市場調查報告書
商品編碼
1385132
寵物濕食全球市場規模、佔有率、產業趨勢分析報告:依寵物、依原料、依配銷通路、依地區分類的展望與預測,2023-2030年Global Wet Pet Food Market Size, Share & Industry Trends Analysis Report By Pet (Dog, and Cat), By Source (Animal-based, Plant-derivatives, and Synthetic), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
預計到 2030 年,濕寵物食品市場規模將達到 354 億美元,預測期內年複合成長率為 4.9%。 2022年市場規模為3,467.8千噸,成長率為2.0%(2019-2022年)。
然而,與採購優質原料、加工和專業包裝相關的成本增加導致這些產品的價格上漲。這可能會阻止對價格敏感的消費者選擇較低預算的寵物食品替代品,例如乾型食品。高製造成本也限制了製造商的盈利。生產寵物濕食的經濟負擔,加上寵物食品產業的競爭性質,可能會導致報酬率降低。製造商可能在設定有競爭力的價格以及投資行銷和產品開發方面面臨課題。因此,這些因素可能會阻礙市場的成長。
寵物展望
依寵物分類,市場分為狗和貓。 2022年,狗類區隔市場的收益佔有率最高。在預測期內,濕寵物食品的銷售預計將由狗,尤其是無牙幼犬推動。這是因為養狗當寵物的人越來越多,人們對狗的健康意識也越來越強。為了佔領市場的很大一部分,頂級製造商正在生產專門配製的濕寵物食品,以滿足這些狗的營養需求。此外,為了滿足消費者對優質狗糧產品不斷成長的需求以及狗父母願意支付更高價格的需求,公司正在加大專用狗的濕寵物食品的生產。
原料展望
根據原料,市場分為動物源、植物來源和合成源。 2022 年,植物來源區隔市場在市場上獲得了可觀的收益佔有率。該行業成長的一個關鍵驅動力是人們希望將他們的寵物變得人性化,因為人們對只消費永續的、無動物性的食品越來越感興趣。寵物也可以餵食濕植物肉。素食主義在西方經濟體中正在興起,隨著越來越多的飼主轉向素食主義,寵物食品製造商也開始考慮飼主的偏好。
配銷通路展望
依配銷通路分為寵物專賣店、超市/大賣場、便利商店、線上。 2022年,寵物專賣店的收益佔有率最大。專業寵物食品零售商的有吸引力的貨架佈局以及這些商店內異國風自訂、客製化和優質寵物食品的可得性的增加預計將加速這一區隔市場的成長。寵物專業零售業在過去幾年中顯著成長,重點是提供專為動物(尤其是狗和貓)設計的各種產品和服務。當專業環境培養歸屬感和信任感時,客戶忠誠度就會大大提高。專業寵物店模式還可以更輕鬆地探索其他零售商可能不會顯著展示的專業和優質濕寵物食品。
區域展望
從區域來看,本報告對北美、歐洲、亞太地區和拉丁美洲地區的市場進行了分析。 2022年,亞太地區在市場中佔據重要的收益佔有率。隨著許多亞太國家都市化和經濟發展的加速,生活方式也不斷改變。隨著越來越多的人養寵物並尋求照顧寵物的便利,對寵物濕糧的需求不斷增加。該地區的市場提供專門的濕寵物食品配方,旨在滿足特定的用餐需求和健康狀況。這包括針對狗品種和生命階段量身定做的配方,甚至包括一些亞洲市場的傳統草藥成分。
The Global Wet Pet Food Market size is expected to reach $35.4 billion by 2030, rising at a market growth of 4.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 3467.8 Kilo Tonnes experiencing a growth of 2.0% (2019-2022).
E-commerce platforms have additionally facilitated targeted marketing techniques, enabling wet pet food brands to adapt their messaging to a range of pet owner preferences and demographics. Consequently, the online segment would generate approximately 23.6% share of the market by 2030. Based on prior purchases or browsing behavior, tailored suggestions and advertisements further improve the customer experience, boosting sales and revenue. Some of the factors affecting the market are the rising need for premium and specialized formulations, increase in pet ownership and humanization, and high cost of wet food production.
Premium formulations often prioritize the use of high-quality ingredients, such as real meat, poultry, or fish as primary protein sources. This focus on quality enhances the nutritional content of wet pet food, providing pets with a well-balanced diet that supports their health and well-being. Pet owners are increasingly inclined to choose premium wet pet food, recognizing its superior nutritional value. Moreover, the rise in pet ownership has been a fundamental driver of market expansion. As more households' welcome pets into their lives, the overall demand for pet food, particularly wet pet food, has surged. Pet ownership, once considered a lifestyle choice, has transformed into a cultural norm, spurring consistent growth in the market. With a larger pet-owning population, the market has diversified to meet the varied needs of pets and their owners. In parallel, the humanization of pets has significantly influenced consumer behavior. The surge in pet ownership, the humanization of pets, and the influence of veterinary recommendations have propelled the demand for high-quality and specialized pet food products, particularly wet pet food.
However, the elevated costs associated with sourcing high-quality ingredients, processing, and specialized packaging contribute to higher price points for these products. This can deter price-sensitive consumers who may opt for more budget-friendly pet food alternatives, such as dry kibble. High production costs can also limit the profitability of manufacturers. The financial burden of producing wet pet food, coupled with the competitive nature of the pet food industry, may lead to reduced profit margins. Manufacturers may face challenges in offering competitive pricing or investing in marketing and product development. Therefore, these factors can hamper the growth of the market.
Pet Outlook
By pet, the market is divided into dog and cat. In 2022, the dog segment witnessed the highest revenue share in the market. Over the course of the projection period, sales of wet pet food are anticipated to be boosted by dogs, particularly puppies without teeth. This can be credited to the rise in dog adoption as pets and the rising popularity of dog health awareness. To capture a significant portion of the market, top producers are creating wet pet food that is specifically formulated to meet the nutritional needs of these dogs. Additionally, in response to the growing consumer demand for upscale dog food products and the willingness of such dog parents to pay higher prices, businesses have boosted their production of wet pet food targeted specifically at dogs.
Source Outlook
On the basis of source, the market is categorized into animal-based, plant-derivatives, and synthetic. In 2022, the plant-derivatives segment garnered a significant revenue share in the market. A major factor responsible for the growth of the segment is that people are trying to humanize their pets because they are increasingly concerned about consuming only sustainable and animal-free food. Pets can also be fed plant-based meats that are in the wet form. Western economies have seen a rise in veganism, and as more owners switch to vegan diets for themselves, pet food manufacturers are now starting to take owner preferences into account.
Distribution Channel Outlook
By distribution channel, the market is classified into pet specialty stores, supermarkets/hypermarkets, convenience stores, and online. In 2022, the pet specialty stores recorded the maximum revenue share in the market. It is anticipated that the appealing shelf arrangements in specialty pet food retail stores, along with the increased availability of exotic, custom-made, and premium food products for pet animals within these stores, will accelerate the growth of the segment. The pet specialty retail industry has grown significantly over the past few years, with a growing emphasis on providing a wide array of goods and services designed specifically for animals, especially dogs and cats. Customer loyalty is greatly increased by the specialized environment's promotion of a sense of belonging and trust. The pet specialty store model also makes it easier to investigate specialized and premium wet pet foods that might not be as prominently displayed in other retail settings.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment covered a considerable revenue share in the market. As urbanization and economic development continue in many Asia Pacific countries, lifestyles are evolving. More people are adopting pets and seeking convenience in pet care, which has led to an increased demand for wet pet food. The region's market offers specialized wet pet food formulations designed to address specific dietary needs and health conditions. These include formulations for breeds, life stages, and even traditional herbal ingredients in some Asian markets.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country-wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Nestle S.A, Mars, Inc., Unicharm Corporation (DSG International (Thailand) PLC), Thai Union Group PLC, Charoen Pokphand Foods Public Company Limited, General Mills, Inc., The J.M Smucker Company, Schell & Kampeter, Inc., Farmina Pet Foods Holding B.V., The Colgate-Palmolive Company
Strategies deployed in Wet Pet Food Market
Aug-2022: Hill's Pet Nutrition acquired three dry pet-food plants from Red Collar Pet Foods for $700 million, subject to regulatory approval. The facilities, located in South Carolina, Oklahoma, and Ohio, included all 350 employees. This move followed Hill's previous acquisition of a pet-food plant in Italy and the ongoing construction of another facility in Kansas.
Jul-2022: Nestle India announced the acquisition of the pet food business Purina Petcare India for an estimated ₹125.3 crore. This transaction involved the company taking ownership and operation of the brand, which is globally owned by Nestle, as part of Nestle India. Additionally, Nestle India had launched the toddler food brand Gerber in India.
May-2022: Hill's Pet Nutrition, a Colgate-Palmolive subsidiary, completed the acquisition of Nutriamo S.r.l.'s manufacturing facility in Italy, marking Hill's first canned plant in Europe. This strategic move supports global supply chain goals, responding to the rising demand for science-based pet nutrition.
Mar-2022: Mars Petcare Mexico expanded its manufacturing facility in Queretaro, doubling its wet food production capacity. The company invested 2,100 million pesos (US$100 million) to enhance its second-largest production site in El Marques municipality, Queretaro. This investment increased the plant's wet pet food capacity to 70,000 annual tons, equivalent to 55 million packages per year, doubling its previous capacity of 35,000 tons annually.
Nov-2021: Hill's Pet Nutrition came into a partnership with Bond Pet Foods, a Colorado-based pet food company. Following the partnership, the two companies would together create a substitute for one of Hill's most prominent meat proteins, made particularly to fulfill the dietary requirements of cats and dogs.
Jun-2021: Mars Petcare India introduced wet cat food as part of its Whiskas brand expansion, making the new product range accessible in pet shops, grocery stores, and e-commerce platforms. The launch is supported by a comprehensive 360-degree marketing campaign, featuring promotion through various media channels and collaborations with celebrity cat parents.
Dec-2020: Farmina Pet Food USA expanded its geographical reach by shifting its Headquarters to Reidsville, North America. In addition, the facility would involve space for manufacturing, research and development and warehousing. Moreover, the Reidsville would be the suitable location to the company's values of quality and continuous innovation, from the workforce to the production technologies.
Market Segments covered in the Report:
By Pet (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Source (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Distribution Channel (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Geography (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
Companies Profiled
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