country
- 8.2.4 Europe Creative Management Platform Market, By Country
- 8.2.4.1 Germany Creative Management Platform Market
- 8.2.4.1.1 Germany Creative Management Platform Market, By User
- 8.2.4.1.2 Germany Creative Management Platform Market, By Enterprise Type
- 8.2.4.1.3 Germany Creative Management Platform Market, By Industry
- 8.2.4.2 UK Creative Management Platform Market
- 8.2.4.2.1 UK Creative Management Platform Market, By User
- 8.2.4.2.2 UK Creative Management Platform Market, By Enterprise Type
- 8.2.4.2.3 UK Creative Management Platform Market, By Industry
- 8.2.4.3 France Creative Management Platform Market
- 8.2.4.3.1 France Creative Management Platform Market, By User
- 8.2.4.3.2 France Creative Management Platform Market, By Enterprise Type
- 8.2.4.3.3 France Creative Management Platform Market, By Industry
- 8.2.4.4 Russia Creative Management Platform Market
- 8.2.4.4.1 Russia Creative Management Platform Market, By User
- 8.2.4.4.2 Russia Creative Management Platform Market, By Enterprise Type
- 8.2.4.4.3 Russia Creative Management Platform Market, By Industry
- 8.2.4.5 Spain Creative Management Platform Market
- 8.2.4.5.1 Spain Creative Management Platform Market, By User
- 8.2.4.5.2 Spain Creative Management Platform Market, By Enterprise Type
- 8.2.4.5.3 Spain Creative Management Platform Market, By Industry
- 8.2.4.6 Italy Creative Management Platform Market
- 8.2.4.6.1 Italy Creative Management Platform Market, By User
- 8.2.4.6.2 Italy Creative Management Platform Market, By Enterprise Type
- 8.2.4.6.3 Italy Creative Management Platform Market, By Industry
- 8.2.4.7 Rest of Europe Creative Management Platform Market
- 8.2.4.7.1 Rest of Europe Creative Management Platform Market, By User
- 8.2.4.7.2 Rest of Europe Creative Management Platform Market, By Enterprise Type
- 8.2.4.7.3 Rest of Europe Creative Management Platform Market, By Industry
- 8.3 Asia Pacific Creative Management Platform Market
- 8.3.1 Asia Pacific Creative Management Platform Market, By User
- 8.3.1.1 Asia Pacific Brands & Publishers Market, By Country
- 8.3.1.2 Asia Pacific Advertisers & Agencies Market, By Country
- 8.3.2 Asia Pacific Creative Management Platform Market, By Enterprise Type
- 8.3.2.1 Asia Pacific Large Enterprises Market, By Country
- 8.3.2.2 Asia Pacific Small & Medium Enterprises Market, By Country
- 8.3.3 Asia Pacific Creative Management Platform Market, By Industry
- 8.3.3.1 Asia Pacific Retail & Ecommerce Market, By Country
- 8.3.3.2 Asia Pacific Telecom Market, By Country
- 8.3.3.3 Asia Pacific Travel & Tourism Market, By Country
- 8.3.3.4 Asia Pacific Entertainment Market, By Country
- 8.3.3.5 Asia Pacific Gaming Market, By Country
- 8.3.3.6 Asia Pacific Others Market, By Country
- 8.3.4 Asia Pacific Creative Management Platform Market, By Country
- 8.3.4.1 China Creative Management Platform Market
- 8.3.4.1.1 China Creative Management Platform Market, By User
- 8.3.4.1.2 China Creative Management Platform Market, By Enterprise Type
- 8.3.4.1.3 China Creative Management Platform Market, By Industry
- 8.3.4.2 Japan Creative Management Platform Market
- 8.3.4.2.1 Japan Creative Management Platform Market, By User
- 8.3.4.2.2 Japan Creative Management Platform Market, By Enterprise Type
- 8.3.4.2.3 Japan Creative Management Platform Market, By Industry
- 8.3.4.3 India Creative Management Platform Market
- 8.3.4.3.1 India Creative Management Platform Market, By User
- 8.3.4.3.2 India Creative Management Platform Market, By Enterprise Type
- 8.3.4.3.3 India Creative Management Platform Market, By Industry
- 8.3.4.4 South Korea Creative Management Platform Market
- 8.3.4.4.1 South Korea Creative Management Platform Market, By User
- 8.3.4.4.2 South Korea Creative Management Platform Market, By Enterprise Type
- 8.3.4.4.3 South Korea Creative Management Platform Market, By Industry
- 8.3.4.5 Singapore Creative Management Platform Market
- 8.3.4.5.1 Singapore Creative Management Platform Market, By User
- 8.3.4.5.2 Singapore Creative Management Platform Market, By Enterprise Type
- 8.3.4.5.3 Singapore Creative Management Platform Market, By Industry
- 8.3.4.6 Malaysia Creative Management Platform Market
- 8.3.4.6.1 Malaysia Creative Management Platform Market, By User
- 8.3.4.6.2 Malaysia Creative Management Platform Market, By Enterprise Type
- 8.3.4.6.3 Malaysia Creative Management Platform Market, By Industry
- 8.3.4.7 Rest of Asia Pacific Creative Management Platform Market
- 8.3.4.7.1 Rest of Asia Pacific Creative Management Platform Market, By User
- 8.3.4.7.2 Rest of Asia Pacific Creative Management Platform Market, By Enterprise Type
- 8.3.4.7.3 Rest of Asia Pacific Creative Management Platform Market, By Industry
- 8.4 LAMEA Creative Management Platform Market
- 8.4.1 LAMEA Creative Management Platform Market, By User
- 8.4.1.1 LAMEA Brands & Publishers Market, By Country
- 8.4.1.2 LAMEA Advertisers & Agencies Market, By Country
- 8.4.2 LAMEA Creative Management Platform Market, By Enterprise Type
- 8.4.2.1 LAMEA Large Enterprises Market, By Country
- 8.4.2.2 LAMEA Small & Medium Enterprises Market, By Country
- 8.4.3 LAMEA Creative Management Platform Market, By Industry
- 8.4.3.1 LAMEA Retail & Ecommerce Market, By Country
- 8.4.3.2 LAMEA Telecom Market, By Country
- 8.4.3.3 LAMEA Travel & Tourism Market, By Country
- 8.4.3.4 LAMEA Entertainment Market, By Country
- 8.4.3.5 LAMEA Gaming Market, By Country
- 8.4.3.6 LAMEA Others Market, By Country
- 8.4.4 LAMEA Creative Management Platform Market, By Country
- 8.4.4.1 Brazil Creative Management Platform Market
- 8.4.4.1.1 Brazil Creative Management Platform Market, By User
- 8.4.4.1.2 Brazil Creative Management Platform Market, By Enterprise Type
- 8.4.4.1.3 Brazil Creative Management Platform Market, By Industry
- 8.4.4.2 Argentina Creative Management Platform Market
- 8.4.4.2.1 Argentina Creative Management Platform Market, By User
- 8.4.4.2.2 Argentina Creative Management Platform Market, By Enterprise Type
- 8.4.4.2.3 Argentina Creative Management Platform Market, By Industry
- 8.4.4.3 UAE Creative Management Platform Market
- 8.4.4.3.1 UAE Creative Management Platform Market, By User
- 8.4.4.3.2 UAE Creative Management Platform Market, By Enterprise Type
- 8.4.4.3.3 UAE Creative Management Platform Market, By Industry
- 8.4.4.4 Saudi Arabia Creative Management Platform Market
- 8.4.4.4.1 Saudi Arabia Creative Management Platform Market, By User
- 8.4.4.4.2 Saudi Arabia Creative Management Platform Market, By Enterprise Type
- 8.4.4.4.3 Saudi Arabia Creative Management Platform Market, By Industry
- 8.4.4.5 South Africa Creative Management Platform Market
- 8.4.4.5.1 South Africa Creative Management Platform Market, By User
- 8.4.4.5.2 South Africa Creative Management Platform Market, By Enterprise Type
- 8.4.4.5.3 South Africa Creative Management Platform Market, By Industry
- 8.4.4.6 Nigeria Creative Management Platform Market
- 8.4.4.6.1 Nigeria Creative Management Platform Market, By User
- 8.4.4.6.2 Nigeria Creative Management Platform Market, By Enterprise Type
- 8.4.4.6.3 Nigeria Creative Management Platform Market, By Industry
- 8.4.4.7 Rest of LAMEA Creative Management Platform Market
- 8.4.4.7.1 Rest of LAMEA Creative Management Platform Market, By User
- 8.4.4.7.2 Rest of LAMEA Creative Management Platform Market, By Enterprise Type
- 8.4.4.7.3 Rest of LAMEA Creative Management Platform Market, By Industry
Chapter 9. Company Profiles
- 9.1 Celtra, Inc.
- 9.1.1 Company Overview
- 9.1.2 Recent strategies and developments:
- 9.1.2.1 Partnerships, Collaborations, and Agreements:
- 9.1.3 SWOT Analysis
- 9.2 Frontify AG
- 9.2.1 Company Overview
- 9.2.2 SWOT Analysis
- 9.3 Smartly.io Solutions Oy (Ad-Lib.io)
- 9.3.1 Company Overview
- 9.3.2 Recent strategies and developments:
- 9.3.2.1 Partnerships, Collaborations, and Agreements:
- 9.3.3 SWOT Analysis
- 9.4 Adzymic Pte Ltd.
- 9.4.1 Company Overview
- 9.4.2 SWOT Analysis
- 9.5 Bynder BV
- 9.5.1 Company Overview
- 9.5.2 SWOT Analysis
- 9.6 Marin Software Incorporated
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Regional Analysis
- 9.6.4 Research & Development Expenses
- 9.6.5 Recent strategies and developments:
- 9.6.5.1 Partnerships, Collaborations, and Agreements:
- 9.6.5.2 Product Launches and Product Expansions:
- 9.7 Adcreative.ai
- 9.8 Bannerflow
- 9.8.1 Company Overview
- 9.8.2 SWOT Analysis
- 9.9 Inspired Thinking Group (ITG) Limited
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Acquisition and Mergers:
- 9.9.3 SWOT Analysis
- 9.10. Adobe, Inc.
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expense
- 9.10.5 SWOT Analysis
Chapter 10. Winning Imperatives of Creative Management Platform Market: